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クロアチアの在宅介護Home Care in Croatia 2022年、クロアチアにおけるホームケアの売上は、現在値は増加したものの、恒常値および数量は減少しました。このように業績が低迷した背景には、いくつかの要因があります。ウクライナ戦争は悪影響を及ぼし、そ... もっと見る
サマリー2022年、クロアチアにおけるホームケアの売上は、現在値は増加したものの、恒常値および数量は減少しました。このように業績が低迷した背景には、いくつかの要因があります。ウクライナ戦争は悪影響を及ぼし、その結果、エネルギー危機はインフレの高騰を招き、販売数量は減少しました。また、パンデミック（世界的大流行）の最盛期が過ぎ、ウイルスの残留を除去するために行われた清掃活動も縮小しています。また、人口減少に伴い、販売台数も減少しました。この調査レポートはクロアチアのホームケアを分析・予測したEuromonitor Internationalの市場調査報告書であり、国別の市場規模や形態に関する包括的なガイドです。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in CroatiaEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN CROATIA EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Fall in volume sales as inflation bites Saponia retains leadership with wide product portfolio and an emphasis on protecting the environment Private label continues to gain value share PROSPECTS AND OPPORTUNITIES Moderate constant value growth over forecast period Increased focus on sustainability E-commerce continues to gain value share over the forecast period CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Fall in volume sales as inflation bites Multinationals continue to dominate dishwashing due to strength in high-value product area automatic dishwashing Private label has significant foothold in hand dishwashing PROSPECTS AND OPPORTUNITIES Minimal constant value and volume growth over forecast period Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing Consumers increasingly look for eco-friendly products CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Slight increase in volume sales. Multinational players retain strong presence due to strong visibility and wide distribution Consumers increasingly concerned about the environment and players take note PROSPECTS AND OPPORTUNITIES Muted constant value and volume growth over forecast period E-commerce continues to gain value share over the forecast period Gradual emergence of ecological brands in surface care CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth, in spite of significant current value increase Domestos retains dominance of bleach as established and trusted brand Increasingly consumers look to reduce bleach usage due to toxic ingredients PROSPECTS AND OPPORTUNITIES Minimal increase in volume sales over forecast period Bleach challenged by less harmful alternatives Strong perception of chlorine as effective ingredient will continue among older consumers CATEGORY DATA Table 41 Sales of Bleach: Value 2017-2022 Table 42 Sales of Bleach: % Value Growth 2017-2022 Table 43 NBO Company Shares of Bleach: % Value 2018-2022 Table 44 LBN Brand Shares of Bleach: % Value 2019-2022 Table 45 Forecast Sales of Bleach: Value 2022-2027 Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy volume growth, in spite of high inflation Multinationals continue to benefit from strong shelf positioning of their brands and higher advertising budgets ITBs continue to account for most current value sales PROSPECTS AND OPPORTUNITIES Minimal constant value and volume growth over forecast period Further development of ecological toilet care Continued differentiation to keep consumers engaged CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2017-2022 Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Slight increase in volume sales. Multinationals dominate polishes, although private label holds stable position with affordable options Shoe polish registers highest current value growth PROSPECTS AND OPPORTUNITIES Muted constant value and volume growth over forecast period Little innovation as other more flexible cleaning products gain value share Metal polish outperforms other polishes over forecast period CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2017-2022 Table 54 Sales of Polishes by Category: % Value Growth 2017-2022 Table 55 NBO Company Shares of Polishes: % Value 2018-2022 Table 56 LBN Brand Shares of Polishes: % Value 2019-2022 Table 57 Forecast Sales of Polishes by Category: Value 2022-2027 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy volume growth, in spite of high inflation Multinationals continue to dominate air care, but private label gaining Spray/aerosol air fresheners continue to account for most value sales PROSPECTS AND OPPORTUNITIES Muted constant value and volume growth over forecast period Environmental and health concerns anticipated to impact demand and offerings in air care E-commerce continues to grow CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2017-2022 Table 60 Sales of Air Care by Category: % Value Growth 2017-2022 Table 61 NBO Company Shares of Air Care: % Value 2018-2022 Table 62 LBN Brand Shares of Air Care: % Value 2019-2022 Table 63 Forecast Sales of Air Care by Category: Value 2022-2027 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy volume growth, in spite of high inflation SC Johnson & Son retains dominance of home insecticides with wide product portfolio Electric insecticides the only positive performer but high prices restrict overall size PROSPECTS AND OPPORTUNITIES Slight volume decline over forecast period Electric insecticides grow strongly, although spray/aerosol format leads Sales of other types of home insecticides are low and falling CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2017-2022 Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryIn 2022, though current value sales of home care increased in Croatia, constant value and volumes sales fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. In addition, with the height of the pandemic having passed, there was not the same level of frenetic cleaning being done in order to remove any residue of the virus. Population decline also led to a fall in volu... Table of ContentsHome Care in CroatiaEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN CROATIA EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Fall in volume sales as inflation bites Saponia retains leadership with wide product portfolio and an emphasis on protecting the environment Private label continues to gain value share PROSPECTS AND OPPORTUNITIES Moderate constant value growth over forecast period Increased focus on sustainability E-commerce continues to gain value share over the forecast period CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Fall in volume sales as inflation bites Multinationals continue to dominate dishwashing due to strength in high-value product area automatic dishwashing Private label has significant foothold in hand dishwashing PROSPECTS AND OPPORTUNITIES Minimal constant value and volume growth over forecast period Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing Consumers increasingly look for eco-friendly products CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Slight increase in volume sales. Multinational players retain strong presence due to strong visibility and wide distribution Consumers increasingly concerned about the environment and players take note PROSPECTS AND OPPORTUNITIES Muted constant value and volume growth over forecast period E-commerce continues to gain value share over the forecast period Gradual emergence of ecological brands in surface care CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Minimal volume growth, in spite of significant current value increase Domestos retains dominance of bleach as established and trusted brand Increasingly consumers look to reduce bleach usage due to toxic ingredients PROSPECTS AND OPPORTUNITIES Minimal increase in volume sales over forecast period Bleach challenged by less harmful alternatives Strong perception of chlorine as effective ingredient will continue among older consumers CATEGORY DATA Table 41 Sales of Bleach: Value 2017-2022 Table 42 Sales of Bleach: % Value Growth 2017-2022 Table 43 NBO Company Shares of Bleach: % Value 2018-2022 Table 44 LBN Brand Shares of Bleach: % Value 2019-2022 Table 45 Forecast Sales of Bleach: Value 2022-2027 Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy volume growth, in spite of high inflation Multinationals continue to benefit from strong shelf positioning of their brands and higher advertising budgets ITBs continue to account for most current value sales PROSPECTS AND OPPORTUNITIES Minimal constant value and volume growth over forecast period Further development of ecological toilet care Continued differentiation to keep consumers engaged CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2017-2022 Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Slight increase in volume sales. Multinationals dominate polishes, although private label holds stable position with affordable options Shoe polish registers highest current value growth PROSPECTS AND OPPORTUNITIES Muted constant value and volume growth over forecast period Little innovation as other more flexible cleaning products gain value share Metal polish outperforms other polishes over forecast period CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2017-2022 Table 54 Sales of Polishes by Category: % Value Growth 2017-2022 Table 55 NBO Company Shares of Polishes: % Value 2018-2022 Table 56 LBN Brand Shares of Polishes: % Value 2019-2022 Table 57 Forecast Sales of Polishes by Category: Value 2022-2027 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy volume growth, in spite of high inflation Multinationals continue to dominate air care, but private label gaining Spray/aerosol air fresheners continue to account for most value sales PROSPECTS AND OPPORTUNITIES Muted constant value and volume growth over forecast period Environmental and health concerns anticipated to impact demand and offerings in air care E-commerce continues to grow CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2017-2022 Table 60 Sales of Air Care by Category: % Value Growth 2017-2022 Table 61 NBO Company Shares of Air Care: % Value 2018-2022 Table 62 LBN Brand Shares of Air Care: % Value 2019-2022 Table 63 Forecast Sales of Air Care by Category: Value 2022-2027 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN CROATIA KEY DATA FINDINGS 2022 DEVELOPMENTS Healthy volume growth, in spite of high inflation SC Johnson & Son retains dominance of home insecticides with wide product portfolio Electric insecticides the only positive performer but high prices restrict overall size PROSPECTS AND OPPORTUNITIES Slight volume decline over forecast period Electric insecticides grow strongly, although spray/aerosol format leads Sales of other types of home insecticides are low and falling CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2017-2022 Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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