Summary

The average unit price of leavened bread in South Africa, which holds the highest retail volume share in baked goods, has increased significantly in 2023, resulting in another year of retail volume decline, following its weak performance the previous year. The stronger decline in demand is being driven by the larger volume category of packaged leavened bread, as rising prices are attracting many local consumers to more affordable staple foods such as rice or pap (maize meal), or private label op... Euromonitor International's Baked Goods in South Africa report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change. Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Baked Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Baked Goods in South Africa
Euromonitor International
November 2023

List Of Contents And Tables

BAKED GOODS IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Another notable rise in average unit price drives down retail demand for packaged leavened bread
Health and wellness trend drives up demand for flat bread and fortified options
Gradual shifts in consumers’ purchasing behaviour influences distribution
PROSPECTS AND OPPORTUNITIES
Packaged leavened bread will struggle to recover through retail due to elevated prices and competition from foodservice
Further retail volume demand for packaged cakes and dessert mixes, driven by further private label innovation and more frequent socialising
Health trends set to help expand baked goods in South Africa
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2018-2023
Table 2 Sales of Baked Goods by Category: Value 2018-2023
Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 5 Sales of Pastries by Type: % Value 2018-2023
Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2018-2023
Table 14 Sales of Staple Foods by Category: Value 2018-2023
Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources