Summary

Vegan cosmetics have undergone significant evolution in South America, reflecting the global shift towards more sustainable and ethical beauty practices. South America has seen the emergence of local vegan cosmetic brands that prioritize natural and plant-based ingredients. These brands focus on traditional knowledge of botanicals and incorporate indigenous ingredients from the region, showcasing the rich biodiversity of South America. South American consumers have become more conscious of the environmental impact of their beauty products. This has led to the development of sustainable beauty brands that offer vegan alternatives with eco-friendly packaging, recyclable materials, and reduced carbon footprint. The Amazon rainforest, which spans several South American countries, is known for its diverse plant life. Many vegan cosmetic brands in South America now incorporate ingredients sourced from the Amazon, such as açai, cupuaçu, and buriti oil. These ingredients are known for their nourishing and beneficial properties. In addition to that, certification programs focused on cruelty-free and vegan cosmetics have gained momentum in South America. These certifications provide consumers with assurance that the products they are purchasing are free from animal-derived ingredients and have not been tested on animals. Some South American vegan cosmetic brands collaborate directly with indigenous communities, incorporating their traditional knowledge and sustainable sourcing practices. This promotes fair trade and supports the preservation of indigenous culture and traditions. The availability of vegan cosmetics in South America has expanded with the growth of online retailers, specialized vegan stores, and eco-friendly boutiques. This has made it easier for consumers to access a wide range of vegan products and support local brands. South America is known for its exceptional biodiversity, with vast rainforests, mountains, and unique ecosystems. Vegan cosmetics in South America often incorporate plant-based ingredients sourced from the region's diverse flora. These ingredients, such as acai, maracuja, and camu camu, offer unique skincare benefits and reflect the rich natural heritage of the continent.

According to the research report, “South America Vegan Cosmetics Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add USD 689 Million from 2023 to 2028. South America has numerous indigenous communities with deep knowledge of local botanicals and traditional beauty practices. Many vegan cosmetic brands in South America collaborate with these communities, incorporating indigenous ingredients and sustainable sourcing methods. This not only promotes cultural preservation but also adds a distinctive touch to the formulations. South American vegan cosmetic brands often prioritize sustainable sourcing practices, supporting local farmers and communities. By focusing on fair trade principles, these brands contribute to the economic empowerment of indigenous and rural communities while ensuring the preservation of natural resources. Vegan cosmetics in South America often prioritize natural and organic formulations. These products avoid synthetic and potentially harmful ingredients, instead opting for plant-based alternatives that are gentle on the skin and more in line with nature. South America's natural landscapes and ecosystems have fostered a strong environmental consciousness among consumers and brands. Vegan cosmetics in South America often emphasize eco-friendly packaging, recyclable materials, and reduced carbon footprint to minimize their impact on the environment. South American vegan cosmetics often celebrate and draw inspiration from the continent's cultural heritage. Brands incorporate traditional ingredients and beauty rituals that have been passed down through generations, offering consumers a connection to the region's history and traditions. Vegan cosmetics in South America prioritize cruelty-free practices, ensuring that no animal testing is conducted during product development. Additionally, many brands obtain certifications or display clear labeling to provide transparency and give consumers peace of mind about the vegan and cruelty-free status of their products.

Based on the countries, Brazil is the largest country in South America both in terms of land area and population. Its large consumer base provides a significant market opportunity for various industries, including the beauty and cosmetics sector. The sheer size of the market makes Brazil an attractive destination for companies looking to establish a presence in South America. Brazil has a strong beauty and cosmetics culture deeply ingrained in its society. Brazilians place a high value on personal grooming and beauty, and the beauty industry holds a prominent position in the country. This cultural inclination towards beauty contributes to the demand for a wide range of cosmetic products, including vegan cosmetics. Brazil has been increasingly focusing on sustainable practices, including in the beauty industry. The demand for eco-friendly and ethically sourced products is on the rise, and many Brazilian consumers prioritize sustainability when making purchasing decisions. Vegan cosmetics, which are often associated with sustainability and cruelty-free values, align with this trend and have gained popularity in the Brazilian market. Brazil boasts a thriving beauty and cosmetics industry with numerous local brands that cater to the diverse needs and preferences of consumers. Brazilian brands have been proactive in developing vegan cosmetic lines and incorporating natural ingredients, drawing on the country's rich biodiversity. This focus on innovation and local entrepreneurship has contributed to Brazil's leadership in the market. Also, the Brazilian government has implemented policies to support the growth of the beauty and cosmetics industry, including initiatives to promote sustainability and support local businesses. Government support, such as funding programs and incentives, has helped foster a favorable environment for the development and expansion of vegan cosmetics in Brazil.

Skincare products are a significant segment within the South American vegan cosmetics market. This includes cleansers, moisturizers, serums, facial masks, toners, and exfoliators formulated with plant-based and natural ingredients to address various skin concerns. They cater to the growing demand for natural, plant-based alternatives to conventional skincare, providing consumers with options that are free from animal-derived ingredients and cruelty-free. Skincare products play a crucial role in promoting healthy, radiant skin while aligning with sustainability and ethical values. Haircare products, such as shampoos, conditioners, hair masks, and styling products, are available in vegan formulations in the South American market. These products focus on nourishing the hair using plant-based ingredients, avoiding harsh chemicals and animal-derived additives. On the other hand, makeup products have gained popularity in the South American vegan cosmetics market. This category includes foundations, concealers, blushes, eyeshadows, lipsticks, mascaras, and more, all formulated without the use of animal-derived ingredients or testing on animals. From foundations and lipsticks to eyeshadows and mascaras, vegan makeup options allow consumers to express their personal style without compromising their commitment to animal welfare and environmental sustainability. These products provide the desired color, coverage, and finish while being free from animal-derived ingredients and avoiding animal testing. Based on the gender, women segment encounters higher market growth in the South America market owing to growing awareness and adoption across the market. However, the children segment is growing with more than 7% CAGR.

Both individual and commercial use segments contribute to the overall South American vegan cosmetics market. The individual use segment reflects the growing demand for vegan and cruelty-free products among consumers, while the commercial use segment caters to the needs of professionals and businesses in the beauty industry who are embracing the shift towards ethical and sustainable beauty practices. Individual segment includes vegan cosmetics that are primarily purchased and used by individual consumers for personal beauty and skincare routines. It encompasses products that individuals use for their own self-care, including facial care, body care, hair care, makeup, and other personal care items. These products are available in various retail channels, such as beauty stores, pharmacies, online platforms, and specialty vegan stores, and are targeted towards individual consumers seeking ethical and sustainable beauty options. Commercial segment includes vegan cosmetics that are used by professionals or businesses in the beauty, salon, spa, and wellness industry. This encompasses products used by makeup artists, estheticians, hairstylists, and beauty professionals in their professional settings. Vegan cosmetics in this segment may include professional-grade makeup products, skincare products for spa treatments, haircare products used in salons, and other professional beauty supplies. They are typically sourced from specialized distributors or directly from manufacturers and cater to the specific needs of professionals in the beauty industry. Based on the price range, economy segment is growing at a higher CAGR by the upcoming time frame.

The South American vegan cosmetics market is served through various distribution channels, offering consumers a range of options to access vegan beauty products. Retail chains like Carrefour, Walmart, and Grupo Pão de Açúcar offer sections dedicated to beauty and personal care products, including vegan cosmetics. Chains like Farmacity (Argentina), Drogasil (Brazil), and Cruz Verde (Chile) often stock vegan cosmetics alongside other personal care items. Beauty retailers like Sephora, The Body Shop, and L'Occitane often carry a wide range of vegan cosmetics, dedicated to offering cruelty-free and ethical beauty options. On the other hand, MercadoLibre is one of the largest e-commerce platforms in South America, offering a wide range of products, including vegan cosmetics, from various sellers. Amazon is the global online marketplace that provides access to numerous vegan cosmetic brands and products through its regional platforms, such as Amazon Brazil or Amazon Mexico. Beleza na Web is a Brazilian online beauty retailer offering a curated selection of vegan and cruelty-free cosmetics. Feelunique is an international online beauty retailer that ships to various countries in South America, featuring a range of vegan cosmetics from popular brands. Veggie Box is a Brazilian online store specializing in vegan and cruelty-free products, including cosmetics, personal care, and lifestyle items. Vegaffinity is an online store based in Argentina, offering a wide range of vegan products, including cosmetics, food, and household items. V Market is an e-commerce platform in Chile dedicated to vegan and sustainable products, including cosmetics and personal care items. Some beauty salons and spas in South America offer vegan and cruelty-free beauty services and retail vegan cosmetics within their establishments. These establishments often collaborate with specific vegan brands or curate their own product selection.

Start-up Scenario:
• Simple Organic is a Brazilian vegan and organic cosmetics brand that focuses on creating high-quality, eco-friendly, and sustainable beauty products. They offer a wide range of skincare, makeup, and body care items, emphasizing natural and organic ingredients.
• Natura is a well-established Brazilian beauty brand that has embraced vegan and cruelty-free practices. They offer a diverse range of vegan cosmetics, including skincare, makeup, haircare, and fragrances. Natura is known for its commitment to sustainability and ethical sourcing.
• BIOART is a Brazilian startup specializing in natural and vegan cosmetics. They create eco-friendly, organic makeup products using ingredients such as clay, essential oils, and plant extracts. BIOART's products are free from artificial chemicals, fragrances, and synthetic preservatives.
• Kusmi Cosmétiques is a Chilean startup that focuses on vegan and sustainable skincare products. They offer a range of natural and organic skincare solutions, including facial serums, oils, and masks. Kusmi Cosmétiques prioritizes clean formulations and ethical practices.
• Souvie is a Brazilian startup that specializes in vegan and organic skincare products. They use natural ingredients sourced from the Amazon rainforest to create their range of facial cleansers, moisturizers, serums, and more. Souvie is committed to environmental sustainability and social responsibility.
Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Countries covered in the report:
• Brazil
• Argentina
• Colombia
Aspects covered in this report
• South America Vegan Cosmetics market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Skin care
• Hair Care
• Color Cosmetics
• Others
By Gender
• Men
• Women
• Children
By End Users
• Commercial
• Personal

By Price Range
• Economic
• Premium

By Distribution Channel
• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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