Summary

Tea holds significant cultural importance in the Middle East and Africa. It's deeply ingrained in social customs, serving as a symbol of hospitality, community, and tradition. Its cultural significance contributes to consistent and regular consumption. Both regions are experiencing significant population growth. With larger populations, there's an increasing demand for consumer goods, including tea, leading to market expansion and a growing customer base. The demographics in the Middle East and Africa are evolving, leading to changes in consumer preferences. Younger generations may show interest in diverse tea types, flavors, and packaging formats, contributing to market diversification. Increasing health consciousness among consumers drives the growth of tea consumption. As tea is generally considered a healthier beverage, its consumption is rising among health-conscious individuals seeking alternatives to sugary drinks. Rapid urbanization has led to the growth of café culture in many cities across the Middle East and Africa. Cafés and tea houses offer a social space for consumers, driving the demand for various tea blends and specialty teas. The regions have diverse tastes in tea. While black tea remains popular, there's a growing interest in herbal infusions, green tea, and specialty blends, contributing to market growth through product diversity. In some areas, tea tourism is gaining traction. Regions with significant tea plantations attract tourists interested in learning about tea cultivation and production processes, contributing to local economies. As disposable income levels rise in certain areas, consumers have more spending power to invest in premium and specialty teas, leading to market expansion in the higher-end tea segment. Growing awareness of the health benefits of tea, such as antioxidants and polyphenols, drives consumer choices. Teas are increasingly seen as part of a healthier lifestyle, further propelling market growth.

According to the research report, “Middle East & Africa Tea Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross around USD 14 Billion market size by 2028. The demand for high-quality, premium teas has been rising. Consumers are willing to pay a premium for specialty and artisanal teas that come with unique flavors, provenance stories, and quality assurance. This has led to the emergence of specialty tea stores and increased availability of high-end tea varieties. Preferences for ready-to-drink tea products, such as bottled iced teas, are growing due to their convenience and availability in the market. Additionally, Flavored and functional teas, as well as tea-based beverages and cocktails, have gained popularity among younger demographics. The convenience of ready-to-drink tea products has been driving growth. Consumers, especially in urban areas, are opting for bottled and canned iced teas, particularly due to their convenience and on-the-go consumption. Consumer habits are changing, especially among younger demographics. The rise in tea-based cocktails, alternative uses of tea in cooking, and the emergences of tea as a ‘trendy’ beverage contribute to the diversification of tea consumption habits. Packaging has become a crucial element in marketing tea. It’s not just about protecting the product but also about visually appealing and sustainable packaging. Creative, eco-friendly, and aesthetically pleasing packaging designs have gained importance in attracting consumers. Seasonal variations and festivals often witness specific tea blends or limited-edition offerings. Companies capitalize on these events to introduce seasonal flavors or packaging, attracting consumers looking for specialty teas during these periods.

According to the report, the countries covered in this report are the United Arab Emirates, Saudi Arabia, South Africa and Egypt. Among them, United Arab Emirates is expected to the highest CAGR during the forecast period. The United Arab Emirates has undergone substantial economic development and diversification beyond oil-based industries. With a flourishing economy, rising disposable incomes, and a growing middle class, consumer spending on diverse products, including specialty teas has increased. There's been a noticeable shift in consumer preferences towards healthier and premium products. This change in consumer behavior aligns with the growing demand for specialty teas, herbal infusions, and higher-quality blends. The United Arab Emirates is a multicultural hub, attracting people from various countries and cultures. This diversity influences the demand for a wide range of tea varieties, catering to the preferences of a cosmopolitan population interested in various traditional and specialty teas. The United Arab Emirates is a major tourist destination, known for its hospitality and luxury. The thriving hospitality industry, including high-end hotels and restaurants, serves as a significant market for premium and specialty teas, contributing to the growing demand for high-quality teas. The United Arab Emirates is a major tourist destination, known for its hospitality and luxury. The thriving hospitality industry, including high-end hotels and restaurants, serves as a significant market for premium and specialty teas, contributing to the growing demand for high-quality teas. In addition, Egyptians have a long-established tradition of consuming tea. Tea is a central part of social gatherings, daily life, and hospitality. The Egyptian population's preference for tea significantly influences market demand. Tea is deeply embedded in Egyptian culture. The tea culture in Egypt is closely associated with hospitality, where offering and sharing tea is a sign of warm welcome and generosity. Egyptian tea preparation, often referred to as "shai," involves brewing strong black tea and serving it sweet with copious amounts of sugar and often with fresh mint. These specific preferences contribute to consistent consumption patterns. Egypt has a large population, providing a substantial consumer base for tea products. This large market size encourages a competitive landscape and offers opportunities for different tea brands and varieties.

Green tea is well-known for its potential health benefits, including its high concentration of antioxidants, which are believed to help in the prevention of certain diseases. United Arab Emirates residents, like many globally, are increasingly health-conscious and are drawn to the perceived health advantages of green tea. Green tea has been associated with aiding weight management and boosting metabolism, appealing to individuals aiming to maintain a healthy weight or those involved in fitness activities. As the United Arab Emirates populace becomes more health-focused, green tea's potential role in supporting weight management is highly appealing. Traditional Emirati culture values herbal remedies and natural healing methods. Green tea, while not a native beverage, aligns with this cultural inclination towards natural health practices, contributing to its adoption and acceptance in the United Arab Emirates. United Arab Emirates is a cosmopolitan society with significant exposure to global trends, and green tea's popularity in international health and wellness discussions has influenced its adoption in the region. Green tea often served hot or cold can be appealing in the warm climate of the United Arab Emirates. Its adaptability to various temperatures may contribute to its popularity throughout the year.

Tea is deeply embedded in the culture of many countries in the Middle East and Africa. It is not just a beverage but often a central element in social interactions and hospitality. In residential settings, families and individuals consume tea regularly as a part of their daily routines and for social gatherings. The cultural significance and tradition associated with tea consumption contribute to its high demand within households. Tea is relatively affordable compared to some other beverages. Its availability and accessibility in supermarkets and local stores make it a convenient choice for household consumption. Tea consumption is deeply ingrained in the social fabric of many cultures in the Middle East and Africa. It is often associated with social rituals, such as gatherings with family and friends, welcoming guests, and ceremonies. These rituals often take place in residential settings, fostering a strong preference for consuming tea at home. Moreover, the act of preparing and serving tea is considered an art form in many cultures, further emphasizing its significance in residential environments. Evolving demographics, including the rise of nuclear families and an increase in urbanization, have influenced consumption patterns. Smaller family units or individuals living independently often prefer home consumption due to its convenience and cost-effectiveness, contributing to the dominance of the residential segment.

The Middle East & Africa have been experiencing a surge in digital transformation and an increasing reliance on e-commerce platforms. With the proliferation of internet connectivity, smartphones, and online payment systems, consumers are more inclined towards online shopping, including the purchase of tea. Online platforms offer unmatched convenience and accessibility. Consumers can explore a wide range of tea products from various brands at their convenience, regardless of geographical constraints. This convenience is a major driving force behind the preference for purchasing tea online. Online platforms provide access to an extensive range of tea products, including different blends, flavors, and specialty teas. This diverse range attracts a broad spectrum of consumers seeking specific types of tea that might not be readily available in local stores or supermarkets. E-commerce platforms often offer promotional deals, discounts, and loyalty programs that attract consumers. The availability of special deals and cost-effective pricing strategies encourages consumers to buy tea online, creating a competitive edge over traditional brick-and-mortar stores. Enhanced logistics and efficient delivery systems have significantly contributed to the growth of online tea sales. Reliable and often expedited delivery services make it more convenient for consumers to receive their tea orders at their doorstep, further encouraging online purchases. For instance, some of the popular online channels include Jumia, Souq (now Amazon.sa), Kilimall, Takealot, Yashry and Jumia Food. Many tea companies have their own official websites, where consumers can directly purchase their products. For instance, companies like Twining's, Ahmad Tea, Basilur, or Dilmah have their online platforms where consumers can buy their tea offerings.

In terms of packaging market is segmented into paper boards, plastic, loose tea, aluminium tin and tea bags. Plastic packaging is one of the common packaging types for tea in Middle East & Africa tea market. Plastic packaging is often more cost-effective than other materials, making it an appealing alternative for tea producers in cost-conscious regions. Plastic packaging is lightweight, lowering transportation costs and carbon emissions, making it a viable option for tea distribution throughout the Middle East and Africa. Plastic packaging can take several shapes, including pouches, bags, and resealable containers. Consumers benefit from these options since they can conveniently obtain and store the tea. Single-serve tea bags, loose tea, and instant tea granules are all available in plastic packaging. This adaptability responds to the different interests of Middle Eastern and African clients. Plastic packaging materials are frequently easily available, with well-established supply systems in the Middle East and Africa, making them easily accessible to tea producers. The socioeconomic situations in the Middle East and Africa are distinct. Plastic packaging frequently enables more economical tea options, making it more accessible to a wider number of consumers. Plastic packaging is a common and trusted choice for many Middle Eastern and African consumers. Familiar packaging materials can boost consumer trust in the product. Plastic packaging technology advancements have resulted in the development of numerous types of plastics that can improve the freshness and quality of tea while retaining the benefits of plastic packaging, such as lightweight and durability.

Companies Covered in this report:

Tata Consumer Products, Associated British Foods plc, Starbucks Corporation, McLeod Russel India Ltd, Dilmah Ceylon Tea Company PLC, Lipton Teas and Infusions, Tim Hortons Inc.,, Harney & Sons , R.C. Bigelow, Inc.

Considered in this report:

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Middle East & Africa America Tea market with its value and forecast along with its segments
• Country-wise Tea market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country Covered in this report:

• United Arab Emirates
• Saudi Arabia
• South Africa
• Egypt

By Tea Type

• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea

By application

• Residential
• Commercial

By Distribution Channel
• Supermarkets /Hyper markets
• Speciality stores
• Convenience stores
• Online

By Packaging Type:

• Paper Boards
• Plastic
• Loose Tea
• Aluminium Tin
• Tea Bags

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.






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