Summary

The demand for bottled water in South Korea has experienced substantial growth in recent years. Factors such as rising health consciousness, urbanization, and a preference for convenience have contributed to increased consumption. South Koreans are increasingly adopting healthier lifestyles, which includes choosing bottled water as a preferred beverage. The South Korean bottled water market offers a wide range of product varieties to cater to diverse consumer preferences. This includes still water, sparkling water, flavoured water, vitamin-enhanced water, and functional waters with added benefits such as electrolytes or antioxidants. Manufacturers constantly introduce new flavours and innovative formulations to attract consumers. South Korean consumers prioritize the quality and safety of bottled water. The government has implemented strict regulations to ensure that bottled water meets stringent quality standards. Manufacturers adhere to these regulations and often invest in advanced water purification and filtration technologies to ensure the purity of their products. South Korea has several well-established domestic brands in the bottled water market. These brands have gained trust and loyalty among consumers through their commitment to quality, local sourcing, and sustainable practices. Popular domestic brands include Jeju Samdasoo, Baeksansoo, and Icis. Alongside domestic brands, imported bottled water also has a presence in the South Korean market. Premium imported brands from countries like France, Italy, and the United States are sought after by consumers looking for unique flavours or perceived higher quality. Bottled water in South Korea is widely available through various distribution channels. Supermarkets, convenience stores, online platforms, vending machines, and foodservice establishments all play a significant role in making bottled water easily accessible to consumers. As in many other markets, environmental concerns surrounding single-use plastic bottles are gaining attention in South Korea. Consumers and industry players are increasingly focusing on sustainable packaging solutions and recycling initiatives to minimize the environmental impact of bottled water.

According to the research report "South Korea Bottled Water Market Overview, 2028," published by Bonafide Research, The South Korea Bottled Water market is expected to grow at above 8.35% CAGR from 2023 to 2028. The Korea Bottled Water Association is a representative organization for the bottled water industry in South Korea. It works to enhance the industry's competitiveness, promote quality and safety standards, and ensure consumer confidence in bottled water products. The KBWA collaborates with government agencies, conducts research, and organizes industry events and conferences. The Korean Standards Association is responsible for setting and implementing standards for various industries, including the bottled water sector. It establishes guidelines and regulations related to quality, safety, packaging, labelling, and other aspects of bottled water production and distribution. The Korea Food and Drug Administration is a government agency responsible for regulating food and beverage products, including bottled water. It sets and enforces regulations related to product safety, labelling requirements, and manufacturing practices to ensure consumer protection and product quality. The Korea Testing & Research Institute is an independent organization that conducts scientific research, testing, and certification services. It plays a crucial role in evaluating the quality and safety of bottled water products, including water source analysis, testing for contaminants, and verifying compliance with relevant regulations and standards.

The manufacturers in South Korea employ advanced filtration and purification systems to ensure the quality and purity of their bottled water. These systems utilize technologies such as reverse osmosis, ultraviolet (UV) disinfection, activated carbon filters, and microfiltration to remove impurities and contaminants from the water. South Korean bottled water brands focus on appealing and ergonomic bottle designs to enhance the overall consumer experience. They incorporate features such as easy-to-grip shapes, lightweight materials, and spill-proof caps for convenience and portability. Vending machines play a significant role in the distribution of bottled water in South Korea. IoT (Internet of Things)-enabled vending machines are becoming more prevalent, allowing for real-time monitoring of inventory levels, temperature control, and automated sales and payment processes. These machines provide convenience and accessibility to consumers while optimizing the efficiency of distribution channels. The South Korean bottled water market has been proactive in adopting sustainable packaging solutions. This includes the use of eco-friendly materials like recycled PET (rPET) for bottle production and the introduction of biodegradable and compostable packaging options. Additionally, manufacturers are exploring alternative packaging formats, such as pouches and cartons, which have a lower environmental impact compared to traditional plastic bottles. Technological advancements have facilitated the growth of e-commerce and online platforms in the South Korean bottled water market. Consumers can conveniently order bottled water online and have it delivered to their doorstep. Online platforms also provide a platform for manufacturers to directly connect with consumers, offer personalized product recommendations, and gather valuable consumer insights.

One interesting fact about the bottled water market in South Korea is that the country has a unique cultural phenomenon known as "well-dropping" (정수터놓기, Jeongsuteo Nohgi). Well-dropping refers to the act of leaving bottles of water near public water sources, such as drinking fountains or wells, for strangers to use and stay hydrated. This practice originated from the belief that providing water for others is a virtuous act of kindness. It has gained popularity among individuals who want to help fellow citizens, especially during hot summer months or in areas where access to drinking water may be limited. People participating in well-dropping often attach encouraging messages or small notes of support to the water bottles. Well-dropping not only addresses the need for hydration but also fosters a sense of community and goodwill. It reflects the caring and generous nature of South Korean society and showcases the cultural values of empathy and consideration for others. The practice of well-dropping has gained attention and support from various organizations and communities in South Korea. It highlights the significance of hydration and encourages people to stay hydrated while also promoting a spirit of sharing and support.

In South Korea On-trade distribution refers to the selling of bottled water through establishments where the consumption of the product occurs on-site. In South Korea, on-trade distribution channels for bottled water includes Bottled water is commonly offered as a beverage choice in restaurants, cafes, and foodservice establishments across the country. It is available for immediate consumption alongside meals or other beverages. Hotels and resorts in South Korea typically provide bottled water in guest rooms and common areas to cater to the needs of their guests. Convenience stores and vending machines are prevalent in South Korea, and they play a significant role in on-trade distribution. Bottled water is readily available for purchase and consumption at these locations. Off-trade distribution involves the selling of bottled water through channels where the consumption occurs off-site. In South Korea, off-trade distribution channels for bottled water include Bottled water is widely available in supermarkets and hypermarkets, where consumers can purchase it for consumption at home or on-the-go. Various retail stores, including grocery stores, department stores, and specialty stores, stock and sell bottled water to consumers. Online Platforms: The rise of e-commerce has facilitated the growth of off-trade distribution in South Korea. Consumers can conveniently purchase bottled water through online platforms and have it delivered to their doorstep.

One of the primary challenges for the bottled water market in South Korea, as in many other countries, is the environmental impact of single-use plastic bottles. The extensive use of plastic bottles contributes to plastic waste and pollution. Increasing awareness and concerns about environmental sustainability are leading to calls for reduced plastic consumption and increased recycling efforts. South Korea has a well-developed tap water infrastructure that provides clean and safe drinking water to its citizens. However, the perception of tap water quality among consumers is a challenge for the bottled water market. Some consumers prefer bottled water due to concerns about tap water taste or doubts about its safety, despite the rigorous regulations and testing that ensure tap water quality. South Korea has a well-developed tap water infrastructure that provides clean and safe drinking water to its citizens. However, the perception of tap water quality among consumers is a challenge for the bottled water market. Some consumers prefer bottled water due to concerns about tap water taste or doubts about its safety, despite the rigorous regulations and testing that ensure tap water quality. Sourcing high-quality water can be a challenge, particularly in regions with limited water resources. Ensuring a reliable and sustainable supply of water for bottling is essential for the industry's growth and long-term viability.

South Korea has a fast-paced lifestyle, and convenience plays a significant role in consumer choices. Bottled water, with its portable and ready-to-consume nature, is expected to continue catering to the demand for on-the-go hydration. Brands that focus on convenience, including packaging formats suitable for various occasions, may gain an advantage. The increasing emphasis on health and wellness is expected to continue influencing the bottled water market. Consumers may seek out premium or specialty bottled water options that offer specific health benefits or enhanced hydration properties. Brands that align with health-conscious consumer preferences are likely to thrive. To remain competitive, bottled water brands in South Korea are likely to focus on innovation and differentiation. This could involve incorporating functional attributes, such as added minerals or vitamins, or introducing unique packaging designs and formats that appeal to consumers. As global concerns about plastic waste and environmental sustainability increase, it is likely that the South Korean bottled water market will face pressure to adopt more sustainable practices. This could involve a shift towards eco-friendly packaging options, such as biodegradable materials or increased use of recycled plastics.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2028

Aspects covered in this report
• South Korea Bottled Water market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

BY Distribution Channel
• Off Trade
• On Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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