Summary

In comparison to other European countries, Italy has a comparatively high prevalence of smokers. For many years, smoking has been a culturally ingrained habit in Italy, with a significant percentage of both male and female smokers. Several indigenous tobacco firms operate in Italy, including the government-owned Italian Monopoly and private corporations such as Philip Morris Italia and British American Tobacco Italia. These companies manufacture a variety of cigarette brands for the Italian market. The Italian cigarette market offers a diverse selection of domestic and foreign cigarette brands. Popular brands include Marlboro, Camel, and Chesterfield, as well as regional brands such as MS and Ducados. Historically, smoking has been associated with socializing and leisure activities in Italy. It's usual to observe people congregating in cafés, pubs, and piazzas, smoking while sipping espresso or conversing with friends. Smoking has long been a feature of the laid-back, outdoor cafe culture that defines many Italian cities. Italy is well-known for its coffee culture, and smoking has long been a part of that experience. Many Italians smoke a cigarette with their morning espresso or after dinner. Coffee and cigarettes have been inextricably linked in Italian culture. Tobacco has also had an impact on Italian art and culture. Iconic photographs of Italian actors and painters frequently depict those carrying cigarettes or depicting smoking as a mark of refinement. This association between smoking and cultural icons has contributed to the perception of smoking as glamorous and alluring. Smoking attitudes are changing, particularly among the younger population. Many Italians are becoming more health-conscious and choosing not to start or quit smoking. This mental shift echoes larger worldwide trends toward healthier lives. The Italian film industry has had a tremendous impact on how people see smoking. Classic Italian films frequently portray iconic characters who are smokers, reinforcing the link between smoking and cultural identity.

According to the research report "Italy Cigarette Market Overview, 2028," published by Bonafide Research, the Italy Cigarette market is expected to add more than USD 2 Billion from 2023 to 2028. In Italian cinema and fashion, smoking has been portrayed as elegant and refined, further emphasizing its cultural relevance. However, Italy has not been immune to worldwide tobacco control trends. The government has banned smoking in public places and placed graphic health warnings on cigarette packages. Smoking rates have been gradually declining due to health awareness programs and a rising understanding of the health dangers connected with smoking, particularly among younger generations. Italy's cultural ties to tobacco continue, but they are changing as the country joins larger international initiatives to minimize smoking-related harm and encourage healthier lifestyles. Retailers, such as convenience stores, supermarkets, and tobacco specialty shops, play an important role in the distribution of cigarettes. They sell cigarettes to customers, and cigarette displays are frequently placed near checkout desks to encourage impulse purchases. Cigarette excise taxes and duties are collected by taxing bodies such as the Italian Ministry of Economy and Finance. Tobacco tax revenue is considerable and contributes to government revenue. Some businesses conduct research and development on tobacco and smoking alternatives. These efforts are aimed at creating low-risk products and technologies that are in line with evolving consumer preferences and regulatory requirements. Tourists visiting Italy purchase cigarettes during their stay, which can indirectly contribute to cigarette sales in Italy. Such sales are popular in duty-free shops and airports.

Based on type market is segmented into light, medium and others. Light type cigarette is commonly consumed in Italy. Light cigarettes typically have a softer, less strong flavor than normal cigarettes. This softer flavor appealed to several Italian smokers looking for a less powerful smoking experience. Smoking has long been connected with socializing, relaxation, and the enjoyment of life's joys in Italian culture. Light cigarettes were viewed as a means to keep this tradition alive while potentially lowering health hazards. Some smokers believed "light" cigarettes to be more elegant and refined, which corresponded to the Italian love for style and aesthetics. In Italy, "light" cigarettes were widely available, frequently alongside normal cigarettes. Because of their widespread availability, these items were widely available to customers. Individuals who found ordinary cigarettes too harsh or strong preferred the gentler taste and smoother smoking experience associated with "light" cigarettes. Their popularity stemmed from their preference for a more pleasant smoking experience. Cigarette smoking has a long history in Italy as a cultural and social activity. The development of "light" cigarettes has allowed people to continue smoking while also addressing health issues.

Based on distribution channel market is divided into speciality store, hypermarket/ supermarket, convenience stores, online and others. Specialty stores often stock a large range of cigarette brands, both domestic and international. This comprehensive assortment appeals to a wide range of consumer tastes, ensuring that customers can find their chosen brands and designs in one location. Some specialty retailers sell niche or specialty cigarette brands that are not commonly available at regular retail outlets. This helps customers investigate unusual and uncommon options. Specialty stores foster a smoker-friendly environment in which customers can freely discuss and purchase tobacco goods. In comparison to mainstream stores, which can discourage smoking or minimize tobacco items, this environment is more hospitable to smokers. Since specialty stores specialize in tobacco products, they often have a dedicated and loyal customer base of smokers who frequent the store. This customer loyalty can be beneficial for both retailers and manufacturers.

Considered in this report:
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Italy Cigarette market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Light
• Medium
• Others

By Distribution Channel:
• Speciality Store
• Hypermarket/supermarket
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents