Summary

The trend of owning pets in Sweden remains strong in 2023, with cats and dogs particularly popular due to the greater interaction between consumers and these domestic animals compared to other pets. However, volume growth of pet food is gradually slowing as there are increasing reports of pet abandonment or relocation following a surge in adoptions during the pandemic years. This is because an easing of restrictions in Sweden is resulting in the greater return to normality and busy pre-pandemic...

Euromonitor International's Pet Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Pet Care in Sweden
Euromonitor International
April 2023

List Of Contents And Tables

PET CARE IN SWEDEN
EXECUTIVE SUMMARY
Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2018-2023
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 11 Distribution of Pet Care by Format: % Value 2018-2023
Table 12 Distribution of Pet Care by Format and Category: % Value 2023
Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing dog abandonment is not reflected in dog food sales
Humanisation trend drives specialised and premium dog food sales
Alternative ingredients gain consumers’ attention
PROSPECTS AND OPPORTUNITIES
Sustainability as a selling point for dog food in Sweden
Investment in health will drive senior dog food sales
Return to more normal habits post-pandemic does not mean e-commerce decline
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2018-2023
Table 20 Dog Population 2018-2023
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA
Summary 2 Dog Food by Price Band 2023
Table 22 Sales of Dog Food by Category: Volume 2018-2023
Table 23 Sales of Dog Food by Category: Value 2018-2023
Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 28 NBO Company Shares of Dog Food: % Value 2018-2022
Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 31 Distribution of Dog Food by Format: % Value 2018-2023
Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028
CAT FOOD IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation as a value growth driver of cat food
Country of origin and local ingredients claims remain popular
Humanisation trend drives sales of cat treats and mixers
PROSPECTS AND OPPORTUNITIES
Health-focused cat food is essential
Swedish consumers seek more sustainable options
Premiumisation trend to gain further traction in Sweden
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2018-2023
Table 37 Cat Population 2018-2023
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA
Summary 3 Cat Food by Price Band 2023
Table 39 Sales of Cat Food by Category: Volume 2018-2023
Table 40 Sales of Cat Food by Category: Value 2018-2023
Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 45 NBO Company Shares of Cat Food: % Value 2018-2022
Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 48 Distribution of Cat Food by Format: % Value 2018-2023
Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028
OTHER PET FOOD IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stagnating other pet population influences sales growth
Nordic brands continue to lead competitive landscape of other pet food
Retail e-commerce’s development as a distribution channel
PROSPECTS AND OPPORTUNITIES
Other pet population’s decline to limit future category growth
Premiumisation offers significant potential
Sustainability to become increasingly common
CATEGORY INDICATORS
Table 53 Other Pet Population 2018-2023
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2018-2023
Table 55 Sales of Other Pet Food by Category: Value 2018-2023
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028
PET PRODUCTS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Accessories and non-essential products see some trading down
Pet insurance experiences increasing demand
Private label retains highest share within cat litter
PROSPECTS AND OPPORTUNITIES
Humanisation trend to drive pet healthcare’s future development and sales
Sustainable pet products set to grow in popularity
Retail e-commerce likely to gain further share from veterinary clinics
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2018-2023
Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 69 Sales of Other Pet Products by Type: % Value 2018-2023
Table 70 NBO Company Shares of Pet Products: % Value 2018-2022
Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 72 Distribution of Pet Products by Format: % Value 2018-2023
Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028