Summary

The Outdoor LED Display market in South America is expected to continue growing in the coming years, as businesses and governments continue to recognize the benefits of these displays for advertising, public information, and entertainment purposes. As more businesses in South America turn to digital advertising to reach their target audiences, the demand for Outdoor LED Displays has been increasing. Outdoor LED Displays offer a dynamic and eye-catching way to display digital advertisements and messages, making them an attractive option for advertisers. The development of advanced technologies has also contributed to the growth of the Outdoor LED Display market in South America. Advances in LED technology have made Outdoor LED Displays more energy-efficient and durable, while also improving their image quality and overall performance. Some governments in South America have invested in the installation of Outdoor LED Displays in public spaces, such as parks, plazas, and sports stadiums. This has helped to increase the visibility and awareness of Outdoor LED Displays, and has also created opportunities for businesses to advertise in these public spaces. South America is known for its vibrant music and entertainment scene, and the popularity of events and concerts has been a driving force behind the growth of the Outdoor LED Display market. Outdoor LED Displays are often used to display concert visuals, advertisements, and other messages during these events, making them an important part of the entertainment experience. Outdoor LED display is one part of the audio and visual market that has grown steadily over the last decade, and that growth is only accelerating. It is used in almost every industry, with applications in restaurants and hotels, retail places, transit facilities, and entertainment events. Furthermore, increasing collaborations are expected to aid the solution providers in providing innovative solutions to customers. For instance, the Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, announced that DSMX is an affiliate of the DSF called Asociaciòn Digital Signage Latinoamèrica or DS South America. The new companion will help DSF to develop industry-leading education, standards, and best practices globally.

According to the research report, “South America Outdoor LED Display Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add USD 320 Million market size from 2023 to 2028. In recent years, the digitalization trend progressed significantly in the South American region, driven by technical progress, the development of the internet, growing awareness among consumers, and increasing globalization. Emerging technology trends due to digitalization, such as the Internet of Things, AI, data analytics employing Big Data, and AR (Augmented Reality), have a considerable impact on business operations in the industry, society, and the working environment. The Outdoor LED Display market is constantly evolving, with new technologies and features being developed all the time. This presents opportunities for businesses that are able to stay ahead of the curve and offer cutting-edge products that meet the evolving needs of their customers. South America is experiencing significant growth in the construction industry, which is driving demand for Outdoor LED Displays that can be used in building facades and other outdoor applications. This presents opportunities for businesses that offer large-format Outdoor LED Displays that are specifically designed for use in these types of applications. The retail industry in South America is also growing, and businesses are increasingly using digital signage and Outdoor LED Displays to attract customers and promote their products. This presents opportunities for businesses that offer small and medium-sized Outdoor LED Displays that can be used in storefronts and other retail environments. Further, some cities in South America are investing in smart city initiatives, which involve the installation of digital infrastructure and the use of data and analytics to improve urban life. Outdoor LED Displays are a key part of these initiatives, and there are opportunities for businesses that offer smart Outdoor LED Displays that can be integrated with other digital infrastructure to create a more connected urban environment.

Sports are an important part of South American culture, and there are numerous opportunities for Outdoor LED Displays to be used at sports events. This includes everything from large-scale displays in stadiums to smaller displays that can be used to promote team merchandise or display scores and other information. Large Outdoor LED Displays are commonly used in stadiums to display scores, player information, replays, and advertisements. These displays are typically installed in prominent locations around the stadium, such as above the scoreboard or along the sidelines. Outdoor LED Displays are also used to engage fans and create a more interactive experience at sports events. For example, displays can be used to display fan tweets, Instagram posts, or other user-generated content in real-time. Sports events in South America often have numerous sponsors, and Outdoor LED Displays are a popular way to display sponsor logos and advertising messages. Displays can be used to promote sponsor products, display special offers, or provide other marketing messages. Outdoor LED Displays are also commonly used in sports bars and restaurants throughout South America. These displays are used to broadcast sports events and create a more immersive fan experience for customers. Displays can be used to display scores, player information, and other relevant information. The region has been witnessing expansions from global companies, as the area offers lucrative opportunities to solution providers for development and growth. For instance, Telelogos, a software provider for digital signage, media, and connected devices, expanded its presence in South America by opening an office. The South American presence will allow the company to react to the regional clients' demands and strengthen relations with their local partners.

Based on the report, the market is segmented into three major countries including Brazil, Argentina and Colombia. Among them, Brazil is dominating the market in 2022. Digitization has been a prevailing trend in Brazil, as the government is taking several initiatives to expand the digital infrastructure in the country. For instance, the Brazilian government has worked with Cisco for years to develop the networking infrastructure required to support digital solutions. Furthermore, according to EBC, a public communications company in Brazil, in 2021, the country raised five positions to be ranked as the second most advanced country in the field of digital government globally. The increase in retail outlets and shopping malls in the country also drives demand for digital signage systems. According to the research, there were more than 620 malls in Brazil in 2022. Renner, C&A, Carrefour Hypermarket, Extra, Magazine Luiza, Casas Bahia, Drogasil, Droga Raia, and other major brands are among the top retailers in Brazil adopting digital advertising solutions. The current objective of Brazilian shopping centers is to give patrons an immersive experience by combining traditional and digital mall signage, which is anticipated to boost the market studied. The growing advertising expenditure is also among the major factors driving the growth of the digital signage market in Brazil. For instance, according to Magna, a leading medical investment company, Brazil had the highest advertising expenditure among South American countries. Based on the application, LED Billboards is dominating the market in 2022.

Many countries in South America have regulations in place that are designed to protect the environment. This includes regulations related to the use of energy, which can impact the design and operation of Outdoor LED Displays. In some cases, businesses may be required to use energy-efficient displays or face penalties. Safety is also a concern when it comes to Outdoor LED Displays, particularly those that are installed in public spaces. Many countries have regulations in place that are designed to ensure the safety of these displays, which can include requirements related to installation, maintenance, and operation. Outdoor LED Displays are often used for advertising, and many countries have regulations in place that are designed to protect consumers from false or misleading advertising. This can impact the type of content that is displayed on these displays, as well as the way that advertisers are allowed to promote their products. Local zoning regulations can impact the installation and operation of Outdoor LED Displays in South America. In some cases, businesses may be required to obtain permits or meet certain requirements in order to install and operate these displays in specific locations. South America is undergoing rapid urbanization, with more and more people moving to urban areas. This has created an opportunity for Outdoor LED Displays to be installed in high-traffic urban areas, such as commercial districts, sports stadiums, and transportation hubs.

According to the report, the market is segmented into surface mounted and individually mounted outdoor LED displays. Among them, surface mounted segment is dominating the market in 2022. Modular technology is becoming increasingly popular in the Outdoor LED Display market in South America. Modular Outdoor LED Displays consist of individual modules that can be easily connected to form larger displays, making them highly customizable and adaptable to various settings and environments. This flexibility has made modular technology a popular choice for businesses and organizations in South America looking to install Outdoor LED Displays. Modular Outdoor LED Displays can be used in a variety of settings, including advertising, entertainment, and sports. For example, they can be installed in shopping centers, sports stadiums, concert venues, and public spaces to provide information, advertising, and entertainment. Traditionally, full-colour displays have been popular in the Outdoor LED Display market due to their ability to display high-quality images and videos with a wide range of colors. However, in recent years, there has been a growing trend towards the use of monochrome or single-color displays, particularly in applications such as digital billboards and scoreboards. Monochrome displays are more energy-efficient, have a longer lifespan, and are often more affordable than full-colour displays. In terms of specific colors, red, green, and blue are the primary colors used in Outdoor LED Displays, as they can be combined to create a wide range of colors.

Start-ups scenario:
• Doot Eletroeletronicos is a Brazilian start-up that designs and manufactures a range of Outdoor LED Displays, including full-color displays, single-color displays, and transparent displays. Their products are designed for use in advertising, sports, entertainment, and other applications.
• Smart City Tecnologia is a Brazilian start-up which specializes in developing smart Outdoor LED Displays that are designed to provide real-time information and improve communication in urban environments. Their displays can be used for traffic management, public transportation, emergency response, and other applications.
• Ledsho is a Colombian start-up that develops innovative Outdoor LED Displays that are designed to be more energy-efficient and environmentally friendly than traditional displays. Their products include full-colour displays, single-color displays, and transparent displays, as well as custom displays designed for specific applications.
• Visiontec is an Argentine start-up which specializes in developing high-quality Outdoor LED Displays for use in advertising, entertainment, and sports. Their displays are designed to be customizable and adaptable to a wide range of applications and environments.

Major Companies present in the market:
LG Electronics Inc., Barco NV , Sony Corporation, Daktronics Inc., Toshiba Corporation, Panasonic Holdings Corporation, Leyard Opto-Electronic Company Ltd. , Shenzhen Absen Optoelectronics co., Ltd, Infiled Electronics co., Ltd, Mitsubishi Electric Corporation

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Outdoor LED display market with its value and forecast along with its segments
• Country-wise Outdoor LED display market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Mounted Technology
• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display
• Full Color Display
• Tri-Color Display
• Monochrome Display

By Application
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Outdoor LED display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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