Summary

The Saudi Arabia air purifier market is expected to expand rapidly during the forecast period, owing to an increase in respiratory ailments, a dry environment, and air pollution. Furthermore, key market participants' promotional activities and effective marketing campaigns have increased consumer awareness of air purifiers. An air purifier is a device that helps to improve indoor air quality by removing contaminants from the air. Indoors, portable air purifiers are often used to filter the air. Air purifiers vary in terms of their configuration, operational technology, and the amount of air they clean; all of these aspects impact air cleaner performance. Saudi Arabia, OPEC's largest oil exporter, contributes to the severe environmental impacts of oil exploration. This includes air pollution, oil spills, and hydraulic fracturing. Oil extraction adds to air pollution by emitting huge volumes of CO2. In addition, metropolitan areas demand more desalinated water. Furthermore, these desalination units are exceedingly inefficient and create greenhouse gases. Excess greenhouse gas emissions deplete the ozone layer and raise global temperatures. The rising worry over pollution levels is driving up demand for air purifiers in Saudi Arabia. Philips Healthcare Saudi Arabia Ltd., Ayan Horizon Electronics Company (Dyson), Sharp Middle East FZE, Alesayi Electronics Co. Ltd. (Panasonic Marketing Middle East & Africa FZE), Daikin Middle East and Africa FZE, Honeywell Turki Arabia Ltd., United Matbouli Group (Samsung Electronics), Nikai Group of Companies (Blue air AB), Hitachi Saudi Arabia Ltd., and LG Electronics Gulf FZE are the key market players operating in the Saudi Arabia air purifier market.

According to the research report "Saudi Arabia Air Purifier Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 18.78 million during the forecast period. The market is expected to be driven by the rising number of airborne diseases and the increasing pollution levels in urban areas. Moreover, growing health consciousness, coupled with the improving standard of living and rising disposable income, is expected to boost market growth. The lockdown measures implemented by the governments of various countries in light of the onset of the COVID-19 pandemic in 2020 have resulted in boosting the sales of home appliances such as air purifiers, cleaning appliances, kitchen appliances, and water filtration devices. Rising awareness regarding healthy living has contributed to increased sales of air purifiers across the region.

Major cities in the country, such as Riyadh, Jeddah, Makkah, Madinah, and Khobar, have been ranked among the most polluted cities in the world, and consequently, they are the major demand generators of air purifiers in Saudi Arabia. The country is also witnessing rising demand for air purifiers from the residential sector on account of growing indoor air pollution levels and increasing health concerns among people. Healthcare institutes and the hospitality sector are also among the major adopters of air purifiers in the country.

The rivalry among national and international competitors in the air purifier industry is increasing significantly. Various multinational businesses are partnering with local distributors to get extensive access to the target sector of consumers for air purifiers in Saudi Arabia. Al-Hassan Ghazi Ibrahim Shaker Co., for example, is the exclusive importer and distributor of a number of prominent worldwide brands, including Maytag, Ariston, Indesit, Midea, Bissell, and Kitchen Aid, and Shaker is the single representative of LG Air Conditioners in the Saudi Arabia market. Furthermore, Blue Air, one of Saudi Arabia's major brands for air purification goods, had hired Nikai as its Saudi Arabian distributor to expand its reach and sales network. Therefore, as its sole Saudi distributor, Nikai aims to promote Blue Air through its channels, including traditional market dealers, retailers, key accounts, and e-commerce.

On the basis of technology, HEPA filters dominated the market and are projected to have significant growth during the forecast period. HEPA filters are extremely effective at capturing airborne particles such as pollen, dust, smoke, and bio-contaminants. HEPA filters' superior quality and dependability in removing airborne particles are projected to drive product penetration in the market. Other types of air purifiers mentioned are activated carbon, ionized filters, and others. UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc. are types of technologies mentioned by others. In terms of application, the commercial segment led the market in 2022. Hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centers, and other recreational facilities are among the commercial applications of air purifiers. Air purifiers with activated carbon and HEPA are used in hotels and restaurants to remove airborne particles, smoke, and odors from the air, thereby improving the quality of the air. On the basis of mounting type, the market is segmented into fixed and portable. The portable segment dominated the market due to its portability, simple operation without any structural changes in the house, and easy maintenance.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Air Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Industrial

By Technology
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type
• Fixed
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air purifier market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.