Summary

Overview
Global Facial Cleanser Market reached US$ 22.5 billion in 2023 and is expected to reach US$ 35.6 billion by 2031, growing with a CAGR of 5.9% during the forecast period 2024-2031.
The growing consumer preference for chemical-free beauty products, together with the expanding concepts of creams, serums and moisturizers infused with organic components, is likely to fuel demand for organic skin care products over the forecast period. The products are more effective and have fewer negative effects, which is likely to expand their use among customers.
There is a significant movement toward a more digital world, which has influenced online buying behavior. With the closure of numerous beauty and cosmetics retail stores, brands are expanding their online presence. For example, in February 2021, Lulu's Holistics, a chemical-free skincare firm with three brick-and-mortar locations in Florida and New York and an internet site, increased its income to US$ 5 million in 2020, due to its operation online even after the physical stores were closed due to the epidemic.
In 2023, Europe is expected to be hold about 25% of the global facial cleanser market. Growing consumer interest in 'cleaner, greener beauty' is predicted to fuel demand for non-synthetic skin care products, particularly among millennials and Generation Z. According to a YPulse research published in September 2021, 36% of Gen Z and Millennial ladies in Western Europe want to try these products. The availability of skincare products with a 'organic' label will improve their exposure among customers.
Dynamics
Growing Product Innovation
Continuous innovation in face cleanser formulas, including the creation of mild and effective cleansers for various skin types, is driving the market forward. Consumers are increasingly worried about the environmental impact of skincare products, creating a need for eco-friendly and sustainable alternatives. Manufacturers respond by inventing biodegradable packaging, decreasing waste and employing sustainable sourcing and manufacturing practices.
Manufacturers are introducing goods with natural organic and skin-friendly components to fulfill consumer demand. Increasing R&D investments have resulted in more innovative product introductions. For example, in June 2021, SO'BiO étic, France's premier organic beauty brand, introduced its organic beauty product range in U.S., which comprises hydrating day cream organic brightening moisturizing cream, tone correction serum and organic cleansing foam.
Rising Awareness of Skin Care
Demand for facial cleansers is increasing as people become more aware of the benefits of proper skincare and cleanliness. Consumers are becoming more conscious of keeping healthy skin and preventing skin disorders, resulting in increased usage of facial washing products. A healthy skin care regimen brightens skin and reduces acne caused by environmental factors such as pollution and UV rays. TIEGE HANLEY, a men's skincare firm, wrote a blog in 2020 stating that 60% of males aged 18 to 24 use skincare products.
Men choose chemical-free products over conventional skincare due to the spread of knowledge and the benefits they provide. The trend has pushed numerous businesses to provide a diverse portfolio of organic products designed specifically for males, such as face wash, serum and facial washing oil. Lyonsleaf, John Masters Organics, Dr. Alkaitis's, Grown Alchemist and Bulldog Skincare are some of the brands that offer similar products for guys.
Presence of Alternatives and Regulatory Compliance
Alternative skincare products and cleansing procedures, such as micellar water, cleansing oils, cleansing balms and waterless cleansers, compete with facial cleansers on the market. The products offer a variety of formulas, textures and application methods, giving consumers more options and perhaps diverting demand away from standard facial cleansers. Stringent laws & requirements regarding product safety, ingredients, labeling and testing can offer obstacles for facial cleanser makers.
Compliance with regulatory regulations necessitate more resources, effort and expenditure, especially for multinational corporations operating across numerous jurisdictions. Growing concerns about environmental sustainability and plastic waste are having an impact on consumer preferences and purchase decisions. The usage of single-use plastic packaging in facial cleanser products has come under investigation, leading to demands for environmentally friendly packaging alternatives and sustainable product compositions.
Segment Analysis
The global facial cleanser market is segmented based on type, source, packaging, skin type, target customer, application and region.
Rising Demand for Organic Products Drives the Segment Growth
Natural/Herbal products are expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. Consumers increasingly prefer natural and organic skincare products. Concerns about chemicals, sensitivity and environmental sustainability have fueled demand for natural and organic face cleansers derived from botanical extracts, plant-based components and other natural sources.
Synthetic substances including methylparaben, propylparaben and butylparaben are hazardous and have been linked to allergic responses, acne, pimples, rashes and other skin issues. As a result, the major players are launching organic products. In February 2021, Lady Green, a French organic beauty company, debuted a range of organic face care and makeup products for blemished, acne-prone skin, including face wash, face cream, mascara and BB cream, using natural active ingredients such as aloe-vera and neem.
Geographical Penetration
Growing Focus on Skin Care in Asia-Pacific
Asia-Pacific is the dominant region in the global facial cleanser market covering more than 35% of the market. With the rise of social media, beauty influencers and digital marketing efforts, consumers in Asia-Pacific countries are becoming more aware of skincare trends, advice and product suggestions. It has raised knowledge of skincare benefits and trends, resulting in increased demand for facial cleansers and other skincare products.
Brands are also developing innovative products to meet the increased demand. For example, in May 2021, L'Oréal Paris collaborated with AKQA to open an omnichannel concept shop in Shanghai, providing visitors with a personalized experience and building stronger customer relationships. Furthermore, with the growing demand for premium cosmetic products like K-Beauty and C-Beauty in the country, market participants are focusing on extending their product range to acquire large market shares.
Competitive Landscape
The major global players in the market include Unilever, Procter & Gamble, L'Oréal Paris, Estée Lauder Inc, Johnson & Johnson Consumer Inc., Kao Singapore Pte. Ltd., Shiseido Co., Ltd., L’OCCITANE INTERNATIONAL SA, Clarins and Natura &Co.
COVID-19 Impact Analysis
The pandemic has raised awareness about the significance of personal cleanliness, including skincare habits. As individuals became more concerned about cleanliness and sanitation, there was an increase in demand for facial cleansers and other skincare products to preserve healthy skin. During lockdowns, consumers turned to internet platforms to acquire skincare items, especially facial cleansers, as retail establishments were closed or operating at reduced capacity.
E-commerce platforms have grown significantly, providing consumers with a simple and safe way to shop for skincare items from the comfort of their own homes. However, the shutdown of beauty salons, spas and dermatological clinics during lockdowns reduced access to expert skincare treatments and consultations. The decreased demand for professional-grade face cleansers and other skincare products commonly supplied through these channels.
Russia-Ukraine War Impact
Ukraine and Russia are large producers of ingredients used in cosmetics & personal care products, such as surfactants, emollients and preservatives. Conflict-related disruptions in the supply of these raw ingredients result in shortages and price rises for facial cleanser manufacturers globally. In times of geopolitical tension and economic concern, customers prefer necessary goods over luxury or premium skincare products like facial cleansers.
There is a shift towards more economical or basic skincare alternatives, resulting in changes in customer tastes and purchase habits. Geopolitical instability and violence can cause economic uncertainty and erode consumer confidence levels. During times of uncertainty, customers can reduce discretionary spending on non-essential items like facial cleansers, resulting in a decrease in demand.
By Type
• Foaming
• Gel
• Cream & Lotion
• Micellar Water
• Others
By Source
• Natural/Herbal
• Synthetic
By Packaging
• Bottles & Jars
• Tubes
• Pouches
• Dispenser
• Others
By Skin Type
• Combination
• Oily
• Dry
• Sensitive
• Others
By Target Customer
• Male
• Female
By End-User
• Moisturizing
• Skin Whitening
• Anti-Aging
• Skin Repair
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In November 2023, Natura &Co stated that it had reached a deal to sell "The Body Shop" to international private equity firm Aurelius, marking a new milestone in the Group's strategy of simplifying and refocusing activities. It would benefit from Aurelius' outstanding track record of growing up businesses to continue its transformation journey.
• In November 2023, Shiseido Co., Ltd. won first place in the "Corporate Ranking" at one of Japan's most prestigious women's awards, the Forbes JAPAN WOMEN AWARD 2023. Since its inception in 2016, the Forbes Japan Women Award has strived to communicate best practices for minimizing gender gaps and empowering women and companies.
• In November 2023, Kao Corporation has joined the Japanese Cosmetics and Personal Care Products Industry Buyer Members Sedex working group to improve supply chain labor conditions. The collaboration ensures that Kao is consistently trying to address human rights issues in supplier chains.
Why Purchase the Report?
• To visualize the global facial cleanser market segmentation based on type, source, packaging, skin type, target customer, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of facial cleanser market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global facial cleanser market report would provide approximately 86 tables, 88 figures and 212 pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Type
3.2. Snippet by Source
3.3. Snippet by Packaging
3.4. Snippet by Skin Type
3.5. Snippet by Target Customer
3.6. Snippet by Application
3.7. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Growing Product Innovation
4.1.1.2. Rising Awareness of Skin Care
4.1.2. Restraints
4.1.2.1. Presence of Alternatives and Regulatory Compliance
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
7.1.2. Market Attractiveness Index, By Type
7.2. Foaming*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Gel
7.4. Cream & Lotion
7.5. Micellar Water
7.6. Others
8. By Source
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
8.1.2. Market Attractiveness Index, By Source
8.2. Natural/Herbal*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Synthetic
9. By Packaging
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
9.1.2. Market Attractiveness Index, By Packaging
9.2. Bottles & Jars*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Tubes
9.4. Pouches
9.5. Dispenser
9.6. Others
10. By Skin Type
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
10.1.2. Market Attractiveness Index, By Skin Type
10.2. Combination*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Oily
10.4. Dry
10.5. Sensitive
10.6. Others
11. By Target Customer
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
11.1.2. Market Attractiveness Index, By Target Customer
11.2. Male*
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Female
12. By Application
12.1. Introduction
12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.1.2. Market Attractiveness Index, By Application
12.2. Moisturizing*
12.2.1. Introduction
12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. Skin Whitening
12.4. Anti-Aging
12.5. Skin Repair
12.6. Others
13. By Region
13.1. Introduction
13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
13.1.2. Market Attractiveness Index, By Region
13.2. North America
13.2.1. Introduction
13.2.2. Key Region-Specific Dynamics
13.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
13.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
13.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
13.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
13.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.2.9.1. U.S.
13.2.9.2. Canada
13.2.9.3. Mexico
13.3. Europe
13.3.1. Introduction
13.3.2. Key Region-Specific Dynamics
13.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
13.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
13.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
13.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
13.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.3.9.1. Germany
13.3.9.2. UK
13.3.9.3. France
13.3.9.4. Italy
13.3.9.5. Russia
13.3.9.6. Rest of Europe
13.4. South America
13.4.1. Introduction
13.4.2. Key Region-Specific Dynamics
13.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
13.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
13.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
13.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
13.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.4.9.1. Brazil
13.4.9.2. Argentina
13.4.9.3. Rest of South America
13.5. Asia-Pacific
13.5.1. Introduction
13.5.2. Key Region-Specific Dynamics
13.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
13.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
13.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
13.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
13.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.5.9.1. China
13.5.9.2. India
13.5.9.3. Japan
13.5.9.4. Australia
13.5.9.5. Rest of Asia-Pacific
13.6. Middle East and Africa
13.6.1. Introduction
13.6.2. Key Region-Specific Dynamics
13.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
13.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
13.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
13.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
13.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
14. Competitive Landscape
14.1. Competitive Scenario
14.2. Market Positioning/Share Analysis
14.3. Mergers and Acquisitions Analysis
15. Company Profiles
15.1. Unilever*
15.1.1. Company Overview
15.1.2. Product Portfolio and Description
15.1.3. Financial Overview
15.1.4. Key Developments
15.2. Procter & Gamble
15.3. L'Oréal Paris
15.4. Estée Lauder Inc
15.5. Johnson & Johnson Consumer Inc.
15.6. Kao Singapore Pte. Ltd.
15.7. Shiseido Co., Ltd.
15.8. L’OCCITANE INTERNATIONAL SA
15.9. Clarins
15.10. Natura &Co
LIST NOT EXHAUSTIVE
16. Appendix
16.1. About Us and Services
16.2. Contact Us