Summary

Introduction to the ISOBUS Component Market

The global ISOBUS component market is experiencing substantial growth, driven by the increasing adoption of smart farming technologies within the agriculture industry. As agribusiness companies embrace ISOBUS and Topcon ISOBUS solutions, large-scale farming operations benefit from enhanced connectivity and interoperability. The market's trajectory aligns with the rising demand for IoT in agriculture as smart farming techniques gain prominence. The global ISOBUS component industry is poised for expansion, with a robust forecast indicating significant market size growth. This evolution underscores the pivotal role of ISOBUS technology in advancing digital farming practices, marking a transformative phase in the intersection of agriculture and industry.

In 2022, the global ISOBUS component market reached a valuation of $714.3 million. Over the forecast period 2023-2028, the market is projected to exhibit a CAGR of 10.49%, ultimately reaching a value of $1.28 billion by 2028.

Factors Influencing Market Expansion:

• Increasing Number of R&D Activities for Developing Advanced ISOBUS Solutions
• Integration of Advanced Technologies
• Comprehensive Farming Solutions through Horizontal Integration

Market Segmentation:

Segmentation 1: by Application
• Tractor
• Implements and Attachments
• Data Analysis
• Telematics
• Others

The global ISOBUS component market exhibits robust applications across the agriculture industry, particularly in tractors, implements and attachments, data analysis, and telematics. With a notable surge in demand, tractors emerge as a focal point, driven by large-scale farming, agribusiness companies, and the smart farming industry. Leveraging IoT for agriculture, smart farming technology, and techniques, ISOBUS components play a pivotal role in enhancing efficiency and precision in the farm industry. This integration caters to the evolving landscape of smart digital farming, where data-driven insights and telematics empower agribusinesses to optimize operations and drive sustainable agricultural practices.

Segmentation 2: by Product
• ISOBUS Displays
• Universal Terminals (UTs)
• Section Control Modules (SCMs)
• Electronic Control Units (ECUs)
• ISOBUS Software

The global ISOBUS component market encompasses a comprehensive suite of precision agriculture solutions, including ISOBUS displays, universal terminals (UTs), section control modules (SCMs), electronic control units (ECUs), and ISOBUS software. Notably, electronic control units (ECUs) emerge as the focal point of heightened demand, especially within the context of the rapidly evolving smart farming industry. The integration of ISOBUS technology, particularly in conjunction with top-tier solutions such as Topcon ISOBUS, signifies a pivotal advancement in the agriculture and industry sectors. This surge in demand is particularly pronounced in large-scale farming, agribusiness companies, and farm industry, reflecting the pervasive adoption of smart farming techniques and technologies. The intersection of IoT for agriculture and smart farming technology underscores the transformative impact of ISOBUS components, positioning them as critical enablers for smart digital farming practices. As agribusiness continues to embrace cutting-edge solutions, the market for ISOBUS components is poised for sustained growth, reaffirming its pivotal role in advancing precision agriculture on a global scale.

Segmentation 3: by Region
• North America - U.S., Canada, Mexico
• Europe - Germany, France, Turkey, Greece, Netherlands, Belgium, Switzerland, Bulgaria, Ukraine, and Rest-of-Europe
• China
• U.K.
• Asia-Pacific - Japan, India, Australia, South Korea, and Rest-of-Asia-Pacific
• South America - Argentina, Brazil, and Rest-of-South America
• Middle East and Africa - South Africa, Israel, and Rest-of-Middle East and Africa

The ISOBUS component industry in Europe is propelled by several key factors. Firstly, the increasing emphasis on precision agriculture to optimize farm operations has driven demand. For instance, the adoption of ISOBUS-enabled implements by European farmers, such as advanced plowing systems or precision seeders, illustrates this trend. Additionally, regulatory support for sustainable farming practices further accelerates the uptake of ISOBUS technology, as seen in initiatives promoting efficient resource utilization and reduced environmental impact across European agricultural landscapes.

Recent Developments in the Global ISOBUS Component Market

• In October 2019, ANEDO collaborated with LACOS Computerservice GmbH, Reichhardt GmbH Steuerungstechnik, and SMART FARMING EXPERTS. These collaborations aim to expand sustainable system solutions and the scope of ISOBUS, further diversify their ISOBUS offering of goods and services, collaborate on projects for OEM partners, and expand their distribution network and product offerings in the ISOBUS component segment.
• In March 2023, Deutz-Fahr and SDF had a strategic partnership. The expansion aims at collaborating on SDF Smart Farming Solutions such as ISOBUS and manufacturing technically advanced and ISOBUS-compatible tractors and agricultural machinery for Deutz-Fahr.
• In April 2022, Hexagon AB launched the ISOBUS ECU named HxGN AgrOn ECU ISOBUS at Agrishow 2022. The company announced that end users would now be able to easily customize and integrate HxGN AgrOn ECU ISOBUS to accommodate the characteristics of various tools and displays.

Demand – Drivers, Challenges, and Opportunities

Market Drivers: Introduction of Cross-Manufacturer Plug-and-Play Capabilities

A fundamental aspect of grasping ISOBUS frameworks for farmers lies in the seamless plug-and-play functionality and cross-manufacturer compatibility. When integrating a new implement with a tractor, the communication process must occur autonomously, without user intervention, aligning with the time-sensitive nature of farming operations. The evolution of the ISOBUS standard is driven by the imperative for swift plug-and-play capabilities, crucial for maintaining operational efficiency and profitability in the agriculture industry. As the ISOBUS standard gains traction, collaborative efforts among leading agricultural equipment manufacturers, exemplified by the strategic partnership between Kverneland Group and Mazzotti S.r.l., result in end user products with shared ports and compatibility. This collaborative approach ensures that agricultural machinery from different manufacturers can seamlessly integrate, promoting cost-effectiveness and flexibility for farmers in the dynamic landscape of smart farming technology and the global ISOBUS component industry.

Market Challenges: Cyber and Online Data Security

A staggering 92% of malware attacks are channeled through emails, intensifying cyber threats as the internet user base expands. In September 2021, Russian hackers executed a ransomware attack on New Cooperative in Fort Dodge, demanding $5.9 million to unlock crucial computer networks managing food supply chains for millions of livestock. This incident underscores the vulnerability of essential sectors, such as agriculture, to cyber assaults. ISOBUS components, integral to large-scale farming and smart farming technology, face escalating risks. With data-intensive operations, ISOBUS components become lucrative targets for hackers, potentially resulting in significant monetary and operational losses. Kereval, a software testing and engineering firm, highlights vulnerabilities in ISOBUS components, emphasizing the urgent need for robust regulations to safeguard against data breaches and cyber threats in the global ISOBUS component industry.

Market Opportunities: Increasing Demand for Customized Solutions

Tailoring and specializing augment the utility of ISOBUS technology for farmers in pursuit of customized solutions to enhance their agricultural practices. The global ISOBUS component industry has the capacity to address distinct agricultural niches through the development of bespoke solutions. An illustration of this is evident in the creation of components finely tuned for specific crops or regional requirements, thereby establishing a dedicated customer base. This adaptability resonates strongly with the diverse landscape of the agriculture and industry sectors, especially in the context of large-scale farming and the broader agribusiness domain. The strategic integration of ISOBUS technology, exemplified by top-tier solutions such as Topcon ISOBUS, aligns seamlessly with the evolving paradigm of smart farming, IoT for agriculture, and overarching trend toward smart digital farming techniques within the agriculture industry.

How can this report add value to an organization?

Product/Innovation Strategy: In the realm of ISOBUS components, technological advancements are transforming agricultural landscapes. ISOBUS components and solutions utilize diverse technologies such as IoT sensors, drones, and data analytics. These tools offer precise insights into crop health, optimizing irrigation, pest management, and harvest times. Innovations such as satellite imaging and remote sensing provide a holistic view of fields, empowering farmers to make informed decisions. The market encompasses a range of solutions, from real-time monitoring platforms to AI-driven predictive analysis, enabling farmers to enhance productivity and reduce resource wastage significantly.

Growth/Marketing Strategy: The ISOBUS component market has witnessed remarkable growth strategies by key players. Business expansions, collaborations, and partnerships have been pivotal. Companies are venturing into global markets, forging alliances, and engaging in research collaborations to enhance their technological prowess. Collaborative efforts between tech companies and agricultural experts are driving the development of cutting-edge monitoring tools. Additionally, strategic joint ventures are fostering the integration of diverse expertise, amplifying the market presence of these solutions. This collaborative approach is instrumental in developing comprehensive, user-friendly, and efficient ISOBUS components and agricultural systems.

Competitive Strategy: In the competitive landscape of ISOBUS components, manufacturers are diversifying their product portfolios to cover various crops and farming practices. Competitive benchmarking illuminates the strengths of market players, emphasizing their unique offerings and regional strengths. Partnerships with research institutions and agricultural organizations are driving innovation.

Methodology

Key Considerations and Assumptions in Market Engineering and Validation

• The scope of this report has been focused on various types of ISOBUS components.
• The market revenue has been calculated based on global ISOBUS component manufacturing companies.
• The base currency considered for the market analysis is US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
• The currency conversion rate has been taken from the historical exchange rate of the Oanda website.
• Nearly all the recent developments from January 2019 to September 2023 have been considered in this research study.
• The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
• Where relevant information was not available, proxy indicators and extrapolation have been employed.
• Any future economic downturn has not been considered for the market estimation and forecast.
• Technologies currently used are expected to persist through the forecast with no major technological breakthroughs.

Primary Research

The primary sources involve the ISOBUS component and agriculture industry experts and stakeholders such as data suppliers, platform developers, and service providers. Respondents such as vice presidents, CEOs, marketing directors, and technology and innovation directors have been interviewed to verify this research study's qualitative and quantitative aspects.

The key data points taken from primary sources include:

• validation and triangulation of all the numbers and graphs
• validation of reports segmentation and key qualitative findings
• understanding the competitive landscape
• validation of the numbers of various markets for market type
• percentage split of individual markets for region-wise analysis

Secondary Research

This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the data sources, the study has been undertaken with the help of other data sources and websites, such as www.euspa.europa.eu/and www.worldbank.org/en/home.

Secondary research was done to obtain crucial information about the industry’s value chain, revenue models, the market’s monetary chain, the total pool of key players, and the current and potential use cases and applications.

Key Market Players and Competition Synopsis

The featured companies have been meticulously chosen, drawing insights from primary experts and thorough evaluations of company coverage, product offerings, and market presence.

Some prominent names established in this market are:

Company Type 1: Public Companies
• Bucher Automation AG
• Deutz-Fahr
• Hexagon AB

Company Type 2: Private Companies
• ANEDO
• BOGBALLE A/S
• Digidevice srl
• Dometal Oy
• ISARIA
• Kverneland AS
• MyEasyFarm
• OSB connagtive GmbH

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Table of Contents

Scope of the Study
Executive Summary
1 Markets
1.1 Industry Outlook
1.1.1 Ecosystem/Ongoing Programs
1.1.1.1 Consortiums and Associations
1.1.1.2 Government Initiatives
1.1.1.3 Regulatory Landscape
1.2 Business Dynamics
1.2.1 Business Drivers
1.2.1.1 Increasing Number of R&D Activities for Developing Advanced ISOBUS Solutions
1.2.1.2 Introduction of Cross-Manufacturer Plug-and-Play Capabilities
1.2.1.2.1 Need for Standardized Communication between Agricultural Equipment
1.2.2 Business Challenges
1.2.2.1 Cyber and Online Data Security
1.2.2.2 Complexity of Implementation and High Setup Costs
1.2.3 Business Opportunities
1.2.3.1 Integration of Advanced Technologies
1.2.3.2 Increasing Demand for Customized Solutions
1.2.3.3 Comprehensive Farming Solutions through Horizontal Integration
1.2.4 Ongoing Trends
1.2.4.1 Recent Advancements in Equipment Interoperability
1.2.4.1.1 High-Speed ISOBUS
1.2.4.1.2 Wireless In-Field Communication
1.2.4.1.3 Near-Field Communication (NFC) Technology
1.2.5 Market Strategies and Developments
1.2.5.1 Snapshot of Corporate Strategies Adopted by the Key Players in the Global ISOBUS Component Market
2 Application
2.1 Global ISOBUS Component Market (by Application)
2.1.1 Tractor
2.1.2 Implements and Attachments
2.1.3 Data Analysis
2.1.4 Telematics
2.1.5 Others
3 Products
3.1 Global ISOBUS Component Market (by Product)
3.1.1 ISOBUS Display
3.1.2 Universal Terminals (UTs)
3.1.3 Section Control Moodules (SCMs)
3.1.4 Electronic Control Units (ECUs)
3.1.5 ISOBUS Software
3.2 Patent Analysis
3.3 Supply Chain Analysis
4 Regions
4.1 North America
4.1.1 U.S.
4.1.2 Canada
4.1.3 Mexico
4.2 Asia Pacific
4.2.1 Japan
4.2.2 Australia
4.2.3 India
4.2.4 South Korea
4.2.5 Rest-of-Asia-Pacific
4.3 Europe
4.3.1 Germany
4.3.2 France
4.3.3 Turkey
4.3.4 Bulgaria
4.3.5 Greece
4.3.6 Netherlands
4.3.7 Switzerland
4.3.8 Ukraine
4.3.9 Belgium
4.3.10 Rest-of-Europe
4.4 Middle East and Africa
4.4.1 Israel
4.4.2 South Africa
4.4.3 Rest-of-Amiddle East and Africa
4.5 South America
4.5.1 Brazil
4.5.2 Argentina
4.5.3 Rest-of-South America
4.6 U.K.
4.7 China
5 Markets - Competitive Benchmarking & Company Profiles
5.1 Competitive Benchmarking
5.1.1 Competitive Position Matrix
5.2 Company Profiles
5.2.1 ANEDO
5.2.1.1 Company Overview
5.2.1.2 ANEDO: Product and Customer Analysis
5.2.2 BOGBALLE A/S
5.2.2.1 Company Profile
5.2.2.2 BOGBALLE A/S: Product and Customer Analysis
5.2.3 Bucher Automation AG
5.2.3.1 Company Profile
5.2.3.2 Bucher Automation AG: Product and Customer Analysis
5.2.4 Cojali S.L.
5.2.4.1 Company Overview
5.2.4.2 Cojali S.L: Product and Customer Analysis
5.2.5 Deutz-Fahr
5.2.5.1 Company Profile
5.2.5.2 Deutz-Fahr: Product and Customer Analysis
5.2.6 Digidevice srl
5.2.6.1 Company Profile
5.2.6.2 Digidevice srl: Product and Customer Analysis
5.2.7 Dometal Oy
5.2.7.1 Company Profile
5.2.7.2 Dometal Oy: Product and Customer Analysis
5.2.8 Hexagon AB
5.2.8.1 Company Profile
5.2.8.2 Hexagon AB: Product and Customer Analysis
5.2.9 ISARIA
5.2.9.1 Company Overview
5.2.9.2 ISARIA: Product and Customer Analysis
5.2.10 Kverneland AS
5.2.10.1 Company Profile
5.2.10.2 Kverneland AS: Product and Customer Analysis
5.2.11 MyEasyFarm
5.2.11.1 Company Overview
5.2.11.2 MyEasyFarm: Product and Customer Analysis
5.2.12 OSB connagtive GmbH
5.2.12.1 Company Overview
5.2.12.2 OSB connagtive GmbH: Product and Customer Analysis
6 Research Methodology
6.1 Data Sources
6.1.1 Primary Data Sources
6.1.2 Secondary Data Sources
6.1.3 Data Triangulation
6.2 Market Estimation and Forecast
List of Figures
Figure 1: Scope Definition
Figure 2: Flowchart of an ISOBUS Operation
Figure 3: Global ISOBUS Component Market, , $Million, 2022-2028
Figure 4: Global ISOBUS Component Market, Units, 2022-2028
Figure 5: Business Dynamics for the Global ISOBUS Component Market
Figure 6: Global ISOBUS Component Market (by Application), $Million, 2022-2028
Figure 7: Global ISOBUS Component Market (by Application), Units, 2022-2028
Figure 8: Global ISOBUS Component Market (by Product), $Million, 2022-2028
Figure 9: Global ISOBUS Component Market (by Product), Units, 2022-2028
Figure 10: Global ISOBUS Component Market (by Region), 2022
Figure 11: Percentage of Population in Various Countries Affected by Cyber Crime and Data Breach, 2020-2021
Figure 12: Functions of NFC with ISOBUS
Figure 13: Share of Key Market Strategies and Developments, 2019-2023
Figure 14: Product Development and Innovation (by Company), January 2019-October 2023
Figure 15: Market Development (by Company), January 2019-October 2023
Figure 16: Other Strategies (by Company), January 2019-October 2023
Figure 17: Partnership, Collaboration, and Joint Venture (by Company), January 2019-October 2023
Figure 18: Merger and Acquisition (by Company), January 2019-October 2023
Figure 19: Snapshot of Corporate Strategies Adopted by the Key Players in the Global ISOBUS Component Market
Figure 20: Supply Chain Analysis of the Global ISOBUS Component Market
Figure 21: Competitive Benchmarking Matrix: Global ISOBUS Component Market
Figure 22: ANEDO: Product and Customer Analysis
Figure 23: BOGBALLE A/S: Product and Customer Analysis
Figure 24: Bucher Automation AG: Product and Customer Analysis
Figure 25: Cojali S.L.: Product and Customer Analysis
Figure 26: Deutz-Fahr: Product and Customer Analysis
Figure 27: Digidevice srl: Product and Customer Analysis
Figure 28: Dometal Oy: Product and Customer Analysis
Figure 29: Hexagon AB: Product and Customer Analysis
Figure 30: ISARIA: Product and Customer Analysis
Figure 31: Kverneland AS: Product and Customer Analysis
Figure 32: MyEasyFarm: Product and Customer Analysis
Figure 33: OSB connagtive GmbH: Product and Customer Analysis
Figure 34: Data Triangulation
Figure 35: Top-Down and Bottom-Up Approach
Figure 36: Assumptions and Limitations
List of Tables
Table 1: Key Consortiums and Associations Impacting the Global ISOBUS Component Market
Table 2: Key Government Initiatives Impacting the Global ISOBUS Component Market
Table 3: Key Regulations Impacting the Global ISOBUS Component Market
Table 4: Companies Providing Task/Crop/Region-Specific ISOBUS Components
Table 5: Companies Adopting Horizontal Integration in the Global ISOBUS Component Market
Table 6: ANEDO: Company Overview
Table 7: BOGBALLE A/S: Company Overview
Table 8: Bucher Automation AG: Company Profile
Table 9: Cojali S.L.: Company Overview
Table 10: Deutz-Fahr: Company Profile
Table 11: Digidevice srl: Company Profile
Table 12: Dometal Oy: Company Profile
Table 13: Hexagon AB: Company Profile
Table 14: ISARIA: Company Overview
Table 15: Kverneland AS: Company Profile
Table 16: MyEasyFarm: Company Overview
Table 17: OSB connagtive GmbH: Company Overview

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