Summary

The Middle East and Africa (MEA) cookware market is maturing, reflecting a region rich in culinary tradition, cultural diversity, and an increasing demand for sophisticated cooking solutions. As urbanization, rising disposable incomes, and changing lifestyles reshape the kitchen landscape, the MEA cookware market is set to expand significantly. The rich tapestry of culinary traditions is one of the market's distinguishing attractions. Each country in the region has its own culinary tradition, from the heady spices of Morocco's tagines to the substantial stews of South Africa's potjiekos. This variety drives demand for a diverse range of cookware types that cater to various cooking methods and regional dishes. Rapid urbanization in the region has resulted in changing lifestyles, with more people living in cities. As a result, there is a larger need for trendy cookware and kitchen appliances to complement these metropolitan surroundings. Furthermore, tourism is important in the MEA cookware industry. Tourists frequently seek out culturally relevant cooking items as souvenirs, adding to the market for traditional and handcrafted goods. An increasing awareness of health and wellness has prompted consumers to choose cookware that allows for healthier cooking methods such as grilling, steaming, and baking with little to no oil or fat. Furthermore, many cookware products in MEA are handcrafted by talented artists, resulting in one-of-a-kind and visually beautiful pieces. These handcrafted cookware pieces frequently have exquisite designs and patterns that represent the craftsmanship and cultural characteristics of the region. MEA cuisines frequently entail the preparation of enormous quantities of food, particularly for gatherings and festivities. As a result, huge kitchenware such as massive pots and pans is common in the region, allowing for large-scale cooking.

According to the research report, “Middle East & Africa Cookware Market Outlook, 2028” published by Bonafide Research, the market is projected to reach market size of more than USD 2 Billion by 2028. MEA countries are experimenting with new cookware materials, including sand cookware and clay pots. These ingredients are chosen for their capacity to enhance the flavors of dishes and for their natural and authentic cooking capabilities. Tagines are cone-shaped clay or ceramic pots with conical lids. They are popular in North African countries for slow-cooking foods such as stews, couscous, and savory tagine recipes. The unusual design aids with the retention of moisture and tastes. The trend toward better eating practices has also had an impact on the MEA cookware market. Consumers are increasingly concerned with decreasing the amount of oil and fat in their foods and preferring equipment that allows for healthy cooking methods such as steaming, grilling, and baking. Nonstick cookware, in particular, has grown in favour due to its ability to cook with little to no oil. MEA consumers are looking for cookware that is versatile and can execute numerous culinary jobs. Multi-functional cookware, such as pots that double as frying pans or oven-safe skillets, is becoming more popular as it saves room in the kitchen and meets the needs of busy families. As environmental consciousness rises, the MEA cookware market is shifting toward eco-friendly and sustainable materials. Consumers are becoming increasingly concerned about the environmental impact of their purchases and are opting for cookware manufactured from recycled materials or produced in environmentally responsible ways.

Based on report market is bifurcated into three major countries United Arab Emirates, Saudi Arabia and South Africa. South Africa is expected to grow at significant rate in the upcoming time frame.

The South African cookware market is a dynamic and rapidly increasing industry. Technical advancements and innovation have enabled manufacturers to produce new products that are adapted to changing consumer expectations in recent years. The push toward healthier cooking methods has raised demand for nonstick cookware that uses little or no oil or butter while cooking. The demand for environmentally friendly and sustainable cookware made of natural materials such as ceramic and bamboo has also surged. Furthermore, growing e-commerce platforms have created an alternative platform for purchasing cookware online, allowing small businesses to compete with larger ones. The South African cookware market has expanded dramatically in recent years as a result of rising disposable incomes, urbanization, and a growing trend of cooking at home. The classic cast iron "potjie" pot is an iconic piece of cookware in South Africa. It is essential for outdoor gatherings and social gatherings since it is used to slow-cook stews and curries over an open flame or coals. The potjie pot is well-known for its durability and ability to infuse dishes with rich flavors over extended periods of cooking. The "braai" (barbecue) culture of South Africans is well-known. As a result, a wide range of grills, grill pans, and grid supports are in high demand as cookware. Stainless steel or cast iron grills are frequently used to make meat and other grilled dishes. Le Creuset, AMC Cookware, Tefal, Scanpan, and Meyer are some of the top cookware brands in South Africa.

In terms of product type market is divided into pots and pans, cooking tools, ovenware, and others (cast iron cookware). Ovenware product type is predicted to grow at significant rate during the forecast period.

The MEA region has a strong culinary legacy that includes a diverse range of baked goods, roasted meats, and savory pastries. Ovens are required for baking and roasting many traditional recipes and regional delicacies. As people try to recreate these recipes at home, the demand for ovenware such as baking plates, roasting pans and oven-safe pots is increasing. Through travel, media, and culinary influences, the MEA region has become increasingly exposed to international cuisines. This exposure has sparked an interest in making a broader range of dishes, particularly those requiring oven cooking techniques. Ovenware is required for baking Western-style bread, casseroles, lasagnas, and other international cuisines that are in line with the region's evolving tastes. Ovenware goods, such as oven-safe bakeware and casserole plates, make life easier and save time in busy households. These cookware pieces may be transferred directly from the oven to the table, eliminating the need for numerous cooking pots and serving plates. This convenience feature appeals to modern MEA consumers who seek efficient methods of preparing and serving meals. As the MEA region's economy and urbanization increase, more households are purchasing sophisticated kitchen appliances, including ovens. With more ovens being available in urban homes, there is a natural inclination to invest in ovenware goods that enhance the utility of this equipment.

Based on material market is segmented into stainless steel, aluminium, glass and others (fiber, ceramic, and plastics). Aluminium material is gaining significant traction in Middle East & Africa region.

Aluminum cookware is typically less expensive than cookware composed of other materials such as stainless steel or copper. Affordability is a critical concern for consumers when purchasing cookware in regions with wide economic gaps, such as the MEA. Because aluminum is a good conductor of heat, it heats up rapidly and distributes heat evenly across the cooking surface. This trait enables efficient and precise cooking, which appeals to consumers who want consistent outcomes in their cuisine. Aluminum cookware is lighter than other materials, making it easier to handle in the kitchen, particularly with larger pots and pans. This feature appeals to households that value convenience and ease of use. Aluminum is a good conductor of heat, so it heats up quickly and uniformly throughout the cooking surface. This trait enables efficient and accurate cooking, which appeals to customers who want consistent outcomes from their food. Aluminium’s excellent heat conductivity aids in energy efficiency in the kitchen. Aluminum cookware uses less energy to attain and maintain cooking temperatures, which matches sustainability and cost-cutting aims.

Based on application market includes residential and commercial. Based on distribution channel market is divided into offline and online.

The Middle East and Africa region is a major worldwide tourism hotspot, attracting millions of people each year. The hospitality business is comprised of hotels, restaurants, and catering services. Commercial cookware is essential for these establishments to make and serve meals to both visitors and locals. As the tourism industry expands, there is a corresponding increase in demand for high-quality commercial cookware to fulfill the culinary needs of hotels and restaurants. The MEA region has seen an increase in foreign and local restaurant chains, including fast-food restaurants, casual dining venues, and fine dining institutions. To maintain the consistency and quality of their menu choices, many restaurant chains require specialized commercial cookware. Demand grows in tandem with customer preferences for dining out and ordering food from restaurants. Internet penetration and smartphone adoption have increased significantly in MEA countries. More consumers now have internet access, which has facilitated online shopping. Smartphones enable consumers to easily browse, compare prices, and make purchases online, fueling the growth of e-commerce platforms. E-commerce provides exceptional ease to MEA consumers. Customers can browse a large range of cookware products, read reviews, and make purchases from the comfort of their own homes, eliminating the need for in-person store visits.

Companies Covered in this report:

Groupe SEB, Newell Brands Inc., The Vollrath Co., L.L.C., The Middleby Corporation, Werhahn KG, Stovekraft Limited, Tramontina, Gorenje Group, Mundial SA

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Cookware market Outlook with its value and forecast along with its segments
• Country-wise Cookware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Product Type:

• Pots and pans
• cooking tools
• Ovenware
• Pressure Cooker
• Others (cast iron cookware)

By Material:

• Stainless Steel
• Aluminum
• Glass
• Others(Fiber, Ceramic, Plastics)

By Application:

• Household
• Commercial

By Distribution:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Cookware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.







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