Summary
Flavored waters are the waters that have natural and/or artificial taste added to enhance the flavor. There are three types of flavored water—still, sparkling, and functional water infused with natural flavors. Artificial carbonation, additives, minerals, and sweeteners are added to the water. Flavored water has a distinctive clean, crisp texture, as well as an improved smell and a pleasant taste. Functional flavored water contains health-promoting ingredients such as minerals, vitamins, herbs, botanicals, and alkaloids that provide health benefits. Flavored water includes therapeutic components that help to boost the immune system, regulate the pH level, and revitalize the body.
Consumers' daily schedules have become hectic over the years, necessitating a lifestyle change to tackle the daily chores. The lifestyle change is negatively impacting the health of people and is becoming a major cause of health difficulties such as obesity, cardiovascular illness, vitamin deficiencies, and others. The response to this aforementioned problem is that manufacturers of flavored water have developed drinks that are high in minerals, alkaloids, antioxidants, and protein. To address such demands, market players are introducing novel and innovative products. For instance, the Alkaline Water Company, based in Scottsdale, Arizona, released six distinct tastes of alkaline water in 2021. Customers are encouraged to shift from sweetened beverages to flavored water because of the additional health benefits, such as colon cleansing capabilities, anti-aging and skin hydration properties, associated with alkaline flavored waters.
The most concerning issue, today, across the globe is environmental deterioration, which is aggravated by industrial manufacturers, as these industries use low-quality packaging and processing material. The usage of low-quality plastic bottles and metal cans has a negative impact on the environment by increasing the carbon footprint. Tetra pack packaging for flavored water products (excluding sparkling water) can be the solution to this issue. The use of tetra packs reduces environmental stress and aids in the prevention of plastic pollution. Manufacturers are developing innovative tetra packaging technologies to extend the shelf life of the product and protect the product from sunlight, moisture, and foreign particles. For example, Tetra Pak introduced its Leap Accelerator Program in 2021, which assists manufacturing firms in planning and developing various goods that would address the current market needs. It allows the development of new packaging for high acidic products that was previously difficult. Overall, tetra packaging may solve environmental problems while ensuring product safety.
The flavored water market is segmented into type, flavor, packaging, sales channel, and region. On the basis of type, the market is categorized into sparkling water, functional water, and still water. On the basis of flavor, it is segregated into lemon, watermelon, strawberry, orange, and others. On the basis of packaging, it is segregated into PET bottles and cans. On the basis of sales channel, it is divided into hypermarkets/supermarkets, convenience stores, online channels, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, Argentina, South Africa, and Rest of LAMEA).
The players operating in the global flavored water market have adopted various developmental strategies to expand their flavored water market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Danone SA, Disruptive Beverages, Inc., Harvest Hill Holdings, LLC, Hint, Inc., Keurig Dr. Pepper, Inc., Miami Bay Beverage Company, LLC, Nestle SA., Pepsico, Inc., The Coca Cola Company, Unique Foods (Canada), Inc. The other market players are National Beverage Corporation, New York Spring Beverage, Inc. Frozen Garden, LLC., Drink Simple, Inc., Spindrift Beverage Co., Inc, Just Goods, Inc., Vitamin Well AB, Functional Beverage Company, AcquaMinerale San Benedetto S.p.A., and Waterloo Sparkling Water Corp.
Flavored Water Market Segments
By Type
• Sparkling water
• Functional water
• Still water
By Flavor
• Lemon
• Watermelon
• Strawberry
• Orange
• Others
By Packaging
• PET bottles
• Cans
By Sales Channel
• Hypermarkets/supermarkets
• Convenience stores
• Online Channels
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
o Rest of Europe
• Asia-Pacific
o China
o Japan
o India
o Australia
o South Korea
o Rest of Asia-Pacific
• LAMEA
o Brazil
o United Arab Emirates
o Argentina
o South Africa
o Rest of LAMEA
KeyMarket Players
• Danone SA
• Disruptive Beverages, Inc.
• Harvest Hill Holdings, LLC.
• Hint, Inc.
• Keurig Dr. Pepper, Inc.
• Miami Bay Beverages, Inc.
• Nestle SA
• Pepsico, Inc.
• The Coca Cola Company
• Unique Foods (Canada), Inc.
