Summary

In the United States, air fryers have become an increasingly popular appliance in recent years as consumers seek out healthier cooking methods and convenient kitchen appliances. The use of air fryers has been driven by a growing health consciousness and a desire for quick and easy meal preparation. In addition to being a popular appliance in American kitchens, air fryers have also become a common gift item. They are often given as housewarming or wedding gifts, or as a way to introduce friends and family to the benefits of healthy and convenient cooking. Air fryers can be found in many different retail outlets in the United States, including large appliance stores, online shopping websites, and major retail chains such as Walmart and Target. The wide availability of air fryers, combined with their growing popularity, has made them a common household appliance in the United States.

According to the research report “US Air Fryer Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 469.49 million by 2028. Based on device type the Air fryer market is segmented by Analog/manual air fryer and electric air fryer An Analog air fryer or also called a manual air fryer is an air fryer that anyone can control manually with only two dials: One responsible for the cooking temperature and another for the cooking time, it's lighter and cheaper. A Digital/ Electric air fryer is a countertop cooking appliance that combines a heating element and a powerful fan to circulate hot air, similar to a convection oven. Air fryers produce foods that are crispy outside and moist and tender inside without actual frying. During the forecast period the Digital/Electric Air fryer is going to dominate the Air fryer market of US because digital air fryer are easy to use and there is no need for manual effort to cook the food, they just need to be set by time and temperature needed to cook the food so the digital air fryer is going to dominate the air fryer market of US. Once again, air fryer manufacturers promote their products as being able to prepare fried meals without the negative health effects associated with oil-fried foods.

The Air fryer market of US is segmented by end users Residential and commercial, Residential sector is going to dominate the Air fryer market of US due increase in population in urban areas and rising construction sector and increase of working women in the country are influencing the market growth of Airt fryer in US. Commercial segment are dominated by hotel, cafes, restaurants is also going to dominate the air fryer market of US due to the hotels, cafes other commercial users of air fryer need Air fryer because most of the population in US are becoming health conscious therefore air fryer are the option for healthy food so most of commercial users are shifting to air fryer to meet the demand of the customer.

The Air market of US is segmented by distribution channel online and offline the offline segment is dominating the air fryer market of the US because air fryer and mostly available offline only due to since the air fryer were introduced in US the air fryer were mostly sold through offline channel, The online channel is going to dominate the air fryer market of US due to increase in internet penetration, ease to order and rise in use of smartphones are factors that are going to dominate the online distribution channel of air fryer market in US. The Air fryers are available in amazon, Walmart; these are some of the online distribution channel of air fryer market of US.

By product type air fryer market is segmented into drawer/ basket air fryer and Lid/paddle air fryer the popular cylindrical basket air fryers are equipped with drawers with removable baskets which hold the food. The air is heated in the top of the appliance and a fan circulates that hot air evenly around the food in the basket. A paddle-type air fryer provides the convenience of turning the food over automatically for its user. The paddle inside moves across the basket to allow the hot air to go around the food more evenly. This type of air fryer allows its user to remove the paddle for more cooking room and to accommodate larger ingredients. Offering more space, this modern air fryer can cook a wide assortment of dishes – fries, curries, risottos, frozen food, mixed vegetables, and many more. During the forecast period the paddle air fryer is going to dominate the air fryer market of US due to its drastic features of automatically cooking of food and offering more space and can make wide range of dishes these factors are influencing the paddle air fryer to dominate the market of air fryer in US
There are several options available of air fryer available in US. Some of the best air fryers that fits someone’s budget and need are Cosori Air Fryer, Instant Vortex Plus, and Ninja Air Fryer. In 2020, about 36 percent of American households had an air fryer Chicago, January 26, 2022 — Air fryers, essentially portable convection ovens, have become a must-have cooking appliance in America, with 25.6 million units sold from January 2020 through December 2021 With over 80% of meals prepared at home since the beginning of the pandemic, consumers are looking for appliances that make their food prep easier and faster, and for many, air fryers are the answer. Versatility is another reason that air fryers are popular. Air fryers create crispy, chewy foods with a small amount of oil. Air fryers in US are popular because they are affordable, don't use as much oil as a traditional fryer, and heat food evenly and quickly. These appliances are much healthier than deep fryers and work more rapidly than a standard convection oven. Potatoes are the most popular vegetable in the United States, accounting for 43% of the total when compared to other vegetables.

The demand for air fryers is expected to rise as people become more conscious of their healthy diets and energy-efficient products. Furthermore, rising concerns about cholesterol levels and fat consumption in the human body are driving increased consumption of healthier foods, which is expected to drive demand for air fryers. Increasing demand for previously frozen and fried foods is being driven by an increase in the number of health-conscious consumers, particularly in urban areas, as well as increased consumer knowledge about better food quality and fitness, which is resulting in increased demand for air fryers. Furthermore, air fryers use less oil and do not alter the texture or flavour of the food, resulting in a positive impact on human health and increased adoption of air fryers.
A large variety of innovative items are readily available, which is assisting the market's expansion. The Cosori Smart Wi-Fi Air Fryer is dishwasher safe, quick to cook, and Wi-Fi enabled. The Cosori Smart Wi-Fi Air Fryer supports Alexa and Wi-Fi via the VeSync app, which is available on Google Play and the App Store. This provides customers with remote management over the appliance, sophisticated monitoring, delayed start, and access to over 100 recipes.

Longer cooking times in air fryers result in higher electricity and energy consumption, impeding market growth. Furthermore, an air fryer takes at least 20–25 minutes to cook, whereas a conventional fryer takes 10–12 minutes. As a result, the slower cooking time of manual air fryers will limit the market's growth and the costliest factor are also restricting the growth of air fryer market in US the paddle fryers are the costliest air fryer among all the air fryers and it is hampering the growth of air fryer market of US

Some of the major companies of air fryer in US includes Koninklijke Philips N.V., De’Longhi Group, Cuisinart, NuWave, LLC, Newell Brands (Oster), GoWISE USA, Breville Group Limited, Arovast Corporation (Cosori), Instant Brands Inc., and Gourmia are some of the leading market players of the United States

COVID 19 Impact
The outbreak of covid-19 pandemic had a huge impact on the US air fryer market. The air fryers at venues such as restaurants and hotels witness for a considerable portion of air fryer revenue. In comparison to the last few years, lockdowns have resulted in enormous income losses. The poor growth of the market is attributable to a combination of reasons comprising lower demand and consumer awareness regarding these products. This has also impacted people's purchasing power, forcing them to cut back on current expenditures.

Considered in this report
• Geography: US
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• US Air fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type
• Analog/ Manual
• Digital/ Electric

By End Users
• Residential
• Commercial

By Distribution Channel
• Online
• Offline

By Product Type
• Drawer/Basket
• Lid/Paddle

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.