Summary

In the bustling markets of the Middle East and Africa, a tangy transformation is taking place as the vinegar segment. Like alchemists of old, artisans and producers are conjuring a symphony of flavors, turning ordinary ingredients into extraordinary elixirs. The vinegar market in this region is mirroring the rich tapestry of cultures and cuisines that weave across the land. From the bustling bazaars of Marrakech to the spice-laden souks of Dubai, the shelves are adorned with an array of vinegars, each a testament to centuries of culinary tradition. The annual MEA vinegar consumption is approximately 3.5 billion liters. This number is based on a 2019 study by the Food and Agriculture Organization of the United Nations. The study found that the average per capita consumption of vinegar in the MEA region is 2.5 liters per year. The highest per capita consumption of vinegar is in Iran, with 5 liters per year, followed by Morocco and Egypt, with 4 liters per year. The lowest per capita consumption of vinegar is in Sudan, with 1 liter per year. Here, pomegranate-infused vinegar whispers tales of orchards in bloom, while date vinegar evokes the desert's embrace. Golden saffron vinegar glistens like liquid sunshine, an embodiment of the precious spice's allure. In the heart of bustling Cairo, the vibrant hum of the market is matched only by the vibrancy of apple cider vinegar, revered for its healthful properties. From the shores of the Mediterranean to the peaks of the Atlas Mountains, a symphony of Mediterranean, African, and Middle Eastern cuisines harmonize with vinegar's versatile notes. Modern bottling’s stand shoulder to shoulder with time-honored recipes, and as the Middle East and Africa move boldly into the future, their vinegar market continues to be a dynamic expression of flavor, culture, and the art of culinary storytelling.

According to the research report "Middle East Africa (MEA) Vinegar Market Outlook, 2023-28," published by Bonafide Research, The market of MEA Vinegar is expected to reach around USD 655 Million in 2028. The vinegar market is experiencing a remarkable surge across the Middle East and Africa, as a newfound appreciation for diverse flavors and health-conscious choices takes root in the region. This growth is fueled by a confluence of factors, including a renewed interest in traditional recipes, a surge in health-conscious consumer choices, and openness to embracing global flavors. From the aromatic spice markets of Marrakech to the bustling food stalls of Dubai, vinegar has transcended its role as a mere condiment to become a pivotal ingredient in both time-honored dishes and contemporary creations. As palates evolve and consumers seek authenticity, the Middle East and Africa's vinegar market is poised to continue its growth trajectory, redefining the culinary narrative and reflecting the dynamism of a region that celebrates both its heritage and its future. The vinegar market in the Middle East and Africa is a fascinating tapestry woven from the distinct threads of diverse regions. In North Africa, from the spice-laden markets of Morocco to the aromatic souks of Tunisia, traditional vinegars like date vinegar and fig vinegar find their place in richly seasoned dishes, infusing depth into tagines and couscous. Moving eastward, the Levant boasts a history as rich as its flavors, with pomegranate vinegar and sumac vinegar making appearances in refreshing salads and savory stews. Across the Arabian Peninsula, the allure of Middle Eastern cuisine is amplified by the prominence of apple cider vinegar in health-conscious diets. Saudi Arabia, UAE, and Qatar, with their booming culinary scenes, feature this tangy elixir in both traditional and modern dishes.

The UAE Vinegar market is expected to grow with a significant CAGR (approx. 3.2%) from 2023-2028. Meanwhile, the shores of the Mediterranean resonate with balsamic vinegar, adored in Lebanese mezze and Turkish marinades alike. As the journey southward, the heart of Africa pulses with unique offerings. From Ethiopia's richly aged tej, a honey wine with a vinegar-like quality, to the tangy tamarind vinegar of West Africa, the region's diverse cultures intertwine with vinegar's myriad forms. South Africa's vinegar market is an emblem of fusion, where European influences meet indigenous ingredients, with innovative flavors. Amidst the bustling markets of Cairo, Marrakech, Cape Town, and beyond, the Middle East and Africa's vinegar market presents a collage of flavors, traditions, and aspirations. This intricate mosaic reflects not only the culinary heritage of each region but also their evolving preferences, making the vinegar market a vibrant reflection of a truly dynamic tapestry. From the report, among, UAE, Saudi Arabia, and South Africa; Saudi Arabia is dominating the market, with the highest market share and is expected to reach the market size of around USD 135 Million by 2028. Whereas, the market size of Vinegar Market in South Africa is generally around USD 80 Million in 2022.

According to the report, the market is being segmented into the product type of vinegar. The primary characteristic that distinguishes different types of vinegar is the raw material from which they are produced. These types includes Balsamic (Grapes)Vinegar, Red Wine Vinegar, Apple Cider Vinegar, White (Grains)Vinegar, Rice Vinegar, Others(Black vinegar, Cane vinegar, Malt vinegar, Sherry vinegar, Apricot vinegar, Chilly vinegar, Wood Vinegar etc.) Balsamic Vinegar is dominating the market. In recent years, balsamic vinegar has emerged as a dominant player in the Middle East and Africa (MEA) culinary landscape. This rich and complex vinegar, with its origins in Italy, has found its way onto the plates of discerning diners and enthusiastic home cooks across the region. The MEA market has embraced balsamic vinegar's versatility, using it to elevate a wide range of dishes, from salads and appetizers to main courses and even desserts. Apart from this Dates are very rich in various nutritious compounds and are carried out respectively for the production of bioethanol and vinegar. Date vinegar's popularity in the MEA region is rooted in both its cultural significance and its distinct taste. It carries the natural sweetness of dates, balanced by a tangy undertone that adds depth to dishes. In countries like Saudi Arabia, Egypt, and the United Arab Emirates, date vinegar is not only used as a condiment but also as a traditional ingredient in various recipes.

The market in segmented on the basis of source, the vinegar market is divided into two categories, Organic and Synthetic. The consumption of organic and synthetic vinegar in the MEA region is growing. Organic vinegar is generally considered to be healthier than synthetic vinegar, as it does not contain any artificial ingredients or preservatives. However, synthetic vinegar is often cheaper and more widely available. In a 2021 survey, 55% of respondents in the MEA region said they used organic vinegar, while 45% said they used synthetic vinegar. The survey also found that organic vinegar was more popular in countries with a higher income level. The demand for organic vinegar is expected to continue to grow in the MEA region. This is due to the increasing awareness of the health benefits of organic foods and beverages. Additionally, the growing middle class in the region is more likely to be able to afford organic products. However, there are also some challenges to the growth of the organic vinegar market in the MEA region. One challenge is the high cost of organic vinegar. Organic vinegar is typically more expensive than synthetic vinegar. Another challenge is the lack of availability of organic vinegar. Organic vinegar is not as widely available as synthetic vinegar. Despite these challenges, the demand for organic vinegar is expected to continue to grow in the MEA region. The growing awareness of the health benefits of organic foods and beverages, as well as the increasing disposable income of consumers, are expected to drive the growth of the market.

The market is segmented based on the uses, from food and beverages industries to healthcare, cleaning and agriculture industries. Vinegar is mostly used in the food and beverage industry in the MEA region. Vinegar has long been a standard spice in food preparation and cooking due to its sour flavor and wide range of applications. Vinegar is used to flavor meat and vegetable products. In traditional medicine, vinegar has been used to cure edema, burns, wounds, and stomachaches. A few of vinegar's medicinal benefits include its antibacterial, blood pressure-lowering, antioxidant, diabetes-effects reduction, cardiovascular disease prevention, and enhanced vitality after exercise. Because of this, vinegar is a crucial component in the healthcare sector and dominates the market after food and drink. The usage of wood vinegar in agriculture is growing significantly, especially in the organic agriculture sector. Wood vinegar is replacing toxic chemicals for a number of uses, such as fending off disease and pests, improving the quality of the completed product, encouraging plant development, and accelerating the rate of plant germination.

The distributional channels for vinegar in the Middle East and Africa (MEA) region are a vibrant network that reflects the diverse markets, cultures, and consumer preferences within the area. The market is thus being divided into B2B users and B2C users. Among this, B2C users are quite high and have the great market share. Into this, local markets and traditional bazaars (convenience stores) play a significant role in vinegar distribution. Online platforms offer consumers the convenience of shopping for vinegar from the comfort of their homes, enabling them to explore a broader range of options and even discover unique, hard-to-find vinegars from various parts of the world. In the Middle East and Africa (MEA) region, several specialized locations also serve as focal points for the vibrant vinegar market, are Marrakech's Spice Souk in Morocco, Tunis Medina (Tunisia) which is the historic Medina of Tunis is a treasure trove of traditional ingredients and condiments, including date vinegar and fig vinegar. This UNESCO World Heritage Site captures the essence of Tunisian cuisine and culture, with vinegar playing a prominent role in many dishes. Cape Town's Farmers' Markets (South Africa), In Cape Town and other South African cities, farmers' markets spotlight local ingredients and artisanal products, including unique vinegars made from indigenous fruits. These markets celebrate the region's diverse culinary influences. In terms of imports, countries within the MEA region often source a variety of vinegar types from different corners of the world. Balsamic vinegar from Italy, apple cider vinegar from Europe and North America, and specialty vinegars like rice vinegar from Asia find their way onto the shelves of gourmet stores, supermarkets, and traditional markets. These imported vinegars cater to the evolving tastes of consumers who are increasingly exploring global cuisines and seeking new flavor experiences. On the export side, certain MEA countries with established culinary traditions and local vinegar production capabilities contribute to the global market. These countries export traditional and regional vinegars, such as pomegranate vinegar from Iran or date vinegar from Saudi Arabia, to various parts of the world.

The Middle East and Africa (MEA) vinegar market has been significantly impacted by the COVID-19 epidemic, mirroring the disruptions experienced throughout the world's food business. The pandemic caused changes in consumption patterns and distribution channels in the MEA region, which is known for its rich culinary traditions and various consumer tastes. Consumer behavior was impacted by lockdowns, travel restrictions, and economic uncertainty. Due to restaurant closures and safety issues, more people started cooking at home, which caused swings in the demand for vinegar and other culinary items. However, the sales of premium and specialist vinegars that frequently make their way into the restaurant business or niche markets were hurt by restaurant closures, decreased tourism, and supply chain disruptions. Distribution methods changed as well. Online services and contactless delivery gained traction, allowing consumers to access vinegar products while adhering to safety measures.

Start-ups:

• In 2018, Awaken Brands (UAE) Company produces and distributes organic apple cider vinegar products.

• Detox Market is an online retailer of natural and organic beauty and personal care products, including vinegar-based products.

• Mother Dirt Company produces and distributes micro biome-based products, including a vinegar-based toner. It has a presence in the Middle East and Africa through distributors.

Companies Covered in this report:

The Kraft Heinz Company Associated British Foods plc, Borges, International Group, General Mills, Inc, Kikkoman Corporation, Kerry Group plc and Lee Kum Kee Company Limited.

Considered in this report:

• Geography: Middle East Africa (MEA)
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• MEA Vinegar Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Balsamic (Grapes)Vinegar
• Red Wine Vinegar
• Apple Cider Vinegar
• White (Grains)Vinegar
• Rice Vinegar
• Others (Black vinegar, Cane vinegar, Malt vinegar, Sherry vinegar, Apricot vinegar, Chilli vinegar etc)

By Source:

• Synthetic
• Organic

By Application:

• Food & Beverages
• Healthcare Industry
• Cleaning Industry
• Agriculture Industry

By Distributional Channel:

• B2B (Business-to-business)
• B2C (Business-to-consumers)
• Convenience Stores
• Supermarkets & Hypermarkets
• Online
• Others(Specialty Stores)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Sports Gear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.





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