Summary

Overview
Global Mug Market reached US$ 23.1 billion in 2023 and is expected to reach US$ 47.4 billion by 2031, growing with a CAGR of 9.4% during the forecast period 2024-2031.
Developments in mug design, materials and function drive market expansion by providing consumers with a range of solutions to fit their needs. To meet consumer demands, manufacturers provide new materials like as ceramic, porcelain, glass and stainless steel and also innovative features like insulated mugs and spill-proof lids. Growing awareness of health and wellness pushes consumers to prefer mugs made of safe and eco-friendly materials.
BPA-free, lead-free and environmentally friendly mugs are becoming increasingly popular, propelling market expansion in this sector. For example, Urban Bar's Tiki Barware is a collection of steel drinkware with Hawaiian-inspired tiki motifs. The negative impact of plastic drinkware on the environment and health is driving the demand for safe and recyclable material-based goods. Product manufacturers avoid the usage of BPA, a hazardous chemical.
In 2023, Europe is expected to be hold about 1/4th of the global mug market. Convenience food, such as ready-to-eat goods, fruit juices and coffee, have become increasingly popular. For example, in January 2022, Monster Drinks introduced a new flavor to their primary energy drink brand. The goods were sold in supermarkets and convenience stores around UK. Furthermore, the increasing popularity of e-commerce is expected to promote the growth of the mug market in the region.
Dynamics
Rising Establishment of Bars in Various Countries
As more people work remotely and spend time at home, there is a greater demand for mugs for personal use and gifting, which contributes to market growth. The product's ability to create formal settings with an attractive and sophisticated appearance and design, as well as its durability for use by children, is helping to attract more clients. Product demand has skyrocketed as more bars open in diverse countries globally.
A wide range of beverages are provided at bars, pubs and nightclubs, high-quality and numerous drinkware is necessary, which will drive the market demand for mug. Pubs, bars and nightclubs are popular venues for individuals to relax. Furthermore, the business is increasing positively as a result of rising consumer spending on affluent lifestyles. SBDCnet.Org, using data from June 2020, asserts that there are over 36,000 bars and nightclubs in U.S.
Lifestyle Changes and Rising Beverage Consumption
Consumer lifestyle changes, such as a growing preference for convenience and on-the-go consumption, are driving demand for mugs. People's increasingly hectic lifestyles necessitate the need for portable and sturdy containers for their beverages, which contributes to mug demand. The global popularity of coffee and tea cultures fuels demand for mugs, which are fundamental receptacles for drinking these beverages.
Coffee shops, cafés and tea houses all contribute significantly to marketing mugs because of the cultural experience, influencing consumer tastes and increasing market demand. The rising demand for products as a result of increased beverage consumption is driving market growth. According to International Coffee Organization statistics, global consumption in 2019-20 grew by 1.24 million bags over the previous year to 169.34 million bags.
Market Saturation and Presence of Alternatives
Shifting consumer preferences, driven by evolving lifestyle trends and cultural transformations, might have an impact on mug demand. Because of significant market penetration and mature customer preferences, the mug market in developed regions may become saturated. Manufacturers can find it difficult to distinguish their products and compete in saturated marketplaces, resulting in price pressures and lower profit margins. The global mug market faces competition from various beverage containers like tumblers, travel mugs and disposable cups.
Consumers choose these alternatives due to advantages such as mobility, insulation and convenience, affecting demand for classic ceramic or glass mugs. Growing worries about environmental sustainability have prompted people to seek out eco-friendly alternatives to standard mugs. As a result, there is a desire for recyclable and biodegradable choices, offering a challenge to producers who rely on non-sustainable materials.
Segment Analysis
The global mug market is segmented based on material, end-user, application and region.
Rising Shift Towards Western Lifestyle Drives the Segment Growth
Household is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. As urbanization and globalization expand, western lifestyles and habits become more prevalent over the world. The proliferation of western-style coffee shops, cafés and coffee culture contributes to rising demand for mugs as coffee consumption rises.
Various health benefits of coffee use, such as lower risk of diabetes, fat loss and increased energy intake from caffeine surges, are also boosting market expansion. Key players are working on product improvements to maintain a better presence in the region. For example, to address Japan's rapidly expanding desire in plant-based food, Nestle Japan debuted a range of Nescafé lattes in 2021, including coffee capsules made with plant-based ingredients.
Geographical Penetration
Cultural Significance of Tea and Coffee in Asia-Pacific
Asia-Pacific is the dominant region in the global mug market covering more than 35% of the market. Urbanization trends, together with rising disposable incomes and changing lifestyles, drive up demand for domestic products like mugs. Many of the region's countries have strongly rooted tea and coffee cultures. Mugs are in high demand in countries with strong tea and coffee traditions, such as China, Japan and India.
Many startups and entrepreneurs choose this point of sale to launch their products because it requires less financial commitment and has a large consumer base. For example, in 2022, Luxmi Tea Company Private Ltd. expanded operations and began selling teas directly to consumers via its internet site, other marketplaces and retail stores. Furthermore, all factors are indirectly expected to drive demand.
Competitive Landscape
The major global players in the market include Caribou Coffee Company, De’Longhi Appliances S.r.l., Epoca International, Inc., Hamilton Housewares Pvt. Ltd, HANOWA and SWISS MILITARY, Ignite USA, LLC, Keurig Dr Pepper, SharkNinja Operating LLC, Thermos L.L.C. and Zojirushi America Corporation.
COVID-19 Impact Analysis
With lockdowns and social distancing measures, people stayed more time at home, which raised demand for household items such as mugs. People working from home and participating in activities such as remote schooling and virtual socializing created an increased need for mugs for coffee, tea and other beverages. As brick-and-mortar establishments closed or experienced less foot traffic owing to lockdowns and safety concerns, customers turned to internet shopping for their mug purchases.
E-commerce platforms have grown significantly, providing a quick and safe option to purchase for mugs without leaving the house. The epidemic drove people to seek comfort and connection through individualized products. Customized and personalized mugs were popular gifts for birthdays, holidays and other occasions as individuals sought out new ways to stay connected.
Russia-Ukraine War Impact
Ukraine and Russia are important suppliers of raw materials required to make ceramic and glass mugs, including clay, sand and minerals. Conflict-related interruptions in the supply of these raw materials may result in shortages and price rises for mug producers globally. Many mug manufacturing plants may be located in conflict-affected areas or rely on regionally produced materials.
Factory closures, transportation interruptions and personnel shortages might cause production delays and lower output, affecting global supply. Geopolitical tensions and uncertainties surrounding the conflict can have an impact on consumer confidence and purchase decisions. In times of economic uncertainty, consumers can reduce their expenditures on non-essential items like as mugs, resulting in a decrease in demand and sales.
By Material
• Strengthened Glass
• True Porcelain
• Vitreous Enamel
• Stainless Steel
• Plastic
• Others
By End-User
• Household
• Corporate
• Others
By Application
• Shaving Mug
• Tiki Mug
• Travel Mug
• Thermochromics Mug
• Puzzle Mug
• Amusement Mug
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In February 2023, Steelite International partnered with RCR CrystalleriaItaliana to distribute its finest eco-crystal glassware. Each glass is exceptionally break-resistant and produced entirely from recycled material.
• On February 3, 2023, BASCO, Inc. extends its glassware business by purchasing Discount Vials. The collaboration will benefit both BASCO and Discount Vials significantly, opening up new opportunities for both firms as they expand jointly.
Why Purchase the Report?
• To visualize the global mug market segmentation based on material, end-user, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of mug market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global mug market report would provide approximately 62 tables, 59 figures and 202 pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Material
3.2. Snippet by End-User
3.3. Snippet by Application
3.4. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Establishment of Bars in Various Countries
4.1.1.2. Lifestyle Changes and Rising Beverage Consumption
4.1.2. Restraints
4.1.2.1. Market Saturation and Presence of Alternatives
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Material
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
7.1.2. Market Attractiveness Index, By Material
7.2. Strengthened Glass*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. True Porcelain
7.4. Vitreous Enamel
7.5. Stainless Steel
7.6. Plastic
7.7. Others
8. By End-User
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
8.1.2. Market Attractiveness Index, By End-User
8.2. Household*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Corporate
8.4. Others
9. By Application
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
9.1.2. Market Attractiveness Index, By Application
9.2. Shaving Mug*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Tiki Mug
9.4. Travel Mug
9.5. Thermochromics Mug
9.6. Puzzle Mug
9.7. Amusement Mug
9.8. Others
10. By Region
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
10.1.2. Market Attractiveness Index, By Region
10.2. North America
10.2.1. Introduction
10.2.2. Key Region-Specific Dynamics
10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.2.6.1. U.S.
10.2.6.2. Canada
10.2.6.3. Mexico
10.3. Europe
10.3.1. Introduction
10.3.2. Key Region-Specific Dynamics
10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.3.6.1. Germany
10.3.6.2. UK
10.3.6.3. France
10.3.6.4. Italy
10.3.6.5. Russia
10.3.6.6. Rest of Europe
10.4. South America
10.4.1. Introduction
10.4.2. Key Region-Specific Dynamics
10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.4.6.1. Brazil
10.4.6.2. Argentina
10.4.6.3. Rest of South America
10.5. Asia-Pacific
10.5.1. Introduction
10.5.2. Key Region-Specific Dynamics
10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.5.6.1. China
10.5.6.2. India
10.5.6.3. Japan
10.5.6.4. Australia
10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
10.6.1. Introduction
10.6.2. Key Region-Specific Dynamics
10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11. Competitive Landscape
11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis
12. Company Profiles
12.1. Caribou Coffee Company*
12.1.1. Company Overview
12.1.2. Product Portfolio and Description
12.1.3. Financial Overview
12.1.4. Key Developments
12.2. De’Longhi Appliances S.r.l.
12.3. Epoca International, Inc.
12.4. Hamilton Housewares Pvt. Ltd
12.5. HANOWA and SWISS MILITARY
12.6. Ignite USA, LLC
12.7. Keurig Dr Pepper
12.8. SharkNinja Operating LLC
12.9. Thermos L.L.C.
12.10. Zojirushi America Corporation
LIST NOT EXHAUSTIVE
13. Appendix
13.1. About Us and Services
13.2. Contact Us