ウクライナのペットケアPet Care in Ukraine ウクライナのペットケア市場は、戦争とインフレの影響を強く受けているが、こうした課題にもかかわらず、2023年の売上は健全なままである。こうした製品の購入に慣れているペットオーナーは、ペットフードを必須... もっと見る
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サマリーウクライナのペットケア市場は、戦争とインフレの影響を強く受けているが、こうした課題にもかかわらず、2023年の売上は健全なままである。こうした製品の購入に慣れているペットオーナーは、ペットフードを必須カテゴリーと認識していることが多く、そのため需要は安定している。ロシアの侵攻後、ウクライナの人口とペット人口が激減したため、ペットフードの販売量は2022年に減少したが、一部の消費者が戻ってきたため、販売量は2023年に増加に転じた。ユーロモニター・インターナショナルの調査レポート「ウクライナのペットケア」は、国レベルの市場規模や形態に関する包括的なガイドを提供しています。2018年から2022年の最新の小売販売データを提供しており、成長を牽引する分野を特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。 対象製品ペットフード、ペット用品 データカバレッジ:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ペットケア市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Pet Care in UkraineEuromonitor International June 2023 List Of Contents And Tables PET CARE IN UKRAINE EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Russia's invasion of Ukraine continues to negatively impact sales of dog food New product launches help to drive growth in dog food in 2023 Economy segment the hardest hit by price rises PROSPECTS AND OPPORTUNITIES Dog treats likely to see further strong growth as the range of products expands Marketing and new product development likely to return over the forecast period Price sensitivity will likely influence market demand for dog food CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Cat food returns to growth but challenges remain Kormotech thriving thanks to local manufacturing presence Imported brands face numerous challenges as Russia’s war influences consumer demand PROSPECTS AND OPPORTUNITIES Steady growth projected for cat food with the pet humanisation trend set to develop Local players likely to benefit from renewed sense of patriotism, while CSR efforts will be important in winning over consumers Premiumisation expected as consumers show growing willingness to invest in their pet’s health and wellbeing CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Sales hard hit by sharp decline in the other pet population Price rises put pressure on sales Players see limited incentive to invest in other pet food PROSPECTS AND OPPORTUNITIES Local player Suziriya looking to expand its operations Expanding distribution key to growth New product development likely to focus on improving the health and wellbeing of pets CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Strong value gains in cat litter tied to price rises rather than increase in demand Russia’s war in Ukraine influencing new product development with local players such as Collar looking to take advantage Collar showing signs of recovery as its manufacturing facilities reopen PROSPECTS AND OPPORTUNITIES Bright outlook for pet products Ongoing concerns around the war in Ukraine likely to influence demand for some pet products Pet healthcare seen as important with growing focus on local options CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
SummaryThe pet care market in Ukraine has been strongly impacted by war and inflation, but despite these challenges sales remain healthy in 2023. Pet owners that are used to buying such products often perceive pet food to be an essential category and thus demand has remained stable. Volume sales of pet food dropped in 2022 as Ukraine’s population and pet population shrank dramatically after Russia invaded, but volume sales have returned to growth in 2023 as some consumers have returned. Table of ContentsPet Care in UkraineEuromonitor International June 2023 List Of Contents And Tables PET CARE IN UKRAINE EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Russia's invasion of Ukraine continues to negatively impact sales of dog food New product launches help to drive growth in dog food in 2023 Economy segment the hardest hit by price rises PROSPECTS AND OPPORTUNITIES Dog treats likely to see further strong growth as the range of products expands Marketing and new product development likely to return over the forecast period Price sensitivity will likely influence market demand for dog food CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Cat food returns to growth but challenges remain Kormotech thriving thanks to local manufacturing presence Imported brands face numerous challenges as Russia’s war influences consumer demand PROSPECTS AND OPPORTUNITIES Steady growth projected for cat food with the pet humanisation trend set to develop Local players likely to benefit from renewed sense of patriotism, while CSR efforts will be important in winning over consumers Premiumisation expected as consumers show growing willingness to invest in their pet’s health and wellbeing CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Sales hard hit by sharp decline in the other pet population Price rises put pressure on sales Players see limited incentive to invest in other pet food PROSPECTS AND OPPORTUNITIES Local player Suziriya looking to expand its operations Expanding distribution key to growth New product development likely to focus on improving the health and wellbeing of pets CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN UKRAINE KEY DATA FINDINGS 2023 DEVELOPMENTS Strong value gains in cat litter tied to price rises rather than increase in demand Russia’s war in Ukraine influencing new product development with local players such as Collar looking to take advantage Collar showing signs of recovery as its manufacturing facilities reopen PROSPECTS AND OPPORTUNITIES Bright outlook for pet products Ongoing concerns around the war in Ukraine likely to influence demand for some pet products Pet healthcare seen as important with growing focus on local options CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
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