Summary

The Working personnel in offices and industries typically demand a higher level of comfort and flexibility from the office chairs they use. One of the most important things manufacturers can do to drive revenue from the office chair segments is to offer a variety of chairs with multiple functions in addition to their primary purpose. As disposable income levels rise in the MEA region, people are more willing to invest in high-quality office furniture, including office chairs. This is driving demand for premium office chairs that offer superior comfort and durability. Moreover, The MEA region has a young and growing workforce, which is expected to drive demand for office spaces in the coming years. As more young people enter the workforce, there will be a greater need for office spaces to accommodate them. Furthermore, many countries in the MEA region are investing heavily in infrastructure development, including the construction of new office buildings. This has led to a greater supply of office spaces, which in turn has driven demand for office chairs and other furniture. Furthermore, many companies in the MEA region are placing a greater emphasis on employee health and wellness. This has led to a greater demand for office chairs that are designed to promote good posture, reduce back pain, and improve overall comfort.

According to the research report, "Middle East & Africa Office Chair Market Outlook, 2028" published by Bonafide Research, the market was value at USD 4.31 billion in 2022. Based on the countries, the market is segmented into United Arab Emirates, Saudi Arabia and South America. Among these, Saudi Arabia held a significant market share in 2022 and is expected to dominate the market during the forecast period. The demand for office chairs in Saudi Arabia is on the rise, driven by the increasing number of businesses entering the market and the growing trend of remote work. As more people work from home, the demand for comfortable, ergonomic office chairs has increased. Furthermore, the use of standing desks and sit-stand chairs is gaining popularity in Saudi Arabia, driven by the growing awareness of the health risks associated with prolonged sitting and the benefits of standing and moving throughout the day. Many companies in the country are investing in these types of chairs to promote employee health and wellness. Moreover, the Saudi Arabian government has launched an initiative to improve the quality of office furniture in the country. As part of this initiative, the government is promoting the use of high-quality, ergonomic office chairs that are designed to promote good posture and reduce the risk of injury.

The market is divided into three categories based on product type: ergonomic chairs, executive office chairs, and conference chairs. The ergonomic chairs segment is expected to hold the majority of the market, which it currently owns, and offices are choosing ergonomic office chairs over standard office chairs to make the workplace healthier and happier and to increase employer productivity. The market is divided into mesh, fabric, leather, and plastic segments based on material. Though mesh office chairs provide more sitting comfort to working professionals during their long office hours than other office chair options, the mesh material segment is expected to dominate the market. Furthermore, mesh chairs are less skin-friendly than other types of materials, avoiding skin irritation. The segment of fabric materials is expected to grow at the fastest CAGR. The demand for leather office chairs is growing as a result of their high-end appearance and feel. Leather is stain-resistant and easier to clean than other fabrics. The Middle East and Africa office chair market is classified as online or offline based on the distribution channels used. The offline distribution channel is the market leader. Buying an office chair is often a large investment, and many customers prefer to see and test the product before making a purchase. The online segment is expected to grow at a significant rate of CAGR 7.55%, and it also offers door-to-door delivery and facilitates cashless and no-contact purchases. The business firms are open on a regular basis and have a variety of tasks to complete.

As people become more health-conscious, there is an increasing demand for ergonomic office chairs that provide better support and comfort. This trend presents an opportunity for businesses that offer high-quality ergonomic office chairs. Furthermore, with the rise of remote work, many people are setting up home offices, creating a need for comfortable and functional office chairs. Businesses that offer affordable and comfortable home office chairs could see an increase in demand. Moreover, Governments in the Middle East and Africa region are investing in infrastructure development, which includes building new office spaces. This presents an opportunity for businesses that provide office chairs to partner with government agencies and businesses that are involved in these projects.

Haworth Inc., a leading office furniture manufacturer, partnered with Interiors UAE, a provider of office furniture solutions. The partnership aimed to bring Haworth's products and solutions to the Middle East market, where Interiors UAE has a strong presence. Furthermore, Vitra, a Swiss furniture company, and Nurus, a Turkish office furniture manufacturer, announced a strategic partnership for 2020. The partnership aimed to expand Vitra's presence in the Middle East and Africa region by leveraging Nurus' expertise and distribution network. Moreover, Herman Miller, an American furniture company, signed a distribution agreement with Workspace, a leading office furniture dealer in the UAE, in 2020. The agreement aimed to expand Herman Miller's reach in the Middle East market and provide Workspace's customers with access to Herman Miller's products. In addition to Kinnarps, a Swedish office furniture manufacturer, collaborating with Office Gallery, a leading office furniture dealer in South Africa, The collaboration aimed to strengthen Kinnarps' presence in the African market and provide Office Gallery's customers with access to Kinnarps' products and solutions.

Start-ups:
• Ozi-Chair is a start-up based in Dubai that offers high-quality, ergonomic chairs that are designed to promote better posture and reduce back pain. The chairs are made using sustainable materials, and they come with a range of features such as adjustable armrests, lumbar support, and breathable mesh fabric.
• Chairish is a start-up based in South Africa that offers affordable, stylish office chairs. The chairs are designed to be comfortable and functional, and they come in a range of colors and styles to suit different tastes and preferences.
• Giroflex is a start-up based in Egypt that offers ergonomic chairs for the office and home. The chairs are designed to promote better posture and reduce the risk of back pain, and they come with a range of features such as adjustable armrests, lumbar support, and breathable fabric.
• Ergolab is a start-up based in Morocco that offers ergonomic office chairs that are designed to reduce fatigue and increase productivity. The chairs come with a range of features such as adjustable height, tilt, and lumbar support, and they are made using high-quality materials that are both durable and comfortable.
• Chair World is a start-up based in South Africa that offers a wide range of office chairs, including ergonomic chairs, executive chairs, and visitor chairs. The chairs are designed to be comfortable and stylish, and they come with a range of features such as adjustable armrests, lumbar support, and breathable fabric.

Developments:
The Haworth Company introduced a new line of ergonomic chairs designed specifically for remote workers, with features such as adjustable lumbar support and armrests. Furthermore, the Herman Miller Company introduced a new line of chairs called Lino, which are designed to be comfortable and affordable with features such as adjustable lumbar support and breathable mesh fabric. Moreover, the Steelcase Company introduced a new line of chairs called Series 2, which are designed to be flexible and comfortable with features such as adjustable armrests and lumbar support. Furthermore, the Humanscale Company introduced a new line of chairs called Trea, which are designed to be comfortable and stylish with features such as a weight-sensitive recline and adjustable armrests.

Restraints:
The Middle East & Africa office chair market is sensitive to economic conditions, particularly consumer spending and business investment. Economic downturns can result in lower demand for office chairs, while periods of economic growth can lead to increased demand. Furthermore, the way people work is changing, with more employees working remotely and collaborating online. This shift is reducing the demand for traditional office chairs and increasing the demand for home office furniture.
Companies Mentioned in this report:
Bristol Technologies Sdn Bhd. , Tecknion, Haworth Inc., OKAMURA CORPORATION, Steelcase Inc., Herman Miller, Inc., KI, Commercial Furniture Group, Inc, Virco inc.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Office Chair market with its value and forecast along with its segments
• Region-wise Office Chair market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• United Arab Emirates
• Saudi Arabia
• South Africa

By Product Type:
• Ergonomic Chairs
• Executive Office Chairs
• Conference Chairs
• Others (Computer Chairs, Kneel Chairs, Petite Chairs, Reception Area Chairs, Tablet Arm Chairs, Armless Chairs )

By Material Type:
• Mesh
• Leather
• Fabric
• Plastic
• Others (Vinyl, PU Leather/ Flux, Rexin)

By Distribution Chanel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Office Chair industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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