Summary

The bottled water market in Colombia has experienced significant growth in recent years, driven by various factors such as changing consumer preferences, increasing health consciousness, and growing urbanization. Bottled water has become a popular choice among Colombians due to concerns about water quality, convenience, and portability. Colombia, with its diverse geography and natural resources, offers a favorable environment for the production and consumption of bottled water. The country has abundant natural springs and sources of mineral-rich water, making it an attractive location for bottling operations. Additionally, the rising middle-class population with increasing disposable incomes has contributed to the growing demand for bottled water products. Consumers in Colombia are becoming more health-conscious, seeking safe and reliable drinking water options. Bottled water provides a convenient and trusted solution, especially in urban areas where tap water quality may be a concern. The convenience of packaged water also appeals to busy lifestyles and on-the-go consumption. An interesting fact about the bottled water market in Colombia is that it has seen a rise in the popularity of boxed water, also known as "agua en caja" or water in a box. This innovative packaging format has gained traction among environmentally conscious consumers seeking sustainable alternatives to traditional plastic bottles. Boxed water typically comes in a cardboard carton made from renewable materials, such as paperboard, which is more easily recyclable compared to plastic bottles. This eco-friendly packaging appeals to consumers concerned about reducing plastic waste and minimizing their environmental footprint. The concept of boxed water aligns with Colombia's growing focus on sustainability and the promotion of environmentally friendly practices. This trend not only reflects the changing preferences of consumers but also highlights the industry's efforts to address environmental concerns and offer more sustainable packaging options. The introduction of boxed water in Colombia's bottled water market provides an innovative and eco-conscious alternative to traditional plastic bottles, contributing to the overall sustainability movement within the industry.

According to the research report “Columbia Bottled Water Market Overview, 2028," published by Bonafide Research, The Columbia Bottled Water Market is projected to reach market size of more than USD 4.05 billion by 2028. Asociación Colombiana de Agua Embotellada y Bebidas Carbonatadas (ACAB) is the Colombian Association of Bottled Water and Carbonated Beverages is an industry association that represents and promotes the interests of bottled water and carbonated beverage producers in Colombia. ACAB works towards ensuring the quality, safety, and sustainability of bottled water and carbonated beverages through industry guidelines, advocacy, and collaboration with relevant stakeholders. Asociación Nacional de Empresarios de Colombia (ANDI) is the National Business Association of Colombia represents various sectors of the Colombian economy, including the bottled water industry. ANDI provides a platform for companies to collaborate, exchange knowledge, and advocate for the interests of the industry at a national level. It offers resources, networking opportunities, and industry insights to its members. Asociación Nacional de Productores de Bebidas Refrescantes No Alcohólicas (ANPBR) is the National Association of Non-Alcoholic Beverage Producers is an industry association that represents the interests of non-alcoholic beverage producers in Colombia, including bottled water manufacturers. ANPBR works towards fostering the growth and development of the non-alcoholic beverage industry, promoting responsible practices, and advocating for favorable policies. Federación Nacional de Comerciantes (FENALCO) is the National Federation of Merchants is a trade association that represents the interests of various sectors, including the bottled water industry. FENALCO focuses on promoting commerce, supporting business development, and advocating for favorable conditions for businesses in Colombia.

There are several local bottled water brands that have a strong presence in the Colombian market. These brands often have a deep understanding of local consumer preferences and cater to specific regional markets. They may focus on highlighting their natural water sources or use marketing strategies that resonate with Colombian consumers. Well-established international bottled water brands also compete in the Colombian market. These brands often leverage their global reputation, extensive distribution networks, and marketing expertise to capture market share. They may emphasize their quality standards, technological advancements, or unique product features to differentiate themselves. Both local and international brands in Colombia's bottled water market are diversifying their product offerings to meet evolving consumer demands. This includes the introduction of flavored water, functional water with added vitamins and minerals, and premium or luxury water options. Product innovation plays a significant role in gaining a competitive edge and attracting a broader consumer base. Pricing is a crucial factor in the competitive landscape. Brands adopt various pricing strategies, ranging from premium pricing for specialized or imported water products to competitive pricing for more mainstream offerings. Value-for-money propositions and promotional pricing are also used to attract price-sensitive consumers. The availability and reach of distribution networks play a vital role in the competitive landscape. Companies with extensive distribution networks, including partnerships with supermarkets, convenience stores, and online platforms, have a competitive advantage. These networks ensure widespread product availability and convenient access for consumers.

In the bottled water market of Colombia, there are several popular companies that have established a strong presence and enjoy a significant market share. Postobón is a leading Colombian company that produces a wide range of beverages, including bottled water. The company's bottled water brand, "Agua Cristal," is well recognized and widely consumed in Colombia. Grupo Éxito: Grupo Éxito is a major retail conglomerate in Colombia that operates various supermarket chains. They have their own private label bottled water brand called "Éxito Agua." Grupo Nutresa is a Colombian food processing company that produces a diverse range of food and beverage products. Their bottled water brand, "Aqua Mineral," is popular in the market. Bavaria, a subsidiary of the global beverage company AB InBev, is a major player in the Colombian beverage market. They offer bottled water under the brand name "Bavaria Agua." Coca-Cola FEMSA is a leading beverage company that operates in multiple countries, including Colombia. Their bottled water brand, "Cielo," is well-known and widely consumed in the Colombian market. Solla is a Colombian company that specializes in the production of healthy and natural food and beverages. They offer bottled water under the brand name "Solla Agua."

The bottled water market in Colombia is a growing and competitive industry. The market is driven by various factors such as increasing health consciousness, changing lifestyles, and a growing preference for convenient and safe drinking water. Colombia's natural abundance of water sources provides a favorable environment for the production and consumption of bottled water. The market is characterized by a mix of local and international brands, each competing to capture market share through product differentiation, quality, branding, and distribution strategies. Local brands often leverage their knowledge of local preferences and emphasize natural water sources, while international brands bring global expertise and reputation. The industry is supported by associations that work towards ensuring quality, safety, and sustainability standards in the production and distribution of bottled water. Technological advancements, including filtration and purification technologies, packaging innovations, and digital marketing strategies, are driving growth and meeting evolving consumer demands. However, the market also faces challenges such as increasing competition, price sensitivity, environmental concerns regarding plastic waste, and the need for sustainable water management practices. Companies are actively addressing these challenges by focusing on recycling initiatives, eco-friendly packaging, and social responsibility programs.


Considered in this report
• Geography: Columbia
• Historic year: 2017
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2028

Aspects covered in this report
• Columbia Bottled Water market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

BY Distribution Channel
• Off Trade
• On Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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