Summary

The air fryer was invented in France by Philips in 2010 and quickly gained popularity among French households as a healthier alternative to traditional frying methods. French consumers were attracted to the air fryer's ability to cook food with less oil and its convenience for busy lifestyles. In 2012, the French government launched a campaign to promote healthy eating habits and encouraged the use of air fryers as a way to reduce the consumption of unhealthy oils. The campaign was a success, and the air fryer soon became a staple kitchen appliance in French homes. As the popularity of air fryers grew in France, other brands such as Tefal, Rowenta, and Moulinex also released their own versions of the appliance. Today, air fryers can be found in most French households and are widely used for cooking a variety of dishes such as fried chicken, French fries, and roasted vegetables.

According to the research report "France Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 103.47 Million during the forecast period. Based on product distribution into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. In terms of distribution channels, the market is divided into online and offline. Online distribution channels are gaining popularity in France due to the convenience and ease of purchasing air fryers online. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent. There are 12 offline air fryer stores in France, which are DARTYBron Champ Du Pont, Group SEB France, Darty, DARTY Issoire, DARTY Clermont-Ferrand, DARTY Villefranche Sur Saone, DARTY Saint-Priest MI PLAINE, DARTY Givors, and many more.

In comparison to other fryers, air fryers are designed to specifically function without fattening. It produces food with up to 80 percent less fat. Now enjoy all those fries and still conserve those calories and saturated fat. This recipe cooks with almost no oil. Air fryers are proficient at cooking food in minutes. When you are on the run, this will definitely help reduce your time in the kitchen. Since these cook with the least amount of oil, you get no mess when you cook. If you enjoy the idea of eating a healthier version of normally fattening foods, think of it like this: No oil means no mess and less fat. Air fryers are extremely easy to clean. Just unplug and allow the appliance to cool down, then clean the inside with hot water and a cloth or sponge. The cooking capacity of air fryers varies from 2 to 4 liters. For a small family of two, the one with a capacity of 2 liters is the best. For a medium family of 3–4, the one that has a capacity of 4 liters is the best. Most of the air fryers come with a 3-pin plug and operate at around 1000 to 1500 watts. The cord length of most of the air fryers will be around 1.5 meters. Make sure you keep the air fryer on a flat surface. Also, make sure to keep the surroundings clean.

The air fryer market's growth is being fuelled by the launch of innovative products with improved designs. Furthermore, increased health consciousness and awareness about eating a healthy diet are expected to fuel product demand, resulting in market growth. Restaurants, hotels, and hospitals are all expected to have contributed to the market's rise. Furthermore, market growth is expected to be supported by the growing demand for energy-efficient products. The advent of advanced models with features like a touch-screen panel, quick preheating, and a temperature control knob is expected to drive demand for digital air fryers. Health and wellness trends that advocate minimal or no oil-based diets and their related advantages are becoming more visible on social media, blogs, and websites. As a result of these factors, demand is rising. Furthermore, rising participation in sports and fitness activities has increased consumption of low-oil foods, paving the way for air fryer sales in the forecast period. These are the key factors that drive growth in the global market during the forecast period of 2022–2028.

Air-frying also produces high temperatures at a very rapid rate, thus making it extremely easy to burn food. And charred food may be carcinogenic. In addition, Cucuzza adds, because most devices cook 1 to 3 pounds of food at a time, it can be challenging to air fry meals for a large family. Market players have been challenged because they cannot combat counterfeit products, which account for 7–9 percent of global trade, according to the World Customs Organization (WCO). Consumers are affected by counterfeit products in trade and in terms of health and safety. It is particularly prevalent in e-commerce, where orders are picked up by e-sellers and delivered directly by suppliers to consumers without proper verification. A lack of transparency in counterfeiting processes also reduces product sales and revenue with unrestricted online access since consumers cannot distinguish between genuine and counterfeit products.

There are 12 offline air fryer stores in France, which are DARTYBron Champ Du Pont, Group SEB France, Darty, DARTY Issoire, DARTY Clermont-Ferrand, DARTY Villefranche Sur Saone, DARTY Saint-Priest MI PLAINE, DARTY Givors, and many more.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• France Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.