Summary

Air fresheners are widely used in indoor built environments such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a variety of private and public buildings. These products are intended to add aroma to the air or mask odours in order to create a pleasant indoor environment. Rising demand for air care and increased concerns about indoor air quality have resulted in a high demand for air fresheners in North America. The changing lifestyle of the immigrant population is expected to boost demand during the forecast period. Product sales have been boosted by a variety of channels such as hyper/supermalls, auto wash/auto repair shops, automotive shops, and car wash stations. Demand is expected to be driven by the introduction of new product lines capable of delivering freshness. Diverse innovations in exotic aromatic compounds and aromatherapy, as well as consumer preferences for natural fragrances, are expected to positively impact consumption.

According to the research report, "North America Air Freshener Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 4.44 billion from 2023 to 2028. The rapid growth in car sales, as well as an increase in pet ownership and consumers' willingness to use premium air fresheners, drives the North America air freshener market. On the contrary, the increased demand for high-end lifestyles and luxury in everyday life creates a lucrative opportunity for the widespread use of air fresheners. Individuals' disposable income has increased rapidly, increasing their desire for luxury. Furthermore, bad odour in hospitals or healthcare facilities caused by chemicals and bacterial infections has increased demand for air fresheners. These areas will be prime advantage areas for the growth of the air freshener industry in the near future.

Based on Product type, the market is segmented into Spray/ Aerosol Air fresheners, Gel Air Fresheners, Electric Air fresheners, Candle Air fresheners and others. The sprays/aerosols segment had the largest share of the product type segment. The sprays/aerosols market is driven by ease of use and availability across North America. Throughout the forecast period, the gel air freshener segment is expected to grow at a CAGR of more than 7%. This was due to increased usage of this product in automobiles. The demand for car air fresheners in North America is driving the growth of gel air fresheners. The market is divided into Residential, Commercial, Automotive, and other segments based on Application Type. During the forecast period, the residential segment's market share will increase significantly. Air fresheners are primarily used in residential applications to mask unpleasant odours from hallways, bedrooms, kitchens, and restrooms. Rising concerns about indoor air quality and the various odours released in indoor spaces, particularly in residential units, are driving demand for these products in these applications. Based on Distribution Channel, the market is divided into Supermarkets/Hypermarkets, Convenience Stores, Online markets, and others. Supermarkets have the largest share of this market because they offer hands-on experience with the device and assistance from associates in selecting the right product based on its functionality. The traditional method of purchasing these goods is the preferred method of purchase.

The North American market is segmented into three major countries, including United States, Canada, and Mexico. Among these, United States leads the North American air freshener market Due to changing trends and individuals' high living standards. The United States product market is expected to be the leading one in North America. Moreover, the U.S. car air freshener market is expected to be a significant consumer of gel air fresheners over the forecast period. Americans are becoming more aware of the importance of indoor air quality and the potential health effects of poor air quality. This has led to an increased demand for air fresheners that not only mask odours but also improve air quality. US-based companies have been at the forefront of developing new and innovative air freshener products, such as plug-in air fresheners, which have helped to drive growth in the market. Air fresheners are widely available in the United States, both in physical retail stores and online, which makes them easily accessible to consumers. Besides that, the popularity of air fresheners such as scented candles and car fresheners is growing in Mexico. Moreover Growing consumer hygiene concerns and high per capita income are expected to drive regional growth. Furthermore, companies are also focusing on improving their products as a result of the rising demand for air fresheners for both residential and commercial use.

Natural and organic products, including air fresheners, are becoming increasingly popular in North America. As a result, the availability of natural and organic air fresheners free of synthetic chemicals has increased. Smart air fresheners are internet-connected devices that can be controlled through a smartphone app. They enable users to set schedules and control the fragrance intensity. Some companies are offering air freshener subscription services, where customers can sign up to receive regular deliveries of their favourite scents. Consumers are becoming more environmentally conscious, which has increased demand for environmentally friendly air freshener products. Some companies are making air fresheners out of environmentally friendly materials like bamboo or recycled plastic.

In North America, regulatory oversight of air fresheners has increased, particularly with regard to the use of certain chemicals. This has resulted in the removal of some products from the market, which may have an impact on the revenue of air freshener manufacturers. Economic factors such as recessions or fluctuations in consumer spending can have an impact on air freshener sales. During difficult economic times, consumers may reduce non-essential purchases such as air fresheners. Air freshener demand can be seasonal, with higher demand at certain times of year, such as the holiday season or the summer months. Manufacturers may face difficulties in terms of production and inventory management as a result of this.

Developments
• Procter & Gamble (P&G): P&G is a leading consumer goods company that produces several air freshener brands, including Febreze and Air Wick. P&G has a strong market presence in North America and has invested in research and development to produce innovative air freshener products. In recent years, P&G has focused on developing natural and sustainable air freshener options.
• Reckitt Benckiser: Reckitt Benckiser is a global consumer goods company that produces several air freshener brands, including Lysol and Air Wick. Reckitt Benckiser has a strong market presence in North America and has focused on producing innovative and sustainable air freshener products. In recent years, the company has launched a range of smart air fresheners that can be controlled via a smartphone app.
• SC Johnson: SC Johnson is a family-owned consumer goods company that produces several air freshener brands, including Glade and Oust. SC Johnson has a long history in the air freshener market and has invested in research and development to produce innovative products. In recent years, the company has focused on producing natural and sustainable air freshener products, as well as offering a range of decorative air fresheners.
• Church & Dwight: Church & Dwight is a consumer goods company that produces several air freshener brands, including Arm & Hammer and OxiClean. Church & Dwight has a strong market presence in North America and has focused on producing natural and sustainable air freshener products. In recent years, the company has launched a range of subscription services for air fresheners, allowing customers to receive regular deliveries of their favorite scents.
• Yankee Candle: Yankee Candle is a well-known brand that produces a range of scented products, including air fresheners. The company has a strong market presence in North America and has focused on producing natural and sustainable air freshener products. In recent years, the company has launched a range of essential oil-based air fresheners and decorative air fresheners.

Several North American start-ups are attempting to disrupt the air freshener market with innovative and sustainable products. Here are a few noteworthy examples:

• Pura: Pura is a start-up that produces a range of smart air fresheners that can be controlled via a smartphone app. The company's air fresheners are made from natural ingredients and come in a range of scents. Pura's products are designed to be more eco-friendly and cost-effective than traditional air fresheners.
• Cleancult: Cleancult is a start-up that produces a range of natural and eco-friendly cleaning products, including air fresheners. The company's air fresheners are made from natural ingredients and come in a range of scents. Cleancult's products are designed to be more sustainable and cost-effective than traditional air fresheners.
• Fresh Wave: Fresh Wave is a start-up that produces a range of natural air fresheners that are free from synthetic chemicals. The company's products are made from natural ingredients and come in a range of scents. Fresh Wave's products are designed to be more eco-friendly and safe for use around pets and children.
• Aura Air: Aura Air is a start-up that produces a range of air purifiers that also act as air fresheners. The company's products are designed to remove harmful particles from the air and add a pleasant scent. Aura Air's products are aimed at consumers who are concerned about air quality and want a more sustainable way to freshen the air in their homes.
• Poo-Pourri: Poo-Pourri is a start-up that produces a range of toilet sprays that help to eliminate odors. The company's products are made from natural ingredients and come in a range of scents. Poo-Pourri's products are designed to be more discreet and eco-friendly than traditional air fresheners.

Major Companies present in the market:
Procter & Gamble, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., little tree, ScentAir Technologies, LLC, Air Delights Inc., Church and Dwight, Godrej Household Products Ltd., Aromate Industries Co. Ltd., Dabur, Balev Ltd.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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