Summary

An office chair is a chair used in offices and large business firms for employees who must sit for long periods of time. These chairs offer lumbar support and comfort to users by facilitating ease and minimizing stress and back discomfort. The office chair market in the Asia Pacific region is highly competitive, with many manufacturers offering a wide range of products at different price points to meet the needs of various customers. Many office chairs produced in the Asia-Pacific region are exported to other parts of the world, including Europe and North America. Furthermore, in the Asia-Pacific region, ergonomic office chairs are becoming increasingly popular as more companies prioritise employee health and wellness. Moreover, many office chair manufacturers in the Asia Pacific region are based in China, with companies such as HON, Haworth, and Okamura having a strong presence in the market. Moreover, the rising demand for computer usage in various industries such as IT, telecommunications, internet, and many others promotes the use of computer chairs in corporate settings. A few Asian startups in the office chair market include ErgoTune, ZenPro, Altizen, Worksmith, Hurdle, and many more.

According to the research report, "Asia pacific Office Chair Market Outlook, 2028," published by Bonafide Research, the market is projected to reach USD 8.04 Billion by 2028. The Asia Pacific region is experiencing rapid economic growth, which is leading to increased demand for office furniture, including office chairs. Furthermore, the region is also experiencing rapid urbanization, with more people moving into cities and working in offices, which is driving demand for office chairs. Moreover, the Asia-Pacific region has seen a rise in small and medium-sized enterprises (SMEs), which are increasingly setting up offices and requiring office furniture, including office chairs. In addition as awareness of the importance of ergonomics in the workplace grows, more companies are investing in ergonomic office chairs to promote employee health and productivity. Besides, the rise of e-commerce in the Asia-Pacific region has made it easier for consumers to purchase office chairs online, leading to increased sales and growth in the market.

Based on product type, the market is segmented into ergonomic chairs, executive office chairs, and conference chairs. Due to rising demand for ergonomic chairs, the segment is expected to grow at a rapid CAGR during the forecast period. Employees' concerns about their well-being, as well as an increase in workplace injuries, are driving the growth of this segment. Ergonomic chairs provide back comfort, support, and natural postures, which aid in shifting consumer demand to this segment. The conference chair segment is expected to grow at a CAGR of 6.73%. Conference chairs that are comfortable and ergonomically designed can help improve employee productivity by reducing discomfort and fatigue. As more companies in the Asia Pacific region place a greater emphasis on productivity, there may be a growing demand for conference chairs that can help employees stay focused and comfortable during long meetings and work sessions. The market is divided into four materials: mesh, leather, fabric, and plastic. The leather segment is expected to grow significantly during the forecast period, as leather office chairs provide a high-end look and feel, increasing demand for leather chars. When compared to other fabrics, leather is stain resistant and easier to clean. The Asia Pacific office chair market is divided into two segments based on distribution channel: online and offline. During the forecast period, the online segment is expected to grow at a rapid CAGR. Online transactions are cashless and no-contact, with the option of door-to-door delivery. E-commerce platforms make it easier to buy office chairs by offering shopping apps and websites with a variety of deals and brands. Office chairs can be purchased online, reducing the workload on the organisation to physically purchase chairs.

The Asia Pacific Office chair market is divided into five countries: China, Japan, India, Australia, and South Korea. Among these, China held a significant market share in 2022 and is expected to dominate the market during the forecast period due to an increase in the number of business offices as organisations expand rapidly. Rapid industrialization and urbanisation in developing countries such as India, China, and Japan have compelled manufacturers to launch innovative product designs, driving market expansion further. China is one of the largest producers of office chairs in Asia. The majority of these chairs are exported to other countries, including the United States and Europe. Furthermore, many Chinese manufacturers offer custom-designed office chairs to meet the specific needs of their clients. This can include adjusting the height, width, and depth of the chair, as well as adding extra features like lumbar support and adjustable armrests. Moreover, Chinese manufacturers have begun producing office chairs specifically designed for gaming. These chairs are typically larger and more padded than traditional office chairs and are designed to provide maximum comfort and support during long gaming sessions. While office chairs can be purchased at physical stores in China, many consumers prefer to buy them online. E-commerce platforms like Alibaba and JD.com offer a wide range of office chairs from various manufacturers at competitive prices.

As technology becomes more integrated into the workplace, there is a trend towards office chairs that incorporate technology features like wireless charging and Bluetooth connectivity. Some chairs are also designed to track user posture and movement to provide feedback on how to improve ergonomics. Furthermore, as more people spend long hours sitting in front of computers, there is a growing emphasis on ergonomic office chairs that can help reduce the risk of back pain and other musculoskeletal disorders. Many manufacturers in the Asia Pacific region are designing chairs with adjustable height, lumbar support, and other features to promote comfort and proper posture. Moreover, with a growing awareness of environmental issues, there is a trend towards eco-friendly office chairs made with sustainable materials. These chairs are designed to minimize waste and reduce the environmental impact of manufacturing and shipping.

Partnerships, collaborations, and agreements:
In 2020, Steelcase, a global leader in office furniture and space solutions, announced a partnership with NITORI, a leading Japanese furniture retailer. Under the agreement, Steelcase will provide a range of office furniture solutions to NITORI's customers in Japan. Furthermore, Teknion, a leading designer and manufacturer of office furniture and workspace solutions, announced a partnership with Mastermind, a leading furniture dealer in Hong Kong, in 2021. The collaboration will allow Teknion to expand its presence in the Asia-Pacific region by selling its products through Mastermind's network of showrooms and design centres. In addition to in 2021, HNI Corporation, a leading provider of office furniture and workspace solutions, announced a collaboration with Home Plus, a leading home and office retailer in South Korea. The collaboration will allow HNI Corporation to expand its presence in the Asia-Pacific region by selling its products through Home Plus stores. Furthermore, Haworth, a global leader in office furniture and workspace solutions, announced collaboration with Mindsets, a leading furniture dealer in Singapore, in 2020. The collaboration will allow Haworth to expand its presence in the Asia Pacific region by selling its products through Mindsets' network of showrooms and design centres. Moreover, in 2020, Herman Miller, a global leader in office furniture and design, announced an agreement with POSH, a leading office furniture manufacturer in China. The agreement will allow Herman Miller to expand its presence in the Asia-Pacific region by selling its products through POSH's network of dealers and showrooms.

Restraints:
Economic uncertainty and fluctuations in the Asia Pacific region can impact the demand for office chairs. Changes in economic policies, trade disputes, and political instability can affect consumer confidence, leading to lower demand for office chairs. Furthermore, the rise of remote work and flexible working arrangements has led to a shift in demand for office chairs. Companies are now looking for chairs that are comfortable and ergonomic but also lightweight and easy to move. Moreover, the cost of raw materials used in the production of office chairs, such as steel, aluminum, and plastics, can fluctuate based on Asia-Pacific supply and demand. This can impact the cost of manufacturing office chairs and lead to price fluctuations in the market.

Developments:
• In 2021, Steelcase introduced a new range of office chairs in the Asia Pacific region, including the Gesture chair and the Think chair. These chairs are designed to promote comfort and productivity, with features like adjustable lumbar support and armrests.
• Herman Miller continued to expand its presence in the Asia Pacific region in 2021, with new showrooms and design centers in cities like Seoul, Shanghai, and Tokyo. The company also introduced new products like the Lino chair, which is designed for small meeting spaces and collaborative work areas.
• Okamura, a leading office furniture manufacturer in Japan, introduced several new products in 2021, including the Contessa chair and the Muffle seating series. These products are designed to promote comfort and flexibility in the modern workplace.
• Sunon, a Chinese office furniture manufacturer, continued to expand its presence in the Asia Pacific market in 2021, with new showrooms and design centers in cities like Shanghai and Beijing. The company also introduced new products like the Mesh Pro chair, which is designed to provide maximum support and comfort.
• Teknion, a global leader in office furniture and workspace solutions, introduced several new products in the Asia Pacific region in 2021, including the tn Storage and Wall system and the Bene Box lounge seating series. These products are designed to promote collaboration and flexibility in the modern workplace.

Companies Mentioned in this report:
Kimball International Inc., Bristol Technologies Sdn Bhd. , Tecknion, Haworth Inc., HNI Corp., Okamura Corporation, UE Furniture Co., Ltd., Steelcase Inc., Herman Miller, Inc., Humanscale, KI, GOKENG, Commercial Furniture Group, Inc, Flokk.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Office Chair market with its value and forecast along with its segments
• Region-wise Office Chair market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product Type:
• Ergonomic Chairs
• Executive Office Chairs
• Conference Chairs
• Others (Computer Chairs, Kneel Chairs, Petite Chairs, Reception Area Chairs, Tablet Arm Chairs, Armless Chairs )

By Material Type:
• Mesh
• Leather
• Fabric
• Plastic
• Others (Vinyl, PU Leather/ Flux, Rexin)

By Distribution Chanel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Office Chair industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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