Summary

Global Prenatal Vitamin Supplements Market 2024-2028
The prenatal vitamin supplements market is forecasted to grow by USD 305.7 mn during 2023-2028, accelerating at a CAGR of 9.45% during the forecast period. The report on the prenatal vitamin supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers, growing preference for pill-free prenatal vitamin supplements, and social media platforms increasing awareness of prenatal vitamin supplements.
Technavio's prenatal vitamin supplements market is segmented as below:
By Distribution Channel
• Conventional retail channels
• Direct selling and e-retailing
By Form Factor
• Powder
• Liquid
• Capsules
• Gummies
By Geographical Landscape
• North America
• Europe
• APAC
• South America
• Middle East and Africa
This study identifies the growing promotion of prenatal vitamin supplements as one of the prime reasons driving the prenatal vitamin supplements market growth during the next few years. Also, usage of artificial intelligence by prenatal vitamin supplement manufacturers and growing trend of certification for use of prenatal vitamin supplements will lead to sizable demand in the market.
The report on the prenatal vitamin supplements market covers the following areas:
• Prenatal vitamin supplements market sizing
• Prenatal vitamin supplements market forecast
• Prenatal vitamin supplements market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading prenatal vitamin supplements market vendors that include Abbott Laboratories, Alora Pharmaceuticals LLC, Bayer AG, Biotics Research Corp., Church and Dwight Co. Inc., Dr Reddys Laboratories Ltd., Duchesnay Inc., Fermentis Life Sciences Pvt. Ltd., Kikkoman Corp., Natals Inc., Nestle SA, Nordic Naturals Inc., Novus Life Sciences Pvt. Ltd., Otsuka Holdings Co. Ltd., Pharmavite LLC, PlusPlus Lifesciences LLP, The Clorox Co., The Procter and Gamble Co., TherapeuticsMD Inc., and West Coast Pharmaceuticals. Also, the prenatal vitamin supplements market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/prenatal-vitamin-supplements-market-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Executive Summary - Chart on Market Overview
o Executive Summary - Data Table on Market Overview
o Executive Summary - Chart on Global Market Characteristics
o Executive Summary - Chart on Market By Geographical Landscape
o Executive Summary - Chart on Market Segmentation by Distribution Channel
o Executive Summary - Chart on Market Segmentation by Form Factor
o Executive Summary - Chart on Incremental Growth
o Executive Summary - Data Table on Incremental Growth
o Executive Summary - Chart on Company Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Parent Market
o Data Table on - Parent Market
o 2.2 Market characteristics
o Market characteristics analysis
o 2.3 Value chain analysis
o Value Chain Analysis
• 3 Market Sizing
o 3.1 Market definition
o Offerings of companies included in the market definition
o 3.2 Market segment analysis
o Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Chart on Global - Market size and forecast 2023-2028 ($ million)
o Data Table on Global - Market size and forecast 2023-2028 ($ million)
o Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global Prenatal Vitamin Supplements Market 2018 - 2022
o Historic Market Size - Data Table on Global Prenatal Vitamin Supplements Market 2018 - 2022 ($ million)
o 4.2 Distribution Channel segment analysis 2018 - 2022
o Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
o 4.3 Form Factor segment analysis 2018 - 2022
o Historic Market Size - Form Factor Segment 2018 - 2022 ($ million)
o 4.4 Geography segment analysis 2018 - 2022
o Historic Market Size - Geography Segment 2018 - 2022 ($ million)
o 4.5 Country segment analysis 2018 - 2022
o Historic Market Size - Country Segment 2018 - 2022 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by Distribution Channel
o 6.1 Market segments
o Chart on Distribution Channel - Market share 2023-2028 (%)
o Data Table on Distribution Channel - Market share 2023-2028 (%)
o 6.2 Comparison by Distribution Channel
o Chart on Comparison by Distribution Channel
o Data Table on Comparison by Distribution Channel
o 6.3 Conventional retail channels - Market size and forecast 2023-2028
o Chart on Conventional retail channels - Market size and forecast 2023-2028 ($ million)
o Data Table on Conventional retail channels - Market size and forecast 2023-2028 ($ million)
o Chart on Conventional retail channels - Year-over-year growth 2023-2028 (%)
o Data Table on Conventional retail channels - Year-over-year growth 2023-2028 (%)
o 6.4 Direct selling and e-retailing - Market size and forecast 2023-2028
o Chart on Direct selling and e-retailing - Market size and forecast 2023-2028 ($ million)
o Data Table on Direct selling and e-retailing - Market size and forecast 2023-2028 ($ million)
o Chart on Direct selling and e-retailing - Year-over-year growth 2023-2028 (%)
o Data Table on Direct selling and e-retailing - Year-over-year growth 2023-2028 (%)
o 6.5 Market opportunity by Distribution Channel
o Market opportunity by Distribution Channel ($ million)
o Data Table on Market opportunity by Distribution Channel ($ million)
• 7 Market Segmentation by Form Factor
o 7.1 Market segments
o Chart on Form Factor - Market share 2023-2028 (%)
o Data Table on Form Factor - Market share 2023-2028 (%)
o 7.2 Comparison by Form Factor
o Chart on Comparison by Form Factor
o Data Table on Comparison by Form Factor
o 7.3 Powder - Market size and forecast 2023-2028
o Chart on Powder - Market size and forecast 2023-2028 ($ million)
o Data Table on Powder - Market size and forecast 2023-2028 ($ million)
o Chart on Powder - Year-over-year growth 2023-2028 (%)
o Data Table on Powder - Year-over-year growth 2023-2028 (%)
o 7.4 Liquid - Market size and forecast 2023-2028
o Chart on Liquid - Market size and forecast 2023-2028 ($ million)
o Data Table on Liquid - Market size and forecast 2023-2028 ($ million)
o Chart on Liquid - Year-over-year growth 2023-2028 (%)
o Data Table on Liquid - Year-over-year growth 2023-2028 (%)
o 7.5 Capsules - Market size and forecast 2023-2028
o Chart on Capsules - Market size and forecast 2023-2028 ($ million)
o Data Table on Capsules - Market size and forecast 2023-2028 ($ million)
o Chart on Capsules - Year-over-year growth 2023-2028 (%)
o Data Table on Capsules - Year-over-year growth 2023-2028 (%)
o 7.6 Gummies - Market size and forecast 2023-2028
o Chart on Gummies - Market size and forecast 2023-2028 ($ million)
o Data Table on Gummies - Market size and forecast 2023-2028 ($ million)
o Chart on Gummies - Year-over-year growth 2023-2028 (%)
o Data Table on Gummies - Year-over-year growth 2023-2028 (%)
o 7.7 Market opportunity by Form Factor
o Market opportunity by Form Factor ($ million)
o Data Table on Market opportunity by Form Factor ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Chart on Market share By Geographical Landscape 2023-2028 (%)
o Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 9.2 Geographic comparison
o Chart on Geographic comparison
o Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2023-2028
o Chart on North America - Market size and forecast 2023-2028 ($ million)
o Data Table on North America - Market size and forecast 2023-2028 ($ million)
o Chart on North America - Year-over-year growth 2023-2028 (%)
o Data Table on North America - Year-over-year growth 2023-2028 (%)
o 9.4 Europe - Market size and forecast 2023-2028
o Chart on Europe - Market size and forecast 2023-2028 ($ million)
o Data Table on Europe - Market size and forecast 2023-2028 ($ million)
o Chart on Europe - Year-over-year growth 2023-2028 (%)
o Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 9.5 APAC - Market size and forecast 2023-2028
o Chart on APAC - Market size and forecast 2023-2028 ($ million)
o Data Table on APAC - Market size and forecast 2023-2028 ($ million)
o Chart on APAC - Year-over-year growth 2023-2028 (%)
o Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 9.6 South America - Market size and forecast 2023-2028
o Chart on South America - Market size and forecast 2023-2028 ($ million)
o Data Table on South America - Market size and forecast 2023-2028 ($ million)
o Chart on South America - Year-over-year growth 2023-2028 (%)
o Data Table on South America - Year-over-year growth 2023-2028 (%)
o 9.7 Middle East and Africa - Market size and forecast 2023-2028
o Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 9.8 US - Market size and forecast 2023-2028
o Chart on US - Market size and forecast 2023-2028 ($ million)
o Data Table on US - Market size and forecast 2023-2028 ($ million)
o Chart on US - Year-over-year growth 2023-2028 (%)
o Data Table on US - Year-over-year growth 2023-2028 (%)
o 9.9 Germany - Market size and forecast 2023-2028
o Chart on Germany - Market size and forecast 2023-2028 ($ million)
o Data Table on Germany - Market size and forecast 2023-2028 ($ million)
o Chart on Germany - Year-over-year growth 2023-2028 (%)
o Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 9.10 UK - Market size and forecast 2023-2028
o Chart on UK - Market size and forecast 2023-2028 ($ million)
o Data Table on UK - Market size and forecast 2023-2028 ($ million)
o Chart on UK - Year-over-year growth 2023-2028 (%)
o Data Table on UK - Year-over-year growth 2023-2028 (%)
o 9.11 Canada - Market size and forecast 2023-2028
o Chart on Canada - Market size and forecast 2023-2028 ($ million)
o Data Table on Canada - Market size and forecast 2023-2028 ($ million)
o Chart on Canada - Year-over-year growth 2023-2028 (%)
o Data Table on Canada - Year-over-year growth 2023-2028 (%)
o 9.12 France - Market size and forecast 2023-2028
o Chart on France - Market size and forecast 2023-2028 ($ million)
o Data Table on France - Market size and forecast 2023-2028 ($ million)
o Chart on France - Year-over-year growth 2023-2028 (%)
o Data Table on France - Year-over-year growth 2023-2028 (%)
o 9.13 Market opportunity By Geographical Landscape
o Market opportunity By Geographical Landscape ($ million)
o Data Tables on Market opportunity By Geographical Landscape ($ million)
• 10 Drivers, Challenges, and Opportunity/Restraints
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Impact of drivers and challenges in 2023 and 2028
o 10.4 Market opportunities/restraints
• 11 Competitive Landscape
o 11.1 Overview
o 11.2 Competitive Landscape
o Overview on criticality of inputs and factors of differentiation
o 11.3 Landscape disruption
o Overview on factors of disruption
o 11.4 Industry risks
o Impact of key risks on business
• 12 Competitive Analysis
o 12.1 Companies profiled
o Companies covered
o 12.2 Market positioning of companies
o Matrix on companies position and classification
o 12.3 Abbott Laboratories
o Abbott Laboratories - Overview
o Abbott Laboratories - Business segments
o Abbott Laboratories - Key news
o Abbott Laboratories - Key offerings
o Abbott Laboratories - Segment focus
o 12.4 Alora Pharmaceuticals LLC
o Alora Pharmaceuticals LLC - Overview
o Alora Pharmaceuticals LLC - Product / Service
o Alora Pharmaceuticals LLC - Key offerings
o 12.5 Bayer AG
o Bayer AG - Overview
o Bayer AG - Business segments
o Bayer AG - Key news
o Bayer AG - Key offerings
o Bayer AG - Segment focus
o 12.6 Biotics Research Corp.
o Biotics Research Corp. - Overview
o Biotics Research Corp. - Product / Service
o Biotics Research Corp. - Key offerings
o 12.7 Church and Dwight Co. Inc.
o Church and Dwight Co. Inc. - Overview
o Church and Dwight Co. Inc. - Business segments
o Church and Dwight Co. Inc. - Key offerings
o Church and Dwight Co. Inc. - Segment focus
o 12.8 Dr Reddys Laboratories Ltd.
o Dr Reddys Laboratories Ltd. - Overview
o Dr Reddys Laboratories Ltd. - Business segments
o Dr Reddys Laboratories Ltd. - Key news
o Dr Reddys Laboratories Ltd. - Key offerings
o Dr Reddys Laboratories Ltd. - Segment focus
o 12.9 Duchesnay Inc.
o Duchesnay Inc. - Overview
o Duchesnay Inc. - Product / Service
o Duchesnay Inc. - Key offerings
o 12.10 Kikkoman Corp.
o Kikkoman Corp. - Overview
o Kikkoman Corp. - Business segments
o Kikkoman Corp. - Key offerings
o Kikkoman Corp. - Segment focus
o 12.11 Nestle SA
o Nestle SA - Overview
o Nestle SA - Business segments
o Nestle SA - Key news
o Nestle SA - Key offerings
o Nestle SA - Segment focus
o 12.12 Nordic Naturals Inc.
o Nordic Naturals Inc. - Overview
o Nordic Naturals Inc. - Product / Service
o Nordic Naturals Inc. - Key offerings
o 12.13 Otsuka Holdings Co. Ltd.
o Otsuka Holdings Co. Ltd. - Overview
o Otsuka Holdings Co. Ltd. - Business segments
o Otsuka Holdings Co. Ltd. - Key news
o Otsuka Holdings Co. Ltd. - Key offerings
o Otsuka Holdings Co. Ltd. - Segment focus
o 12.14 Pharmavite LLC
o Pharmavite LLC - Overview
o Pharmavite LLC - Product / Service
o Pharmavite LLC - Key offerings
o 12.15 The Clorox Co.
o The Clorox Co. - Overview
o The Clorox Co. - Business segments
o The Clorox Co. - Key news
o The Clorox Co. - Key offerings
o The Clorox Co. - Segment focus
o 12.16 The Procter and Gamble Co.
o The Procter and Gamble Co. - Overview
o The Procter and Gamble Co. - Business segments
o The Procter and Gamble Co. - Key news
o The Procter and Gamble Co. - Key offerings
o The Procter and Gamble Co. - Segment focus
o 12.17 TherapeuticsMD Inc.
o TherapeuticsMD Inc. - Overview
o TherapeuticsMD Inc. - Product / Service
o TherapeuticsMD Inc. - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Inclusions checklist
o Exclusions checklist
o 13.3 Currency conversion rates for US$
o Currency conversion rates for US$
o 13.4 Research methodology
o Research methodology
o 13.5 Data procurement
o Information sources
o 13.6 Data validation
o Data validation
o 13.7 Validation techniques employed for market sizing
o Validation techniques employed for market sizing
o 13.8 Data synthesis
o Data synthesis
o 13.9 360 degree market analysis
o 360 degree market analysis
o 13.10 List of abbreviations
o List of abbreviations