サマリー

アドテクノロジーの世界市場 2023-2027
アドテク市場は、2022年から2027年にかけて7,678億3,000万米ドルの成長が予測され、予測期間中のCAGRは13.36%で加速すると予測されています。当レポートでは、アドテク市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析などを掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、インターネットとスマートフォンの普及率の増加、ユーザー体験の向上、ソーシャルメディアの新たなトレンドによって牽引されています。
Technavioのアドテク市場は以下のように区分される：
ソリューション別
- デマンドサイドプラットフォーム
- サプライサイドプラットフォーム
- 広告ネットワーク
- データ管理プラットフォーム
- その他
プラットフォーム別
- モバイル広告
- デスクトップ広告
- デジタルテレビ
地域別
- 北米
- アジア太平洋
- 欧州
- 南米
- 中東・アフリカ
本調査では、AIと機械学習（ML）の統合が、今後数年間のアドテク市場の成長を促進する主要な理由の1つであると特定している。また、アプリ内広告のパーソナライゼーション利用の増加とオフライン広告支出の減少は、市場の大きな需要につながる。
本レポートでは、アドテク市場について以下の分野をカバーしています：
- アドテク市場のサイジング
- アドテク市場の予測
- アドテク市場の業界分析
本レポートでは、アドテクノロジー市場の主要ベンダー（33Across Inc.、AcuityAds Holdings Inc.、Adobe Inc.、AdTheorent Holding Co. Adverty AB、Alphabet Inc.、Comcast Corp.、Criteo SA、Digital Turbine Inc.、GUMGUM Inc.、InMobi Pte.Ltd.、Innovid Corp.、Integral Ad Science Holding Corp.、Magnite Inc.、MOLOCO Inc.、Ogury Ltd.、Permutive Inc.、StackAdapt Inc.、VideoAmp、DoubleVerify Holdings Inc.また、アドテク市場分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を練り、来るべき成長機会をすべて活用するのに役立つものである。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/adtech-market-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

ページTOPに戻る

目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Solution
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global adtech market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global adtech market 2017 - 2021 ($ billion)
o 4.2 Solution Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Solution Segment 2017 - 2021 ($ billion)
o 4.3 Platform Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Solution
o 6.1 Market segments
o Exhibit 30: Chart on Solution - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Solution - Market share 2022-2027 (%)
o 6.2 Comparison by Solution
o Exhibit 32: Chart on Comparison by Solution
o Exhibit 33: Data Table on Comparison by Solution
o 6.3 Demand-side platforms (DSPs) - Market size and forecast 2022-2027
o Exhibit 34: Chart on Demand-side platforms (DSPs) - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Demand-side platforms (DSPs) - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Demand-side platforms (DSPs) - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2022-2027 (%)
o 6.4 Supply-side platforms (SSPs) - Market size and forecast 2022-2027
o Exhibit 38: Chart on Supply-side platforms (SSPs) - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Supply-side platforms (SSPs) - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Supply-side platforms (SSPs) - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2022-2027 (%)
o 6.5 Ad networks - Market size and forecast 2022-2027
o Exhibit 42: Chart on Ad networks - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Ad networks - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Ad networks - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Ad networks - Year-over-year growth 2022-2027 (%)
o 6.6 Data management platforms (DMPs) - Market size and forecast 2022-2027
o Exhibit 46: Chart on Data management platforms (DMPs) - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Data management platforms (DMPs) - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Data management platforms (DMPs) - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Data management platforms (DMPs) - Year-over-year growth 2022-2027 (%)
o 6.7 Others - Market size and forecast 2022-2027
o Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.8 Market opportunity by Solution
o Exhibit 54: Market opportunity by Solution ($ billion)
o Exhibit 55: Data Table on Market opportunity by Solution ($ billion)
• 7 Market Segmentation by Platform
o 7.1 Market segments
o Exhibit 56: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 57: Data Table on Platform - Market share 2022-2027 (%)
o 7.2 Comparison by Platform
o Exhibit 58: Chart on Comparison by Platform
o Exhibit 59: Data Table on Comparison by Platform
o 7.3 Mobile Ad - Market size and forecast 2022-2027
o Exhibit 60: Chart on Mobile Ad - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Mobile Ad - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Mobile Ad - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Mobile Ad - Year-over-year growth 2022-2027 (%)
o 7.4 Desktop Ad - Market size and forecast 2022-2027
o Exhibit 64: Chart on Desktop Ad - Market size and forecast 2022-2027 ($ billion)
o Exhibit 65: Data Table on Desktop Ad - Market size and forecast 2022-2027 ($ billion)
o Exhibit 66: Chart on Desktop Ad - Year-over-year growth 2022-2027 (%)
o Exhibit 67: Data Table on Desktop Ad - Year-over-year growth 2022-2027 (%)
o 7.5 Digital TV - Market size and forecast 2022-2027
o Exhibit 68: Chart on Digital TV - Market size and forecast 2022-2027 ($ billion)
o Exhibit 69: Data Table on Digital TV - Market size and forecast 2022-2027 ($ billion)
o Exhibit 70: Chart on Digital TV - Year-over-year growth 2022-2027 (%)
o Exhibit 71: Data Table on Digital TV - Year-over-year growth 2022-2027 (%)
o 7.6 Market opportunity by Platform
o Exhibit 72: Market opportunity by Platform ($ billion)
o Exhibit 73: Data Table on Market opportunity by Platform ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 75: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 76: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 77: Chart on Geographic comparison
o Exhibit 78: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 87: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 99: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 Canada - Market size and forecast 2022-2027
o Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
o 9.10 China - Market size and forecast 2022-2027
o Exhibit 107: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.11 Japan - Market size and forecast 2022-2027
o Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.12 Germany - Market size and forecast 2022-2027
o Exhibit 115: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 116: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 117: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 118: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 119: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 120: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 121: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 122: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 123: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 124: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 125: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 126: Matrix on vendor position and classification
o 12.3 Adobe Inc.
o Exhibit 127: Adobe Inc. - Overview
o Exhibit 128: Adobe Inc. - Business segments
o Exhibit 129: Adobe Inc. - Key offerings
o Exhibit 130: Adobe Inc. - Segment focus
o 12.4 AdTheorent Holding Co. Inc.
o Exhibit 131: AdTheorent Holding Co. Inc. - Overview
o Exhibit 132: AdTheorent Holding Co. Inc. - Product / Service
o Exhibit 133: AdTheorent Holding Co. Inc. - Key offerings
o 12.5 Alphabet Inc.
o Exhibit 134: Alphabet Inc. - Overview
o Exhibit 135: Alphabet Inc. - Business segments
o Exhibit 136: Alphabet Inc. - Key news
o Exhibit 137: Alphabet Inc. - Key offerings
o Exhibit 138: Alphabet Inc. - Segment focus
o 12.6 Comcast Corp.
o Exhibit 139: Comcast Corp. - Overview
o Exhibit 140: Comcast Corp. - Business segments
o Exhibit 141: Comcast Corp. - Key news
o Exhibit 142: Comcast Corp. - Key offerings
o Exhibit 143: Comcast Corp. - Segment focus
o 12.7 Criteo SA
o Exhibit 144: Criteo SA - Overview
o Exhibit 145: Criteo SA - Product / Service
o Exhibit 146: Criteo SA - Key offerings
o 12.8 Digital Turbine Inc.
o Exhibit 147: Digital Turbine Inc. - Overview
o Exhibit 148: Digital Turbine Inc. - Business segments
o Exhibit 149: Digital Turbine Inc. - Key offerings
o Exhibit 150: Digital Turbine Inc. - Segment focus
o 12.9 GUMGUM Inc.
o Exhibit 151: GUMGUM Inc. - Overview
o Exhibit 152: GUMGUM Inc. - Product / Service
o Exhibit 153: GUMGUM Inc. - Key offerings
o 12.10 InMobi Pte. Ltd.
o Exhibit 154: InMobi Pte. Ltd. - Overview
o Exhibit 155: InMobi Pte. Ltd. - Product / Service
o Exhibit 156: InMobi Pte. Ltd. - Key offerings
o 12.11 Innovid Corp.
o Exhibit 157: Innovid Corp. - Overview
o Exhibit 158: Innovid Corp. - Product / Service
o Exhibit 159: Innovid Corp. - Key offerings
o 12.12 Integral Ad Science Holding Corp.
o Exhibit 160: Integral Ad Science Holding Corp. - Overview
o Exhibit 161: Integral Ad Science Holding Corp. - Business segments
o Exhibit 162: Integral Ad Science Holding Corp. - Key offerings
o Exhibit 163: Integral Ad Science Holding Corp. - Segment focus
o 12.13 Magnite Inc.
o Exhibit 164: Magnite Inc. - Overview
o Exhibit 165: Magnite Inc. - Product / Service
o Exhibit 166: Magnite Inc. - Key offerings
o 12.14 MOLOCO Inc.
o Exhibit 167: MOLOCO Inc. - Overview
o Exhibit 168: MOLOCO Inc. - Product / Service
o Exhibit 169: MOLOCO Inc. - Key offerings
o 12.15 Ogury Ltd.
o Exhibit 170: Ogury Ltd. - Overview
o Exhibit 171: Ogury Ltd. - Product / Service
o Exhibit 172: Ogury Ltd. - Key offerings
o 12.16 Permutive Inc.
o Exhibit 173: Permutive Inc. - Overview
o Exhibit 174: Permutive Inc. - Product / Service
o Exhibit 175: Permutive Inc. - Key offerings
o 12.17 VideoAmp
o Exhibit 176: VideoAmp - Overview
o Exhibit 177: VideoAmp - Product / Service
o Exhibit 178: VideoAmp - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 179: Inclusions checklist
o Exhibit 180: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 181: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 182: Research methodology
o Exhibit 183: Validation techniques employed for market sizing
o Exhibit 184: Information sources
o 13.5 List of abbreviations
o Exhibit 185: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Solution
Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global adtech market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Solution Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Solution - Market share 2022-2027 (%)
Exhibits31: Data Table on Solution - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Solution
Exhibits33: Data Table on Comparison by Solution
Exhibits34: Chart on Demand-side platforms (DSPs) - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Demand-side platforms (DSPs) - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Demand-side platforms (DSPs) - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Supply-side platforms (SSPs) - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Supply-side platforms (SSPs) - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Supply-side platforms (SSPs) - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Ad networks - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Ad networks - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Ad networks - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Ad networks - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Data management platforms (DMPs) - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Data management platforms (DMPs) - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Data management platforms (DMPs) - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Data management platforms (DMPs) - Year-over-year growth 2022-2027 (%)
Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits54: Market opportunity by Solution ($ billion)
Exhibits55: Data Table on Market opportunity by Solution ($ billion)
Exhibits56: Chart on Platform - Market share 2022-2027 (%)
Exhibits57: Data Table on Platform - Market share 2022-2027 (%)
Exhibits58: Chart on Comparison by Platform
Exhibits59: Data Table on Comparison by Platform
Exhibits60: Chart on Mobile Ad - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Mobile Ad - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Mobile Ad - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Mobile Ad - Year-over-year growth 2022-2027 (%)
Exhibits64: Chart on Desktop Ad - Market size and forecast 2022-2027 ($ billion)
Exhibits65: Data Table on Desktop Ad - Market size and forecast 2022-2027 ($ billion)
Exhibits66: Chart on Desktop Ad - Year-over-year growth 2022-2027 (%)
Exhibits67: Data Table on Desktop Ad - Year-over-year growth 2022-2027 (%)
Exhibits68: Chart on Digital TV - Market size and forecast 2022-2027 ($ billion)
Exhibits69: Data Table on Digital TV - Market size and forecast 2022-2027 ($ billion)
Exhibits70: Chart on Digital TV - Year-over-year growth 2022-2027 (%)
Exhibits71: Data Table on Digital TV - Year-over-year growth 2022-2027 (%)
Exhibits72: Market opportunity by Platform ($ billion)
Exhibits73: Data Table on Market opportunity by Platform ($ billion)
Exhibits74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits75: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits76: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits77: Chart on Geographic comparison
Exhibits78: Data Table on Geographic comparison
Exhibits79: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits113: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits115: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits116: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits117: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits118: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits119: Market opportunity By Geographical Landscape ($ billion)
Exhibits120: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits121: Impact of drivers and challenges in 2022 and 2027
Exhibits122: Overview on Criticality of inputs and Factors of differentiation
Exhibits123: Overview on factors of disruption
Exhibits124: Impact of key risks on business
Exhibits125: Vendors covered
Exhibits126: Matrix on vendor position and classification
Exhibits127: Adobe Inc. - Overview
Exhibits128: Adobe Inc. - Business segments
Exhibits129: Adobe Inc. - Key offerings
Exhibits130: Adobe Inc. - Segment focus
Exhibits131: AdTheorent Holding Co. Inc. - Overview
Exhibits132: AdTheorent Holding Co. Inc. - Product / Service
Exhibits133: AdTheorent Holding Co. Inc. - Key offerings
Exhibits134: Alphabet Inc. - Overview
Exhibits135: Alphabet Inc. - Business segments
Exhibits136: Alphabet Inc. - Key news
Exhibits137: Alphabet Inc. - Key offerings
Exhibits138: Alphabet Inc. - Segment focus
Exhibits139: Comcast Corp. - Overview
Exhibits140: Comcast Corp. - Business segments
Exhibits141: Comcast Corp. - Key news
Exhibits142: Comcast Corp. - Key offerings
Exhibits143: Comcast Corp. - Segment focus
Exhibits144: Criteo SA - Overview
Exhibits145: Criteo SA - Product / Service
Exhibits146: Criteo SA - Key offerings
Exhibits147: Digital Turbine Inc. - Overview
Exhibits148: Digital Turbine Inc. - Business segments
Exhibits149: Digital Turbine Inc. - Key offerings
Exhibits150: Digital Turbine Inc. - Segment focus
Exhibits151: GUMGUM Inc. - Overview
Exhibits152: GUMGUM Inc. - Product / Service
Exhibits153: GUMGUM Inc. - Key offerings
Exhibits154: InMobi Pte. Ltd. - Overview
Exhibits155: InMobi Pte. Ltd. - Product / Service
Exhibits156: InMobi Pte. Ltd. - Key offerings
Exhibits157: Innovid Corp. - Overview
Exhibits158: Innovid Corp. - Product / Service
Exhibits159: Innovid Corp. - Key offerings
Exhibits160: Integral Ad Science Holding Corp. - Overview
Exhibits161: Integral Ad Science Holding Corp. - Business segments
Exhibits162: Integral Ad Science Holding Corp. - Key offerings
Exhibits163: Integral Ad Science Holding Corp. - Segment focus
Exhibits164: Magnite Inc. - Overview
Exhibits165: Magnite Inc. - Product / Service
Exhibits166: Magnite Inc. - Key offerings
Exhibits167: MOLOCO Inc. - Overview
Exhibits168: MOLOCO Inc. - Product / Service
Exhibits169: MOLOCO Inc. - Key offerings
Exhibits170: Ogury Ltd. - Overview
Exhibits171: Ogury Ltd. - Product / Service
Exhibits172: Ogury Ltd. - Key offerings
Exhibits173: Permutive Inc. - Overview
Exhibits174: Permutive Inc. - Product / Service
Exhibits175: Permutive Inc. - Key offerings
Exhibits176: VideoAmp - Overview
Exhibits177: VideoAmp - Product / Service
Exhibits178: VideoAmp - Key offerings
Exhibits179: Inclusions checklist
Exhibits180: Exclusions checklist
Exhibits181: Currency conversion rates for US$
Exhibits182: Research methodology
Exhibits183: Validation techniques employed for market sizing
Exhibits184: Information sources
Exhibits185: List of abbreviations