Summary

Asia Pacific region has the highest number of tobacco users and is the prime target of multi-national global tobacco companies. The Western pacific region, comprising Asia and the Eastern Pacific, has the world’s highest tobacco use rates, and two-thirds of all men using tobacco. The tobacco market in Asia-Pacific is characterized by a wide range of tobacco products, including cigarettes, smokeless tobacco, cigars, and electronic cigarettes. Several major tobacco companies operate in the Asia-Pacific market, including both global conglomerates and regional players. Companies like Japan Tobacco International (JTI), British American Tobacco (BAT), Philip Morris International, and Imperial Brands have a significant presence. Additionally, there are numerous local and regional tobacco companies, each catering to specific markets with culturally relevant products. Cultural factors play a significant role in tobacco consumption patterns. Smoking is deeply embedded in some societies, and quitting can be challenging due to the social and cultural aspects associated with smoking. The act of smoking or using other tobacco products is often intertwined with social and psychological factors. For youths, the act of smoking is associated with a sense of rebellion, independence, or fitting in with a particular peer group. This social aspect contributes to the satisfaction they derive from using tobacco. The consumption of cigars and cigarillos is influenced by cultural factors in the Asia-Pacific region. In some countries, cigars are considered prestigious and are often enjoyed by a more affluent and older demographic. These products are used to mark special occasions, such as weddings or business deals.

According to the research report, “Asia Pacific Tobacco Product Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow with more than 4% CAGR from 2023-2028. The tobacco products market in the Asia-Pacific region is witnessing dynamic and complex trends, driven by cultural diversity, changing consumer preferences, and the emergence of new alternative products. While cigarette consumption continues to be widespread, there are several noteworthy developments contributing to the overall growth of the tobacco market in the region. The prevalence of cigarette smoking is attributed to cultural traditions, easy accessibility, and varying preferences for cigarette brands and flavors. However, it's essential to acknowledge the health risks associated with smoking, and governments and health organizations are actively working to implement tobacco control measures to curb consumption. A significant transformation in the tobacco market is the growing interest in alternative products like electronic cigarettes (e-cigarettes), which have gained traction among young consumers seeking alternatives to traditional smoking. E-cigarettes offer various flavors and innovative technology, making them appealing to tech-savvy younger generations. In addition to e-cigarettes, water pipes, also known as hookahs or shisha, have gained popularity in certain parts of the Asia-Pacific region. These social smoking devices are favoured by the youth and are often associated with social gatherings and relaxation. However, they also pose health risks, and there is a growing awareness of the dangers of water pipe smoking.

Based on the geography, China and India are indeed two major players dominating the market of tobacco products in the Asia-Pacific region, each with its distinct characteristics and significant market share. China stands as the largest tobacco market in the world, and its dominance in the Asia-Pacific region is unquestionable. The sheer scale of tobacco consumption in China is a testament to its significance. A domestic cigarette brand, such as China National Tobacco Corporation (CNTC), has a presence in the market. Smoking has deep-rooted cultural and social traditions in China, and the country's population size ensures that it remains a colossal market. However, this prevalence comes with substantial health concerns and public health challenges, as smoking-related diseases continue to be a significant burden. On the other hand, India is another notable player in the Asia-Pacific tobacco market. It holds a substantial market share, driven by a mix of domestic and international cigarette brands. India's tobacco landscape is diverse, with a significant prevalence of smokeless tobacco products, such as gutka, paan, and khaini, alongside traditional cigarettes. The Indian government has implemented various regulations to curb tobacco consumption, including health warnings on packaging and strict tobacco control policies. However, the cultural and economic dimensions of tobacco use in India present unique challenges.

The tobacco market in the Asia-Pacific region is characterized by a clear demarcation among various product categories, each with its distinct consumer preferences and consumption patterns. Historically, traditional cigarettes have been the dominant force in this market, constituting a significant share of tobacco product consumption. The act of cigarette smoking has deep-rooted cultural and social significance in many countries across the region, making it the go-to choice for tobacco users. However, an emerging trend indicates a shifting landscape, with next-generation products poised to claim a more substantial market share. These innovative alternatives, such as electronic cigarettes (e-cigarettes) and heated tobacco devices, have gained popularity, particularly among younger consumers looking for what they perceive as a less harmful and technologically appealing option. The attraction of these next-generation products lies in their varied flavors, modern design, and the perception of reduced risk compared to traditional smoking. They represent a shift away from the traditional combustion-based tobacco products, marking a significant evolution in the industry. Amid this transformation, smokeless tobacco, cigars and cigarillos, and Kretek (clove-flavored cigarettes) still maintain their niche markets, each catering to specific cultural and regional preferences. The Asia-Pacific tobacco market is evolving, reflecting changing consumer attitudes and regulatory trends, and next-generation products are indeed poised to play a more substantial role, potentially challenging the traditional dominance of cigarettes in the region.

Tobacco products in the Asia-Pacific region are distributed through a wide range of retail channels, reflecting the diversity of consumer preferences and lifestyles. These distribution channels include specialty stores, hypermarkets/supermarkets, convenience stores, online platforms, and other outlets. Among these, specialty stores have traditionally dominated the market. These dedicated tobacco shops offer a wide variety of products, provide personalized customer service, and often attract loyal customers seeking specific brands or unique tobacco experiences. However, there is a noticeable shift in the industry as the online market is anticipated to expand significantly in the coming years. The rise of e-commerce platforms has introduced convenience, wider product selections, and competitive pricing, which is particularly appealing to a tech-savvy, younger demographic. As more consumers turn to online channels for their tobacco product needs, it is reshaping the distribution landscape. The convenience factor of online shopping, coupled with the potential for discrete purchases, aligns well with the evolving consumer behaviour. While specialty stores maintain their foothold in the market, the growing online market is poised to challenge their dominance and transform the way tobacco products are distributed and purchased in the Asia-Pacific region.

Companies covered in this report:
British American Tobacco plc, Scandinavian Tobacco Grou, Imperial Tobacco Group pl, The Japan Tobacco Inc., Korea Tobacco & Ginseng Corporation (KT&G), Habanos S.A, ITC Limited, NTC Industries Ltd, Dharampal Satyapal Limited, Tabacos Monte Paz, China Tobacco International Inc.

Considered in this report:
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Asia Pacific Tobacco Product market Outlook with its value and forecast along with its segments
• Country-wise Tobacco Product market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product:
• Cigarette
• Smokeless Tobacco
• Cigar and Cigarillos
• Next Generation Products
• Kretek

By Distribution Channel:
• Speciality Store
• Hypermarket/supermarket
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Tobacco Product industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.



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