Summary

The hair care market in Italy has changed dramatically in the last decade with the introduction of new hair styling, regrowth, and colorant products. Premium hair care products, as well as hair style and growth products, are in high demand. Ingredient and technology advancements have also resulted in the development of enhanced formulations for hair loss treatment solutions. Changing consumer dynamics and increased product awareness have been recognised as key market drivers. Demand has been bolstered further by the growing number of millennial customers and women in the workforce. Hair care has been an important aspect of personal grooming in Italy since ancient times. Italians have long been renowned for their expertise in the field of hair care, with many traditional products and techniques still used today. One of the oldest hair care products used in Italy is olive oil. For centuries, Italian women have been using olive oil to moisturize and strengthen their hair. This natural ingredient is still widely used today in hair care products, such as shampoos, conditioners, and hair masks. Another traditional Italian hair care product is the "mascara," a type of hair dye that has been used since ancient times to darken hair. The word "mascara" actually comes from the Italian word "maschera," meaning mask or disguise. This product was made by boiling walnuts or chestnuts and applying the resulting liquid to the hair. In recent years, there has been a growing trend towards natural and organic hair care products in Italy, with many brands focusing on using natural ingredients like olive oil, honey, and chamomile. Some popular Italian hair care brands that specialize in natural and organic products include Herbatint and Biofficina Toscana.

According to the research report "Italy Hair Care Market Overview, 2028," published by Bonafide Research, the Italy hair care market is expected to add more than USD 0.56 billion from 2023 to 2028. The beauty and personal care industry is propelling the market of hair care products in Italy. Italy has a well-established beauty and personal care market, and the demand for hair care products has been steadily increasing over the years. The Italian beauty industry is known for its high-quality products, innovative formulas, and focus on natural and organic ingredients. Rising disposable income levels in Italy have led to an increase in spending on personal care products, including hair care products. As consumers have more money to spend, they are willing to invest in high-quality and innovative hair care products that offer specific benefits. Italy is known for its fashion-forward culture, and changing fashion trends are driving demand for new and innovative hair care products. As consumers look to stay on trend with their hairstyles, they are willing to try new products and experiment with different hair colours and styles.

Based on the product types, they include shampoo, conditioner, hair colour, hair styling products, hair oil, and others. In Italy, the shampoo has the highest market share; furthermore, the shampoo's sub-segments include cosmetic shampoo, herbal and organic shampoo, dry shampoo, and others. In Italy, cosmetic shampoo has the highest market share. In the future, dry shampoo will grow at the highest CAGR. One of the key factors is changing consumer preferences and lifestyle trends. Italian consumers are increasingly busy and looking for convenient and time-saving hair care products that allow them to maintain their hair hygiene without having to wash their hair every day. This is where dry shampoo comes in, as it allows consumers to refresh their hair quickly and easily without having to go through the time-consuming process of washing and blow-drying their hair.

There are several events organized in Italy that are specifically focused on the hair care industry. Cosmoprof Worldwide Bologna: This is one of the largest international trade shows for the beauty industry, including hair care. The event is held annually in Bologna, Italy and attracts exhibitors and visitors from around the world. Furthermore, MCB by Beauté Sélection: This is a hairdressing and beauty trade show held in Milan, Italy. The event is focused on education and innovation in the hair care industry, and provides an opportunity for professionals to network and learn about new trends and technologies. Hair Festival: This event is a hairdressing trade show that takes place in Naples, Italy. The event is aimed at hairdressers, beauty professionals, and salon owners and offers workshops, demonstrations, and product showcases. The Italian Hairdressing Championship: This is a competition that takes place annually in Italy and brings together hairdressers from all over the country to compete in different categories, including cut, color, and styling. The event can provide a platform for hair care brands to showcase their products and services to a targeted audience.

Based on the hair styling products, they include hair gel, hair oil, hair mousse, hairspray, styling creams and waxes, and other styling products. Among them styling creams and waxes is dominating the market. Styling creams and waxes are versatile products that can be used to create a wide range of hairstyles, from sleek and sophisticated to tousled and textured. This versatility has made them popular with consumers who want to experiment with different looks. Furthermore, many styling creams and waxes offer a natural or matte finish, which has become a popular trend in the hair care market. Consumers are increasingly seeking products that provide a more natural, effortless look rather than an overly shiny or slick finish. During the anticipated period the hair spray segment is expected to gain the maximum CAGR of hair care market. Based on distribution channel the market is divided into convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). The convenience holds the maximum market share of the market. During the anticipated period the online retail stores are expected to dominate the market with highest CAGR.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Hair Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Hair oil
• Others (hair mask)

By Shampoo
• Cosmetic shampoo
• Herbal/ organic
• Dry shampoo
• Others

By Hair Color
• Permanent
• Temporary

By Conditioner
• Rinse-out
• Leave-in
• Others (Deep)

By Styling Products
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Other Styling Products

By Price Range
• Mass
• Premium

By Gender
• Men
• Women

By Distribution Channel
• Convenience Stores
• Supermarkets/Hypermarkets
• Specialist Retail Stores
• Online Retail Channels
• Other Distribution Channel (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hair Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. ItalyMacro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. ItalyHair Care Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Pricing Range
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution channel
6.6. ItalyHair Care Market Segmentations
6.6.1. ItalyHair Care Market, By Product Type
6.6.1.1. ItalyHair Care Market Size, By Shampoo, 2017-2028
6.6.1.2. ItalyHair Care Market Size, By Hair Color, 2017-2028
6.6.1.3. ItalyHair Care Market Size, By Conditioner, 2017-2028
6.6.1.4. ItalyHair Care Market Size, By Hair Styling Products, 2017-2028
6.6.1.5. ItalyHair Care Market Size, By Hair oil, 2017-2028
6.6.1.6. ItalyHair Care Market Size, By Others, 2017-2028
6.6.2. ItalyHair Care Market, By Pricing Range
6.6.2.1. ItalyHair Care Market Size, By Mass, 2017-2028
6.6.2.2. ItalyHair Care Market Size, By Premium, 2017-2028
6.6.3. ItalyHair Care Market, By End User
6.6.3.1. ItalyHair Care Market Size, By Women, 2017-2028
6.6.3.2. ItalyHair Care Market Size, By Men, 2017-2028
6.6.4. ItalyHair Care Market, By Distribution channel
6.6.4.1. ItalyHair Care Market Size, By Specialist Retail Stores, 2017-2028
6.6.4.2. ItalyHair Care Market Size, By Supermarkets/Hypermarkets, 2017-2028
6.6.4.3. ItalyHair Care Market Size, By Convenience Stores, 2017-2028
6.6.4.4. ItalyHair Care Market Size, By Online Retail Channels, 2017-2028
6.6.4.5. ItalyHair Care Market Size, By Other Distribution Channel, 2017-2028
7. ItalyShampoo Market Overview
7.1. ItalyShampoo Market Size, By Cosmetic shampoo, 2017-2028
7.2. ItalyShampoo Market Size, By Herbal/ organic, 2017-2028
7.3. ItalyShampoo Market Size, By Dry shampoo, 2017-2028
7.4. ItalyShampoo Market Size, By Others, 2017-2028
8. ItalyHair Color Market Overview
8.1. ItalyHair Color Market Size, By Permanent, 2017-2028
8.2. ItalyHair Color Market Size, By Temporary, 2017-2028
9. ItalyConditioner Market Overview
9.1. ItalyConditioner Market Size, By Rinse-out, 2017-2028
9.2. ItalyConditioner Market Size, By Leave-in, 2017-2028
9.3. ItalyConditioner Market Size, By Others, 2017-2028
10. ItalyStyling Product Market Overview
10.1. ItalyStyling Product Market Size, By Hair Gel, 2017-2028
10.2. ItalyStyling Product Market Size, By Hair Mousse, 2017-2028
10.3. ItalyStyling Product Market Size, By Hairspray, 2017-2028
10.4. ItalyStyling Product Market Size, By Styling Creams and Waxes, 2017-2028
10.5. ItalyStyling Product Market Size, By Other Styling Products, 2017-2028
11. ItalyHair Care Market Opportunity Assessment
11.1. By Product Type, 2023 to 2028
11.2. By Pricing Range, 2023 to 2028
11.3. By End User, 2023 to 2028
11.4. By Distribution channel, 2023 to 2028
12. Competitive Landscape
12.1. Porter's Five Forces
12.2. Company Profile
12.2.1. Company 1
12.2.1.1. Company Snapshot
12.2.1.2. Company Overview
12.2.1.3. Financial Highlights
12.2.1.4. Geographic Insights
12.2.1.5. Business Segment & Performance
12.2.1.6. Product Portfolio
12.2.1.7. Key Executives
12.2.1.8. Strategic Moves & Developments
12.2.2. Company 2
12.2.3. Company 3
12.2.4. Company 4
12.2.5. Company 5
12.2.6. Company 6
12.2.7. Company 7
12.2.8. Company 8
13. Strategic Recommendations
14. Disclaimer

List of Figures

Figure 1: ItalyHair Care Market Size By Value in USD Million (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Pricing Range
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution channel
Figure 6: Porter's Five Forces of ItalyHair Care Market

List of Table

Table 1 : Influencing Factors for Global Hair Care Market, 2022
Table 2: ItalyHair Care Market Size and Forecast By Product Type in USD Million (2017, 2022 & 2028F)
Table 3: ItalyHair Care Market Size and Forecast By Pricing Range in USD Million (2017, 2022 & 2028F)
Table 4: ItalyHair Care Market Size and Forecast By End User in USD Million (2017, 2022 & 2028F)
Table 5: ItalyHair Care Market Size and Forecast By Distribution channel in USD Million (2017, 2022 & 2028F)
Table 6: ItalyHair Care Market Size of Shampoo (2017 to 2028) in USD Million
Table 7: ItalyHair Care Market Size of Hair Color (2017 to 2028) in USD Million
Table 8: ItalyHair Care Market Size of Conditioner (2017 to 2028) in USD Million
Table 9: ItalyHair Care Market Size of Hair Styling Products (2017 to 2028) in USD Million
Table 10: ItalyHair Care Market Size of Hair oil (2017 to 2028) in USD Million
Table 11: ItalyHair Care Market Size of Others (2017 to 2028) in USD Million
Table 12: ItalyHair Care Market Size of Mass (2017 to 2028) in USD Million
Table 13: ItalyHair Care Market Size of Premium (2017 to 2028) in USD Million
Table 14: ItalyHair Care Market Size of Women (2017 to 2028) in USD Million
Table 15: ItalyHair Care Market Size of Men (2017 to 2028) in USD Million
Table 16: ItalyHair Care Market Size of Specialist Retail Stores (2017 to 2028) in USD Million
Table 17: ItalyHair Care Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Million
Table 18: ItalyHair Care Market Size of Convenience Stores (2017 to 2028) in USD Million
Table 19: ItalyHair Care Market Size of Online Retail Channels (2017 to 2028) in USD Million
Table 20: ItalyHair Care Market Size of Other Distribution Channel (2017 to 2028) in USD Million
Table 21: ItalyShampoo Market Size of Cosmetic shampoo (2017 to 2028) in USD Million
Table 22: ItalyShampoo Market Size of Herbal/ organic (2017 to 2028) in USD Million
Table 23: ItalyShampoo Market Size of Dry shampoo (2017 to 2028) in USD Million
Table 24: ItalyShampoo Market Size of Others (2017 to 2028) in USD Million
Table 25: ItalyHair Color Market Size of Permanent (2017 to 2028) in USD Million
Table 26: ItalyHair Color Market Size of Temporary (2017 to 2028) in USD Million
Table 27: ItalyConditioner Market Size of Rinse-out (2017 to 2028) in USD Million
Table 28: ItalyConditioner Market Size of Leave-in (2017 to 2028) in USD Million
Table 29: ItalyConditioner Market Size of Others (2017 to 2028) in USD Million
Table 30: ItalyStyling Product Market Size of Hair Gel (2017 to 2028) in USD Million
Table 31: ItalyStyling Product Market Size of Hair Mousse (2017 to 2028) in USD Million
Table 32: ItalyStyling Product Market Size of Hairspray (2017 to 2028) in USD Million
Table 33: ItalyStyling Product Market Size of Styling Creams and Waxes (2017 to 2028) in USD Million
Table 34: ItalyStyling Product Market Size of Other Styling Products (2017 to 2028) in USD Million