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エクステンションとウィッグの世界市場概観、2023-28年


Global Hair Extension & Wigs Market Overview, 2023-28

その人の個性の中で、全体的な外見に最も大きく影響するのは髪である。つややかで健康的な、手入れの行き届いた髪をしている人は、他の人よりも魅力的だと思われる。そのため、多くの人がさまざまなヘアスタイル... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年3月31日 US$2,750
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		105 英語

日本語のページは自動翻訳を利用し作成しています。


　

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その人の個性の中で、全体的な外見に最も大きく影響するのは髪である。つややかで健康的な、手入れの行き届いた髪をしている人は、他の人よりも魅力的だと思われる。そのため、多くの人がさまざまなヘアスタイルを試したり、ヘアケアを徹底したり、さまざまなアクセサリーを使ったりして、外見を美しくしている。ヘアアクセサリーの主なエンドユーザーは女性であるため、現在では幅広い種類のヘアアクセサリーが市販されている。以前は、ヘアアクセサリーといえばピンやバンドが主流だった。人々、特に若者は、自分の外見や個性に関与するためにインスタグラムのようなプラットフォームに大きな影響を受けており、これは予測期間を通じて市場上位参加者に新たな開発機会を提供するだろう。消費者がインターネットや様々なソーシャルメディア・プラットフォームにアクセスすることで、ヘアアクセサリーを含む様々な化粧品に対する世界的な需要が高まっている。さらに、高齢者が脱毛症の問題を隠すためにウィッグやヘアエクステンションを使用するケースが増えていることも、市場の成長を後押しすると予想される。世界保健機関（WHO）によると、60歳以上の人口は2020年に14億人に達する。さらに、大手企業は顧客の需要に最適なヘア関連アイテムを特別にデザインして発売している。例えば、Hi-MO LLCは、ヘアウィッグ、ヘアカラー、ヘアケアなど、顧客一人ひとりに合わせたサービスを提供している。男性型脱毛症（androgenetic alopecia）が一般的になるにつれて、ウィッグやエクステンションを使用する消費者が増えている。

Bonafide Research社の調査レポート「エクステンションとウィッグの世界市場概要、2023-28年」によると、同市場は2022年の88.2億米ドルから2028年には140億米ドル以上の規模に達すると予測されている。同市場は2023年から2028年にかけて年平均成長率8.90％で成長すると予測されている。美容や機能的な目的でヘアエクステンションやウィッグを求める顧客の増加が、ここ数年の業界を牽引している。アフリカ原住民やアフリカ系の人々が、ヘアウィッグやエクステンションの最大のユーザーである。高品質の毛髪製品に対する世界的な需要により、製造業者は主に中国とインドといったアジア諸国に生産施設を設立し、国際市場よりも低価格でヘアウィッグやエクステンションを提供するようになっている。薄毛のアフリカ系女性や、生え際の後退や男性型脱毛症の男性の数は、米国や欧州の消費者の数に匹敵する。高品質のウィッグやトゥーペが入手可能なため、外科手術や植毛に代わる非外科的な選択肢として、世界中の男性がウィッグやトゥーペを試している。さらに、ヘアウィッグは発展途上国でも広く使われている。米国、英国、フランス、イタリアなどの国々では、ヘアエクステンションが世界のヘアウィッグ・エクステンション市場のかなりの部分を占めている。発展途上国と先進国のGDP成長率はともに上昇すると予想されるが、中国とインドのヘアウィッグ・エクステンション市場は、使用量と需要が大きく伸びると予想される。

グルーミング産業は拡大しており、ヘアウィッグの需要を今後押し上げると予想される。個人所得の増加がファッション・アクセサリーの需要を押し上げている。ヘアウィッグ市場は過去10年間、他のグルーミング製品市場よりも速いペースで成長してきた。ウィッグの需要は先進国クラスタでは一貫した経路をたどることが観察されているが、発展途上国経済が業界成長の道を開くと期待されている。世界的に、身だしなみの分野では着実な進歩が見られ、世界人口のペースの速いライフスタイルは、日常的な身だしなみのために簡単で便利な選択肢を選ばざるを得なくさせている。世界のヘアウィッグ・エクステンション市場は、ヘアウィッグ・エクステンションの使用の増加と、世界の多くの人口における毛髪関連疾患の発生により、予測期間中に急成長すると予想される。脱毛は、様々な病状やホルモンの影響により、完全または部分的な禿げになる可能性があり、人々は自分の外見について自意識過剰になる。その結果、植毛の需要が急増している。

さらに、一人当たりの可処分所得の増加は、エクステンションとウィッグの市場が今後数年で拡大するチャンスになると予測されている。美容室の増加により、2022年には北米がヘアウィッグ・エクステンション市場をリードすると予測されている。同地域では、女性の消費傾向が高品質なものにシフトしているため、ヘアウィッグとエクステンションの市場は今後数年間で急速に拡大すると予想される。しかし、抜け毛やダメージの問題から、アジア太平洋地域はヘアウィッグとエクステンションの世界市場で大きなシェアを占めている。予測期間中、同地域のヘアウィッグ・エクステンション市場は、働く女性の増加とグルーミング製品への支出増からも恩恵を受けるだろう。躍進するプレミアム・ブランド Godrej Consumer Products Ltd.はDarling Group Holdingsを買収し、現在ではアフリカの美とファッションのダイナミズムを称える多様なエクステンション、ウィッグ、ドレッド、編み込みを提供している。ヘアーインテグレーション業界では、いくつかの新興企業が登場し、市場競争が激化している。プレミアム・ブランドは、ヘア・ウィッグやエクステンションに革新性を導入し、顧客に高額割引やバンドル商品を提供し、製品の健康と安全性を確保し、キャンペーンを展開し、サロンを認証することで、市場シェアを獲得しようとしている。

製品タイプ別に見ると、ウィッグはファッショナブルであり、簡単にスタイルを変えられると考えられているため、ウィッグ部門が市場を大きく支配し、予測期間を通じてその地位を維持すると思われる。その結果、人毛ウィッグは消費者の間で人気が高まっている。高品質のウィッグが入手可能なため、多くの男女が外科手術や植毛に代わる選択肢としてウィッグを好んでいる。一方、ヘア・エクステンションは、ファッション・アクセサリーとして頻繁に使用する女性の間で人気が高まり、急成長を遂げるだろう。女性たちは、ヘア・エクステンションで外見を美しくしている有名人に影響を受けている。キム・カーダシアン、ビヨンセ、ブリトニー・スピアーズ、カイリー・ジェンナー、リアーナなどは、公演中やレッドカーペットでヘア・エクステンションの使用を推奨している。ウィッグやエクステンションに使われる人毛は、サロンやインドの寺院、農村の女性たちから集められ、お金に換えるために自分の髪を売っている。裕福な人々は、外見を良くするために人毛で作られたウィッグを着用することが知られている。ここ数年、ペルー、ロシア、ブラジルからの供給も増えている。人毛の世界平均価格は徐々に低下している。このことは、人毛をより安価に入手できるようになり、メーカーに利益をもたらしている。

個人消費者だけでなく、娯楽産業やファッション産業もヘアウィッグやエクステンションを頻繁に使用する。世界のヘアウィッグ・エクステンション市場において、個人消費者産業セグメントはより速いCAGRで成長すると予想される。小売店やヘアサロンからヘアウィッグやエクステンションを購入するエンドユーザーがこのセグメントに含まれる。これらの顧客は個人使用目的でヘアウィッグやエクステンションを購入するため、需要が大幅に増加する。しかし、ウィッグとエクステンションの最も一般的なユーザーは映画制作会社である。有名人、モデル、ソーシャルメディアのインフルエンサーがヘアウィッグやエクステンションの使用を認めたことで、業界や個人消費者の間に波紋が広がっている。新しいファッショントレンドが業界に与える影響は、個人消費者の間では常にポジティブなものであり、収益増につながっている。流通チャネルに基づくと、オフライン部門が2022年の市場をリードするだろう。ヘアエクステンションやウィッグは、ショッピングモールや都市部の大通りにある実店舗でも販売されている。このような店舗では、顧客は購入前に商品を見たり触ったりすることができ、オンライン小売業者よりも幅広い品揃えを提供している場合がある。また、多くの実店舗では、顧客のニーズに合った製品を選ぶ手助けをする専門家への相談など、付加的なサービスも提供している。ヘア・エクステンションやウィッグは、卸売業者に大量に販売されることが多く、卸売業者が小売業者に製品を卸している。卸売業者は特定の国や地域に拠点を置き、メーカーと協力して顧客のニーズに合ったカスタム製品を製造することもある。卸売業者は、競争力のある価格設定を提供することが多く、顧客のためにより良い取引を交渉できる場合もある。

ヘアサロンの中には、顧客にエクステンションやウィッグを販売するところもある。このようなサロンでは、製品の品揃えは限られているかもしれないが、顧客のために製品のフィッティングやスタイリングなどの追加サービスを提供できるかもしれない。サロンはまた、顧客の髪のタイプ、スタイル、予算に基づいて適切な製品を選択するための専門的なアドバイスを提供することができるかもしれない。ヘア・エクステンションやウィッグ業界は盛んな業界であり、最新の製品や流行を紹介するための見本市や展示会が数多く開催されている。これらのイベントは、メーカーや販売業者が潜在的なバイヤーとつながり、製品を紹介するためのプラットフォームを提供します。バイヤーはこれらの展示会に参加し、最新の製品を見たり、メーカーや流通業者と会ったり、業界の他の専門家とネットワークを構築したりすることができます。ヘア・エクステンションやウィッグを購入する最もポピュラーな方法のひとつは、オンラインショップを利用することです。ヘア・エクステンションやウィッグを専門に販売しているオンライン・ストアは数多くあり、幅広い商品から選ぶことができる。自宅に居ながらにして、様々なスタイル、色、長さ、素材を閲覧することができ、商品は玄関先まで直接配送される。また、多くのオンライン小売業者は世界中への配送も行っており、世界中どこからでも簡単に商品を購入することができる。

COVID-19の影響
COVID-19の大流行は、ヘアウィッグとエクステンション市場に大きな影響を与えた。COVID-19パンデミックの封鎖シナリオはヘアウィッグとエクステンション業界に害を及ぼした。売上、収益、原材料、流通ルート、輸出入のすべてがダウンした。毛髪統合産業の原料供給は極端に制限された。小売店や流通ルートは閉鎖されていた。しかし、COVID後のシナリオでは、ヘアウィッグとエクステンションの市場は大きな影響を受けると予想される。

本レポートで言及されている企業
Great Lengths GmbH、Hena Rebca Hair Products Co.Ltd.、Hair Dreams GmbH、Artnature inc.、Aderans Co.Ltd.、HairOriginals、Richy Hair Extensions International、Indique Hair LLC.、UniWigs LLC、Racoon International Ltd.

本レポートの考察
- 地理世界
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートの対象分野
- エクステンションとウィッグの世界市場、その価値とセグメント別予測
- 地域別エクステンション・ウィッグ市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- トッププロファイル企業
- 戦略的提言

レポート対象地域
- 北米
- ヨーロッパ
- アジア太平洋
- 南アメリカ
- 中東・アフリカ

製品タイプ別
- エクステンション
- ウィッグ
- トゥーピー

髪のタイプ別
- 人毛
- 合成

エンドユーザー別
- 個人消費者
- エンターテイメント＆ファッション業界
流通チャネル別
- オンライン
- オフライン

性別
- 男性
- 女性

エクステンション別

エンドユーザー別
- 長さ出し
- ボリュームアップ
- カラーリング
- スタイリング
フィッティングタイプ別：
- クリップイン
- マイクロリンク
- テープイン
- グルーイン

ウィッグで

エンドユーザー別
- 美容
- 機能別
キャップタイプ別
- モノフィラメント
- レース

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。はじめに、二次調査は市場の把握と市場に存在する企業のリストアップに使用された。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引を行いました。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、ヘアエクステンション・かつら業界関連団体・組織、政府機関、その他のステークホルダーが市場中心の戦略を立てる際に役立ちます。また、マーケティングやプレゼンテーションだけでなく、業界に関する競合知識を高めることもできます。







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目次

Table of Contents

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Hair Extension & Wigs Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product Type
7.4. Market Size and Forecast, By Hair Type
7.5. Market Size and Forecast, By Distribution channel
7.6. Market Size and Forecast, By End User
7.7. Market Size and Forecast, By Gender
7.8. By Extensions
7.8.1. Market Size and Forecast, By End-User
7.8.2. Market Size and Forecast, By Fittings Type
7.9. By Wigs
7.9.1. Market Size and Forecast, By End-User
7.9.2. Market Size and Forecast, By Fittings Type
8. North America Hair Extension & Wigs Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product Type
8.4. Market Size and Forecast By Hair Type
8.5. Market Size and Forecast By Distribution channel
8.6. Market Size and Forecast By Gender
8.7. Market Size and Forecast By End-User
9. Europe Hair Extension & Wigs Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast By Product Type
9.4. Market Size and Forecast By Hair Type
9.5. Market Size and Forecast By Distribution channel
9.6. Market Size and Forecast By Gender
9.7. Market Size and Forecast By End-User
10. Asia-Pacific Hair Extension & Wigs Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast By Product Type
10.4. Market Size and Forecast By Hair Type
10.5. Market Size and Forecast By Distribution channel
10.6. Market Size and Forecast By Gender
10.7. Market Size and Forecast By End-User
11. South America Hair Extension & Wigs Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast By Product Type
11.4. Market Size and Forecast By Hair Type
11.5. Market Size and Forecast By Distribution channel
11.6. Market Size and Forecast By Gender
11.7. Market Size and Forecast By End-User
12. Middle East & Africa Hair Extension & Wigs Market Outlook
12.1. Market Size By Value
12.2. Market Share By Country
12.3. Market Size and Forecast By Product Type
12.4. Market Size and Forecast By Hair Type
12.5. Market Size and Forecast By Distribution channel
12.6. Market Size and Forecast By Gender
12.7. Market Size and Forecast By End-User
13. Company Profile
13.1. Great Lengths GmbH
13.1.1. Company Snapshot
13.1.2. Company Overview
13.1.3. Financial Highlights
13.1.4. Geographic Insights
13.1.5. Business Segment & Performance
13.1.6. Product Portfolio
13.1.7. Key Executives
13.1.8. Strategic Moves & Developments
13.2. Hena Rebca Hair Products Co., Ltd.
13.3. Hair Dreams GmbH
13.4. Artnature inc.
13.5. Aderans Co., Ltd
13.6. HairOriginals
13.7. Richy Hair Extensions International
13.8. Indique Hair LLC.
13.9. UniWigs LLC
13.10. Racoon International Ltd
14. Strategic Recommendations
15. Annexure
15.1. FAQ`s
15.2. Notes
15.3. Related Reports
16. Disclaimer

List of Figures

Figure 1: Global Hair Extension & Wigs Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Hair Extension & Wigs Market
Figure 7: Global Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Hair Extension & Wigs Market Share By Region (2022)
Figure 9: North America Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America Hair Extension & Wigs Market Share By Country (2022)
Figure 11: Europe Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Hair Extension & Wigs Market Share By Country (2022)
Figure 13: Asia-Pacific Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Asia-Pacific Hair Extension & Wigs Market Share By Country (2022)
Figure 15: South America Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: South America Hair Extension & Wigs Market Share By Country (2022)
Figure 17: Middle East & Africa Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

List of Tables

Table 1: Global Hair Extension & Wigs Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Influencing Factors for Global Hair Extension & Wigs Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Hair Extension & Wigs Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7: Global Hair Extension & Wigs Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 8: Global Hair Extension & Wigs Market Size and Forecast, By Hair Type (2017 to 2028F) (In USD Billion)
Table 9: Global Hair Extension & Wigs Market Size and Forecast, By Distribution channel (2017 to 2028F) (In USD Billion)
Table 10: Global Hair Extension & Wigs Market Size and Forecast, By End User (2017 to 2028F) (In USD Billion)
Table 11: Global Hair Extension & Wigs Market Size and Forecast, By Gender (2017 to 2028F) (In USD Billion)
Table 12: Global Hair Extension Market Size and Forecast, By End-User (2017 to 2028F) (In USD Billion)
Table 13: Global Hair Extension Market Size and Forecast, By Fittings Type (2017 to 2028F) (In USD Billion)
Table 14: Global Hair Wigs Market Size and Forecast, By End-User (2017 to 2028F) (In USD Billion)
Table 15: Global Hair Wigs Market Size and Forecast, By Fittings Type (2017 to 2028F) (In USD Billion)
Table 16: North America Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 17: North America Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 18: North America Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 19: North America Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 20: North America Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 21: Europe Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 22: Europe Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 23: Europe Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 24: Europe Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 25: Europe Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 26: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 27: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 28: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 29: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 30: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 31: South America Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 32: South America Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 33: South America Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 34: South America Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 35: South America Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 36: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 37: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 38: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 39: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 40: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)

　

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Summary

The most significant aspect of a person's personality that contributes to their overall appearance is their hair. If a person has glossy, healthy, well-groomed hair, they are perceived to be more attractive than others. As a result, many people experiment with different hairstyles, strictly follow a hair care regimen, and use a variety of accessories to enhance their appearance. Because women are the primary end-users of hair accessories, a broad range of these items are now readily accessible on the market. Previously, hair accessories were primarily limited to pins and bands. People, particularly young people, are heavily influenced by platforms such as Instagram to engage in their appearance and personalities, which will provide new development opportunities for the top market participants throughout the projection period. Consumers' access to the internet and various social media platforms is increasing global demand for a variety of cosmetic goods, including hair accessories. Furthermore, the increasing use of wigs and hair extensions by the senior population to conceal the problem of alopecia is expected to support market growth. According to the World Health Organisation, the population of people aged 60 and up was 1.4 billion in 2020. Furthermore, major corporations are releasing specially designed hair-related items to best meet customer demand. Hi-MO LLC, for example, provides personalised items such as hair wigs, hair colouring, hair care, and other services to each customer. As androgenetic alopecia, or baldness, has become more common, consumer use of wigs and extensions has increased.

According to the research report, "Global Hair Extensions & Wigs Market Overview, 2023–28," published by Bonafide Research, the market is anticipated to reach a size of over USD 14 billion by 2028, up from USD 8.82 billion in 2022. The market is projected to grow at an 8.90% CAGR from 2023 to 2028. An increasing number of customers demanding hair extensions or wigs for beauty or functional purposes have been driving the industry over the last few years. Native Africans and people of African descent are the biggest users of hair wigs and extensions. Global demand for high-quality hair products is causing manufacturers to establish production facilities in Asian countries, primarily China and India, and to offer hair wigs and extensions at lower prices than in international markets. The number of African-descent women with thinning hair and men with receding hairlines and male pattern baldness is comparable to that of consumers in the United States and Europe. The availability of high-quality wigs and toupees encourages men all over the world to experiment with them as a non-surgical alternative to surgical procedures or hair transplants. Furthermore, hair wigs are widely used in developing countries. Hair extensions account for a sizable portion of the global hair wigs and extensions market in countries such as the United States, the United Kingdom, France, and Italy. While GDP growth in both developing and advanced economies is expected to rise, the hair wigs and extensions market in China and India is expected to see significant growth in usage and demand.

The grooming industry is expanding, which is expected to boost demand for hair wigs in the future. Personal income growth is driving up demand for fashion accessories. The market for hair wigs has grown at a faster rate over the last decade than the market for other grooming products. While demand for wigs has been observed to follow a consistent path in developed clusters, developing economies are expected to pave the way for industry growth. Globally, there has been steady progress in the grooming sector, and the fast-paced lifestyle of the global population has compelled people to choose simple and convenient options for routine personal grooming. The global hair wig and extension market is expected to grow rapidly during the forecast period, owing to increased use of hair wigs and extensions as well as the occurrence of hair-related disorders among a large population worldwide. Hair loss can result in full or partial baldness due to a variety of medical conditions and hormones, making people self-conscious about their appearance. As a result, the demand for hair implants has skyrocketed.

Additionally, it is predicted that the rise in per capita disposable income will provide chances for the market for hair extensions and wigs to expand in the coming years. Due to the increase in beauty salons, North America is predicted to lead the market for hair wigs and extensions in 2022. The market for hair wigs and extensions is expected to increase rapidly in the region over the next few years because of the shift in women's consumer trends towards high-quality items. However, due to the problems with hair loss or damage, Asia-Pacific accounts for a significant share of the global market for hair wigs and extensions. During the forecast period, the region's hair wigs and extensions market will also benefit from an increase in the number of working women and increased spending on grooming products. Premium brands that are thriving Godrej Consumer Products Ltd. purchased Darling Group Holdings and now offers a diverse range of extensions, wigs, dreads, and plaits that celebrate the dynamism of beauty and fashion in Africa. Several start-ups have emerged in the hair integration industry, increasing market competition. Premium brands have attempted to gain market share by introducing innovation in hair wigs and extensions, offering customers high discounts and bundle deals, ensuring product health and safety, creating campaigns, and certifying salons.

Based on product type, the wigs segment will significantly dominate the market and maintain its position throughout the forecast period because wigs are considered fashionable and allow for easy style changes. As a result, human hair wigs are becoming increasingly popular among consumers. Because of the availability of high-quality wigs, many men and women prefer these alternatives to surgical procedures and hair transplants. Hair extensions, on the other hand, will see rapid growth as their popularity grows among women, who frequently use them as fashion accessories. Women are influenced by celebrities who enhance their appearance with hair extensions. Kim Kardashian, Beyoncé, Brittney Spears, Kylie Jenner, and Rihanna, among others, have been seen endorsing the use of hair extensions while performing and on the red carpet. Human hair for wigs and extensions is collected from salons, Indian temples, and rural women who sell their hair for money. Affluent people have been known to wear wigs made of human hair to improve their appearance. Over the last few years, there has also been an increase in hair sources from Peru, Russia, and Brazil. The global average price of human hair is gradually declining. This benefits manufacturers because it allows them to obtain human hair at a lower cost.

Individual consumers, as well as the entertainment and fashion industries, frequently use hair wigs and extensions. Individual consumers' industry segment is expected to grow at a faster CAGR in the global hair wigs and extensions market. End users who purchase hair wigs and extensions from retailers or hair salons are included in this segment. These customers purchase hair wigs and extensions for personal use, significantly increasing demand. However, movie production companies are the most common users of wigs and extensions. Celebrities, models, and social media influencers admitting to using hair wigs and extensions has caused a ripple effect in the industry and among individual consumers. The impact of new fashion trends on the industry has always been positive among individual consumers and has resulted in higher revenues. Based on distribution channel, the offline segment will lead the market in 2022. Hair extensions and wigs are also sold in physical stores, which can be found in shopping malls or on high streets in urban areas. Customers can see and feel the products before making a purchase in these stores, which may offer a wider range of products than online retailers. Many physical stores also offer additional services, such as consultations with experts who can help customers choose the right product for their needs. Hair extensions and wigs are often sold in bulk to wholesalers, who then distribute the products to retailers. Wholesalers may be based in a specific country or region, and they may work with manufacturers to produce custom products that meet the needs of their customers. Wholesalers often offer competitive pricing and may be able to negotiate better deals for their clients.

Some hair salons may also sell hair extensions and wigs to their clients. These salons may offer a limited selection of products, but they may be able to provide additional services, such as fitting and styling the products for their clients. Salons may also be able to provide expert advice on choosing the right product based on the client's hair type, style, and budget. The hair extension and wig industry is a thriving industry, and there are numerous trade shows and expos dedicated to showcasing the latest products and trends. These events provide a platform for manufacturers and distributors to connect with potential buyers and showcase their products. Buyers can attend these shows to see the latest products, meet with manufacturers and distributors, and network with other professionals in the industry. One of the most popular ways to buy hair extensions and wigs is through online retailers. There are many online stores that specialise in selling hair extensions and wigs, and they offer a wide range of products to choose from. Customers can browse through different styles, colours, lengths, and materials from the comfort of their own home and have the products delivered directly to their doorstep. Many online retailers also offer worldwide shipping, which makes it easy for customers to purchase products from anywhere in the world.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the hair wig and extension market. The COVID-19 pandemic's lockdown scenario has harmed the hair wig and extension industry. Sales, revenue, raw materials, distribution routes, and export and import were all down. The raw material supply for the hair integration industry was extremely limited. Retail stores and distribution channels had been closed. However, in the post-COVID scenario, the market for hair wigs and extensions is expected to be significantly impacted.

Companies Mentioned in this Report:
Great Lengths GmbH, Hena Rebca Hair Products Co., Ltd., Hair Dreams GmbH, Artnature inc., Aderans Co., Ltd, HairOriginals, Richy Hair Extensions International, Indique Hair LLC., UniWigs LLC, Racoon International Ltd

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Hair Extension and Wigs market with its value and forecast along with its segments
• Region-wise Hair Extension and Wigs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

By Product Type:
• Extensions
• Wigs
• Toupee

By Hair Type:
• Human Hair
• Synthetic

By End User:
• Individual Consumers
• Entertainment & Fashion Industry
By Distribution Channel:
• Online
• Offline

By Gender:
• Men
• Women

By Extensions:

By End User:
• Lengthening
• Volumizing
• Colouring
• Styling
By Fitting Type:
• Clip-in
• Micro Link
• Tape-in
• Glue-in

By Wigs:

By End-user:
• Beautification
• Functional
By Cap Type:
• Monofilament
• Lace

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Extension and Wigs industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.







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Table of Contents

Table of Contents

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Hair Extension & Wigs Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product Type
7.4. Market Size and Forecast, By Hair Type
7.5. Market Size and Forecast, By Distribution channel
7.6. Market Size and Forecast, By End User
7.7. Market Size and Forecast, By Gender
7.8. By Extensions
7.8.1. Market Size and Forecast, By End-User
7.8.2. Market Size and Forecast, By Fittings Type
7.9. By Wigs
7.9.1. Market Size and Forecast, By End-User
7.9.2. Market Size and Forecast, By Fittings Type
8. North America Hair Extension & Wigs Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product Type
8.4. Market Size and Forecast By Hair Type
8.5. Market Size and Forecast By Distribution channel
8.6. Market Size and Forecast By Gender
8.7. Market Size and Forecast By End-User
9. Europe Hair Extension & Wigs Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast By Product Type
9.4. Market Size and Forecast By Hair Type
9.5. Market Size and Forecast By Distribution channel
9.6. Market Size and Forecast By Gender
9.7. Market Size and Forecast By End-User
10. Asia-Pacific Hair Extension & Wigs Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast By Product Type
10.4. Market Size and Forecast By Hair Type
10.5. Market Size and Forecast By Distribution channel
10.6. Market Size and Forecast By Gender
10.7. Market Size and Forecast By End-User
11. South America Hair Extension & Wigs Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast By Product Type
11.4. Market Size and Forecast By Hair Type
11.5. Market Size and Forecast By Distribution channel
11.6. Market Size and Forecast By Gender
11.7. Market Size and Forecast By End-User
12. Middle East & Africa Hair Extension & Wigs Market Outlook
12.1. Market Size By Value
12.2. Market Share By Country
12.3. Market Size and Forecast By Product Type
12.4. Market Size and Forecast By Hair Type
12.5. Market Size and Forecast By Distribution channel
12.6. Market Size and Forecast By Gender
12.7. Market Size and Forecast By End-User
13. Company Profile
13.1. Great Lengths GmbH
13.1.1. Company Snapshot
13.1.2. Company Overview
13.1.3. Financial Highlights
13.1.4. Geographic Insights
13.1.5. Business Segment & Performance
13.1.6. Product Portfolio
13.1.7. Key Executives
13.1.8. Strategic Moves & Developments
13.2. Hena Rebca Hair Products Co., Ltd.
13.3. Hair Dreams GmbH
13.4. Artnature inc.
13.5. Aderans Co., Ltd
13.6. HairOriginals
13.7. Richy Hair Extensions International
13.8. Indique Hair LLC.
13.9. UniWigs LLC
13.10. Racoon International Ltd
14. Strategic Recommendations
15. Annexure
15.1. FAQ`s
15.2. Notes
15.3. Related Reports
16. Disclaimer

List of Figures

Figure 1: Global Hair Extension & Wigs Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Hair Extension & Wigs Market
Figure 7: Global Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Hair Extension & Wigs Market Share By Region (2022)
Figure 9: North America Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America Hair Extension & Wigs Market Share By Country (2022)
Figure 11: Europe Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Hair Extension & Wigs Market Share By Country (2022)
Figure 13: Asia-Pacific Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Asia-Pacific Hair Extension & Wigs Market Share By Country (2022)
Figure 15: South America Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: South America Hair Extension & Wigs Market Share By Country (2022)
Figure 17: Middle East & Africa Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

List of Tables

Table 1: Global Hair Extension & Wigs Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Influencing Factors for Global Hair Extension & Wigs Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Hair Extension & Wigs Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7: Global Hair Extension & Wigs Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 8: Global Hair Extension & Wigs Market Size and Forecast, By Hair Type (2017 to 2028F) (In USD Billion)
Table 9: Global Hair Extension & Wigs Market Size and Forecast, By Distribution channel (2017 to 2028F) (In USD Billion)
Table 10: Global Hair Extension & Wigs Market Size and Forecast, By End User (2017 to 2028F) (In USD Billion)
Table 11: Global Hair Extension & Wigs Market Size and Forecast, By Gender (2017 to 2028F) (In USD Billion)
Table 12: Global Hair Extension Market Size and Forecast, By End-User (2017 to 2028F) (In USD Billion)
Table 13: Global Hair Extension Market Size and Forecast, By Fittings Type (2017 to 2028F) (In USD Billion)
Table 14: Global Hair Wigs Market Size and Forecast, By End-User (2017 to 2028F) (In USD Billion)
Table 15: Global Hair Wigs Market Size and Forecast, By Fittings Type (2017 to 2028F) (In USD Billion)
Table 16: North America Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 17: North America Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 18: North America Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 19: North America Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 20: North America Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 21: Europe Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 22: Europe Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 23: Europe Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 24: Europe Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 25: Europe Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 26: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 27: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 28: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 29: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 30: Asia-Pacific Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 31: South America Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 32: South America Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 33: South America Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 34: South America Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 35: South America Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)
Table 36: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 37: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Hair Type (2017 to 2028F) (In USD Billion)
Table 38: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 39: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 40: Middle East & Africa Hair Extension & Wigs Market Size and Forecast By End-User (2017 to 2028F) (In USD Billion)

　

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