Summary

Air fresheners are popular in South Africa, as many people use them to create a pleasant and fresh-smelling environment in their homes, offices, and cars. South Africa has a diverse climate, with both hot and cold weather, which can result in unpleasant odors in enclosed spaces. As a result, air fresheners are commonly used to combat these odors and create a more pleasant environment. In addition to personal use, air fresheners are also used in public spaces such as shopping malls, restaurants, and hotels to enhance the customer experience. It's worth noting that the demand for air fresheners in South Africa may vary depending on factors such as location, income level, and cultural preferences. However, in general, air fresheners are widely used and readily available in the country.

According to the research report "South Africa Air Freshener Market Overview, 2028," published by Bonafide Research, the market is anticipated to grow with over 7% CAGR by 2023-28. Based on the type of product (Sprays/Aerosols, Gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Others) (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.). Spray air fresheners dominate the market due to their ease of use and global availability. These are the major reasons driving the growth of this category in the South Africa Air Freshener market over the forecast period. The market for Gels Air Freshener is expected to grow significantly over the forecast period.

The south African air freshener market is expected to expand in the future years. Several considerations such as cost efficiency, ease of use, and the eradication of undesirable odours are driving the proliferation of air fresheners. Also, an increase in individual wealth, automobile ownership, pet adoption, and high population standards are driving factors, as is a rising propensity to use luxury air fresheners, including aromatherapy goods. Furthermore, the constantly expanding number of residential buildings, the expansion of corporate offices, and an increase in consumer awareness about indoor air quality are all driving up demand for air fresheners. Additionally, air fresheners, whether electronic or manual, must be replenished on a regular basis, which is costly for indoor firms such as high-end corporate sectors, limiting the market's growth. Furthermore, as a result of the COVID-19 epidemic, manufacturing and use of air fresheners have been hampered, affecting market demand. As a result of this influence, numerous industrial units and enterprises have generated a significant financial crisis, and they have no idea what the future consequences of their businesses will be.

Cameroon, Nigeria, Tunisia, and Kenya are the biggest contributors to the income of the South African air freshener industry and are expected to maintain their position in the future years. Furthermore, the rising adoption of pets in Kenya has fuelled demand for premium air fresheners. Moreover, Gel air freshener contributes to air care product sales in Egypt. Furthermore, because to its extensive use in living rooms and kitchens, air care will be in high demand in Morocco throughout the projection period. Additionally, liquid air freshener is a recent entry in the Algerian air freshener industry.

In South Africa, there are numerous popular brands of air fresheners. Air Wick, Glade, Ambi Pur, Febreze, Oust, PnP Home Brand, Shield, Mortein, Lysol, and Little Trees are just a few of the well-known brands. These companies provide a wide range of air fresheners, including sprays, plug-ins, gel air fresheners, and automotive air fresheners, to meet a wide range of tastes and needs.
Some of the key companies operating in South Africa air freshener market are Newell Brands, Farcent Enterprise Co. Ltd., Godrej Household Products Ltd., Car-Freshener Corporation, Henkel KGaA, Reckitt Benckiser Inc., and Church & Dwight Co. Inc.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Air Freshener market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Residential
• Commercial
• Automotive
• Others

By product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Specialty Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. South Africa Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. South Africa Air Freshener Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Application
6.3. Market Size and Forecast By Product Types
6.4. Market Size and Forecast By Distribution Channel
6.5. Market Size and Forecast By Specialty Product
7. South Africa Air Freshener Market Segmentations
7.1. South Africa Air Freshener Market, By Application
7.1.1. South Africa Air Freshener Market Size, By Residential, 2017-2028
7.1.2. South Africa Air Freshener Market Size, By Commercial, 2017-2028
7.1.3. South Africa Air Freshener Market Size, By Automotive, 2017-2028
7.1.4. South Africa Air Freshener Market Size, By Others, 2017-2028
7.2. South Africa Air Freshener Market, By Product Types
7.2.1. South Africa Air Freshener Market Size, By Sprays/Aerosols , 2017-2028
7.2.2. South Africa Air Freshener Market Size, By Gel Air freshener, 2017-2028
7.2.3. South Africa Air Freshener Market Size, By Electric Air freshener, 2017-2028
7.2.4. South Africa Air Freshener Market Size, By Candle Air freshener, 2017-2028
7.2.5. South Africa Air Freshener Market Size, By Others, 2017-2028
7.3. South Africa Air Freshener Market, By Distribution Channel
7.3.1. South Africa Air Freshener Market Size, By Supermarkets/Hypermarkets, 2017-2028
7.3.2. South Africa Air Freshener Market Size, By Convenience Stores, 2017-2028
7.3.3. South Africa Air Freshener Market Size, By Online markets, 2017-2028
7.3.4. South Africa Air Freshener Market Size, By Others, 2017-2028
7.4. South Africa Air Freshener Market, By Specialty Product
7.4.1. South Africa Air Freshener Market Size, By Flowers, 2017-2028
7.4.2. South Africa Air Freshener Market Size, By Fruits, 2017-2028
7.4.3. South Africa Air Freshener Market Size, By Wood Chips, 2017-2028
7.4.4. South Africa Air Freshener Market Size, By Spices, 2017-2028
7.4.5. South Africa Air Freshener Market Size, By Others, 2017-2028
8. South Africa Air Freshener Market Opportunity Assessment
8.1. By Application, 2023 to 2028
8.2. By Product Types , 2023 to 2028
8.3. By Distribution Channel, 2023 to 2028
8.4. By Specialty Product, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: South Africa Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Application
Figure 3: Market Attractiveness Index, By Product Types
Figure 4: Market Attractiveness Index, By Distribution Channel
Figure 5: Market Attractiveness Index, By Specialty Product
Figure 6: Porter's Five Forces of South Africa Air Freshener Market

List of Table

Table 1 : Influencing Factors for Global Air Freshener Market, 2022
Table 2: South Africa Air Freshener Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 3: South Africa Air Freshener Market Size and Forecast By Product Types (2017, 2022 & 2028F)
Table 4: South Africa Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 5: South Africa Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 6: South Africa Air Freshener Market Size of Residential (2017 to 2028) in USD Billion
Table 7: South Africa Air Freshener Market Size of Commercial (2017 to 2028) in USD Billion
Table 8: South Africa Air Freshener Market Size of Automotive (2017 to 2028) in USD Billion
Table 9: South Africa Air Freshener Market Size of Others (2017 to 2028) in USD Billion
Table 10: South Africa Air Freshener Market Size of Sprays/Aerosols (2017 to 2028) in USD Billion
Table 11: South Africa Air Freshener Market Size of Gel Air freshener (2017 to 2028) in USD Billion
Table 12: South Africa Air Freshener Market Size of Electric Air freshener (2017 to 2028) in USD Billion
Table 13: South Africa Air Freshener Market Size of Candle Air freshener (2017 to 2028) in USD Billion
Table 14: South Africa Air Freshener Market Size of Others (2017 to 2028) in USD Billion
Table 15: South Africa Air Freshener Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Billion
Table 16: South Africa Air Freshener Market Size of Convenience Stores (2017 to 2028) in USD Billion
Table 17: South Africa Air Freshener Market Size of Online markets (2017 to 2028) in USD Billion
Table 18: South Africa Air Freshener Market Size of Others (2017 to 2028) in USD Billion
Table 19: South Africa Air Freshener Market Size of Flowers (2017 to 2028) in USD Billion
Table 20: South Africa Air Freshener Market Size of Fruits (2017 to 2028) in USD Billion
Table 21: South Africa Air Freshener Market Size of Wood Chips (2017 to 2028) in USD Billion
Table 22: South Africa Air Freshener Market Size of Spices (2017 to 2028) in USD Billion
Table 23: South Africa Air Freshener Market Size of Others (2017 to 2028) in USD Billion