Summary

The air fryer is a relatively new concept in India, but it has rapidly gained popularity among Indian households. Air fryers were first introduced in India around 2013, and since then, they have been making waves in the cooking and home appliance markets. The idea of an air fryer was first popularized by international companies such as Philips and Tefal. However, local brands soon followed suit and started manufacturing air fryers in India. The air fryers were marketed as a healthy and convenient alternative to deep-frying, which is a popular cooking method in India. As more and more Indian consumers became aware of the benefits of air frying, the demand for air fryers increased. Today, air fryers are available in a wide range of prices and models, catering to the different needs and preferences of Indian consumers. Air fryers have become an essential kitchen appliance for many Indian families who want to maintain a healthy and balanced lifestyle. They offer a quick and easy way to cook a variety of foods with minimal oil, making them a healthier alternative to deep-frying. Some of the best air fryers in India are the Philips HL9252/00 4.1-liter air fryer, the Inalsa Nutrifry digital air fryer, the Hestia Nutriview digital air fryer, and the Kent 16033 air fryer. Pragati International, Shri Shyam Traders, Frendz Forever Appliances (India), Tekshiv Systems Private Limited, Avaante International Co., Sachin Enterprises, Garg Furniture House, and Sampurna International are the top air fryer manufacturing companies in India.

According to the research report "India Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 124.11 Million during the forecast period. Based on product distribution into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. In terms of distribution channels, the market is divided into online and offline. Online distribution channels are gaining popularity in France due to the convenience and ease of purchasing air fryers online. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent. Based on end users, the Indian market is segmented into residential and commercial. The residential segment constitutes the major market share and is poised to grow at the highest CAGR during the forecast period. The surge in popularity of air fryers owing to the preparation of food items with up to 80% less fat than food cooked with other types of traditional fryers has resulted in increased demand for air fryers. Moreover, a rise in consumer awareness towards the product, extensive marketing and advertising by leading brands, and a shift in consumer preference towards air fryers augment demand from the residential segment.

An air fryer is very helpful in making a variety of Indian recipes, including frozen food, vegetables, appetizers, snacks, side dishes, and the main course too. An air fryer is a type of mini oven that circulates hot air and cooks the food with that heat, giving it the desired crispness. It is great for Indian cooking with less oil usage without affecting the taste and texture. Many Indian families are looking for a bigger air fryer oven. Their choices include the Cuisinart Air Fryer Toaster Oven and the Instant Vortex Pro 9-in-1 Air Fryer, which cook more food than a smaller air fryer. Hestia appliances the 4-liter air fryer is also popular in India because it allows grilling, roasting, baking, and reheating your food while using 95 percent less oil. The nine different cooking modes enable users to experiment with various recipes. It also possesses unique methods of Indian cooking. It comes with fifteen recipes and a user manual. Air fryers are definitely worth it because Indians consume a lot of fried food. With an air fryer, it can fry fish, chicken, Paneer, etc. using minimal oil. Even snacks like samosas and French fries can be relished without worrying about excess calories from consuming the oil.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.