Summary

The North American reusable water bottle market is a dynamic and evolving industry that reflects a growing awareness of environmental sustainability and personal health among consumers. In recent years, there has been a significant shift in consumer behavior towards eco-friendly alternatives to single-use plastic bottles, driven by concerns about plastic pollution, the need to reduce waste, and a desire to lead healthier lifestyles. As environmental concerns take centre stage, North American consumers are increasingly inclined to make eco-friendly choices. The detrimental impact of single-use plastics on marine life, ecosystems, and human health has spurred a shift towards reusable water bottles. People are choosing to be part of the solution, opting for bottles made from materials like stainless steel, glass, and durable plastics that can be used repeatedly, significantly reducing their carbon footprint. Beyond environmental considerations, the North American population is also recognising the importance of hydration for overall well-being. Reusable water bottles are seen as a convenient way to ensure individuals stay adequately hydrated throughout the day. Many bottles now feature innovative designs, such as built-in fruit infusers or temperature control technology, catering to health-conscious consumers. The North American reusable water bottle market is characterized by a diverse range of products catering to various preferences and lifestyles. From sleek, minimalist designs for urban commuters to rugged, adventure-ready bottles for outdoor enthusiasts, there is a bottle for everyone. Customization options, including colours, sizes, and personalised branding, add to the appeal. The North American reusable water bottle market is far from saturated. With the increasing focus on sustainability and a growing culture of reusable products, there are significant growth opportunities for both established players and startups. Collaborations with celebrities, fitness influencers, and wellness brands are helping boost market visibility and adoption.

According to the research report, “North America Reusable Water Bottle Market Outlook, 2028,” published by Bonafide Research, the market was valued at more than USD 1.50 Billion in 2022. Increasing awareness of the detrimental effects of single-use plastic bottles on the environment has prompted consumers to seek more sustainable alternatives. Plastic pollution in oceans, landfills, and natural habitats has become a global concern, leading people in North America to choose reusable water bottles as a way to reduce their plastic footprint. Many North American states, provinces, and municipalities have implemented bans or restrictions on single-use plastic items, including plastic water bottles. These regulations encourage consumers to switch to reusable alternatives, thereby driving market growth. There is a growing emphasis on personal health and wellness in North America, and staying properly hydrated is a fundamental aspect of this trend. Consumers view reusable water bottles as a convenient way to carry and consume water throughout the day, promoting better health habits. Many companies, schools, and organisations in North America have implemented sustainability initiatives that include providing reusable water bottles to employees, students, or members. These programmes promote the use of reusable bottles and contribute to market growth. Social media, influencers, and environmental awareness campaigns have played a significant role in promoting the use of reusable water bottles. Celebrities, athletes, and wellness advocates often endorse and showcase their preferred reusable bottle brands, influencing their followers to make sustainable choices. Reusable water bottles are widely available in retail stores, both in physical locations and online. This accessibility makes it easy for consumers to find and purchase reusable bottles, further contributing to market growth.

According to the report, major countries covered in this report include the United States of America, Canada, and Mexico; among them, the USA will have the highest market share in 2022. The United States has one of the largest populations in North America and a substantial consumer base. This sheer scale provides a significant market for reusable water bottles, attracting manufacturers and retailers to cater to the demand. Americans have shown a high level of awareness about environmental issues and sustainability. Concerns about plastic pollution, coupled with an increasing desire to reduce single-use plastic waste, have driven the demand for reusable water bottles. The United States has a thriving culture of innovation and entrepreneurship. This environment has led to the creation of numerous startups and established brands focused on developing innovative and eco-friendly reusable water bottle solutions. The U.S. places a strong emphasis on health and wellness, and staying properly hydrated is a crucial aspect of this lifestyle. Many Americans view reusable water bottles as a convenient and health-conscious way to ensure they drink enough water throughout the day. The country boasts a robust retail market, with numerous brick-and-mortar stores and e-commerce platforms offering a wide variety of reusable water bottles. This accessibility makes it easy for consumers to find and purchase these products. Some U.S. states and cities have implemented regulations and policies aimed at reducing single-use plastics, including plastic water bottles. These regulations encourage consumers to make the switch to reusable alternatives.

Based on the product types, which include plain and insulated reusable water bottles, in the region where plain reusable water bottles are the leading market, North America has seen a significant increase in environmental awareness and concern about plastic pollution. Plain reusable water bottles are viewed as a sustainable and eco-friendly choice that helps reduce the consumption of single-use plastic bottles, which are a major contributor to plastic waste in the region. Plain water bottles are versatile and can be used for various beverages, not just water. This versatility appeals to consumers who want a single bottle that can serve multiple purposes, from carrying water to other drinks like tea, juice, or coffee. In North American cultures, there is a preference for simplicity and minimalism. Plain water bottles align with these cultural values and aesthetics, making them a popular choice among consumers who prioritise simplicity in their daily lives.

According to the report, material types are segmented into metal, plastic, glass, and silicon; among them, silicon will grow at the highest rate. Silicone is known for its durability and flexibility. Reusable water bottles made from silicone can withstand the rigours of daily use, making them a long-lasting option for consumers. Many silicone water bottles are collapsible, allowing users to compress and store them easily when not in use. This space-saving feature is highly convenient for travellers, outdoor enthusiasts, and individuals with active lifestyles. Silicone bottles are often designed with secure, leak-proof seals and lids. This feature is crucial for preventing spills and ensuring that beverages remain contained during transportation. Silicone water bottles are popular among outdoor enthusiasts, hikers, campers, and travellers who require a reliable, lightweight, and space-saving hydration solution during their adventures. Silicone water bottles are suitable for fitness enthusiasts and athletes who need a durable, lightweight, and leak-proof container for their workouts and sports activities.

In terms of primary usage, which is segmented into everyday, sports, travel, and other utilities, in the region, travel has the second highest market share. North America has a strong culture of travel, with a significant percentage of the population regularly exploring both domestic and international destinations. This travel culture drives the demand for portable and convenient hydration solutions. Many North Americans engage in leisure travel for vacations, weekend getaways, and exploration. Travellers need reliable and easily transportable water bottles to stay hydrated while on the move. North America offers diverse outdoor activities and adventure tourism opportunities, including hiking, camping, skiing, and water sports. These activities often take place in remote or rugged environments where access to clean water may be limited. Travellers rely on water bottles to stay hydrated during such adventures. Road trips are a popular way to explore North America's vast landscapes. Travellers use water bottles to stay hydrated during long drives and visits to remote locations.

Based on the distribution channel, which includes the hypermarket, supermarket, online sales, independent stores, and others, among them, the hypermarket and supermarket are the leading markets. Hypermarkets and supermarkets typically offer a wide range of products, including various brands, sizes, and materials of reusable water bottles. This extensive selection allows consumers to compare and choose from a diverse array of options to suit their preferences. Consumers often prefer the convenience of one-stop shopping, where they can purchase groceries, household items, and other products along with reusable water bottles. Hypermarkets and supermarkets cater to this preference by providing a comprehensive shopping experience. Hypermarkets and supermarkets are widely distributed across North America, making them easily accessible to consumers in urban, suburban, and rural areas. This accessibility ensures that a broad customer base can conveniently purchase reusable water bottles. Due to their large-scale operations and purchasing power, hypermarkets and supermarkets can offer competitive pricing on reusable water bottles. This attracts price-conscious consumers who seek affordability.

Companies Covered in this report:

CamelBak Products, LLC, Brita GmbH, Tupperware Brands Corporation, hydaway, Newell Brands, Bulletin Bottle, S’well, Groupe SEB, Thermos LLC, Nalgene, AptarGroup, Inc, Bormioli Luigi S.p.A., Berry Global Inc. and Amcor Plc.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Reusable Water Bottle market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country Covered in this report

• USA
• Canada
• Mexico

By Material Type

• Metal
• Plastic
• Glass
• Silicone

By product type

• Plain
• Insulated

By Primary usage

• Everyday
• Sports
• Travel
• Other Utilities

By Distribution Network

• Hyper/Supermarket
• Independent Stores
• Online Sales
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Reusable water bottle industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.





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