Summary

The global ECG Patch & Holter Monitor Market is valued at approximately USD 1999 million in 2023 and is anticipated to grow with a healthy growth rate of more than 9.53% over the forecast period 2024-2032. An electrocardiogram (ECG) patch is an advanced device designed to monitor and record the heart’s electrical activity continuously. These patches are typically adhesive, small, and lightweight, making them comfortable for extended wear on the patient’s chest. By capturing the heart's electrical signals, ECG patches allow healthcare professionals to diagnose various heart conditions with precision. In contrast, Holter monitors are portable devices used for ambulatory ECG monitoring over 24 to 48 hours or more. They comprise a small, battery-powered recorder and multiple electrodes attached to the chest, similar to standard ECG leads. The rising prevalence of atrial fibrillation and cardiovascular disorders, coupled with the demand for ambulatory monitoring devices, has propelled the need for flexible ECG patch monitors in healthcare settings. However, concerns regarding the side effects and accuracy of these devices may hinder their widespread adoption in hospitals and clinics. Conversely, technological advancements integrating mobile applications, AI, and wireless connectivity for real-time ECG data transmission are poised to drive significant market opportunities.
The ECG patch segment is witnessing growing usage due to its capability to provide accurate heart rate readings over extended periods. These patches, designed for up to 14 days of continuous monitoring, offer a non-invasive solution for detecting electrical heart activity. Holter monitors, typically worn for up to 24 hours, are integral in medical settings for monitoring heart activity. The advent of wireless Holter monitors, which utilize Bluetooth technology, allows patients to access their ECG data remotely and in real-time through compatible devices.
ECG patch and Holter monitors find extensive applications across ambulatory facilities, including surgery centers, diagnostic centers, and specialized clinics. These devices enable continuous cardiac monitoring outside hospital settings, providing patients with the flexibility to maintain their daily routines while being monitored. In hospitals and clinics, these devices are pivotal for diagnosing and monitoring patients with suspected or known cardiac conditions, evaluating treatment efficacy, and assessing recovery progress.
Regionally, the Americas dominate the market, driven by the increasing trend toward ambulatory monitoring devices, substantial investments in early detection of arrhythmias, favorable government policies, and technological advancements in ECG monitoring. The Asia-Pacific region, particularly India, China, and Japan, exhibits significant growth potential due to a rising geriatric population, increasing incidence of cardiovascular diseases, and developing healthcare infrastructure. The EMEA region benefits from adopting advanced monitoring devices at ambulatory centers and heightened investments in wearable monitors, contributing to market growth in hospitals and clinics.
Major market players included in this report are:
AliveCor, Inc.
Bardy Diagnostics, Inc.
BPL Medical Technologies Pvt Ltd.
Canadian Cardiac Care
Cardiac Insight Inc.
Cortrium ApS
First Call Medical, Inc.
GE HealthCare Technologies Inc.
Hillrom Holdings, Inc.
iRhythm Technologies, Inc.
Koninklijke Philips N.V.
Lief Therapeutics
LifeSignals Group Inc.
m-Health Solutions by ELNA Medical Group Inc.
Medtronic PLC
The detailed segments and sub-segment of the market are explained below:
By Product:
• ECG Patch
• Holter Monitors
o Holter Analysis System & Software
o Wired Holter Monitors
o Wireless Holter Monitors
By Application:
• Diagnostics
• Monitoring
By End Use:
• Ambulatory Facilities
• Hospitals & Clinics
Common content for ‘Report Description’
By Region:
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Spain
o Italy
o ROE
• Asia Pacific
o China
o India
o Japan
o Australia
o South Korea
o RoAPAC
• Latin America
o Brazil
o Mexico
• Middle East & Africa
o Saudi Arabia
o South Africa
o RoMEA
Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Chapter 1. Global ECG Patch & Holter Monitor Market Executive Summary
1.1. Global ECG Patch & Holter Monitor Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Product
1.3.2. By Application
1.3.3. By End Use
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global ECG Patch & Holter Monitor Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global ECG Patch & Holter Monitor Market Dynamics
3.1. Market Drivers
3.1.1. Increasing Prevalence of Atrial Fibrillation and Cardiovascular Disorders
3.1.2. Growing Demand for Ambulatory Monitoring Devices
3.2. Market Challenges
3.2.1. Side Effects and Accuracy Concerns
3.2.2. High Costs of Advanced Devices
3.3. Market Opportunities
3.3.1. Technological Advancements and Integration of AI
3.3.2. Expansion in Emerging Markets

Chapter 4. Global ECG Patch & Holter Monitor Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global ECG Patch & Holter Monitor Market Size & Forecasts by Product (2022-2032)
5.1. Segment Dashboard
5.2. Global ECG Patch & Holter Monitor Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million)
5.2.1. ECG Patch
5.2.2. Holter Monitors
5.2.3. Holter Analysis System & Software
5.2.4. Wired Holter Monitors
5.2.5. Wireless Holter Monitors

Chapter 6. Global ECG Patch & Holter Monitor Market Size & Forecasts by Application (2022-2032)
6.1. Segment Dashboard
6.2. Global ECG Patch & Holter Monitor Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million)
6.2.1. Diagnostics
6.2.2. Monitoring

Chapter 7. Global ECG Patch & Holter Monitor Market Size & Forecasts by End Use (2022-2032)
7.1. Segment Dashboard
7.2. Global ECG Patch & Holter Monitor Market: End Use Revenue Trend Analysis, 2022 & 2032 (USD Million)
7.2.1. Ambulatory Facilities
7.2.2. Hospitals & Clinics

Chapter 8. Global ECG Patch & Holter Monitor Market Size & Forecasts by Region (2022-2032)
8.1. North America ECG Patch & Holter Monitor Market
8.1.1. U.S. ECG Patch & Holter Monitor Market
8.1.1.1. Product breakdown size & forecasts, 2022-2032
8.1.1.2. Application breakdown size & forecasts, 2022-2032
8.1.1.3. End Use breakdown size & forecasts, 2022-2032
8.1.2. Canada ECG Patch & Holter Monitor Market
8.2. Europe ECG Patch & Holter Monitor Market
8.2.1. U.K. ECG Patch & Holter Monitor Market
8.2.2. Germany ECG Patch & Holter Monitor Market
8.2.3. France ECG Patch & Holter Monitor Market
8.2.4. Spain ECG Patch & Holter Monitor Market
8.2.5. Italy ECG Patch & Holter Monitor Market
8.2.6. Rest of Europe ECG Patch & Holter Monitor Market
8.3. Asia-Pacific ECG Patch & Holter Monitor Market
8.3.1. China ECG Patch & Holter Monitor Market
8.3.2. India ECG Patch & Holter Monitor Market
8.3.3. Japan ECG Patch & Holter Monitor Market
8.3.4. Australia ECG Patch & Holter Monitor Market
8.3.5. South Korea ECG Patch & Holter Monitor Market
8.3.6. Rest of Asia Pacific ECG Patch & Holter Monitor Market
8.4. Latin America ECG Patch & Holter Monitor Market
8.4.1. Brazil ECG Patch & Holter Monitor Market
8.4.2. Mexico ECG Patch & Holter Monitor Market
8.4.3. Rest of Latin America ECG Patch & Holter Monitor Market
8.5. Middle East & Africa ECG Patch & Holter Monitor Market
8.5.1. Saudi Arabia ECG Patch & Holter Monitor Market
8.5.2. South Africa ECG Patch & Holter Monitor Market
8.5.3. Rest of Middle East & Africa ECG Patch & Holter Monitor Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. AliveCor, Inc.
9.1.2. Bardy Diagnostics, Inc.
9.1.3. GE HealthCare Technologies Inc.
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. AliveCor, Inc.
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Market Strategies
9.3.2. Bardy Diagnostics, Inc.
9.3.3. BPL Medical Technologies Pvt Ltd.
9.3.4. Canadian Cardiac Care
9.3.5. Cardiac Insight Inc.
9.3.6. Cortrium ApS
9.3.7. First Call Medical, Inc.
9.3.8. GE HealthCare Technologies Inc.
9.3.9. Hillrom Holdings, Inc.
9.3.10. iRhythm Technologies, Inc.
9.3.11. Koninklijke Philips N.V.
9.3.12. Lief Therapeutics
9.3.13. LifeSignals Group Inc.
9.3.14. m-Health Solutions by ELNA Medical Group Inc.
9.3.15. Medtronic PLC

Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes