ギリシャのペットケアPet Care in Greece ペットケアは高インフレと2022年以降の恒常的な値上げによって大きな影響を受け、ペットの飼い主にさまざまな形で影響を与えた。すなわち、パンデミックの余波で自分自身とペットの健康への関心が高まり、値上げ... もっと見る
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サマリーペットケアは高インフレと2022年以降の恒常的な値上げによって大きな影響を受け、ペットの飼い主にさまざまな形で影響を与えた。すなわち、パンデミックの余波で自分自身とペットの健康への関心が高まり、値上げにもかかわらず機能的でプレミアムな選択肢を含む高品質のペットフードにお金を払うことを厭わない消費者である。一方、多くの消費者はペットフードの品質を下げ、エコノミー・フードを選択せざるを得なかった。ユーロモニター・インターナショナルの調査レポート「ギリシャのペットケア」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2018年から2022年の最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。 対象製品ペットフード、ペット用品 データカバレッジ:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ペットケア市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Pet Care in GreeceEuromonitor International May 2023 List Of Contents And Tables PET CARE IN GREECE EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Price rises drive owners to rather buy economy dog food at the end of the review period Premium and functional dog food’s popularity increasing in 2023, but food across price ranges are being launched to retain customers Owners prioritise premium dog food over treats and accessories in 2023 PROSPECTS AND OPPORTUNITIES Humanisation trend set to continue while dogs likely to remain popular pets during the forecast period Demand for wet dog food set to decline as price pressure continues Non-prepared dog food set to gain in popularity over the forecast period CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Demand for premium cat food rises as consumers seek healthy diets for their cats in 2023 Cat population rises during 2023 as cats are more affordable Sheba remains leading brand in premium wet cat food in 2022, while private label leads economy wet cat food PROSPECTS AND OPPORTUNITIES Rise in cat population likely leading to an increase in cat food demand over the forecast period Pet humanisation set to increase player investment in innovative products in the forecast period Convenience of e-commerce likely to alter consumer decision-making in the forecast period CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Sales of other pet food more modest compared to those of cats and dogs in 2023 Demand for fish food declines as consumers focus on essential products in 2023 Birds more affordable option for price conscious consumers in 2023 PROSPECTS AND OPPORTUNITIES Fish population likely to continue declining in the forecast period due to accessories being expensive E-commerce for other pet food and products set to grow over the forecast period Little investment and innovation expected during the forecast period as demand is small CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Healthy pet product sales as a result of inflation in 2023 Demand for cat litter grows in 2023 due to being inelastic in nature Humanisation trend boosts sales of pet healthcare in 2023 PROSPECTS AND OPPORTUNITIES Essential pet products set to see moderate sales growth over the forecast period Brick-and-mortar retailers to increasingly collaborate with online distribution players in the forecast period Demand for pet healthcare likely to rise as owners wish to boost pet’s health and wellbeing CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
SummaryPet care was heavily impacted by high inflation and constant price increases over 2022, affecting pet owners in different ways. Two types of customers were observed: those who are increasingly concerned about their health and the health of their pets in the aftermath of the pandemic, and are willing to pay for quality pet food, including functional and premium options despite the price increases. On the other hand, many consumers were forced to trade down in pet food quality and choose economy p... Table of ContentsPet Care in GreeceEuromonitor International May 2023 List Of Contents And Tables PET CARE IN GREECE EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Price rises drive owners to rather buy economy dog food at the end of the review period Premium and functional dog food’s popularity increasing in 2023, but food across price ranges are being launched to retain customers Owners prioritise premium dog food over treats and accessories in 2023 PROSPECTS AND OPPORTUNITIES Humanisation trend set to continue while dogs likely to remain popular pets during the forecast period Demand for wet dog food set to decline as price pressure continues Non-prepared dog food set to gain in popularity over the forecast period CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Demand for premium cat food rises as consumers seek healthy diets for their cats in 2023 Cat population rises during 2023 as cats are more affordable Sheba remains leading brand in premium wet cat food in 2022, while private label leads economy wet cat food PROSPECTS AND OPPORTUNITIES Rise in cat population likely leading to an increase in cat food demand over the forecast period Pet humanisation set to increase player investment in innovative products in the forecast period Convenience of e-commerce likely to alter consumer decision-making in the forecast period CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Sales of other pet food more modest compared to those of cats and dogs in 2023 Demand for fish food declines as consumers focus on essential products in 2023 Birds more affordable option for price conscious consumers in 2023 PROSPECTS AND OPPORTUNITIES Fish population likely to continue declining in the forecast period due to accessories being expensive E-commerce for other pet food and products set to grow over the forecast period Little investment and innovation expected during the forecast period as demand is small CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN GREECE KEY DATA FINDINGS 2023 DEVELOPMENTS Healthy pet product sales as a result of inflation in 2023 Demand for cat litter grows in 2023 due to being inelastic in nature Humanisation trend boosts sales of pet healthcare in 2023 PROSPECTS AND OPPORTUNITIES Essential pet products set to see moderate sales growth over the forecast period Brick-and-mortar retailers to increasingly collaborate with online distribution players in the forecast period Demand for pet healthcare likely to rise as owners wish to boost pet’s health and wellbeing CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野(医療)の最新刊レポート
Euromonitor International社のペットケア分野での最新刊レポート本レポートと同じKEY WORD(pet)の最新刊レポート
よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International(ユーロモニターインターナショナル)は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
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