Summary

The Outdoor LED Display market in the Middle East and Africa (MEA) region is growing steadily. The region has been witnessing a rapid growth in infrastructure development, which has led to an increased demand for outdoor advertising and outdoor LED display solutions. Additionally, the growth in tourism and hospitality sectors has further fuelled the demand for outdoor LED displays for promotional purposes. The adoption of LED technology in the region has also been driven by the need for energy-efficient solutions, as many countries in the region face significant challenges with electricity supply and consumption. In terms of market share, the MEA region accounts for a smaller percentage of the global Outdoor LED Display market compared to other regions, such as Asia-Pacific and North America. However, the region is expected to experience significant growth in the coming years, with countries such as the United Arab Emirates, Saudi Arabia, and Qatar leading the way in terms of adoption and investment in outdoor LED displays. The use of Outdoor LED Displays in the Middle East and Africa region can be traced back to the early 2000s. Initially, these displays were primarily used for advertising purposes in urban areas, such as city centers, shopping malls, and busy intersections. As the popularity of outdoor LED display grew, so did the adoption of Outdoor LED Displays. Today, many businesses in the region use LED displays for promotional and informational purposes, such as displaying news updates, weather reports, and product advertisements. In recent years, the adoption of Outdoor LED Displays has expanded to other sectors, such as transportation and hospitality. Airports, train stations, and bus terminals have installed LED displays to provide passengers with real-time information on arrivals, departures, and delays. Similarly, hotels and shopping centers have installed LED displays for promotional and informational purposes. For the last few years, organizations in the region are putting efforts to digitize the solutions and services offered across the region.

According to the research report, “Middle East & Africa Outdoor LED Display Market Outlook, 2028” published by Bonafide Research, the market is projected to cross USD 1170 Million market size by 2028. The growth of the Outdoor LED Display market in the Middle East and Africa has been driven by several factors, including the region's increasing population, urbanization, and economic development. With a growing number of businesses and governments recognizing the benefits of digital advertising and signage, the market for Outdoor LED Displays in the Middle East and Africa is expected to continue to grow in the coming years. In addition to the private sector, governments in the region have also recognized the benefits of LED displays for public communication and engagement. For example, LED displays are used for public safety announcements, traffic updates, and cultural events. The government's substantial investments in the development of the public sector would be likely to drive the video wall display market across the Middle East and Africa. The government initiatives for augmenting production quantity would be expected to drive the market growth across the region. Rising infrastructural developments, the growing hospitality sector coupled with technological advancements are the drivers for the growth of the Outdoor LED display Market in the Middle East & Africa. Many government strategies and upcoming global events such as “Dubai Expo 2020”, and “Qatar FIFA World Cup 2022” has given a tremendous boost to the construction sector thereby impacting the outdoor LED display market positively. These are mostly found in public spaces, museums, transportation systems, stadiums, hotels, retail stores, restaurants, and corporate buildings, among others. Content can be displayed with the help of content management systems that can be run either from personal computers and servers or regional/national media hosting providers.

LED displays are an effective way to communicate with large audiences. In the Middle East and Africa, where populations are growing and becoming more urbanized, LED displays are an efficient way to disseminate information on a wide range of topics, such as news, weather, traffic, and public safety announcements. The region is home to many large cities with bustling commercial districts. Outdoor LED Displays are a powerful tool for businesses to promote their products and services to potential customers. The Middle East and Africa region attracts a large number of tourists every year. Outdoor LED Displays are often used in tourism hubs, such as airports, shopping malls, and cultural sites, to provide information on local attractions and events. In many cities in the region, there is a growing demand for outdoor entertainment options. LED displays are often used to display live sports events, concerts, and cultural shows. Based on the countries, the market is segmented into United Arab Emirates, Saudi Arabia and South Africa. United Arab Emirates and Saudi Arabia are occupying about 40% of the market share in 2022. The UAE has experienced significant economic growth in recent years, which has led to an increase in demand for advertising and communication solutions. As a result, there has been a surge in demand for Outdoor LED Displays in the country. The UAE has one of the highest rates of urbanization in the world, with a large percentage of the population living in cities. As a result, there is a need for effective communication and advertising solutions to reach these urban populations. Outdoor LED Displays provide a highly visible and effective way to communicate with these audiences. Also, the UAE is known for its focus on innovation and technology. The country has invested heavily in infrastructure, including advanced communication and advertising solutions such as Outdoor LED Displays.

As a result of the promotion of Burj Khalifa, the Dubai LED Display Market is becoming even more popular. Thus, Dubai itself applies many LED displays, including outdoor advertisements, indoor shopping malls, and video projections. Meanwhile, Dubai is also a transit station for some markets in the Middle East and Africa. Oman, Bahrain, Qatar, and other countries have manufacturers of the LED display from Dubai. As a result, many potential markets of LED display outdoor rental are exploring it further. To increase footfall in its Dubai Festival City Mall showroom, and to create a winning in-store customer experience, leading Middle East retailer Jashanmal has deployed a unique LED display solution from Hikvision, which incorporates two unique 'arch-shaped' LED displays at the showroom entrance. Each of these LED panels is one meter wide, and 15 meters long, reaching up from the floor, over the 'arched' entrance to the store. The panels continually show 'artistic' content that is perfectly aligned to the Jashanmal brand, creating a welcoming atmosphere for customers. In addition, the solution includes three 86-inch interactive LCD screens located at the cash register, the 'homewares' area of the store, and in the 'luggage' area. Customers can use these screens to browse product specifications and color options. The potential for the deployment of outdoor LED display is on the rise, with countries in the region, like the United Arab Emirates, transforming its cities into smart cities, which has been resulting in increased scope for more exchange of information. The vision developed by the Dubai government is, in this case, an essential enabling parameter. Further, surface mounted outdoor LED display segment is dominating the market in 2022.

The bolstering hospitality and tourism sectors in the GCC countries is one of the key contributors to the outdoor LED display market growth in this region. The governments of GCC countries are taking several initiatives to diversify their economy with an intension to reduce their dependency on the oil & gas sector. As a part of this, governments are taking measures to develop nonoil industries such as hospitality and tourism, manufacturing, and healthcare. Further, the digital revolution is gaining momentum in the MEA with the expanding reach of electronic devices and internet. Various events planned in the coming years—such as 2022 FIFA World Cup in Doha—along with the execution of projects under Saudi Vision 2030, tech conferences, and exhibitions would further bolster the demand for pixel pitch LED displays in the MEA. The events industry in the Middle East is also tremendously growing. Various events are planned in the coming years. For instance, 2022 FIFA World Cup in Doha, the Saudi Vision 2030, several tech conferences, and exhibitions, among others. The growth in these would further bolster the demand for fine pitch LED screens in the region. There is a growing trend towards the use of outdoor LED display for advertising and promotional purposes in the MEA region. This is particularly true in the retail sector, where digital displays are being used to promote products and special offers. Additionally, with the increasing competition in the retail industry, businesses are using outdoor LED display to attract and retain customers, enhance the shopping experience, and increase sales. These initiatives will help to enhance the market share of players. Outdoor LED display deployed in the form of digital hotel signs, video walls, or interactive kiosks provide various benefits, such as enhanced guest experience, increased customer engagement and satisfaction, reduced perceived wait times in queues, increased revenues and brand loyalty, and cut down on printing costs. Owing to such benefits, the outdoor LED display market in the Middle East & African region is projected to witness robust growth by 2028.

LED billboards have become increasingly popular in the Middle East & Africa region due to their ability to provide dynamic and engaging advertising content. They are commonly used in high-traffic areas such as highways, commercial districts, and tourist destinations. In the Middle East, LED billboards are often used in conjunction with large-scale events such as sports matches, concerts, and festivals to provide advertising and promotional messaging. The United Arab Emirates, in particular, has seen a significant increase in the use of LED billboards in recent years, with many high-profile advertising campaigns being launched on these displays. In Africa, LED billboards are commonly used in major cities such as Lagos, Johannesburg, and Nairobi. They are particularly effective in densely populated areas where traditional billboards may be less visible or effective. LED billboards have also been used in Africa to promote social causes and raise awareness about important issues such as health and safety. However, perimeter LED boards are commonly used in the Middle East & Africa region for sports events, particularly football (soccer) matches. These LED boards are typically installed around the perimeter of the field and display advertising, sponsorship messages, and other promotional content during the game. In addition to providing advertising opportunities, perimeter LED boards can also enhance the spectator experience by providing real-time updates, scores, and other relevant information during the game. They can also be used to display replays, player stats, and other interactive content. Perimeter LED boards have become a popular advertising medium in the Middle East & Africa due to the region's strong passion for sports, particularly football. They offer advertisers a highly visible platform to promote their brand to a large and engaged audience.

The colour trend for Outdoor LED Displays in the Middle East & Africa region varies depending on the specific application and the preferences of the target audience. However, in general, there is a growing trend towards using full-colour and high-resolution LED displays. In the past, monochrome and tri-colour displays were commonly used for outdoor advertising due to their lower cost and simpler design. However, as LED display technology has advanced, full-colour displays have become more affordable and widely available. Full-colour displays offer advertisers a more visually stunning and engaging platform to promote their brand and products. They are also better suited for displaying high-resolution images and video content, which is becoming increasingly important in outdoor advertising. In addition, there is a growing demand for outdoor LED displays with high brightness levels in the Middle East & Africa region, particularly in sunny and hot locations. High brightness displays ensure that the content is clearly visible even in bright sunlight, which is essential for outdoor advertising and signage. Due to the harsh weather conditions in the Middle East & Africa, there is a growing demand for LED displays that can withstand extreme temperatures, sandstorms, and other environmental factors. Outdoor LED displays with rugged construction and weather-resistant features are therefore in high demand. Also, interactive LED displays are gaining popularity in the Middle East & Africa as a way to engage audiences and create immersive experiences. These displays can be used for interactive advertising, wayfinding, and event experiences, among other applications.

Recent Developments:
• In 2021, Absen, a leading LED display manufacturer, supplied an LED screen solution to the Dubai Mall for their 'World of Fashion' campaign. The solution comprised a 9m x 3m LED screen with a pixel pitch of 1.9mm.
• In 2021, Unilumin, a global provider of LED displays and solutions, supplied a 360-degree LED screen solution to the new administrative capital city in Egypt. The solution featured a cylindrical LED display with a height of 7 meters and a diameter of 24 meters.
• In 2020, Lighthouse, a leading provider of LED display technology, supplied an LED screen solution to the National Museum of Oman. The solution comprised a 6m x 2m LED screen with a pixel pitch of 3mm, which was used to display information about the exhibits.
• In 2019, Samsung supplied an LED screen solution to the Burj Khalifa in Dubai, the tallest building in the world. The solution comprised a total of 1,000 LED displays with a pixel pitch of 2.5mm, which were used to display content for New Year's Eve celebrations.
• In 2018, Leyard, a leading provider of LED display solutions, supplied an LED video wall to the Dubai Aquarium and Underwater Zoo. The video wall comprised 820 displays with a pixel pitch of 2.5mm and a total display resolution of 3840 x 2160 pixels.

Major Companies present in the market:
LG Electronics Inc., Barco NV , Sony Corporation, Daktronics Inc., Toshiba Corporation, Ekta Ltd., Panasonic Holdings Corporation, Leyard Opto-Electronic Company Ltd., Shenzhen Absen Optoelectronics co., Ltd, Unilumin Group Co., Ltd, Infiled Electronics co., Ltd, Mitsubishi Electric Corporation

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Outdoor LED display market with its value and forecast along with its segments
• Country-wise Outdoor LED display market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United Arab Emirates
• Saudi Arabia
• South Africa

By Mounted Technology
• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display
• Full Color Display
• Tri-Color Display
• Monochrome Display

By Application
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Outdoor LED display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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