Pet Care in Bulgaria
Total current value sales growth for pet care in Bulgaria in 2023 is expected to be slower than in 2022. This is mainly because the spike in inflation brought about by the global recovery from COVI... もっと見る
SummaryTotal current value sales growth for pet care in Bulgaria in 2023 is expected to be slower than in 2022. This is mainly because the spike in inflation brought about by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine is gradually easing. Nonetheless, the market is poised to record another impressive performance in this respect for the entire year, as overall demand continues to be buoyed by rising pet ownership and pet humanisation, two well-established trends th...Euromonitor International's Pet Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change. Product coverage: Pet Food, Pet Products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Pet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning. Table of ContentsPet Care in BulgariaEuromonitor International April 2023 List Of Contents And Tables PET CARE IN BULGARIA EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN BULGARIA KEY DATA FINDINGS 2023 DEVELOPMENTS Price hikes and premiumisation boost current value sales Distribution trends continue to encourage switching to prepared dog food Leading players face growing competition from new entrants PROSPECTS AND OPPORTUNITIES Outlook for dog food in Bulgaria remains bright Competition set to intensify across all price segments Pet humanisation will continue to shape consumer choices and company strategies CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN BULGARIA KEY DATA FINDINGS 2023 DEVELOPMENTS Growth in total volume sales picks up as more owners choose prepared cat food Wet cat food gains ground but dry products remain the most popular Nestlé and Mars remain the overall leaders PROSPECTS AND OPPORTUNITIES Strong growth in total volume and current value sales projected Leading branded players set to face greater challenge from private label lines Offer of health-oriented products expected to increase CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN BULGARIA KEY DATA FINDINGS 2023 DEVELOPMENTS Rising demand for small mammal and bird food lifts total volume sales Other pet food sales via e-commerce platforms continue to increase Dajana and Vitakraft are the top two companies in value terms PROSPECTS AND OPPORTUNITIES Overall demand likely to be subdued by declines in pet fish, bird and reptile numbers Fish food set to be a key beneficiary of consumer migration to prepared products Pet shops and superstores will continue to dominate other pet food distribution CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN BULGARIA KEY DATA FINDINGS 2023 DEVELOPMENTS Other pet products grows fastest in value terms as overall demand remains buoyant Trading down by consumers helps Sanicat claim the top spot in cat litter Value share of pet shops and superstores rises following several years of decline PROSPECTS AND OPPORTUNITIES Rising pet ownership and humanisation trend will continue to drive demand Price competition likely to intensify More eco-friendly and high-tech products expected to gain popularity CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
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