Summary

Australia has implemented stringent tobacco control measures over the years. These measures include high taxes on tobacco products, graphic health warnings on cigarette packages, plain packaging laws, and extensive anti-smoking campaigns. These measures have been effective in reducing smoking rates, but they have also led to a black market for cheaper, unregulated tobacco products. Growing awareness of the health risks associated with smoking has led to a decline in smoking rates. Health education campaigns, the dissemination of scientific research on the dangers of smoking, and changing societal attitudes towards smoking have all played a role in reducing the appeal of cigarettes. High tobacco taxes and the cost of cigarettes have deterred some people from smoking. The increasing cost of smoking is often cited as a reason for people to quit or reduce their cigarette consumption. The implementation of smoke-free laws in public places and workplaces has made it increasingly inconvenient for smokers to indulge in their habit. This has had a social impact by discouraging smoking in public spaces and further stigmatizing smoking. Changing social norms around smoking have played a significant role in reducing cigarette consumption. Smoking has become less socially acceptable, leading to fewer people taking up smoking and more current smokers attempting to quit. Australia has implemented various initiatives targeted at preventing young people from taking up smoking. These include school-based anti-smoking programs, restrictions on tobacco sales to minors, and campaigns highlighting the negative consequences of smoking for youth. Australia was one of the first countries to introduce graphic health warnings on cigarette packaging. These warnings include graphic images of the health consequences of smoking, making the risks more explicit to consumers.

According to the research report "Australia Cigarette Market Overview, 2028," published by Bonafide Research, the Australia Cigarette market is anticipated to grow at 4% CAGR from 2023 to 2028. The use of electronic cigarettes (e-cigarettes or vaping) has gained popularity in Australia. While the regulatory environment around e-cigarettes has been evolving, they have become an alternative for some smokers looking to quit or reduce their tobacco consumption. Australia has some of the highest tobacco taxes in the world. High taxes increase the cost of cigarettes, which can deter consumption and provide government revenue for healthcare programs. Various anti-smoking campaigns have been launched in Australia, targeting both adults and youth. These campaigns aim to educate the public about the health risks of smoking and discourage smoking initiation. Efforts to curb smoking among young people have been relatively successful. The implementation of plain packaging, graphic warning labels, and anti-smoking campaigns has contributed to a decline in smoking rates among Australian youth. The decline in smoking rates has had economic implications, not only for the tobacco industry but also for related sectors such as convenience stores and tobacco retailers. Some retailers have diversified their offerings to compensate for declining tobacco sales. Smoking rates tend to vary by age and gender. Historically, men have had higher smoking rates than women, but the gap has been narrowing. Young adults and older age groups have different smoking patterns, with younger adults showing lower rates. Research on the impact of plain packaging in Australia has shown mixed results. While some studies suggest that it has reduced smoking prevalence and made cigarettes less appealing, others argue that the long-term effects are still uncertain.

Medium cigarettes, also known as "lights" or "mild" cigarettes, gained popularity in many markets because consumers perceived them as being less harmful than regular or full-strength cigarettes. These cigarettes are marketed as having lower tar and nicotine levels. Consumers who are concerned about the health risks associated with smoking be more inclined to choose medium cigarettes over stronger options. Medium cigarettes are often marketed as a healthier alternative to regular cigarettes due to their reduced tar and nicotine content. Although it is widely understood that smoking any type of cigarette is harmful to health, some consumers believe that switching to medium cigarettes reduces their health risks. Medium cigarettes are sometimes priced lower than premium or strong cigarettes. Price-sensitive consumers opt for medium cigarettes as a cost-effective choice, especially if they still want to smoke but are looking to reduce their expenditure on tobacco products. Medium cigarettes appeal to consumers who prefer a milder flavor and taste profile compared to stronger cigarettes. Some smokers find medium cigarettes to be less harsh on the throat and easier to smoke, which can lead to increased sales in this segment.

Specialty stores often focus exclusively on tobacco and related products, including cigarettes. This specialization allows them to provide a wide variety of cigarette brands and types, catering to diverse consumer preferences. Smokers seeking specific brands or unique cigarette options are more likely to visit specialty stores. Specialty store staffs often have in-depth knowledge about different cigarette brands, varieties, and options. They can provide personalized recommendations to customers based on their preferences, making the shopping experience more informative and tailored. Specialty stores often prioritize the freshness and quality of their tobacco products. They store cigarettes in controlled conditions to ensure they remain in optimal condition. This attention to product quality can be appealing to discerning smokers. Specialty stores be conveniently located for smokers, making it easier for them to purchase cigarettes. Additionally, some specialty stores offer extended hours of operation, providing accessibility to consumers at various times. Specialty stores often stock a range of premium and imported cigarette brands that not be as widely available in other retail channels. This can attract consumers who seek out specific international brands or higher-end options.

Considered in this report:
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Australia Cigarette market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Light
• Medium
• Others

By Distribution Channel
• Speciality Store
• Hypermarket/supermarket
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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