Summary

In many countries across the MEA region, the consumption of fruit and vegetable juices has a long history deeply rooted in traditional practises. Local communities would often extract juices from fruits and vegetables using traditional methods such as manual squeezing, grinding, or pressing. These juices were consumed for their refreshing taste, nutritional benefits, and medicinal properties. With the advent of industrialization and advancements in food processing technologies, the MEA fruit and vegetable juice market began to witness commercialization. This shift allowed for large-scale production, extended shelf life, and improved distribution of processed juices. Local and international companies started establishing manufacturing facilities to meet the growing demand for packaged fruit and vegetable juices. Over the years, the MEA fruit and vegetable juice market has expanded due to several factors. The region's population growth, urbanisation, and rising disposable incomes contributed to increased consumption. Moreover, the changing consumer preferences towards healthier beverages and the growing awareness of the nutritional benefits of fruits and vegetables further boosted the market. With the market's growth, the range of fruit and vegetable juices available in the MEA region expanded significantly. Manufacturers introduced a variety of flavours, blends, and combinations to cater to the diverse tastes and preferences of consumers across different countries. This diversification led to the availability of a wide range of juice options on the market.

According to the research report "Middle East and Africa Fruit and Vegetable Juice Market Outlook, 2028," published by Bonafide Research, the market is anticipated to reach a USD 6.24 Billion market size by the end of the forecast period. Dietary habits have changed in the MEA area as a result of urbanisation and changing lifestyles. The desire for fruit and vegetable juices has been spurred by busy lives and the convenience of packaged drinks. Customers want quick, portable choices that meet their hectic lifestyles. The demand for natural and organic products is on the rise in the MEA region, including in the fruit and vegetable juice market. Consumers are seeking juices made from organic and locally sourced ingredients, free from artificial additives and preservatives. Manufacturers are responding to this demand by introducing organic juice variants and promoting their natural production processes. The market for fruit and vegetable juice in the MEA is significantly driven by the increasing emphasis on health and wellbeing. Customers are choosing healthier alternatives to carbonated beverages as they become more aware of their nutritional choices. Juices made from fruits and vegetables are thought of as healthy, natural alternatives that offer important vitamins, minerals, and antioxidants. Based on the types, they include fruit juice, vegetable juice, fruit and vegetable blend, and nectar. In MEA, fruit juice has the highest market share. In the future, vegetable juice is expected to rise at the highest CAGR rate. There is an increasing awareness of the health benefits associated with vegetable consumption. Consumers in the MEA region are becoming more health-conscious and are seeking nutritious options to incorporate into their diets. Vegetable juices provide a convenient and effective way to consume a variety of vegetables, allowing individuals to meet their nutritional needs easily. There is a growing trend towards plant-based diets and flexitarianism in the MEA region. People are opting for more vegetable-centric meals and reducing their meat consumption. Vegetable juices fit well into these dietary preferences, providing a convenient way to consume a range of vegetables and their associated nutrients.

Based on the report, the Middle East and Africa market is segmented into three countries, including the UAE, Saudi Arabia, and South Africa. Among them, South Africa will dominate the market in 2022. South Africa has a diverse range of agricultural resources and a favourable climate for fruit and vegetable cultivation. The country is known for its abundant production of citrus fruits, grapes, apples, and other fruits, which serve as key ingredients for fruit and vegetable juices. The availability of locally sourced fruits gives South African juice manufacturers a competitive advantage. Furthermore, South African juice manufacturers have demonstrated their ability to compete effectively in the African market. They have developed diverse product portfolios, including a wide range of flavours, blends, and packaging formats, to cater to different consumer preferences. South African companies also invest in marketing and promotional activities to create brand awareness and capture market share. The Middle East and Africa (MEA) have a rich traditional culture when it comes to fruit and vegetable juices. These traditional practises and cultural norms have influenced the consumption, preparation, and significance of fruit and vegetable juices in the region. The MEA cultures have specific traditional recipes and combinations for fruit and vegetable juices. These recipes often include unique flavour combinations and herbal additions, which are believed to have various health benefits. The recipes may vary across different countries, regions, and communities, reflecting the diversity of cultures in the MEA. Fruit and vegetable juices hold cultural significance in MEA traditions and ceremonies. They are often used as offerings during religious festivals, family celebrations, and special occasions. The juices are seen as symbols of abundance, hospitality, and sharing blessings with others.

Based on the distribution channels, which include hypermarkets and supermarkets, convenience stores, online, and other venues (cafes, clubs, restaurants, etc.), in MEA, hypermarkets and supermarkets are leading the market. There are several hypermarkets and supermarkets that offer a variety of fruit and vegetable juices in the market: Lulu Hypermarket, Carrefour, Spinneys, and Choithrams. There are several opportunities and constraints for the Middle East and Africa. Opportunities can be limited by seasonal availability and supply chain challenges. The availability of certain fruits and vegetables used in juice production can be limited by seasonal variation. This poses challenges for maintaining a consistent supply throughout the year. As well as the lack of robust infrastructure and cold chain logistics, this can be a constraint in the fruit and vegetable juice market. Proper storage and transportation facilities are crucial for maintaining the quality and freshness of the juices, especially in regions with extreme climates. The fruit and vegetable juice market in the MEA region is subject to regulatory and compliance requirements. Manufacturers need to adhere to food safety standards, labelling regulations, and other legal obligations, which can create additional costs and complexities. Furthermore, many opportunities, like the increasing awareness of health and wellness among consumers in the MEA region, present a significant opportunity for the fruit and vegetable juice market. Consumers are seeking healthier beverage options, and fruit and vegetable juices are perceived as natural and nutritious choices. There is ample opportunity for product innovation and diversification in the fruit and vegetable juice market. Manufacturers can introduce new flavours, blends, and combinations as well as incorporate functional ingredients to enhance the nutritional value and health benefits of their juice products.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Fruit & Vegetable Juice market with its value and forecast along with its segments
• Country-wise Fruit & Vegetable Juice market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• UAE
• Saudi Arabia
• South Africa

By Type

• Fruit Juice
• Vegetable Juice
• Fruit & Vegetable blend
• Nectar

By Distribution Channel

• Supermarket/hypermarket
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurant’s, Etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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