Summary

A growing number of people in Germany are becoming aware of the benefits of natural and organic products. Rising hair-related difficulties and rising fashion trends are expected to drive the market in the coming years. Furthermore, greater salon service penetration and a rise in demand for professional goods are projected to boost the market in the future. Furthermore, developing grooming trends and technological developments in product manufacture are expected to fuel the market in the coming years. Customers who are sensitive to fragrances prefer natural and fragrance-free items. In Germany, there is an increasing trend towards fragrance-free products. The need for a presentable personal image among customers, which also leads to their awareness of personal hygiene habits, is the primary market driver. The growing customer concern about their health and cleanliness as a long-term investment increased demand for natural or organic products throughout the country. These pressures drove manufacturers to upgrade their product offerings in order to meet consumer demands. The growing popularity of organic concept stores for organic items among customers is expected to boost the market for natural and organic hair care products.

According to the research report "Germany Hair Care Market Overview, 2028," published by Bonafide Research, the Germany Hair Care Market is expected to grow at a CAGR of 4.92% from 2023 to 2028. Based on the report, the product types include shampoo, hair colour, conditioner, hair styling products, hair oil, and others (hair mask). Shampoo has the largest market share in the Germany. Further shampoo segments include cosmetic shampoo, herbal or organic shampoo, dry shampoo, and others. The cosmetic shampoo segment has the highest market share. Cosmetic shampoos are designed to properly cleanse and condition hair, leaving it clean, soft, and manageable, which appeals to consumers. Furthermore, cosmetic shampoo businesses spend a lot of money on marketing and promotion to make their products more visible and desirable to consumers in the country. Dry shampoo is expected to grow at the fastest CAGR during the anticipated period. Dry shampoo is a convenient alternative for consumers who do not have time to wash their hair on a daily basis, making it the perfect answer for Germany's busy lifestyles.

In Germany, the beauty and personal care business is a major driver of the hair care market. In Germany, beauty and personal care goods are in high demand, with consumers looking for solutions that will help them keep healthy, beautiful hair. This has resulted in a vast variety of hair care products on the market, including shampoos, conditioners, hair treatments, and styling products. Furthermore, the fashion industry plays an important role in propelling the German hair care market. The urge to keep up with changing fashion trends promotes demand for hair care products and services. The growth of e-commerce in Germany has also contributed to the growth of the hair care market. Online shopping has made it easier for consumers to access a wide range of hair care products, and the convenience of online shopping has also increased demand for hair care products.

Based on the report, the market is segmented into hair color, Permanent hair color and Temporary Permanent hair colour has the highest market share in the Germany. When compared to other types of hair colour, permanent hair colour gives longer-lasting results. Customers will need to colour their hair less frequently, which will save them money in the long run. The German hair care business is known for producing high-quality goods, and permanent hair colour is no exception. Customers are willing to pay a premium for a product that performs well and is manufactured with high-quality ingredients. In Germany, hair colour is an essential component of fashion and beauty, and permanent hair colour is frequently the preferred option for individuals seeking a more dramatic or permanent alteration in their hair colour. During the anticipated period the temporary hair color segment is expected to grow with maximum CAGR. One of the primary benefits of temporary hair colour is that it does not necessitate a long-term commitment. You can experiment with different colours without being concerned about the colour remaining in your hair for an extended period of time. Temporary hair colour is normally quite simple to apply and may be done at home without the assistance of a professional. There are several application methods available, including spray, mousse, and temporary hair dye. Temporary hair colour, unlike permanent hair colour, does not reach the hair shaft, causing less damage to your hair. This makes it an excellent choice for people with damaged or brittle hair. Based on the hair styling products, they include hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products. Currently, hair gel is leading the market. In the future, the hair mousse is expected to grow at the highest CAGR rate. Hair gel provides a strong hold that lasts throughout the day, making it a popular choice for consumers who want a hairstyle that stays in place.

Based on the report, the price range segments include mass and premium; currently, mass is leading the hair care market in the Germany. Mass-priced hair care products are affordable and accessible to a broad range of consumers, making them the most popular products on the market. Mass-market hair care brands invest heavily in advertising and promotions to promote their products and make them more visible and desirable to consumers. During the forecast period the premium price range segment is expected grow with highest CAGR. Germany has a relatively high disposable income compared to many other countries, which means that consumers are willing to spend more on high-quality hair care products. Furthermore, German consumers are known for their brand loyalty, and many are willing to pay a premium price for trusted brands that they have used for years. Based on gender, which includes women and men, the women's segment leads the hair care market. Women are more likely to style their hair regularly and experiment with different hairstyles, which drives demand for a variety of hair care products. Many hair care professionals cater to women's hair care needs, further driving demand for hair care products among women. During the anticipated period the men segment is expected grow with maximum CAGR. Based on distribution channel the market is segmented into convenience stores, supermarkets and hypermarkets, specialist retail stores, online retail channels, and other distribution channels (salon). Currently the market is dominated by convenience stores and during the forecast the online retail channel is expected to grow with highest CAGR.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Hair Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Hair oil
• Others (hair mask)

By Shampoo
• Cosmetic shampoo
• Herbal/ organic
• Dry shampoo
• Others

By Hair Color
• Permanent
• Temporary

By Conditioner
• Rinse-out
• Leave-in
• Others (Deep)

By Styling Products
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Other Styling Products

By Price Range
• Mass
• Premium

By Gender
• Men
• Women

By Distribution Channel
• Convenience Stores
• Supermarkets/Hypermarkets
• Specialist Retail Stores
• Online Retail Channels
• Other Distribution Channel (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hair Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. GermanyMacro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. GermanyHair Care Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Pricing Range
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution channel
6.6. GermanyHair Care Market Segmentations
6.6.1. GermanyHair Care Market, By Product Type
6.6.1.1. GermanyHair Care Market Size, By Shampoo, 2017-2028
6.6.1.2. GermanyHair Care Market Size, By Hair Color, 2017-2028
6.6.1.3. GermanyHair Care Market Size, By Conditioner, 2017-2028
6.6.1.4. GermanyHair Care Market Size, By Hair Styling Products, 2017-2028
6.6.1.5. GermanyHair Care Market Size, By Hair oil, 2017-2028
6.6.1.6. GermanyHair Care Market Size, By Others, 2017-2028
6.6.2. GermanyHair Care Market, By Pricing Range
6.6.2.1. GermanyHair Care Market Size, By Mass, 2017-2028
6.6.2.2. GermanyHair Care Market Size, By Premium, 2017-2028
6.6.3. GermanyHair Care Market, By End User
6.6.3.1. GermanyHair Care Market Size, By Women, 2017-2028
6.6.3.2. GermanyHair Care Market Size, By Men, 2017-2028
6.6.4. GermanyHair Care Market, By Distribution channel
6.6.4.1. GermanyHair Care Market Size, By Specialist Retail Stores, 2017-2028
6.6.4.2. GermanyHair Care Market Size, By Supermarkets/Hypermarkets, 2017-2028
6.6.4.3. GermanyHair Care Market Size, By Convenience Stores, 2017-2028
6.6.4.4. GermanyHair Care Market Size, By Online Retail Channels, 2017-2028
6.6.4.5. GermanyHair Care Market Size, By Other Distribution Channel, 2017-2028
7. GermanyShampoo Market Overview
7.1. GermanyShampoo Market Size, By Cosmetic shampoo, 2017-2028
7.2. GermanyShampoo Market Size, By Herbal/ organic, 2017-2028
7.3. GermanyShampoo Market Size, By Dry shampoo, 2017-2028
7.4. GermanyShampoo Market Size, By Others, 2017-2028
8. GermanyHair Color Market Overview
8.1. GermanyHair Color Market Size, By Permanent, 2017-2028
8.2. GermanyHair Color Market Size, By Temporary, 2017-2028
9. GermanyConditioner Market Overview
9.1. GermanyConditioner Market Size, By Rinse-out, 2017-2028
9.2. GermanyConditioner Market Size, By Leave-in, 2017-2028
9.3. GermanyConditioner Market Size, By Others, 2017-2028
10. GermanyStyling Product Market Overview
10.1. GermanyStyling Product Market Size, By Hair Gel, 2017-2028
10.2. GermanyStyling Product Market Size, By Hair Mousse, 2017-2028
10.3. GermanyStyling Product Market Size, By Hairspray, 2017-2028
10.4. GermanyStyling Product Market Size, By Styling Creams and Waxes, 2017-2028
10.5. GermanyStyling Product Market Size, By Other Styling Products, 2017-2028
11. GermanyHair Care Market Opportunity Assessment
11.1. By Product Type, 2023 to 2028
11.2. By Pricing Range, 2023 to 2028
11.3. By End User, 2023 to 2028
11.4. By Distribution channel, 2023 to 2028
12. Competitive Landscape
12.1. Porter's Five Forces
12.2. Company Profile
12.2.1. Company 1
12.2.1.1. Company Snapshot
12.2.1.2. Company Overview
12.2.1.3. Financial Highlights
12.2.1.4. Geographic Insights
12.2.1.5. Business Segment & Performance
12.2.1.6. Product Portfolio
12.2.1.7. Key Executives
12.2.1.8. Strategic Moves & Developments
12.2.2. Company 2
12.2.3. Company 3
12.2.4. Company 4
12.2.5. Company 5
12.2.6. Company 6
12.2.7. Company 7
12.2.8. Company 8
13. Strategic Recommendations
14. Disclaimer

List of Figures

Figure 1: GermanyHair Care Market Size By Value in USD Million (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Pricing Range
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution channel
Figure 6: Porter's Five Forces of GermanyHair Care Market

List of Table

Table 1 : Influencing Factors for Global Hair Care Market, 2022
Table 2: GermanyHair Care Market Size and Forecast By Product Type in USD Million (2017, 2022 & 2028F)
Table 3: GermanyHair Care Market Size and Forecast By Pricing Range in USD Million (2017, 2022 & 2028F)
Table 4: GermanyHair Care Market Size and Forecast By End User in USD Million (2017, 2022 & 2028F)
Table 5: GermanyHair Care Market Size and Forecast By Distribution channel in USD Million (2017, 2022 & 2028F)
Table 6: GermanyHair Care Market Size of Shampoo (2017 to 2028) in USD Million
Table 7: GermanyHair Care Market Size of Hair Color (2017 to 2028) in USD Million
Table 8: GermanyHair Care Market Size of Conditioner (2017 to 2028) in USD Million
Table 9: GermanyHair Care Market Size of Hair Styling Products (2017 to 2028) in USD Million
Table 10: GermanyHair Care Market Size of Hair oil (2017 to 2028) in USD Million
Table 11: GermanyHair Care Market Size of Others (2017 to 2028) in USD Million
Table 12: GermanyHair Care Market Size of Mass (2017 to 2028) in USD Million
Table 13: GermanyHair Care Market Size of Premium (2017 to 2028) in USD Million
Table 14: GermanyHair Care Market Size of Women (2017 to 2028) in USD Million
Table 15: GermanyHair Care Market Size of Men (2017 to 2028) in USD Million
Table 16: GermanyHair Care Market Size of Specialist Retail Stores (2017 to 2028) in USD Million
Table 17: GermanyHair Care Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Million
Table 18: GermanyHair Care Market Size of Convenience Stores (2017 to 2028) in USD Million
Table 19: GermanyHair Care Market Size of Online Retail Channels (2017 to 2028) in USD Million
Table 20: GermanyHair Care Market Size of Other Distribution Channel (2017 to 2028) in USD Million
Table 21: GermanyShampoo Market Size of Cosmetic shampoo (2017 to 2028) in USD Million
Table 22: GermanyShampoo Market Size of Herbal/ organic (2017 to 2028) in USD Million
Table 23: GermanyShampoo Market Size of Dry shampoo (2017 to 2028) in USD Million
Table 24: GermanyShampoo Market Size of Others (2017 to 2028) in USD Million
Table 25: GermanyHair Color Market Size of Permanent (2017 to 2028) in USD Million
Table 26: GermanyHair Color Market Size of Temporary (2017 to 2028) in USD Million
Table 27: GermanyConditioner Market Size of Rinse-out (2017 to 2028) in USD Million
Table 28: GermanyConditioner Market Size of Leave-in (2017 to 2028) in USD Million
Table 29: GermanyConditioner Market Size of Others (2017 to 2028) in USD Million
Table 30: GermanyStyling Product Market Size of Hair Gel (2017 to 2028) in USD Million
Table 31: GermanyStyling Product Market Size of Hair Mousse (2017 to 2028) in USD Million
Table 32: GermanyStyling Product Market Size of Hairspray (2017 to 2028) in USD Million
Table 33: GermanyStyling Product Market Size of Styling Creams and Waxes (2017 to 2028) in USD Million
Table 34: GermanyStyling Product Market Size of Other Styling Products (2017 to 2028) in USD Million