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イタリアのライセンスサッカー商品市場 2024-2028
イタリアのライセンスサッカーグッズ市場は、2023年から2028年にかけて7,225万米ドル成長し、予測期間中のCAGRは1.74%で加速すると予測されます。当レポートでは、イタリアのライセンスサッカーグッズ市場について、市場規模や予測、動向、成長促進要因、課題などの全体的な分析に加え、約25のベンダーを網羅したベンダー分析も掲載しています。
現在の市場シナリオ、最新動向と促進要因、全体的な市場環境に関する最新分析を提供しています。市場を牽引しているのは、エンドースメントを通じたサッカーグッズのライセンス販売促進、マーチャンダイザーとサッカークラブ間のパートナーシップ契約の増加、先進的なサッカーグッズの提供に注力するベンダーの増加です。
Technavioのイタリアにおけるサッカーグッズ市場は以下のように区分される：
製品別
- アパレルとフットウェア
- アクセサリー
- その他
流通チャネル別
- オフライン
- オンライン
エンドユーザー別
- 男性
- 女性
- 子供
本調査では、カスタマイズされたサッカーグッズに対する需要の増加が、今後数年間におけるイタリアのライセンスサッカーグッズ市場の成長を牽引する主要な理由の1つであると指摘している。また、地元のサッカークラブがグローバル化を重視するようになり、eスポーツ組織との提携が拡大していることも、同市場における大きな需要につながるだろう。
本レポートでは、イタリアのライセンスサッカーグッズ市場について以下の分野をカバーしています：
- イタリアのライセンスサッカー商品市場規模
- イタリアのライセンスサッカー商品市場予測
- イタリアのライセンスサッカー商品市場産業分析
しっかりとしたベンダー分析は、クライアントが市場での地位を向上させることができるように設計されており、これに伴い、本レポートでは、Adidas AG、BasicNet Spa、Errea Sport Spa、Givova、JOMA SPORT SA、MACRON SPA、New Balance Athletics Inc、Nike Inc、NK RAIDER Srl、PUMA SEなど、イタリアのライセンスサッカーグッズ市場をリードするベンダーの詳細な分析を提供しています。また、イタリアのサッカーグッズ市場分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が戦略を立て、来るべき成長機会をすべて活用するのに役立つものです。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/licensed-football-merchandise-market-in-italy-industry-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Country Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market Segmentation by Product
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
o Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
o Exhibit 07: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 08: Parent market
o Exhibit 09: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 10: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 11: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 12: Chart on Italy - Market size and forecast 2023-2028 ($ million)
o Exhibit 13: Data Table on Italy - Market size and forecast 2023-2028 ($ million)
o Exhibit 14: Chart on Italy: Year-over-year growth 2023-2028 (%)
o Exhibit 15: Data Table on Italy: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Licensed football merchandise market in Italy 2018 - 2022
o Exhibit 16: Historic Market Size - Data Table on licensed football merchandise market in Italy 2018 - 2022 ($ million)
o 4.2 Product Segment Analysis 2018 - 2022
o Exhibit 17: Historic Market Size - Product Segment 2018 - 2022 ($ million)
o 4.3 Distribution Channel Segment Analysis 2018 - 2022
o Exhibit 18: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
o 4.4 End-user Segment Analysis 2018 - 2022
o Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 26: Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by Product
o 6.1 Market segments
o Exhibit 27: Chart on Product - Market share 2023-2028 (%)
o Exhibit 28: Data Table on Product - Market share 2023-2028 (%)
o 6.2 Comparison by Product
o Exhibit 29: Chart on Comparison by Product
o Exhibit 30: Data Table on Comparison by Product
o 6.3 Apparel and footwear - Market size and forecast 2023-2028
o Exhibit 31: Chart on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
o Exhibit 32: Data Table on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
o Exhibit 33: Chart on Apparel and footwear - Year-over-year growth 2023-2028 (%)
o Exhibit 34: Data Table on Apparel and footwear - Year-over-year growth 2023-2028 (%)
o 6.4 Accessories - Market size and forecast 2023-2028
o Exhibit 35: Chart on Accessories - Market size and forecast 2023-2028 ($ million)
o Exhibit 36: Data Table on Accessories - Market size and forecast 2023-2028 ($ million)
o Exhibit 37: Chart on Accessories - Year-over-year growth 2023-2028 (%)
o Exhibit 38: Data Table on Accessories - Year-over-year growth 2023-2028 (%)
o 6.5 Others - Market size and forecast 2023-2028
o Exhibit 39: Chart on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 40: Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Exhibit 41: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 42: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 6.6 Market opportunity by Product
o Exhibit 43: Market opportunity by Product ($ million)
o Exhibit 44: Data Table on Market opportunity by Product ($ million)
• 7 Market Segmentation by Distribution Channel
o 7.1 Market segments
o Exhibit 45: Chart on Distribution Channel - Market share 2023-2028 (%)
o Exhibit 46: Data Table on Distribution Channel - Market share 2023-2028 (%)
o 7.2 Comparison by Distribution Channel
o Exhibit 47: Chart on Comparison by Distribution Channel
o Exhibit 48: Data Table on Comparison by Distribution Channel
o 7.3 Offline - Market size and forecast 2023-2028
o Exhibit 49: Chart on Offline - Market size and forecast 2023-2028 ($ million)
o Exhibit 50: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
o Exhibit 51: Chart on Offline - Year-over-year growth 2023-2028 (%)
o Exhibit 52: Data Table on Offline - Year-over-year growth 2023-2028 (%)
o 7.4 Online - Market size and forecast 2023-2028
o Exhibit 53: Chart on Online - Market size and forecast 2023-2028 ($ million)
o Exhibit 54: Data Table on Online - Market size and forecast 2023-2028 ($ million)
o Exhibit 55: Chart on Online - Year-over-year growth 2023-2028 (%)
o Exhibit 56: Data Table on Online - Year-over-year growth 2023-2028 (%)
o 7.5 Market opportunity by Distribution Channel
o Exhibit 57: Market opportunity by Distribution Channel ($ million)
o Exhibit 58: Data Table on Market opportunity by Distribution Channel ($ million)
• 8 Market Segmentation by End-user
o 8.1 Market segments
o Exhibit 59: Chart on End-user - Market share 2023-2028 (%)
o Exhibit 60: Data Table on End-user - Market share 2023-2028 (%)
o 8.2 Comparison by End-user
o Exhibit 61: Chart on Comparison by End-user
o Exhibit 62: Data Table on Comparison by End-user
o 8.3 Men - Market size and forecast 2023-2028
o Exhibit 63: Chart on Men - Market size and forecast 2023-2028 ($ million)
o Exhibit 64: Data Table on Men - Market size and forecast 2023-2028 ($ million)
o Exhibit 65: Chart on Men - Year-over-year growth 2023-2028 (%)
o Exhibit 66: Data Table on Men - Year-over-year growth 2023-2028 (%)
o 8.4 Women - Market size and forecast 2023-2028
o Exhibit 67: Chart on Women - Market size and forecast 2023-2028 ($ million)
o Exhibit 68: Data Table on Women - Market size and forecast 2023-2028 ($ million)
o Exhibit 69: Chart on Women - Year-over-year growth 2023-2028 (%)
o Exhibit 70: Data Table on Women - Year-over-year growth 2023-2028 (%)
o 8.5 Children - Market size and forecast 2023-2028
o Exhibit 71: Chart on Children - Market size and forecast 2023-2028 ($ million)
o Exhibit 72: Data Table on Children - Market size and forecast 2023-2028 ($ million)
o Exhibit 73: Chart on Children - Year-over-year growth 2023-2028 (%)
o Exhibit 74: Data Table on Children - Year-over-year growth 2023-2028 (%)
o 8.6 Market opportunity by End-user
o Exhibit 75: Market opportunity by End-user ($ million)
o Exhibit 76: Data Table on Market opportunity by End-user ($ million)
• 9 Customer Landscape
o 9.1 Customer landscape overview
o Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 78: Impact of drivers and challenges in 2023 and 2028
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 79: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 80: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 81: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 82: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 83: Matrix on vendor position and classification
o 12.3 Adidas AG
o Exhibit 84: Adidas AG - Overview
o Exhibit 85: Adidas AG - Business segments
o Exhibit 86: Adidas AG - Key news
o Exhibit 87: Adidas AG - Key offerings
o Exhibit 88: Adidas AG - Segment focus
o 12.4 BasicNet Spa
o Exhibit 89: BasicNet Spa - Overview
o Exhibit 90: BasicNet Spa - Business segments
o Exhibit 91: BasicNet Spa - Key offerings
o Exhibit 92: BasicNet Spa - Segment focus
o 12.5 Errea Sport Spa
o Exhibit 93: Errea Sport Spa - Overview
o Exhibit 94: Errea Sport Spa - Product / Service
o Exhibit 95: Errea Sport Spa - Key offerings
o 12.6 Givova
o Exhibit 96: Givova - Overview
o Exhibit 97: Givova - Product / Service
o Exhibit 98: Givova - Key offerings
o 12.7 JOMA SPORT SA
o Exhibit 99: JOMA SPORT SA - Overview
o Exhibit 100: JOMA SPORT SA - Product / Service
o Exhibit 101: JOMA SPORT SA - Key offerings
o 12.8 MACRON SPA
o Exhibit 102: MACRON SPA - Overview
o Exhibit 103: MACRON SPA - Product / Service
o Exhibit 104: MACRON SPA - Key offerings
o 12.9 New Balance Athletics Inc.
o Exhibit 105: New Balance Athletics Inc. - Overview
o Exhibit 106: New Balance Athletics Inc. - Product / Service
o Exhibit 107: New Balance Athletics Inc. - Key offerings
o 12.10 Nike Inc.
o Exhibit 108: Nike Inc. - Overview
o Exhibit 109: Nike Inc. - Business segments
o Exhibit 110: Nike Inc. - Key news
o Exhibit 111: Nike Inc. - Key offerings
o Exhibit 112: Nike Inc. - Segment focus
o 12.11 NK RAIDER Srl
o Exhibit 113: NK RAIDER Srl - Overview
o Exhibit 114: NK RAIDER Srl - Product / Service
o Exhibit 115: NK RAIDER Srl - Key offerings
o 12.12 PUMA SE
o Exhibit 116: PUMA SE - Overview
o Exhibit 117: PUMA SE - Business segments
o Exhibit 118: PUMA SE - Key news
o Exhibit 119: PUMA SE - Key offerings
o Exhibit 120: PUMA SE - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 121: Inclusions checklist
o Exhibit 122: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 123: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 124: Research methodology
o Exhibit 125: Validation techniques employed for market sizing
o Exhibit 126: Information sources
o 13.5 List of abbreviations
o Exhibit 127: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits7: Executive Summary - Chart on Vendor Market Positioning
Exhibits8: Parent market
Exhibits9: Market Characteristics
Exhibits10: Offerings of vendors included in the market definition
Exhibits11: Market segments
Exhibits12: Chart on Italy - Market size and forecast 2023-2028 ($ million)
Exhibits13: Data Table on Italy - Market size and forecast 2023-2028 ($ million)
Exhibits14: Chart on Italy: Year-over-year growth 2023-2028 (%)
Exhibits15: Data Table on Italy: Year-over-year growth 2023-2028 (%)
Exhibits16: Historic Market Size - Data Table on licensed football merchandise market in Italy 2018 - 2022 ($ million)
Exhibits17: Historic Market Size - Product Segment 2018 - 2022 ($ million)
Exhibits18: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits19: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits20: Five forces analysis - Comparison between 2023 and 2028
Exhibits21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits26: Chart on Market condition - Five forces 2023 and 2028
Exhibits27: Chart on Product - Market share 2023-2028 (%)
Exhibits28: Data Table on Product - Market share 2023-2028 (%)
Exhibits29: Chart on Comparison by Product
Exhibits30: Data Table on Comparison by Product
Exhibits31: Chart on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
Exhibits32: Data Table on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
Exhibits33: Chart on Apparel and footwear - Year-over-year growth 2023-2028 (%)
Exhibits34: Data Table on Apparel and footwear - Year-over-year growth 2023-2028 (%)
Exhibits35: Chart on Accessories - Market size and forecast 2023-2028 ($ million)
Exhibits36: Data Table on Accessories - Market size and forecast 2023-2028 ($ million)
Exhibits37: Chart on Accessories - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Accessories - Year-over-year growth 2023-2028 (%)
Exhibits39: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits40: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits41: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits42: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits43: Market opportunity by Product ($ million)
Exhibits44: Data Table on Market opportunity by Product ($ million)
Exhibits45: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits46: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits47: Chart on Comparison by Distribution Channel
Exhibits48: Data Table on Comparison by Distribution Channel
Exhibits49: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits57: Market opportunity by Distribution Channel ($ million)
Exhibits58: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits59: Chart on End-user - Market share 2023-2028 (%)
Exhibits60: Data Table on End-user - Market share 2023-2028 (%)
Exhibits61: Chart on Comparison by End-user
Exhibits62: Data Table on Comparison by End-user
Exhibits63: Chart on Men - Market size and forecast 2023-2028 ($ million)
Exhibits64: Data Table on Men - Market size and forecast 2023-2028 ($ million)
Exhibits65: Chart on Men - Year-over-year growth 2023-2028 (%)
Exhibits66: Data Table on Men - Year-over-year growth 2023-2028 (%)
Exhibits67: Chart on Women - Market size and forecast 2023-2028 ($ million)
Exhibits68: Data Table on Women - Market size and forecast 2023-2028 ($ million)
Exhibits69: Chart on Women - Year-over-year growth 2023-2028 (%)
Exhibits70: Data Table on Women - Year-over-year growth 2023-2028 (%)
Exhibits71: Chart on Children - Market size and forecast 2023-2028 ($ million)
Exhibits72: Data Table on Children - Market size and forecast 2023-2028 ($ million)
Exhibits73: Chart on Children - Year-over-year growth 2023-2028 (%)
Exhibits74: Data Table on Children - Year-over-year growth 2023-2028 (%)
Exhibits75: Market opportunity by End-user ($ million)
Exhibits76: Data Table on Market opportunity by End-user ($ million)
Exhibits77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits78: Impact of drivers and challenges in 2023 and 2028
Exhibits79: Overview on Criticality of inputs and Factors of differentiation
Exhibits80: Overview on factors of disruption
Exhibits81: Impact of key risks on business
Exhibits82: Vendors covered
Exhibits83: Matrix on vendor position and classification
Exhibits84: Adidas AG - Overview
Exhibits85: Adidas AG - Business segments
Exhibits86: Adidas AG - Key news
Exhibits87: Adidas AG - Key offerings
Exhibits88: Adidas AG - Segment focus
Exhibits89: BasicNet Spa - Overview
Exhibits90: BasicNet Spa - Business segments
Exhibits91: BasicNet Spa - Key offerings
Exhibits92: BasicNet Spa - Segment focus
Exhibits93: Errea Sport Spa - Overview
Exhibits94: Errea Sport Spa - Product / Service
Exhibits95: Errea Sport Spa - Key offerings
Exhibits96: Givova - Overview
Exhibits97: Givova - Product / Service
Exhibits98: Givova - Key offerings
Exhibits99: JOMA SPORT SA - Overview
Exhibits100: JOMA SPORT SA - Product / Service
Exhibits101: JOMA SPORT SA - Key offerings
Exhibits102: MACRON SPA - Overview
Exhibits103: MACRON SPA - Product / Service
Exhibits104: MACRON SPA - Key offerings
Exhibits105: New Balance Athletics Inc. - Overview
Exhibits106: New Balance Athletics Inc. - Product / Service
Exhibits107: New Balance Athletics Inc. - Key offerings
Exhibits108: Nike Inc. - Overview
Exhibits109: Nike Inc. - Business segments
Exhibits110: Nike Inc. - Key news
Exhibits111: Nike Inc. - Key offerings
Exhibits112: Nike Inc. - Segment focus
Exhibits113: NK RAIDER Srl - Overview
Exhibits114: NK RAIDER Srl - Product / Service
Exhibits115: NK RAIDER Srl - Key offerings
Exhibits116: PUMA SE - Overview
Exhibits117: PUMA SE - Business segments
Exhibits118: PUMA SE - Key news
Exhibits119: PUMA SE - Key offerings
Exhibits120: PUMA SE - Segment focus
Exhibits121: Inclusions checklist
Exhibits122: Exclusions checklist
Exhibits123: Currency conversion rates for US$
Exhibits124: Research methodology
Exhibits125: Validation techniques employed for market sizing
Exhibits126: Information sources
Exhibits127: List of abbreviations