Summary

South America is known for its abundant and diverse range of fruits and vegetables. The region's favourable climate and fertile soils contribute to the cultivation of a wide variety of fruits and vegetables throughout the year. This availability of fresh produce influences the culture of consuming juices made from local and seasonal ingredients. South American cultures have a long history of preparing and consuming traditional juice blends. South America has a long history of cultivating and consuming fruits and vegetables. Indigenous cultures, such as the Incas, Mayans, and Aztecs, cultivated a wide variety of fruits and vegetables, including guava, passion fruit, pineapple, tomatoes, and peppers. These indigenous communities recognised the nutritional value and health benefits of these fruits and vegetables and consumed them in various forms, including as juices. The industrialization of agriculture in the late 19th and early 20th centuries brought about advancements in food processing and preservation techniques. This period saw the rise of fruit processing factories that began extracting juice from fruits and vegetables on a larger scale. These factories facilitated the production of canned juices, allowing for a longer shelf life and a wider distribution of fruit and vegetable juices. In the mid-20th century, the demand for processed and packaged fruit and vegetable juices grew as urbanisation and changing lifestyles influenced consumer preferences. Companies started to focus on developing a variety of fruit and vegetable juice products to cater to the evolving tastes and needs of consumers. This period marked the expansion of the South American fruit and vegetable juice market, with both local and multinational companies entering the industry.

According to the research report "South America Fruit and Vegetable Juice Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 1.48 Billion in market size from 2023–28. Natural juices are preferred by the majority, and high-sugar carbonated beverages are avoided. With developing attention to medical care, numerous consumers have picked foods grown from the ground to give purchasers a simple and compelling method for overseeing medical issues. One of the primary drivers of the South American market is the conscious demand for healthy foods and the diets of consumers. Manufacturers of juice products are making greater investments in the introduction of novel juice varieties, appealing packaging, and product development to satisfy consumer requirements. Growing awareness about the importance of a healthy lifestyle and the consumption of nutritious food and beverages has led to an increased demand for fruit and vegetable juices. Consumers in South America are increasingly choosing these juices as an alternative to carbonated beverages and sugary drinks. As well, South America boasts a rich agricultural landscape with a wide variety of fruits and vegetables grown across the region. This diversity enables the availability of a wide range of flavours and options for juice manufacturers, contributing to the market's growth. Based on the product types, they include fruit juice, vegetable juice, fruit and vegetable blends, and nectar. In the South American region, fruit juice has the highest market share. There has been a significant shift in consumer preferences towards healthier food and beverages in South America. Fruit juices are perceived as a healthier alternative to carbonated and sugary beverages. They are rich in essential vitamins, minerals, and antioxidants and are associated with various health benefits. This growing health consciousness among consumers has fueled the demand for fruit juices in South America. In South America, several types of fruit juices are popular and leading the market, like orange juice, apple juice, pineapple juice, and mango juice. Orange juice is one of the most widely consumed fruit juices in South America. Oranges are cultivated throughout the region, and their juice is known for its refreshing taste and high vitamin C content. Brazil, in particular, is a major producer and exporter of orange juice.

Based on the report, the South American market is segmented into three countries, including Brazil, Argentina, and Colombia. Among them, Brazil is dominating the market in 2022. Brazil is the largest country in South America, both in terms of land area and population. Brazil has a significant domestic market for fruit and juice products. The large consumer base creates demand for a wide range of fruit juices, providing a strong foundation for the market's growth. Brazil has a favourable climate and diverse geographical features that contribute to its abundant fruit production. The country cultivates a wide variety of fruits, including oranges, pineapples, mangoes, guavas, and passion fruits, among others. This abundance of fruit supply allows Brazil to be a major player in the fruit and juice market, both domestically and internationally. Based on the distribution channel, it includes the supermarket, specialty stores, online, and others (cafés, clubs, restaurants, etc.). Among all hypermarkets and supermarkets, they account for the largest market share. In the future, the online segment is expected to grow at the highest CAGR rate. South America has been witnessing a steady increase in internet penetration, with more people gaining access to the internet and using online platforms for various purposes, including shopping. The growing number of internet users provides a larger customer base for online retailers, boosting the online distribution of fruit and vegetable juices. The e-commerce landscape in South America is evolving rapidly, with major players investing in the region. E-commerce platforms are expanding their operations, improving logistics and delivery networks, and offering a diverse range of products, including fruit and vegetable juices. This expansion contributes to the growth of online distribution channels. There are several e-commerce platforms, including MercadoLibre, Amazon, Supermercado Libre, and Tottus Online.

There are various start-ups for the fruit & vegetable juice market in South America, The start-up ecosystem is vibrant, and new ventures continually emerge, offering unique and innovative products in this space.
Greenpeople (Brazil): Greenpeople is a Brazilian start-up that specializes in cold-pressed juices made from organic fruits and vegetables. They offer a range of nutrient-dense juice blends and focus on sustainable and eco-friendly practices.
Juice Lab (Argentina): Juice Lab is an Argentine start-up that produces fresh and natural juices using locally sourced fruits and vegetables. They offer a variety of juice flavors, including unique combinations, and emphasize the use of high-quality ingredients.
Urban Farm Juice (Chile): Urban Farm Juice is a Chilean start-up that focuses on cold-pressed juices made from locally grown organic produce. They prioritize sustainability and work closely with local farmers to ensure the freshest ingredients.
Bio Juice (Peru): Bio Juice is a Peruvian start-up that specializes in organic and natural fruit juices. They source fruits from small-scale organic farmers and produce their juices using minimal processing techniques to preserve nutrients.
NutriFresh (Colombia): NutriFresh is a Colombian start-up that offers a range of cold-pressed juices made from fresh fruits and vegetables. They emphasize the nutritional value of their juices and promote a healthy lifestyle.
Viva Drinks (Ecuador): Viva Drinks is an Ecuadorian start-up that produces cold-pressed juices and smoothies made from locally sourced fruits and vegetables. They focus on creating innovative flavors and promoting wellness through their products.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Fruit & Vegetable Juice market with its value and forecast along with its segments
• Country-wise Fruit & Vegetable Juice market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Type

• Fruit Juice
• Vegetable Juice
• Fruit & Vegetable blend
• Nectar

By Distribution Channel

• Supermarket/hypermarket
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurant’s, Etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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