Summary

Mexico, known for its lively culture, rich customs, and flavorful cuisine, is building a name for itself in the tea world. While the country is better known for its coffee manufacturing, the Mexican tea sector is undergoing significant change. Tea is taking centre stage as Mexican consumers become more health-conscious and intrigued by international flavours. One of the most noticeable features of the Mexican tea market is its openness to a wide range of flavours. The world of tea reflects Mexico's diverse culinary legacy, which includes a blend of indigenous, Spanish, and international influences. Mexican customers are keen to try teas from many cultures, which have resulted in a diverse range of flavours and blends. Health and wellness are becoming increasingly important in Mexicans lives, and tea fits in wonderfully with this trend. Tea is well-known for its possible health benefits due to its antioxidant content and other wellness properties. Tea is becoming popular with Mexicans not only for its flavour but also for its ability to improve their health. Green tea, in particular, has grown in popularity in the Mexican market due to its supposed health benefits. Its high catechin content, a type of natural antioxidant, is frequently linked to potential weight loss and overall health advantages. As a result, green tea has become a popular beverage among those seeking to make healthier choices. Herbal teas are also popular due to their health benefits. Chamomile, regarded for its relaxing and sleep-inducing properties, is a household staple in Mexico. Peppermint tea is popular for its digestive properties, whereas hibiscus tea, often known as "agua de jamaica," is popular for its refreshing quality and potential cardiovascular health advantages. The artistic craftsmanship that goes into tea production is one of the distinguishing features of the Mexican tea market. Small-scale tea producers are emerging, emphasising quality, authenticity, and a dedication to the preservation of the tea-making tradition.

According to the research report "Mexico Tea Market Overview, 2028," published by Bonafide Research, the Mexico Tea market is predicted to grow with more than 8.50% CAGR from 2023 to 2028. Mexico's environmentally conscious consumers are actively seeking tea items that reflect their ideals. As soon as it comes to tea, sustainability and ethical sourcing have become critical factors to consider. Many Mexican tea producers place a premium on fair trade and organic certifications, ensuring that tea is supplied fairly and ethically. Furthermore, some tea farmers are going above and beyond by planting tea in environmentally benign and sustainable ways. Sustainable tea farming practices, combined with a commitment to maintaining natural environments, are becoming an intrinsic element of the identity of the Mexican tea business. The Mexican tea market is primed for further expansion and transformation. Tea will remain a diverse and appealing beverage option as Mexican consumers become more health-aware, globally connected, and environmentally conscious. The tea industry's acceptance of traditional and international flavours, artisanal craftsmanship, and ethical practices ensures a dynamic and exciting future for tea enthusiasts in Mexico. Mexican small-scale tea producers place a heavy focus on artisanal craftsmanship. They hand-pick ingredients and mix and prepare teas by hand to ensure a premium and authentic product. Consumers who respect quality and craftsmanship appreciate the artisanal approach to tea production. Mexico has its own indigenous tea traditions that have been passed down through the generations. For instance, "tisana" is a traditional herbal tea preparation made with indigenous ingredients and herbs. This cultural background enriches the Mexican tea experience. Mexican food is known around the world for its flavours and variety. Tea is increasingly being included in Mexican culinary creations. Tea-infused dishes, desserts, and cocktails are becoming increasingly popular, adding to the overall gourmet experience.

Based on type market is segmented into green tea, black tea, oolong tea, herbal tea and white tea. Black tea is significantly dominating the market of Mexico. Black tea, with its deep and robust flavour, appeals to Mexican consumers who enjoy strong and full-bodied beverages. Its unusual flavour is well-suited for individuals seeking a robust and gratifying tea experience, making it a popular choice, particularly in a society that values rich flavours. In Mexico, where tea culture is still developing, the familiarity and recognition of black tea make it an accessible choice. Many Mexican consumers, influenced by international tea traditions, find comfort in black tea's familiarity. The robust flavour profile of lack tea makes it a good option for tea and food combinations, much like wine pairings. Mexico's culinary world, famed for its rich and flavorful cuisine, benefits from black tea's complimentary character, which enhances the whole gastronomic experience. Mexican tea makers have embraced black tea as a creative medium. They blend black tea with indigenous Mexican ingredients and flavours to create unique blends that appeal to local preferences while preserving the essence of black tea. Black tea is widely accessible in a variety of retail outlets, ranging from traditional tea shops to supermarkets and internet retailers. This ease of access means that consumers may readily find black tea goods that meet their needs.

In terms of application market is segmented into residential and commercial. Residential are major end users of tea in Mexico and is expected to lead the market as well. Tea has long been associated with Mexican household customs. Tea is more than just a beverage in Mexican households; it is a cultural rite. Tea is a staple in residential environments since families frequently meet to enjoy it together, especially during breakfast or evening gatherings. Tea is regarded as a soothing and relaxing beverage, and its soothing properties are appreciated by home consumers. Tea provides moments of tranquilly and relaxation in the comfort of one's own home, whether it's a cup of chamomile tea before bedtime or a hot brew of black tea in the morning. In recent years, there has been a greater emphasis in Mexico on health and wellbeing. Many home customers turn to tea for its possible health benefits, such as antioxidant content and wellness properties. Tea is associated with the self-care and well-being priorities of individuals seeking healthier lifestyles. The distribution channel of the market include supermarkets /hypermarkets, speciality stores, convenience stores and online. Online channel is one of the major distribution channels for tea in Mexico and predicted to grow at rapid pace as well. Traditional brick-and-mortar retailers cannot compete with the convenience of online outlets. Mexican consumers may browse and buy a wide range of teas from the convenience of their own homes, reducing the need to visit physical establishments. Online channels give thorough product information as well as customer reviews, allowing consumers to make informed purchasing decisions. Before making a purchase decision, they can learn about tea kinds, flavour characteristics, and brewing methods. Online channels provide access to rare tea types, organic blends, and artisanal creations, among other things. This is especially intriguing to tea connoisseurs and those looking for unique tea experiences.

Considered in this report:
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Mexico Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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