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ソーシャルネットワーキングの世界市場 2023-2027


Global Social Networking Market 2023-2027

世界のソーシャルネットワーキング市場 2023-2027 Technavioは、ソーシャルネットワーキング市場をモニターしており、2022年から2027年の間に1636億米ドルで成長し、予測期間中のCAGRは16.9%で加速すると予測し... もっと見る

 

 

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TechNavio
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2023年4月25日 US$2,500
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サマリー

世界のソーシャルネットワーキング市場 2023-2027
Technavioは、ソーシャルネットワーキング市場をモニターしており、2022年から2027年の間に1636億米ドルで成長し、予測期間中のCAGRは16.9%で加速すると予測しています。当レポートでは、ソーシャルネットワーキング市場の全体的な分析、市場規模と予測、トレンド、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析などを提供しています。
現在の市場シナリオ、最新のトレンドとドライバー、市場全体の環境に関する最新の分析を提供しています。市場は、インターネット普及率の向上、ベンダー間の協力・提携、動画コンテンツ需要の高騰によって牽引されています。
Technavioのソーシャルネットワーキング市場は以下のように区分されます:
タイプ別
- 広告
- アプリ内課金
- 有料アプリ
配信チャネル別
- グーグル
- アップル
地域別
- 北アメリカ
- アジア太平洋地域
- ヨーロッパ
- 南米
- 中東・アフリカ
本調査では、今後数年間のソーシャルネットワーキング市場の成長を促進する主な理由の一つとして、ソーシャルメディア広告の普及を挙げています。また、スマートフォンの普及が進み、製品開発が頻繁に行われていることも、同市場の大きな需要につながると考えられます。
Technavioは、複数のソースからのデータを主要パラメータの分析によって調査、合成、総括することで、市場の詳細な姿を提示します。当社のソーシャルネットワーキング市場に関するレポートは、以下の分野をカバーしています:
- ソーシャルネットワーキング市場のサイジング
- ソーシャルネットワーキング市場の予測
- ソーシャルネットワーキング市場の産業分析
Technavioの強固なベンダー分析は、お客様が市場での地位を向上させることを目的としており、これに沿って本レポートでは、Alphabet Inc.、Automattic Inc.、ByteDance Ltd.、Discord Inc.を含む複数の主要ソーシャルネットワーク市場ベンダーについて詳細に分析を行っています、Ebates Performance Marketing Inc.、LinkedIn Corp.、MediaLab.Ai、Meetup、Meta Platforms Inc.、Myspace LLC、Nextdoor Holdings Inc.、Pinterest Inc.、Quora Inc、Reddit Inc、Snap Inc、Telegram Group Inc、Tencent Holdings Ltd、Twitter Inc、Yelp IncおよびZ Holdings Group。また、ソーシャルネットワーキング市場の分析レポートには、今後のトレンドや市場成長に影響を与える課題に関する情報も含まれています。これは、企業が戦略を立て、今後訪れるすべての成長機会を活用するためのものです。
本調査は、業界の主要参加者からのインプットを含む一次情報と二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、以下をご覧ください - https://www.technavio.com/report/social-networking-market-analysis
Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析を通じて、複数のソースからのデータを調査、合成、総括する方法で、市場の詳細なイメージを提示します。業界の主要なインフルエンサーを特定することにより、様々な市場の様相を提示しています。提示されるデータは、包括的で信頼性が高く、一次および二次にわたる広範な調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた詳細なベンダー選択方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global social networking market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global social networking market 2017 - 2021 ($ billion)
o 4.2 Type Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.3 Distribution Channel Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Type
o 6.1 Market segments
o Exhibit 30: Chart on Type - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
o 6.2 Comparison by Type
o Exhibit 32: Chart on Comparison by Type
o Exhibit 33: Data Table on Comparison by Type
o 6.3 Advertising - Market size and forecast 2022-2027
o Exhibit 34: Chart on Advertising - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Advertising - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Advertising - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Advertising - Year-over-year growth 2022-2027 (%)
o 6.4 In-app purchase - Market size and forecast 2022-2027
o Exhibit 38: Chart on In-app purchase - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on In-app purchase - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on In-app purchase - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on In-app purchase - Year-over-year growth 2022-2027 (%)
o 6.5 Paid apps - Market size and forecast 2022-2027
o Exhibit 42: Chart on Paid apps - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Paid apps - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Paid apps - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Paid apps - Year-over-year growth 2022-2027 (%)
o 6.6 Market opportunity by Type
o Exhibit 46: Market opportunity by Type ($ billion)
o Exhibit 47: Data Table on Market opportunity by Type ($ billion)
• 7 Market Segmentation by Distribution Channel
o 7.1 Market segments
o Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
o Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)
o 7.2 Comparison by Distribution Channel
o Exhibit 50: Chart on Comparison by Distribution Channel
o Exhibit 51: Data Table on Comparison by Distribution Channel
o 7.3 Google - Market size and forecast 2022-2027
o Exhibit 52: Chart on Google - Market size and forecast 2022-2027 ($ billion)
o Exhibit 53: Data Table on Google - Market size and forecast 2022-2027 ($ billion)
o Exhibit 54: Chart on Google - Year-over-year growth 2022-2027 (%)
o Exhibit 55: Data Table on Google - Year-over-year growth 2022-2027 (%)
o 7.4 Apple - Market size and forecast 2022-2027
o Exhibit 56: Chart on Apple - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on Apple - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on Apple - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on Apple - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Distribution Channel
o Exhibit 60: Market opportunity by Distribution Channel ($ billion)
o Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 63: Chart on Market share by geography 2022-2027 (%)
o Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 65: Chart on Geographic comparison
o Exhibit 66: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 UK - Market size and forecast 2022-2027
o Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.11 Japan - Market size and forecast 2022-2027
o Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.12 Germany - Market size and forecast 2022-2027
o Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 107: Market opportunity by geography ($ billion)
o Exhibit 108: Data Tables on Market opportunity by geography ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 113: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 12.3 Alphabet Inc.
o Exhibit 115: Alphabet Inc. - Overview
o Exhibit 116: Alphabet Inc. - Business segments
o Exhibit 117: Alphabet Inc. - Key news
o Exhibit 118: Alphabet Inc. - Key offerings
o Exhibit 119: Alphabet Inc. - Segment focus
o 12.4 Automattic Inc.
o Exhibit 120: Automattic Inc. - Overview
o Exhibit 121: Automattic Inc. - Product / Service
o Exhibit 122: Automattic Inc. - Key offerings
o 12.5 ByteDance Ltd.
o Exhibit 123: ByteDance Ltd. - Overview
o Exhibit 124: ByteDance Ltd. - Product / Service
o Exhibit 125: ByteDance Ltd. - Key offerings
o 12.6 LinkedIn Corp.
o Exhibit 126: LinkedIn Corp. - Overview
o Exhibit 127: LinkedIn Corp. - Product / Service
o Exhibit 128: LinkedIn Corp. - Key offerings
o 12.7 MediaLab.Ai
o Exhibit 129: MediaLab.Ai - Overview
o Exhibit 130: MediaLab.Ai - Product / Service
o Exhibit 131: MediaLab.Ai - Key offerings
o 12.8 Meetup
o Exhibit 132: Meetup - Overview
o Exhibit 133: Meetup - Product / Service
o Exhibit 134: Meetup - Key offerings
o 12.9 Meta Platforms Inc.
o Exhibit 135: Meta Platforms Inc. - Overview
o Exhibit 136: Meta Platforms Inc. - Product / Service
o Exhibit 137: Meta Platforms Inc. - Key offerings
o 12.10 Nextdoor Holdings Inc.
o Exhibit 138: Nextdoor Holdings Inc. - Overview
o Exhibit 139: Nextdoor Holdings Inc. - Product / Service
o Exhibit 140: Nextdoor Holdings Inc. - Key offerings
o 12.11 Pinterest Inc.
o Exhibit 141: Pinterest Inc. - Overview
o Exhibit 142: Pinterest Inc. - Product / Service
o Exhibit 143: Pinterest Inc. - Key offerings
o 12.12 Quora Inc.
o Exhibit 144: Quora Inc. - Overview
o Exhibit 145: Quora Inc. - Product / Service
o Exhibit 146: Quora Inc. - Key offerings
o 12.13 Reddit Inc.
o Exhibit 147: Reddit Inc. - Overview
o Exhibit 148: Reddit Inc. - Product / Service
o Exhibit 149: Reddit Inc. - Key offerings
o 12.14 Snap Inc.
o Exhibit 150: Snap Inc. - Overview
o Exhibit 151: Snap Inc. - Product / Service
o Exhibit 152: Snap Inc. - Key news
o Exhibit 153: Snap Inc. - Key offerings
o 12.15 Tencent Holdings Ltd.
o Exhibit 154: Tencent Holdings Ltd. - Overview
o Exhibit 155: Tencent Holdings Ltd. - Business segments
o Exhibit 156: Tencent Holdings Ltd. - Key offerings
o Exhibit 157: Tencent Holdings Ltd. - Segment focus
o 12.16 Twitter Inc.
o Exhibit 158: Twitter Inc. - Overview
o Exhibit 159: Twitter Inc. - Product / Service
o Exhibit 160: Twitter Inc. - Key offerings
o 12.17 Z Holdings Group
o Exhibit 161: Z Holdings Group - Overview
o Exhibit 162: Z Holdings Group - Business segments
o Exhibit 163: Z Holdings Group - Key offerings
o Exhibit 164: Z Holdings Group - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 165: Inclusions checklist
o Exhibit 166: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 167: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 168: Research methodology
o Exhibit 169: Validation techniques employed for market sizing
o Exhibit 170: Information sources
o 13.5 List of abbreviations
o Exhibit 171: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global social networking market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Type - Market share 2022-2027 (%)
Exhibits31: Data Table on Type - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Type
Exhibits33: Data Table on Comparison by Type
Exhibits34: Chart on Advertising - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Advertising - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Advertising - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Advertising - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on In-app purchase - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on In-app purchase - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on In-app purchase - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on In-app purchase - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Paid apps - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Paid apps - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Paid apps - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Paid apps - Year-over-year growth 2022-2027 (%)
Exhibits46: Market opportunity by Type ($ billion)
Exhibits47: Data Table on Market opportunity by Type ($ billion)
Exhibits48: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibits49: Data Table on Distribution Channel - Market share 2022-2027 (%)
Exhibits50: Chart on Comparison by Distribution Channel
Exhibits51: Data Table on Comparison by Distribution Channel
Exhibits52: Chart on Google - Market size and forecast 2022-2027 ($ billion)
Exhibits53: Data Table on Google - Market size and forecast 2022-2027 ($ billion)
Exhibits54: Chart on Google - Year-over-year growth 2022-2027 (%)
Exhibits55: Data Table on Google - Year-over-year growth 2022-2027 (%)
Exhibits56: Chart on Apple - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on Apple - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on Apple - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on Apple - Year-over-year growth 2022-2027 (%)
Exhibits60: Market opportunity by Distribution Channel ($ billion)
Exhibits61: Data Table on Market opportunity by Distribution Channel ($ billion)
Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits63: Chart on Market share by geography 2022-2027 (%)
Exhibits64: Data Table on Market share by geography 2022-2027 (%)
Exhibits65: Chart on Geographic comparison
Exhibits66: Data Table on Geographic comparison
Exhibits67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits69: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits70: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits107: Market opportunity by geography ($ billion)
Exhibits108: Data Tables on Market opportunity by geography ($ billion)
Exhibits109: Impact of drivers and challenges in 2022 and 2027
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: Alphabet Inc. - Overview
Exhibits116: Alphabet Inc. - Business segments
Exhibits117: Alphabet Inc. - Key news
Exhibits118: Alphabet Inc. - Key offerings
Exhibits119: Alphabet Inc. - Segment focus
Exhibits120: Automattic Inc. - Overview
Exhibits121: Automattic Inc. - Product / Service
Exhibits122: Automattic Inc. - Key offerings
Exhibits123: ByteDance Ltd. - Overview
Exhibits124: ByteDance Ltd. - Product / Service
Exhibits125: ByteDance Ltd. - Key offerings
Exhibits126: LinkedIn Corp. - Overview
Exhibits127: LinkedIn Corp. - Product / Service
Exhibits128: LinkedIn Corp. - Key offerings
Exhibits129: MediaLab.Ai - Overview
Exhibits130: MediaLab.Ai - Product / Service
Exhibits131: MediaLab.Ai - Key offerings
Exhibits132: Meetup - Overview
Exhibits133: Meetup - Product / Service
Exhibits134: Meetup - Key offerings
Exhibits135: Meta Platforms Inc. - Overview
Exhibits136: Meta Platforms Inc. - Product / Service
Exhibits137: Meta Platforms Inc. - Key offerings
Exhibits138: Nextdoor Holdings Inc. - Overview
Exhibits139: Nextdoor Holdings Inc. - Product / Service
Exhibits140: Nextdoor Holdings Inc. - Key offerings
Exhibits141: Pinterest Inc. - Overview
Exhibits142: Pinterest Inc. - Product / Service
Exhibits143: Pinterest Inc. - Key offerings
Exhibits144: Quora Inc. - Overview
Exhibits145: Quora Inc. - Product / Service
Exhibits146: Quora Inc. - Key offerings
Exhibits147: Reddit Inc. - Overview
Exhibits148: Reddit Inc. - Product / Service
Exhibits149: Reddit Inc. - Key offerings
Exhibits150: Snap Inc. - Overview
Exhibits151: Snap Inc. - Product / Service
Exhibits152: Snap Inc. - Key news
Exhibits153: Snap Inc. - Key offerings
Exhibits154: Tencent Holdings Ltd. - Overview
Exhibits155: Tencent Holdings Ltd. - Business segments
Exhibits156: Tencent Holdings Ltd. - Key offerings
Exhibits157: Tencent Holdings Ltd. - Segment focus
Exhibits158: Twitter Inc. - Overview
Exhibits159: Twitter Inc. - Product / Service
Exhibits160: Twitter Inc. - Key offerings
Exhibits161: Z Holdings Group - Overview
Exhibits162: Z Holdings Group - Business segments
Exhibits163: Z Holdings Group - Key offerings
Exhibits164: Z Holdings Group - Segment focus
Exhibits165: Inclusions checklist
Exhibits166: Exclusions checklist
Exhibits167: Currency conversion rates for US$
Exhibits168: Research methodology
Exhibits169: Validation techniques employed for market sizing
Exhibits170: Information sources
Exhibits171: List of abbreviations

 

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Summary

Global Social Networking Market 2023-2027
Technavio has been monitoring the social networking market and is forecast to grow by USD 163.6 bn during 2022-2027, accelerating at a CAGR of 16.9% during the forecast period. Our report on the social networking market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased internet penetration, collaborations and partnerships among vendors, and soaring demand for video content.
Technavio's social networking market is segmented as below:
By Type
• Advertising
• In-app purchase
• Paid apps
By Distribution Channel
• Google
• Apple
By Geography
• North America
• APAC
• Europe
• South America
• Middle East and Africa
This study identifies the social media advertisements gaining traction as one of the prime reasons driving the social networking market growth during the next few years. Also, the growing penetration of smartphones and frequent product development will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the social networking market covers the following areas:
• Social networking market sizing
• Social networking market forecast
• Social networking market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social networking market vendors that include Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., Ebates Performance Marketing Inc., LinkedIn Corp., MediaLab.Ai, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Reddit Inc., Snap Inc., Telegram Group Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group. Also, the social networking market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/social-networking-market-analysis
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global social networking market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global social networking market 2017 - 2021 ($ billion)
o 4.2 Type Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.3 Distribution Channel Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Type
o 6.1 Market segments
o Exhibit 30: Chart on Type - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
o 6.2 Comparison by Type
o Exhibit 32: Chart on Comparison by Type
o Exhibit 33: Data Table on Comparison by Type
o 6.3 Advertising - Market size and forecast 2022-2027
o Exhibit 34: Chart on Advertising - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Advertising - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Advertising - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Advertising - Year-over-year growth 2022-2027 (%)
o 6.4 In-app purchase - Market size and forecast 2022-2027
o Exhibit 38: Chart on In-app purchase - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on In-app purchase - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on In-app purchase - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on In-app purchase - Year-over-year growth 2022-2027 (%)
o 6.5 Paid apps - Market size and forecast 2022-2027
o Exhibit 42: Chart on Paid apps - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Paid apps - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Paid apps - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Paid apps - Year-over-year growth 2022-2027 (%)
o 6.6 Market opportunity by Type
o Exhibit 46: Market opportunity by Type ($ billion)
o Exhibit 47: Data Table on Market opportunity by Type ($ billion)
• 7 Market Segmentation by Distribution Channel
o 7.1 Market segments
o Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
o Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)
o 7.2 Comparison by Distribution Channel
o Exhibit 50: Chart on Comparison by Distribution Channel
o Exhibit 51: Data Table on Comparison by Distribution Channel
o 7.3 Google - Market size and forecast 2022-2027
o Exhibit 52: Chart on Google - Market size and forecast 2022-2027 ($ billion)
o Exhibit 53: Data Table on Google - Market size and forecast 2022-2027 ($ billion)
o Exhibit 54: Chart on Google - Year-over-year growth 2022-2027 (%)
o Exhibit 55: Data Table on Google - Year-over-year growth 2022-2027 (%)
o 7.4 Apple - Market size and forecast 2022-2027
o Exhibit 56: Chart on Apple - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on Apple - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on Apple - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on Apple - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Distribution Channel
o Exhibit 60: Market opportunity by Distribution Channel ($ billion)
o Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 63: Chart on Market share by geography 2022-2027 (%)
o Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 65: Chart on Geographic comparison
o Exhibit 66: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 UK - Market size and forecast 2022-2027
o Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.11 Japan - Market size and forecast 2022-2027
o Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.12 Germany - Market size and forecast 2022-2027
o Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 107: Market opportunity by geography ($ billion)
o Exhibit 108: Data Tables on Market opportunity by geography ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 113: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 12.3 Alphabet Inc.
o Exhibit 115: Alphabet Inc. - Overview
o Exhibit 116: Alphabet Inc. - Business segments
o Exhibit 117: Alphabet Inc. - Key news
o Exhibit 118: Alphabet Inc. - Key offerings
o Exhibit 119: Alphabet Inc. - Segment focus
o 12.4 Automattic Inc.
o Exhibit 120: Automattic Inc. - Overview
o Exhibit 121: Automattic Inc. - Product / Service
o Exhibit 122: Automattic Inc. - Key offerings
o 12.5 ByteDance Ltd.
o Exhibit 123: ByteDance Ltd. - Overview
o Exhibit 124: ByteDance Ltd. - Product / Service
o Exhibit 125: ByteDance Ltd. - Key offerings
o 12.6 LinkedIn Corp.
o Exhibit 126: LinkedIn Corp. - Overview
o Exhibit 127: LinkedIn Corp. - Product / Service
o Exhibit 128: LinkedIn Corp. - Key offerings
o 12.7 MediaLab.Ai
o Exhibit 129: MediaLab.Ai - Overview
o Exhibit 130: MediaLab.Ai - Product / Service
o Exhibit 131: MediaLab.Ai - Key offerings
o 12.8 Meetup
o Exhibit 132: Meetup - Overview
o Exhibit 133: Meetup - Product / Service
o Exhibit 134: Meetup - Key offerings
o 12.9 Meta Platforms Inc.
o Exhibit 135: Meta Platforms Inc. - Overview
o Exhibit 136: Meta Platforms Inc. - Product / Service
o Exhibit 137: Meta Platforms Inc. - Key offerings
o 12.10 Nextdoor Holdings Inc.
o Exhibit 138: Nextdoor Holdings Inc. - Overview
o Exhibit 139: Nextdoor Holdings Inc. - Product / Service
o Exhibit 140: Nextdoor Holdings Inc. - Key offerings
o 12.11 Pinterest Inc.
o Exhibit 141: Pinterest Inc. - Overview
o Exhibit 142: Pinterest Inc. - Product / Service
o Exhibit 143: Pinterest Inc. - Key offerings
o 12.12 Quora Inc.
o Exhibit 144: Quora Inc. - Overview
o Exhibit 145: Quora Inc. - Product / Service
o Exhibit 146: Quora Inc. - Key offerings
o 12.13 Reddit Inc.
o Exhibit 147: Reddit Inc. - Overview
o Exhibit 148: Reddit Inc. - Product / Service
o Exhibit 149: Reddit Inc. - Key offerings
o 12.14 Snap Inc.
o Exhibit 150: Snap Inc. - Overview
o Exhibit 151: Snap Inc. - Product / Service
o Exhibit 152: Snap Inc. - Key news
o Exhibit 153: Snap Inc. - Key offerings
o 12.15 Tencent Holdings Ltd.
o Exhibit 154: Tencent Holdings Ltd. - Overview
o Exhibit 155: Tencent Holdings Ltd. - Business segments
o Exhibit 156: Tencent Holdings Ltd. - Key offerings
o Exhibit 157: Tencent Holdings Ltd. - Segment focus
o 12.16 Twitter Inc.
o Exhibit 158: Twitter Inc. - Overview
o Exhibit 159: Twitter Inc. - Product / Service
o Exhibit 160: Twitter Inc. - Key offerings
o 12.17 Z Holdings Group
o Exhibit 161: Z Holdings Group - Overview
o Exhibit 162: Z Holdings Group - Business segments
o Exhibit 163: Z Holdings Group - Key offerings
o Exhibit 164: Z Holdings Group - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 165: Inclusions checklist
o Exhibit 166: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 167: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 168: Research methodology
o Exhibit 169: Validation techniques employed for market sizing
o Exhibit 170: Information sources
o 13.5 List of abbreviations
o Exhibit 171: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global social networking market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Type - Market share 2022-2027 (%)
Exhibits31: Data Table on Type - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Type
Exhibits33: Data Table on Comparison by Type
Exhibits34: Chart on Advertising - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Advertising - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Advertising - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Advertising - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on In-app purchase - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on In-app purchase - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on In-app purchase - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on In-app purchase - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Paid apps - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Paid apps - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Paid apps - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Paid apps - Year-over-year growth 2022-2027 (%)
Exhibits46: Market opportunity by Type ($ billion)
Exhibits47: Data Table on Market opportunity by Type ($ billion)
Exhibits48: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibits49: Data Table on Distribution Channel - Market share 2022-2027 (%)
Exhibits50: Chart on Comparison by Distribution Channel
Exhibits51: Data Table on Comparison by Distribution Channel
Exhibits52: Chart on Google - Market size and forecast 2022-2027 ($ billion)
Exhibits53: Data Table on Google - Market size and forecast 2022-2027 ($ billion)
Exhibits54: Chart on Google - Year-over-year growth 2022-2027 (%)
Exhibits55: Data Table on Google - Year-over-year growth 2022-2027 (%)
Exhibits56: Chart on Apple - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on Apple - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on Apple - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on Apple - Year-over-year growth 2022-2027 (%)
Exhibits60: Market opportunity by Distribution Channel ($ billion)
Exhibits61: Data Table on Market opportunity by Distribution Channel ($ billion)
Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits63: Chart on Market share by geography 2022-2027 (%)
Exhibits64: Data Table on Market share by geography 2022-2027 (%)
Exhibits65: Chart on Geographic comparison
Exhibits66: Data Table on Geographic comparison
Exhibits67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits69: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits70: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits107: Market opportunity by geography ($ billion)
Exhibits108: Data Tables on Market opportunity by geography ($ billion)
Exhibits109: Impact of drivers and challenges in 2022 and 2027
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: Alphabet Inc. - Overview
Exhibits116: Alphabet Inc. - Business segments
Exhibits117: Alphabet Inc. - Key news
Exhibits118: Alphabet Inc. - Key offerings
Exhibits119: Alphabet Inc. - Segment focus
Exhibits120: Automattic Inc. - Overview
Exhibits121: Automattic Inc. - Product / Service
Exhibits122: Automattic Inc. - Key offerings
Exhibits123: ByteDance Ltd. - Overview
Exhibits124: ByteDance Ltd. - Product / Service
Exhibits125: ByteDance Ltd. - Key offerings
Exhibits126: LinkedIn Corp. - Overview
Exhibits127: LinkedIn Corp. - Product / Service
Exhibits128: LinkedIn Corp. - Key offerings
Exhibits129: MediaLab.Ai - Overview
Exhibits130: MediaLab.Ai - Product / Service
Exhibits131: MediaLab.Ai - Key offerings
Exhibits132: Meetup - Overview
Exhibits133: Meetup - Product / Service
Exhibits134: Meetup - Key offerings
Exhibits135: Meta Platforms Inc. - Overview
Exhibits136: Meta Platforms Inc. - Product / Service
Exhibits137: Meta Platforms Inc. - Key offerings
Exhibits138: Nextdoor Holdings Inc. - Overview
Exhibits139: Nextdoor Holdings Inc. - Product / Service
Exhibits140: Nextdoor Holdings Inc. - Key offerings
Exhibits141: Pinterest Inc. - Overview
Exhibits142: Pinterest Inc. - Product / Service
Exhibits143: Pinterest Inc. - Key offerings
Exhibits144: Quora Inc. - Overview
Exhibits145: Quora Inc. - Product / Service
Exhibits146: Quora Inc. - Key offerings
Exhibits147: Reddit Inc. - Overview
Exhibits148: Reddit Inc. - Product / Service
Exhibits149: Reddit Inc. - Key offerings
Exhibits150: Snap Inc. - Overview
Exhibits151: Snap Inc. - Product / Service
Exhibits152: Snap Inc. - Key news
Exhibits153: Snap Inc. - Key offerings
Exhibits154: Tencent Holdings Ltd. - Overview
Exhibits155: Tencent Holdings Ltd. - Business segments
Exhibits156: Tencent Holdings Ltd. - Key offerings
Exhibits157: Tencent Holdings Ltd. - Segment focus
Exhibits158: Twitter Inc. - Overview
Exhibits159: Twitter Inc. - Product / Service
Exhibits160: Twitter Inc. - Key offerings
Exhibits161: Z Holdings Group - Overview
Exhibits162: Z Holdings Group - Business segments
Exhibits163: Z Holdings Group - Key offerings
Exhibits164: Z Holdings Group - Segment focus
Exhibits165: Inclusions checklist
Exhibits166: Exclusions checklist
Exhibits167: Currency conversion rates for US$
Exhibits168: Research methodology
Exhibits169: Validation techniques employed for market sizing
Exhibits170: Information sources
Exhibits171: List of abbreviations

 

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