Summary

An office chair is specifically designed for use at a desk in an office. It is typically a rotating chair with wheels that increase mobility and a knob for adjusting height to meet the needs of the consumer. Whereas office chairs provide greater comfort and convenience to workers, consumers' preference for custom-made office chairs is expected to result in an increase in demand during the assessment period. South America is expected to grow rapidly due to rising demand for cutting-edge office chairs among the region's business executives. Furthermore, rising per capita income in countries such as Brazil and Argentina is driving an increase in demand for high-end office chairs in corporate settings. The region's growing commercial and corporate sectors are driving the demand for office chairs. As businesses and office spaces expand, there is an increasing need for office chairs to furnish these spaces. Furthermore, there is a growing awareness of the importance of proper seating and ergonomics in the workplace, which is driving the demand for ergonomic office chairs. Employers are realizing that providing their employees with ergonomic chairs can improve productivity, reduce injuries, and increase job satisfaction. Moreover, the rise of e-commerce is making it easier for consumers to purchase office chairs online. This trend is expected to continue as more people in the region gain access to the internet and become more comfortable with online shopping. In addition, consumers are becoming more discerning and are looking for office chairs that not only provide comfort but also match their personal style and aesthetic preferences. This is driving the demand for chairs with unique designs, colors, and materials.

According to the research report, "South America Office Chair Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at 6.31% CAGR during the forecast period. Based on the countries, the market is segmented into Brazil, Argentina and Colombia. Among these, Brazil is one of the largest markets for office chairs in South America, with a growing demand for both basic and advanced ergonomic chairs. Furthermore, the Brazilian office chair market is highly competitive, with many domestic and international manufacturers vying for market share. Moreover, there is a growing awareness of the importance of ergonomic chairs in Brazil, with employers realizing that providing their employees with comfortable and supportive chairs can improve productivity and reduce the risk of workplace injuries. Furthermore, the Brazilian government has established safety and quality standards for office chairs, which are enforced by regulatory agencies such as INMETRO (the National Institute of Metrology, Quality, and Technology). In addition, Brazilian manufacturers are known for their innovative designs and use of sustainable materials. For example, some companies are producing chairs made from recycled plastic and other environmentally friendly materials. Furthermore, the Argentine government has established safety and quality standards for office chairs, which are enforced by regulatory agencies such as IRAM (Argentine Institute for Standardization and Certification).

The South America office chair market is divided into several product categories, including executive office chairs, conference chairs, ergonomic chairs, and other types of chairs. With a market share, the ergonomic chair market category dominates. The rising number of occupational injuries and employee concerns about their well-being are driving the growth of this market. Ergonomic chairs' comfort, support, and natural postures help to shift consumer demand in this direction. Material categories used to segment the office chair market include mesh, leather, fabric, plastic, and others. Mesh office chairs are expected to dominate the market in 2022, with a market share, because they provide working professionals with more sitting comfort throughout their extended workdays at the workplace than other office chair options. Furthermore, due to the high-end appearance and feel that leather office chairs provide, the leather category is expected to grow significantly with a CAGR of 7.42% over the projection period. Leather resists stains and is easier to clean than other textiles. Based on the distribution channels used, the South American office chair market is divided into online and offline. The offline distribution channel dominates the market. Purchasing an office chair is frequently a large investment, and many customers prefer to see and test the product in person before making a purchase. The online segment is expected to grow at a relatively high CAGR during the forecast period. Online platforms facilitate the purchase of office chairs by providing shopping apps and websites with a wide range of deals and brands.

South American manufacturers are known for their innovative designs and use of sustainable materials. For example, some companies are producing chairs made from recycled plastic and other environmentally friendly materials. Furthermore, South American consumers place a high value on comfort, design, and functionality when it comes to office chairs. They are increasingly looking for chairs with unique designs, colors, and materials that match their personal styles and aesthetic preferences. Moreover, there is a growing awareness of the importance of ergonomic chairs in South America, with employers realising that providing their employees with comfortable and supportive chairs can improve productivity and reduce the risk of workplace injuries. Some of the major players in the market include Haworth, Steelcase, and Herman Miller.
Steelcase has a long-standing partnership with Mackenzie, a Brazilian furniture manufacturer, to produce and distribute its products in Brazil. The company has also partnered with several other local dealers and distributors in other countries in the region, including Argentina and Uruguay. Furthermore, HNI Corporation, which owns several office furniture brands such as HON and Allsteel, has partnered with several local dealers and distributors in various countries in the region, including Brazil, Argentina, and Colombia. The company has also acquired local furniture manufacturers in the region to expand its business in the market. Moreover, Knoll has a partnership with Arrau in Chile and has also partnered with several local dealers and distributors in other countries in the region, including Brazil and Argentina. The company has also collaborated with local designers and architects to showcase its products at various exhibitions and events in the region. Furthermore, Herman Miller has partnerships with Florense and Casaideas in Brazil and Chile, respectively. Herman Miller has also collaborated with several local dealers and distributors in other countries in the region, including Argentina and Colombia. The company has also partnered with local design schools and organisations to support design education and innovation in the region. In addition to its partnership with OfficeNet in Argentina, Haworth has also partnered with Unifor, a Brazilian furniture company, to produce and distribute its products in the Brazilian market. The company has also collaborated with several local dealers and distributors in other countries in the region, including Chile and Colombia.

Start-ups:
Empório das Cadeiras is a Brazilian start-up that specialises in ergonomic office chairs. They offer a range of products designed to improve comfort and reduce the risk of injury for office workers. Furthermore, Nube is an Argentine start-up that produces sustainable office furniture, including chairs, desks, and storage solutions. Their products are made from recycled materials and are designed to be both functional and environmentally friendly. Moreover, Muebleando is a Chilean start-up that produces modular office furniture, including chairs, desks, and partitions. Their products are designed to be customizable and adaptable to different office spaces. In addition to Steelcase, a global office furniture company that has recently launched a start-up incubator in Brazil The incubator is designed to support innovative new companies that are working on solutions for the office of the future, including products related to office chairs.
Developments:
Haworth is a US-based office furniture company that has a significant presence in the South American market. In 2021, the company launched a new line of office chairs designed specifically for the Latin American market, which feature ergonomic design and a range of customization options. Furthermore, Kappesberg is a Brazilian office furniture manufacturer that produces a range of products, including chairs, desks, and storage solutions. In 2021, the company announced that it would be expanding its operations in the South American market, with a particular focus on increasing its exports to other countries in the region. Moreover, Lafer is a Brazilian furniture manufacturer that specialises in recliners and office chairs. In 2021, the company announced the launch of a new line of ergonomic office chairs, which are designed to improve comfort and reduce the risk of injury for office workers. Furthermore, Isku is a Finnish office furniture company that has a significant presence in the South American market. In 2021, the company announced the opening of a new showroom in Chile, which will showcase their range of office chairs and other products. In addition to Forma 5, there is a Spanish office furniture company that has operations in several countries in South America. In 2021, the company announced that it had expanded its production capacity in Argentina, which will allow it to better serve the needs of its customers in the region.

Restraints:
The South American office chair market faces several challenges that could stifle its growth and development. Here are a couple of examples: Many South American countries have experienced economic insecurity in recent years, making it difficult for businesses to invest in new products and expand their operations. This can also lead to a drop in demand for office furniture, such as chairs. Furthermore, some South American countries may lack access to the technology and equipment required to manufacture high-quality office chairs. Local manufacturers may find it difficult to compete with larger international companies as a result of this. Furthermore, many companies in South America may face competition from low-cost imports from other countries, particularly from Asia. This can make it difficult for local manufacturers to compete on price, which may limit their ability to grow their market share.

Companies Mentioned in this report:
Bristol Technologies Sdn Bhd. , Haworth Inc., OKAMURA CORPORATION, Steelcase Inc., Herman Miller, Inc., KI, Commercial Furniture Group, Inc, Virco inc.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Office Chair market with its value and forecast along with its segments
• Region-wise Office Chair market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Product Type:
• Ergonomic Chairs
• Executive Office Chairs
• Conference Chairs
• Others (Computer Chairs, Kneel Chairs, Petite Chairs, Reception Area Chairs, Tablet Arm Chairs, Armless Chairs )

By Material Type:
• Mesh
• Leather
• Fabric
• Plastic
• Others (Vinyl, PU Leather/ Flux, Rexin)

By Distribution Chanel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Office Chair industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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