Summary

The sneaker market in India is experiencing a dynamic and transformative phase, propelled by a myriad of factors that reflect the evolving fashion landscape and shifting consumer preferences. India, with its youthful demographic and burgeoning urbanisation, has witnessed a remarkable surge in the demand for sneakers. This surge is not merely confined to the realm of athletic footwear but extends to a broader cultural phenomenon, where sneakers have become a symbol of style, comfort, and self-expression. Fueled by the global athleisure trend, sneakers have seamlessly integrated into everyday wardrobes, transcending traditional boundaries between sports and casual fashion. The youth-centric culture and the influence of global fashion trends, disseminated through social media and digital platforms, play a pivotal role in shaping the vibrant sneaker culture in the country. The market is characterised by a diverse range of offerings, from renowned international brands to the emergence of indigenous labels, each contributing to the rich tapestry of sneaker choices available to consumers. With a rise in online shopping platforms, where convenience meets an extensive array of options, the Indian sneakers market is not just about footwear; it symbolises a dynamic intersection of lifestyle, fashion, and cultural expression, marking a paradigm shift in how individuals perceive and embrace their personal style. As the Indian consumer becomes increasingly discerning and brand-conscious, the sneaker market continues to evolve, offering a fascinating narrative of innovation, inclusivity, and the relentless pursuit of both style and substance.

According to the research report, "India Sneakers Market Outlook, 2029," published by Bonafide Research, the India Sneakers market is anticipated to add to more than USD 1.25 Billion by 2024–29. In India, a change in fashion choices has resulted from the country's fast urbanisation and acceptance of contemporary lifestyles. Sneakers are a popular choice for those living in cities and urban regions since they go well with the urban and contemporary lifestyle. Indian consumers are increasingly influenced by global fashion trends, especially through social media and digital platforms. The popularity of international sneaker brands and styles contributes to the growing demand for sneakers in India. The workplace and social dress codes in India have become more casual over time. Sneakers, once primarily associated with sports, are now widely accepted as suitable footwear for various casual and semi-formal settings, driving their demand. The rising awareness of health and wellness has led to an increase in fitness activities. Sneakers, designed for comfort and support during physical activities, are preferred by individuals engaging in fitness routines, contributing to their demand. Sneaker brands often run promotional campaigns, events, and exclusive releases. These marketing strategies create excitement and drive consumer engagement, encouraging individuals to explore and purchase new sneaker releases. Celebrity endorsements and collaborations with popular figures play a significant role in shaping consumer preferences. Sneaker brands often collaborate with Indian celebrities or influencers, creating a buzz around specific models and driving consumer interest.

Based on the product types, they are segmented into low-top sneakers, mid-top sneakers, and high-top sneakers. Among them in India, the mid-top sneakers significantly contribute to the market. Mid-top sneakers strike a balance between the ankle support provided by high-tops and the freedom of movement offered by low-tops. This versatility makes mid-top sneakers suitable for various occasions, allowing consumers in India to seamlessly transition from casual to slightly more formal settings while maintaining a fashionable look. In urban centres across India, there is a growing interest in global fashion trends, particularly among the younger demographic. Mid-top sneakers, being a staple in streetwear and urban fashion, align with the preferences of Indian consumers who seek trendy and fashionable footwear. The influence of sports and fitness culture is significant in India. Mid-top sneakers, influenced by basketball and other sports, can resonate with consumers who appreciate the athletic aesthetic and desire footwear that blends sports-inspired style with everyday comfort. India has a large and youthful population, and young consumers often drive fashion trends. Mid-top sneakers, being a preferred style among the youth globally, are likely to be popular among young Indian consumers who value both comfort and style. Based on the distribution channel, which includes offline and online, among them, online significantly contributes to the market. Over the past decade, India has witnessed a significant increase in internet penetration, driven by factors such as affordable smartphones and data plans. As more people gain access to the internet, online shopping becomes more accessible, contributing to the growth of e-commerce, including the online sale of sneakers. Online platforms make it easier for consumers to compare prices across different sellers and platforms. This transparency allows consumers to make informed purchasing decisions, promoting a competitive market where retailers strive to offer competitive pricing and promotions.

In terms of the end user, they are bifurcated into men, women, and kids. In India, men lead the market, and sneakers are known for their comfort and versatility. In India, where daily activities often involve varied terrain and weather conditions, sneakers provide a comfortable and practical footwear option suitable for different occasions. Men in India, particularly in urban areas, are influenced by global fashion trends. Sneakers, being a global fashion staple, are often featured in international fashion and streetwear trends, influencing men to incorporate them into their wardrobes. The influence of sportswear in casual fashion has been a global trend, and it's prominent in India as well. Sneakers, originally designed for athletic purposes, have become a symbol of sporty and active lifestyles, making them popular among men who appreciate the athleisure aesthetic. Celebrity endorsements play a substantial role in shaping fashion preferences in India. When popular actors, sports personalities, or influencers are seen wearing sneakers, it often leads to increased demand as fans and followers aspire to replicate their style. The emergence of sneaker culture, which celebrates sneaker collecting and limited-edition releases, has gained momentum globally and in India. Men who identify with sneaker culture often view sneakers as more than just footwear; they are collectibles and statements of personal style.

Considered in this report:
• Geography: India
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• India Sneakers market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types
• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

By End User
• Men
• Women
• Kids

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sneakers, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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