Summary

The Canadian tea market is a thriving and expanding industry with a long history and a wide range of products. Tea has long been a popular beverage in Canada, a cosmopolitan country with a strong British influence. Significant changes have occurred in the market over the years, including the introduction of new tea kinds, shifting customer preferences, and a rising emphasis on health and sustainability. Health-conscious Canadians have increased the demand for healthier beverage options. Tea is associated with the wellness movement due to its antioxidant content and potential health benefits. Herbal and wellness teas, such as ginger for digestion or chamomile for relaxation, have grown in popularity as Canadians strive to incorporate more healthy options into their daily lives. Consumer preferences in the Canadian tea market have shifted significantly. While black tea is still a popular option, the market has expanded to include green tea, herbal teas, white teas, and a variety of specialty mixes. As health-conscious customers seek out solutions that correspond with their wellness goals, the market evolves to accommodate these shifting tastes, showing Canada's dedication to providing a diverse selection of nutritious and delightful tea options. The diverse landscapes and indigenous cultures of Canada have influenced the creation of one-of-a-kind tea blends and ingredients. Some Canadian tea firms add native herbs, plants, and flavours to their tea products, such as Labrador tea, wild blueberries, and spruce tips. These indigenous components provide a link to the land and highlight the natural resources of Canada.

According to the research report "Canada Tea Market Overview, 2028," published by Bonafide Research, the Canada Tea market was valued more than USD 1.50 Billion in 2022. The Canadian tea market has embraced the concept of tea and food combinations, comparable to wine pairings. Tea sommeliers and culinary specialists recommend teas that match various cuisines and foods. This movement has increased people's enthusiasm for tea as a varied and culinary beverage. Tea has played an important role in Canadian history. The famed Boston Tea Party, a protest against British tea taxation, also had an impact on Canada, as some of the tea from that event was smuggled into Canada, notably the Atlantic regions. Some Canadian provinces, such as British Columbia, provide tea-themed tourism experiences such as trips to tea gardens, tea tastings, and afternoon tea at historic tea houses. The multicultural population of Canada contributes a diverse set of tastes and preferences, influencing demand for a wide range of tea varieties and flavours. The tea market has grown as a result of the numerous cultural influences that have introduced Canadians to new tea traditions and mixes. Canadian tea firms have embraced product innovation, launching ready-to-drink (RTD) iced teas, cold brew teas, and tea lattes. These advancements offer ease and refreshment, appealing to modern consumer lifestyles. Customers may enjoy high-quality, handcrafted tea blends thanks to the presence of artisanal tea manufacturers in Canada. Customers who understand the artistry of tea manufacturing enjoy the emphasis on craftsmanship and quality. The tea industry in Canada collaborates with other sectors, such as culinary arts, health and wellness, and tourism, creating synergies that promote tea as an integral part of various experiences and lifestyles.

Based on tea type market is bifurcated into green tea, black tea, oolong tea, herbal tea and white tea. Green tea type is expected to grow at the fastest rate in Canada tea market. Green tea is well-known for its possible health benefits, such as its high antioxidant content, which contributes to a variety of health benefits. As consumers' worries about health and fitness remain high, green tea is viewed as a healthy beverage option. Green tea is high in antioxidants, particularly catechins, which are thought to aid in the fight against oxidative stress and lower the risk of chronic diseases. Green tea's antioxidant profile has made it an appealing alternative for customers looking to improve their overall health. Green tea has a diverse flavour profile, ranging from grassy and vegetal to floral and fruity. This type caters to consumers with a wide range of tastes, allowing them to experiment with numerous green tea options and find their favourite mixes, some of the major local green tea brands in Canada include DAVIDsTEA, Teasenz, Mighty Leaf Tea, Kusmi Tea and many more. Canada's population is relatively young and diversified. Green tea, which is frequently linked with a young and healthy lifestyle, appeals to younger groups who are more likely to seek out wellness-oriented beverage options. Green tea manufacturing is frequently connected with more sustainable and environmentally friendly practices than certain black tea kinds. The perceived sustainability of green tea production can attract environmentally conscious consumers as environmental concerns become a prominent driver of consumer choices. Canada's tea culture is changing as a result of the global tea market and the introduction of new tea products. Green tea, with its contemporary appeal and versatility, fits nicely with this changing tea culture.

The application of the market include residential and commercial. Commercial application is expected to grow at rapid pace in Canada tea market. Workplaces in Canada are implementing wellness programmes and providing a variety of beverages, including tea, to improve employee well-being. Green and herbal teas, in particular, are frequently featured in workplace environments as a healthy alternative to standard caffeinated beverages. Cafes and coffee shops have extended their tea offerings in response to consumer demand for a diverse tea menu. In order to appeal to a wider consumer base, these companies frequently provide a variety of tea selections, such as conventional tea, herbal mixes, and specialty teas. The foodservice business, which includes restaurants, hotels, and catering services, is rapidly introducing tea into their menus. Consumers who dine out or attend events anticipate a range of tea options, which increases the appeal of commercial applications. The distribution channel of the market include, supermarkets /hypermarkets, speciality stores, convenience stores and online. Online channel is predicted to grow at fastest rate in Canada tea market due to rising internet penetration, and prevalence of major e-commerce companies are driving the growth of tea distribution through online channel in Canada, major key online distributors of tea market include Well.ca, Vitacost.ca, iHerb.ca, eBay.ca and many more.

Considered in this report:
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Canada Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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