Summary

In Italy, the culture of smoking cigars and cigarillos holds a rich and storied tradition deeply intertwined with the country's history and way of life. Renowned for its passion for fine tobacco, Italy boasts a vibrant cigar and cigarillo culture that combines a reverence for quality with a relaxed, convivial atmosphere. Italian cigar enthusiasts appreciate the art of savoring these tobacco products, often indulging in leisurely, contemplative moments. Cigar and cigarillo smoking in Italy is frequently associated with gatherings of friends and family, where the act of lighting up becomes a social ritual, promoting camaraderie and the sharing of stories. Italian tobacco aficionados have a preference for a wide array of cigars, both domestic and imported, valuing the craftsmanship and flavor profiles of brands like Toscano, which have become emblematic of Italian cigar culture. Cigar lounges and specialty shops are spread across the country, fostering a sense of community among enthusiasts who engage in discussions about the nuances of various cigar brands and tobacco blends. According to the Istituto Superiore di Sanità data 2022, Italy has reported nearly around 800,000 smokers more than in 2019 and the consumption if heated tobacco products have increased. This data suggest that in Italy more than 24.2% of population is smoking the tobacco products including cigar and cigarillos which has increased from 2019 with more than 2%. Based on the research paper, published on Preventive Medicine Journal; Adolescents who currently smoked tobacco cigarettes and/or used electronic cigarettes non-significantly increased from 21% in 2010 to 28% in 2018, and now it is estimated that it has increased from 2018 to 2022 and a 3-fold significant increase of exclusive electronic cigarette users were recorded in Italy. One example of a cigar and cigarillo campaign in Italy is the "Cigarillo Lifestyle" campaign. This campaign was launched in 2018 and is targeted at young adults aged 18-34. The campaign uses social media and other online platforms to promote the image of cigarillos as a fashionable and sophisticated way to smoke.

According to the research report "Italy Cigars and Cigarillos Market Overview, 2028," published by Bonafide Research, the market is anticipated to add more than USD 200 Million from 2023 to 2028. The market for cigars and cigarillos has seen a significant uptick in Italy in recent years, driven by a number of observable trends and changing dietary habits. As Italian consumers place a greater value on quality and craftsmanship, the rising popularity of premium and artisanal cigars is one important reason fostering this growth. This tendency has been accelerated by the rise in cigar culture interest, as more individuals look for exclusive and opulent smoking experiences. The expansion of outdoor and social smoking venues like cigar lounges and cigar-tasting events has also contributed to the market's growth. While traditional cigarette consumption has declined in Italy due to health concerns and regulatory measures, cigarillos have emerged as a more favorable alternative, appealing to a diverse demographic, including both younger and older generations. As consumers explore a wider array of flavors and blends, the Italian cigar and cigarillo market shows no signs of slowing down, with the potential for continued growth in the foreseeable future.

The tobacco market exhibits a complex segmentation that mirrors the wide range of consumer tastes, particularly when it comes to cigars, Cigarillos, and Little Cigars. Although cigars have traditionally dominated the market, the cigarillos and small cigars are also key players that have each taken a sizable portion of the industry. Their diverse range of sizes, shapes, and blends provides consumers with a premium and often customizable smoking experience. This, coupled with the cultural and celebratory significance of cigars, has solidified their status as a cornerstone of the tobacco market. Contrarily, cigarillos appeal to individuals who want a speedier and frequently gentler smoking experience. These shorter cigars are becoming more and more popular, especially with younger and occasional smokers, as they provide an affordable way to experience premium tobacco. Their customer base has grown owing to their flavored variants, which offer a variety of delectable and tempting options. Little cigars, compact alternatives for on-the-go smoking, have found their niche among consumers who value convenience without compromising on the quality of their tobacco experience. This segment continues to grow, further diversifying the cigar and cigarillo landscape. Furthermore, in terms of flavor, the dominance of tobacco with no added flavors is a testament to the traditional appeal and authenticity of unadulterated tobacco. The purity and transparency of natural tobacco flavor appeal to a wide range of consumers. However, there's an intriguing shift on the horizon, as flavored cigar and cigarillo products are anticipated to experience accelerated growth in the coming years. This change is influenced by evolving consumer tastes and preferences, particularly among those seeking novelty and diversity in their smoking experiences.

The pricing of cigar and cigarillo products is another crucial dimension for market segmentation, categorized into two main classes; Mass Priced and Premium Priced. The trend is emerging, indicating a shifting consumer inclination towards the premium-priced segment. The premium cigar and cigarillo market is anticipated to experience high growth in the coming years. Discerning consumers are increasingly valuing the quality, craftsmanship, and unique attributes associated with premium-priced products. These offerings often boast superior tobacco blends, meticulous hand-rolling and extended aging, resulting in a more refined and indulgent smoking experience. Additionally, the premium segment is seen as a status symbol and a symbol of luxury, attracting those who are willing to invest in a higher-quality smoking experience. The cigar and cigarillo market is intricately segmented by distributional channels, reflecting the diverse ways in which consumers access these tobacco products. This segmentation encompasses a range of avenues, including Specialty Stores, Hypermarkets/Supermarkets, Convenience Stores, Online Retail, and various other outlets. Each of these distribution channels plays a unique role in shaping the market landscape. Specialty Stores are often a haven for cigar enthusiasts and connoisseurs. These establishments offer a curated selection of premium cigars and cigarillos, along with knowledgeable staff that can provide guidance and recommendations. The in-store experience is an integral part of the appeal, as customers can peruse a wide variety of brands, sizes, and blends, making these stores a preferred destination for those seeking a refined and personalized cigar-buying experience. The Online channel is gaining prominence as e-commerce continues to thrive. Online platforms provide a convenient way for consumers to browse, select, and purchase a wide range of cigar and cigarillo products from the comfort of their homes. This channel offers an extensive array of options, allowing consumers to explore diverse brands, read reviews, and even access specialty and hard-to-find products.

Considered in this report:
•Geography: Italy
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report:
•Italy Cigars and Cigarillos market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Type:
•Cigars
•Cigarillos
•Little Cigars

By Flavor:
•Tobacco/ No Flavor
•Flavored

By Price Range:
•Mass
•Premium

By Distribution Channel:
•Speciality Store
•Hypermarket/supermarket
•Convenience Stores
•Online
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cigars and Cigarillos industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents