Summary

The global feminine hygiene products market was valued at $38.9 billion in 2020, and is projected to reach $68.7 billion by 2030, registering a CAGR of 6.1% from 2021 to 2030.
Feminine hygiene products are used to maintain personal hygiene during menstruation, to clean vaginal discharge, remove unwanted hair, and keep internal body parts clean. Sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades are collectively termed as feminine hygiene products. Moreover, these products are easily available in the market through various distribution channels including, online stores, supermarket/hypermarket, and specialty stores. Furthermore, continuous development of online stores is expected to drive the growth of the feminine hygiene products, in terms of value sales, during the forecast period.
The increase in consumer awareness and literacy level for maintaining personal hygiene is a major factor that drives the growth of the female hygiene products market across the globe. Moreover, rise in number of working women population across the globe acts as a key driver for the growth of the feminine hygiene products market. Furthermore, penetration of international brands in the untapped market has propelled the demand for these products in the market. However, health concerns due to ingredients used in conventional sanitary napkins is expected to hamper growth of the market during the forecast period. Nevertheless, rapid growth of online retail platform is expected to offer immense opportunities for the market, in terms of value sales during the forecast period.
The feminine hygiene products market is categorized into nature, product type, distribution channel, and region. By nature, it is classified into disposable and reusable. By product type, it is divided into sanitary pads, tampons & menstrual cup, panty liners & shields, internal cleansers & sprays, and disposable razors & blades. By distribution channel, it is segregated into supermarkets/hypermarkets, pharmacy, and online stores. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Argentina, and Rest of LAMEA).
Some of the major players operating in the global feminine hygiene products industry analyzed in this report include Edgewell Personal Care Company, First Quality Enterprises, Incorporation, Hengan International Group Co. Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget (Essity Aktiebolag, Unicharm Corporation and Unilever plc.

Key Benefits for Stakeholders
• This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global feminine hygiene products from 2020 to 2030 to identify the prevailing market opportunities.
• The key countries in all the major regions are mapped based on their market share.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
• The report includes the analysis of the regional as well as global feminine hygiene products, key players, market segments, end use, and growth strategies.


KEY MARKET SEGMENTS
• By Nature
o Disposable
o Reusable

• By Product Type
o Sanitary Pads
o Tampons and Menstrual Cup
o Panty liners and Shields
o Internal cleansers and Sprays
o Disposable razors and blades

• By Distribution Channel
o Supermarket/hypermarket
o Pharmacy
o Online store
o Others
• By Region
o North America
 U.S.
 Canada
 Mexico
o Europe
 Germany
 France
 UK
 Italy
 Spain
 Russia
 Rest of Europe
o Asia-Pacific
 China
 Japan
 India
 Australia and New Zealand
 South Korea
 ASEAN
 Rest of Asia-Pacific
o LAMEA
 Brazil
 Saudi Arabia
 South Africa
 Argentina
 Rest of LAMEA