Summary

Triton’s analysis estimated that the Middle East and Africa agriculture technology as a service market is set to garner revenue at 16.18% CAGR over the forecast years 2024-2032.

Countries in the Middle East and Africa region are addressing food security and water scarcity challenges through innovative agricultural technologies. For instance, the government of Dubai launched an initiative named ‘Grow Your Food’ to foster the adoption of organic farming and reduce reliance on food imports. The Ministry of Climate Change and Environment in UAE also launched the ‘Agricultural Innovation Centre’ to collaborate with leading international centers specializing in agricultural technologies by conducting joint scientific research and partnership programs to enhance the country’s agricultural system. Such factors lead to a consistent expansion of the reviewed market in this region.
The countries examined in this region include the United Arab Emirates, Saudi Arabia, Turkey, South Africa, and Rest of Middle East & Africa.

United Arab Emirates leads with the highest market share, accounting for nearly $5.84 million in 2023.
● The UAE government has made significant investments in agritech to enhance food security and sustainability with initiatives such as the National Food Security Strategy 2051 to increase local food production by 30-40% within a decade.

● Companies like Pure Harvest Smart Farms are implementing advanced technologies such as hydroponics and vertical farming, which have shown considerable success in the UAE’s harsh climatic conditions.

● The UAE’s focus on the increase in the cultivation of high-demand crops and enhanced the overall efficiency of farming practices contributed to the sector’s robust development.

Agriculture Technology as a Service Market Trends in Saudi Arabia

In 2022, Saudi Arabia’s agriculture sector experienced a growth of over 7.8%. Aligned with Vision 2030, the country is advancing cutting-edge agricultural technologies, including vertical farming, hydroponics, aquaponics, drones, and automated farming. The sector is also set to receive a significant boost, with the Ministry of Economy and Planning announcing an investment of US$ 24.26 billion. As a result, Saudi Arabia has emerged as a promising market for next-generation farming innovations, thereby leading the expansion of the reviewed market.

The market segments for agriculture technology as a service consist of technology, application, and type. The application segment includes soil management, crop health management, yield mapping and monitoring, navigation and positioning, & other applications. Crop health management services optimize the application of crop protection chemicals and fertilizers to specific areas, resulting in significant cost savings and improved yields. These services use data from field monitoring systems, such as satellites and drones, to identify which sections of a farm need treatment.

Contender Analysis in the Agriculture Technology as a Service Market:

Hexagon AB provides a range of technology solutions, including software solutions, sensor solutions, and autonomous systems. Their offerings include sensor technology-equipped metrology systems, CAD (computer-aided design) software, and CAM (computer-aided manufacturing) software. Its products are used in various industries such as construction, mining, agriculture, aerospace, automotive, defense, and manufacturing. The company operates across Asia, Europe, Americas, the Middle East and Africa, with its headquarters located in Stockholm, Sweden.

The company’s agriculture division introduced an app, the HxGN AgrOn Control Room | Mobile, enabling users to monitor all field processes directly from their cell phones. This app was developed in response to the needs of managers and directors of agricultural companies for greater agility in overseeing operations and addressing related issues.

Some other notable contenders in the agriculture technology as a service market include Agco Corporation, Deere and Company, Trimble Inc, Raven Industries Inc, Fujitsu, Topcon Corporation, CLAAS KGaA mbH, Hexagon AB, IBM Corporation, and Microsoft Corporation.

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Table of Contents

TABLE OF CONTENTS
1. MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET - SUMMARY
2. INDUSTRY OUTLOOK
2.1. IMPACT ANALYSIS ON AGRICULTURE TECHNOLOGY AS A SERVICE MARKET
2.1.1. COVID-19 IMPACT ON AGRICULTURE TECHNOLOGY AS A SERVICE MARKET
2.2. PORTER’S FIVE FORCES ANALYSIS
2.2.1. THREAT OF NEW ENTRANTS
2.2.2. THREAT OF SUBSTITUTES
2.2.3. BARGAINING POWER OF BUYERS
2.2.4. BARGAINING POWER OF SUPPLIERS
2.2.5. THREAT OF COMPETITIVE RIVALRY
2.3. KEY BUYING IMPACT ANALYSIS
2.3.1. DATA ANALYSIS
2.3.2. CONNECTIVITY
2.3.3. DATA SECURITY
2.3.4. DATA COLLECTION FREQUENCY
2.4. MARKET ATTRACTIVENESS INDEX
2.5. KEY MARKET STRATEGIES
2.5.1. COLLABORATIONS
2.5.2. PRODUCT LAUNCHES
2.5.3. INVESTMENTS & EXPANSIONS
2.6. MARKET DRIVERS
2.6.1. NECESSITY OF PRECISION AGRICULTURE FROM AN ECONOMIC STANDPOINT
2.6.2. MINIMAL CAPITAL INVESTMENT FOR OPERATING SERVICES
2.6.3. SURGING TECHNOLOGICAL INNOVATIONS AND ADVANCEMENTS IN AGRICULTURE
2.7. MARKET CHALLENGES
2.7.1. INADEQUATE TECHNICAL EXPERTISE AMONG FARMERS
2.7.2. LACK OF CONNECTIVITY AFFECTING TECHNOLOGICAL SERVICES
2.8. MARKET OPPORTUNITIES
2.8.1. INCREASING DEMAND FOR FOOD WITH THE RISING GLOBAL POPULATION
2.8.2. INTEGRATION OF INTERNET OF THINGS (IOT) AND SENSOR TECHNOLOGIES IN AGRICULTURE
2.8.3. GROWING CONCERNS ABOUT CLIMATE CHANGE AND ITS IMPACT ON AGRICULTURE
2.9. ANALYST PERSPECTIVE
3. MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET – BY TECHNOLOGY
3.1. DATA ANALYTICS & INTELLIGENCE
3.2. GUIDANCE TECHNOLOGY
3.3. SENSING TECHNOLOGY
3.4. VARIABLE RATE APPLICATION TECHNOLOGY
3.5. OTHER TECHNOLOGIES
4. MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET – BY TYPE
4.1. SOFTWARE AS A SERVICE (SAAS)
4.2. EQUIPMENT AS A SERVICE (EAAS)
5. MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET – BY APPLICATION
5.1. YIELD MAPPING AND MONITORING
5.2. SOIL MANAGEMENT
5.3. CROP HEALTH MANAGEMENT
5.4. NAVIGATION AND POSITIONING
5.5. OTHER APPLICATIONS
6. MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET – BY COUNTRY OUTLOOK
6.1. MIDDLE EAST AND AFRICA
6.1.1. COUNTRY ANALYSIS
6.1.1.1. UNITED ARAB EMIRATES
6.1.1.1.1. UNITED ARAB EMIRATES AGRICULTURE TECHNOLOGY AS A SERVICE MARKET FORECAST & PROSPECTS
6.1.1.2. SAUDI ARABIA
6.1.1.2.1. SAUDI ARABIA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET FORECAST & PROSPECTS
6.1.1.3. TURKEY
6.1.1.3.1. TURKEY AGRICULTURE TECHNOLOGY AS A SERVICE MARKET FORECAST & PROSPECTS
6.1.1.4. SOUTH AFRICA
6.1.1.4.1. SOUTH AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET FORECAST & PROSPECTS
6.1.1.5. REST OF MIDDLE EAST & AFRICA
6.1.1.5.1. REST OF MIDDLE EAST & AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET FORECAST & PROSPECTS
7. COMPETITIVE LANDSCAPE
7.1. AGCO CORPORATION
7.1.1. OVERVIEW
7.1.2. PRODUCT PORTFOLIO
7.1.3. KEY STRENGTH
7.1.4. KEY CHALLENGE
7.2. DEERE AND COMPANY
7.2.1. OVERVIEW
7.2.2. PRODUCT PORTFOLIO
7.2.3. KEY STRENGTH
7.2.4. KEY CHALLENGE
7.3. TRIMBLE INC
7.3.1. OVERVIEW
7.3.2. PRODUCT PORTFOLIO
7.3.3. KEY STRENGTHS
7.3.4. KEY CHALLENGES
7.4. RAVEN INDUSTRIES INC
7.4.1. OVERVIEW
7.4.2. PRODUCT PORTFOLIO
7.4.3. KEY STRENGTH
7.4.4. KEY CHALLENGE
7.5. FUJITSU
7.5.1. OVERVIEW
7.5.2. PRODUCT PORTFOLIO
7.5.3. KEY STRENGTH
7.5.4. KEY CHALLENGES
7.6. TOPCON CORPORATION
7.6.1. OVERVIEW
7.6.2. PRODUCT PORTFOLIO
7.6.3. KEY STRENGTH
7.6.4. KEY CHALLENGE
7.7. CLAAS KGAA MBH
7.7.1. OVERVIEW
7.7.2. PRODUCT PORTFOLIO
7.7.3. KEY STRENGTH
7.7.4. KEY CHALLENGES
7.8. HEXAGON AB
7.8.1. OVERVIEW
7.8.2. PRODUCT PORTFOLIO
7.8.3. KEY STRENGTH
7.8.4. KEY CHALLENGE
7.9. IBM CORPORATION
7.9.1. OVERVIEW
7.9.2. PRODUCT PORTFOLIO
7.9.3. KEY STRENGTHS
7.9.4. KEY CHALLENGE
7.10. MICROSOFT CORPORATION
7.10.1. OVERVIEW
7.10.2. PRODUCT PORTFOLIO
7.10.3. KEY STRENGTH
7.10.4. KEY CHALLENGE
8. RESEARCH METHODOLOGY & SCOPE
8.1. RESEARCH SCOPE & DELIVERABLES
8.2. SOURCES OF DATA
8.3. RESEARCH METHODOLOGY



TABLES LIST
TABLE 1: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ MILLION)
TABLE 2: LIST OF COLLABORATIONS
TABLE 3: LIST OF PRODUCT LAUNCHES
TABLE 4: LIST OF INVESTMENTS & EXPANSIONS
TABLE 5: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY TECHNOLOGY, 2024-2032 (IN $ MILLION)
TABLE 6: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY TYPE, 2024-2032 (IN $ MILLION)
TABLE 7: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY APPLICATION, 2024-2032 (IN $ MILLION)
TABLE 8: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY COUNTRY OUTLOOK, 2024-2032 (IN $ MILLION)



FIGURES LIST
FIGURE 1: PORTER’S FIVE FORCES ANALYSIS
FIGURE 2: KEY BUYING IMPACT ANALYSIS
FIGURE 3: MARKET ATTRACTIVENESS INDEX
FIGURE 4: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY TECHNOLOGY, 2023 & 2032 (IN %)
FIGURE 5: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY DATA ANALYTICS & INTELLIGENCE, 2024-2032 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY GUIDANCE TECHNOLOGY, 2024-2032 (IN $ MILLION)
FIGURE 7: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY SENSING TECHNOLOGY, 2024-2032 (IN $ MILLION)
FIGURE 8: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY VARIABLE RATE APPLICATION TECHNOLOGY, 2024-2032 (IN $ MILLION)
FIGURE 9: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY OTHER TECHNOLOGIES, 2024-2032 (IN $ MILLION)
FIGURE 10: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY TYPE, 2023 & 2032 (IN %)
FIGURE 11: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY SOFTWARE AS A SERVICE (SAAS), 2024-2032 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY EQUIPMENT AS A SERVICE (EAAS), 2024-2032 (IN $ MILLION)
FIGURE 13: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY APPLICATION, 2023 & 2032 (IN %)
FIGURE 14: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY YIELD MAPPING AND MONITORING, 2024-2032 (IN $ MILLION)
FIGURE 15: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY SOIL MANAGEMENT, 2024-2032 (IN $ MILLION)
FIGURE 16: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY CROP HEALTH MANAGEMENT, 2024-2032 (IN $ MILLION)
FIGURE 17: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY NAVIGATION AND POSITIONING, 2024-2032 (IN $ MILLION)
FIGURE 18: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY OTHER APPLICATIONS, 2024-2032 (IN $ MILLION)
FIGURE 19: MIDDLE EAST AND AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET, BY COUNTRY OUTLOOK, 2023 & 2032 (IN %)
FIGURE 20: UNITED ARAB EMIRATES AGRICULTURE TECHNOLOGY AS A SERVICE MARKET 2024-2032 (IN $ MILLION)
FIGURE 21: SAUDI ARABIA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET 2024-2032 (IN $ MILLION)
FIGURE 22: TURKEY AGRICULTURE TECHNOLOGY AS A SERVICE MARKET 2024-2032 (IN $ MILLION)
FIGURE 23: SOUTH AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET 2024-2032 (IN $ MILLION)
FIGURE 24: REST OF MIDDLE EAST & AFRICA AGRICULTURE TECHNOLOGY AS A SERVICE MARKET 2024-2032 (IN $ MILLION)