モロッコのペットケアPet Care in Morocco 激動の経済情勢を経て、モロッコは2021年に力強い回復を遂げ、GDPは7%以上の目覚ましい成長を遂げた。しかし、2022年にはGDPが1.3%にまで落ち込み、この上昇基調は突然停滞した。この景気後退の主な原因は不利な... もっと見る
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サマリー激動の経済情勢を経て、モロッコは2021年に力強い回復を遂げ、GDPは7%以上の目覚ましい成長を遂げた。しかし、2022年にはGDPが1.3%にまで落ち込み、この上昇基調は突然停滞した。この景気後退の主な原因は不利な経済状況であり、深刻な降雨不足のために甚大な被害を受けた農業部門に大きな影響を与えた。ユーロモニター・インターナショナルのモロッコのペットケアに関する調査レポートは、国レベルの市場規模と形状に関する包括的なガイドを提供します。2018年から2022年までの最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。 対象製品ペットフード、ペット用品 データカバレッジ:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ペットケア市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Pet Care in MoroccoEuromonitor International May 2023 List Of Contents And Tables PET CARE IN MOROCCO EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Dog ownership declines as consumers return to work and grapple with money woes, while players attempt to lure pet owners with new product launches and promotions Rise in home-made dog meals curbs growth of prepared dog food, though shift to low-cost products supports overall rise Dry dog food remains preferred choice for local consumers PROSPECTS AND OPPORTUNITIES Dog food to face persistent struggles during forecast period Wet dog food will suffer continued consumer preference for dry dog food Growth potential held by expansion of veterinary clinics and small local grocers, while dog treats and mixers faces further decline CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Cats escape abandonment but face more scraps for supper, and treats and mixers fails to gain ground Dry cat food surpasses wet in growth terms Casino enjoys further growth as private label expands in cat food, while different distribution channels benefit from specific offers PROSPECTS AND OPPORTUNITIES Cat ownership to keep on growing Economic pressures remain threat to overall growth in cat food Only marginal rises anticipated for unit prices in cat food CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Sales suffer as other pet ownership declines All members post negative growth in 2023 Bird food turns in best performance PROSPECTS AND OPPORTUNITIES Despite lack of tradition, pet ownership rises among the young and well off Limited growth forecast for other pet food Bird food to remain largest product area within other pet food CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Economic woes and limited availability mean poor growth for other pet products Category products still widely regarded as unnecessary luxuries Cat litter fares best though suffers from low awareness PROSPECTS AND OPPORTUNITIES Indulgence status of pet products to continue to restrict purchases High prices deter consumers Healthcare and dietary supplements to see stifled growth CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
SummaryNavigating through a tumultuous economic landscape, Morocco experienced a robust recovery in 2021, with its GDP witnessing an impressive growth of more than 7%. However, this upward trajectory was abruptly stymied in 2022 when the economy's dipped to 1.3%. This downturn was primarily attributed to adverse economic circumstances, predominantly impacting the agricultural sector that suffered immensely due to a severe deficit in rainfall. Table of ContentsPet Care in MoroccoEuromonitor International May 2023 List Of Contents And Tables PET CARE IN MOROCCO EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Dog ownership declines as consumers return to work and grapple with money woes, while players attempt to lure pet owners with new product launches and promotions Rise in home-made dog meals curbs growth of prepared dog food, though shift to low-cost products supports overall rise Dry dog food remains preferred choice for local consumers PROSPECTS AND OPPORTUNITIES Dog food to face persistent struggles during forecast period Wet dog food will suffer continued consumer preference for dry dog food Growth potential held by expansion of veterinary clinics and small local grocers, while dog treats and mixers faces further decline CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Cats escape abandonment but face more scraps for supper, and treats and mixers fails to gain ground Dry cat food surpasses wet in growth terms Casino enjoys further growth as private label expands in cat food, while different distribution channels benefit from specific offers PROSPECTS AND OPPORTUNITIES Cat ownership to keep on growing Economic pressures remain threat to overall growth in cat food Only marginal rises anticipated for unit prices in cat food CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Sales suffer as other pet ownership declines All members post negative growth in 2023 Bird food turns in best performance PROSPECTS AND OPPORTUNITIES Despite lack of tradition, pet ownership rises among the young and well off Limited growth forecast for other pet food Bird food to remain largest product area within other pet food CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN MOROCCO KEY DATA FINDINGS 2023 DEVELOPMENTS Economic woes and limited availability mean poor growth for other pet products Category products still widely regarded as unnecessary luxuries Cat litter fares best though suffers from low awareness PROSPECTS AND OPPORTUNITIES Indulgence status of pet products to continue to restrict purchases High prices deter consumers Healthcare and dietary supplements to see stifled growth CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野(医療)の最新刊レポート
Euromonitor International社のペットケア分野での最新刊レポート本レポートと同じKEY WORD(pet)の最新刊レポート
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