Summary

The South African cookware market is an ever-changing and quickly expanding business. In recent years, technical developments and innovation have enabled manufacturers to introduce new products that are tailored to evolving consumer demands. The key trends are the shift toward healthy cooking methods, which has increased demand for nonstick cookware that requires little or no oil or butter during cooking. Demand for eco-friendly and sustainable cookware made from natural materials such as ceramic and bamboo has also increased. Furthermore, the thriving e-commerce platforms have created an alternate platform for purchasing cookware goods online, letting small enterprises compete with larger names. The South African cookware market has grown significantly in recent years as a result of rising disposable incomes, urbanization, and the growing trend of cooking at home. As people seek ways to prepare great meals in a quick and healthful manner, the demand for high-quality cookware has skyrocketed. Manufacturers are responding by producing new goods with characteristics such as non-toxic coatings and easy-to-clean surfaces. In South Africa, the classic cast iron "potjie" pot is an iconic piece of cookware. It is crucial for outdoor meetings and social occasions since it is used for slow-cooking stews and curries over an open flame or coals. The potjie pot is well-known for its long-lasting resilience and ability to infuse meals with rich tastes over long periods of cooking. South Africans are famous for their "braai" (barbecue) culture. As a result, numerous types of grills, grill pans, and grid supports are in demand as cookware. Grills made of stainless steel or cast iron are often used to prepare meats and other grilled meals. Some of the major cookware brands in South Africa include, Le Creuset, AMC Cookware, Tefal, Scanpan and Meyer.

According to the research report "South Africa Cookware Market Overview, 2028," published by Bonafide Research, the South Africa Cookware market is expected to add more than USD 25 Billion from 2023 to 2028. South Africa's Cape Malay community has a distinct culinary history that incorporates flavors and ingredients from numerous cultures, including Indonesian, Indian, and African. Cookware such as "bobotie" plates (a form of baked dish in Cape Malay) and "bredie" pots (a type of stew) are essential for making Cape Malay cuisine. South African cuisine is influenced by a wide range of culinary influences, including those from the Netherlands, India, Portugal, and indigenous Africans. To cater to the variety of dishes cooked, a wide range of cookware products, from tagines and curries to casseroles and griddles, are employed. South Africans frequently like cooking outside, whether for a relaxing weekend braai, picnics, or camping holidays. Outdoor cookware, such as portable grills, campfire cookware, and cast iron skillets, is highly valued. The diversified population of South Africa creates a demand for specialized cookware for numerous ethnic cuisines. Products such as "biryani" pots for Indian food, "tagine" pots for North African cuisine, and "skottelbraais" pots for South African stir-fries are examples of this. South Africans are becoming more interested in handmade and handcrafted cookware. Artists make one-of-a-kind, regionally created cookware that reflects the country's cultural and culinary heritage. Baking bread, particularly traditional South African breads such as "roosterkoek" (grilled bread rolls), "mosbolletjies" (sweet buns), and "potbrood" (pot bread), is an essential component of South African cuisine. Bread is often prepared using baking stones, Dutch ovens, and bread pans.

In terms of product type market is divided into pots and pans, cooking tools, ovenware, and (others cast iron cookware). In South Africa, the trend toward home cooking has gained traction, fueled by causes such as health concerns, economic considerations, and a desire for personalized meals. As more individuals prepare meals at home, there is a greater demand for a wide range of cooking gear and cookware supplies. Cooking programs, food blogs, and social media platforms have made cooking a popular hobby and form of entertainment. These sources motivate consumers to attempt new recipes and experiment with different cooking techniques, which require the use of a variety of cooking gear. Baking, particularly handmade bread, cakes, and pastries, is becoming increasingly popular in South Africa. This has resulted in an increase in the demand for baking utensils and bakeware such as measuring cups, mixing bowls, and cake pans. Based on material market includes stainless steel, aluminium, glass and others (fiber, ceramic, and plastics). There is significant increase in demand for aluminium based cookware in South Africa. Aluminum cookware is frequently less expensive than alternative materials such as stainless steel or copper. Because of its low cost, it is available to a wide spectrum of South African consumers, even those on tight budgets. Aluminum cookware is frequently offered in sleek and modern forms, which may appeal to South African consumers seeking attractive and modern kitchen equipment.

Based on application market is divided into residential and commercial. Home-cooked meals and family gatherings are highly valued in South African society. Meal preparation at home is a treasured tradition, and many South Africans take pleasure in their culinary abilities. This cultural factor drives the desire for home-use cookware. Because of South Africa's urbanization, many people now live in apartments or smaller living quarters. Residential cookware that is compact and multifunctional is very desirable in such settings. South Africans are getting more daring in their culinary excursions, experimenting at home with novel recipes and cooking techniques. This needs a vast selection of cookware products to support various cooking styles. Cooking has become a popular hobby and form of entertainment, driven in part by cooking shows, food blogs, and social media. Enthusiasts often invest in various types of cookware to experiment with different recipes. The distribution channel of the market include, offline and online. Offline channel has been an integral part of distributing cookware products in South Africa and is expected to dominate the market during the forecast period as well.

Considered in this report:
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• South Africa Cookware market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Pots and pans
• cooking tools
• Ovenware
• Pressure Cooker
• Others (cast iron cookware)

By Material:
• Stainless Steel
• Aluminum
• Glass
• Others(Fiber, Ceramic, Plastics)

By Application:
• Household
• Commercial

By Distribution:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cookware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents