Summary

In light of the increasing frequency of airborne illnesses and the rapidly rising pollution levels in various South African cities, the South African air purifier market is seeing significant demand. Furthermore, rising consumer knowledge of the dangers of airborne infections As well as changes in lifestyle brought about by rising per capita income, these factors are expected to propel the country's air purifier business. According to a NASA study, air pollution causes around 780,000 premature deaths in the country each year. Furthermore, according to research released in Africa News, excessive levels of air pollution in Johannesburg have shortened life expectancy by 3.2 years. Furthermore, the pollution exacerbates the inflammatory response of the tissues. It is responsible for a number of disorders, including lung cancer, chronic obstructive pulmonary disease, and asthma, lower respiratory tract infections, ischemic heart disease, and strokes. Asthma in children and adults has been seen to be on the rise, with symptoms worsening. South Africa ranks sixth in the world in terms of asthma mortality. An estimated 41 kilograms of plastic waste are generated in South Africa each year. As a result of this high level of trash discharge, 40% of plastic garbage is disposed of in landfills, and the remaining waste is burned. The increased burning of plastic garbage is considerably adding to the country's rising level of air pollution.

According to the research report "South Africa Air Purifier Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 5.01 Million during the forecast period. In South Africa, maintaining high air quality is a top priority since it has a direct impact on the environment and people's health, both of which have a significant impact on the country's economy. The country is dedicated to adhering to WHO air quality standards and is considering many strategies to reduce emissions across the country. These activities indicate a promising future for the South African air purifier sector. The air purifier market in South Africa is segmented by filter type, end-use, and distribution channel. Because HEPA-equipped air purifiers can remove particles as small as 0.3 microns, High Efficiency Particulate Air (HEPA) technology dominates the market. Because these microscopic particles are so small, human eyes cannot sense them; the particles that people can see are at least 50 to 60 microns in size. Air purifiers with activated carbon filters are also excellent at removing odors.

Many South Africans cook and heat their homes using coal or wood. This burning process produces smoke, which pollutes the air inside their dwellings. Furthermore, the country's air pollution level is rapidly increasing since most low-income residential areas are subjected to on-road vehicle particle emissions, which range from 4% to 16% of ambient pollution and 9% to 55% of interior particulate concentrations. Because 80% of the roadways in these low-income residential neighborhoods are unpaved, the majority of the towns suffer from severe pollution. As a result of rising air pollution, individuals are installing air purifiers in their homes and businesses to improve the quality of the air. South Africans are subjected to high levels of pollution as a result of increased industrial activity. In KwaZulu-Natal, for example, the South Durban Industrial Basin is next to residential areas. It is one of South Africa's most polluted places in terms of persistent organic pollutants. The biggest sources of pollution in the region are two oil refineries and a pulp and paper business. Furthermore, Zamdela is a filthy neighborhood near a big refinery, which has caused its inhabitants to complain about asthma and air pollution. Sasol South Africa Limited is South Africa's second-largest polluter and an integrated energy and chemical firm. The air pollution in South Africa is increasing due to the rise in private ownership of vehicles. In 2021, around 464,122 vehicles will be sold in South Africa. It was also observed that pollution was higher in low-income areas where roads were not paved.

Carrier revealed its intention to sell free healthy air starter packages to universities, entertainment venues, schools, and commercial real estate companies in August 2022. The company's objective is to deliver a simple, rapid, and cost-effective approach to monitor, visualize, and react to the invisible components of indoor air quality (IAQ), thereby supporting occupant wellbeing. The company's goal with this move is to enhance its market dominance in the Middle East and Africa indoor air purification sector. In June 2021, Hamilton Beach Brands, Inc. announced its partnership with The Clorox Company. Under the agreement, Hamilton Beach Brands plans to launch a line of premium air purifiers under the Clorox brand name that will remove 99.97% of allergens and particulates from pollen, dust, and smoke. This is estimated to allow the company to use the Clorox Company's license for its offered product for the indoor air purification market.

The administration is using various strategies and launching new projects to reduce air pollution in the country. According to the South African government website, the Western Cape Air Quality Management Plan (2021-2025) was recently authorized by the Western Cape Government's Department of Environmental Affairs and Development Planning in an effort to minimize air pollution state-wide. Furthermore, the government intends to invest USD 0.58 million in the development of an air quality monitoring network. As a result of the expanding government initiatives, individuals in South Africa choose to acquire air purifiers for clean air in their homes and businesses.

On the basis of technology, HEPA filters dominated the market and are projected to have significant growth during the forecast period. HEPA filters are extremely effective at capturing airborne particles such as pollen, dust, smoke, and bio-contaminants. HEPA filters' superior quality and dependability in removing airborne particles are projected to drive product penetration in the market. Other types of air purifiers mentioned are activated carbon, ionized filters, and others. UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc. are types of technologies mentioned by others. In terms of application, the commercial segment led the market in 2022. Hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centers, and other recreational facilities are among the commercial applications of air purifiers. Air purifiers with activated carbon and HEPA are used in hotels and restaurants to remove airborne particles, smoke, and odors from the air, thereby improving the quality of the air. On the basis of mounting type, the market is segmented into fixed and portable. The portable segment dominated the market due to its portability, simple operation without any structural changes in the house, and easy maintenance.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Air Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Industrial

By Technology
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type
• Fixed
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air purifier market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.